or


[06/19/08 - 03:23 PM]
Rainbow Media Sets New Management Team for Sundance Channel and IFC
Evan Shapiro will run IFC tv and Sundance Channel while Laura Michalchyshyn and Jennifer Caserta are named General Managers.

[via press release from Rainbow Media Holdings]

Rainbow Media Sets New Management Team for Sundance Channel and IFC

Evan Shapiro promoted to President, IFC tv and Sundance Channel

Laura Michalchyshyn and Jennifer Caserta named General Managers

NEW YORK, N.Y. - June 19, 2008 - Rainbow Media today announced a new senior management team for Sundance Channel and IFC tv, which follows the company's recent completion of the acquisition of Sundance Channel.

Evan Shapiro, currently Executive Vice President and General Manager of IFC tv, has been named President, IFC tv and Sundance Channel and will oversee both networks. Laura Michalchyshyn, formerly Sundance Channel's Executive Vice President and General Manager, Programming and Creative Affairs has been named Executive Vice President and General Manager of Sundance Channel.

Jennifer Caserta, formerly IFC tv's Executive Vice President of Marketing, Scheduling and Alternative Platforms has been named Executive Vice President and General Manager of IFC tv. Michalchyshyn and Caserta will both report to Shapiro. Shapiro will continue to report to Ed Carroll, President, Rainbow National Entertainment Services.

The new team will be responsible for strategically integrating Sundance Channel into Rainbow Media's existing portfolio of entertainment brands, while harnessing the company's resources and proven programming expertise to position each network for continued growth and to further strengthen each network's distinct brand.

"This structure will allow Rainbow to expand its leadership position in the world of independent film while keeping absolutely distinct the brand personalities and programming mandates of these two networks," stated Carroll.

"At the helm of IFC, Evan has demonstrated strong leadership, programming, and branding skills and will bring that expertise to his new role leading both Sundance Channel and IFC tv. Among his priorities will be to keep these brands clearly differentiated as they continue to pursue separate destinies."

Added Carroll: "Laura Michalchyshyn has deep roots within Sundance Channel and a real understanding of the brand. She has also demonstrated keen programming instincts in creating some of Sundance Channel's most successful original series. Jen Caserta has been integral in making the IFC brand synonymous with edgy, thought-provoking entertainment on platforms ranging from television to VOD to broadband."

Evan Shapiro was named Executive Vice President and General Manager of The Independent Film Channel (IFC tv) in January 2005. In this role, he oversaw the day-to-day operations of the network and directed all efforts as it related to program development, production, scheduling, marketing, and sponsorship. During Shapiro's tenure at IFC tv, the network produced a number of thought-provoking and acclaimed original documentaries and specials, including This Film Is Not Yet Rated, which premiered at the Sundance Film Festival in 2006 and prompted the MPAA to discuss making changes to its film ratings process. In 2005, the network unveiled the innovative web/TV integrated user-generated content initiative for filmmakers, IFC Media Lab.

Under Shapiro's leadership, IFC tv's original programming slate has significantly expanded to include IFC original series, including "The Whitest Kids U' Know" and the upcoming "Z Rock." Shapiro joined IFC in 2004 as senior vice president of marketing. Prior to joining IFC, he was senior vice president of marketing for Court TV, where his campaigns for "Forensic Files" garnered several top awards. In 1996, Shapiro formed a marketing agency called FourFront, which he ran until joining Court TV. With clients such as HBO, Court TV, A&E, Microsoft and Universal Pictures, he developed marketing campaigns, events and guerrilla strategies for some of the world's top brands.

As Executive Vice President & General Manager, Programming and Creative Affairs for Sundance Channel, Laura Michalchyshyn was responsible for all creative expressions of the Sundance Channel brand, both on and off-air, including original programming, film and documentary acquisition, program planning, on-air promotion and the creative strategy of all channel branding. She supervised the production of original programs such as "Big Ideas for a Small Planet," "Iconoclasts," "TransGeneration," "Nimrod Nation," "Sin City Law," and "Live from Abbey Road," as well as numerous documentary features. She was also responsible for the acquisition of television series including "Slings & Arrows," "City of Men," "Sign´┐Ż Chanel," "Kath & Kim," and "Terminal City," and films such as Leonard Cohen: I'm Your Man, Darwin's Nightmare, 40 Shades of Blue, Marc Jacobs & Louis Vuitton and The Corporation. Under her direction the network has launched new destinations such as "Asia Extreme," "Hangover Theater," "Sonic Screen," and "THE GREEN."

Prior to Sundance Channel, Michalchyshyn served for over seven years as Senior Vice President, Dramatic Programming for Alliance Atlantis, where she achieved international recognition and acclaim for her programming and film production contributions. In 1995, Michalchyshyn was part of the management team that launched the first Canadian women's cable channel, WTN, where she worked as Program Manager responsible for scheduling and acquiring movies, series and documentaries. For three years at WTN she also produced an ongoing half-hour short film series which launched the careers of many emerging Canadian filmmakers.

As Executive Vice President of Marketing, Communications, Scheduling, and Alternative Programming for IFC tv, Jennifer Caserta has been managing the network's marketing, branding, events, and online and on-demand programming efforts, as well the development of new business opportunities. Caserta directed some of IFC tv's most innovative multi-platform marketing, communication and programming initiatives, including the recent re-launch of IFC.com. She served as executive producer on the IFC series "The Whitest Kids U' Know," and on the IFC.com shows "Lunchbox," "Good Morning Internet," "Get Hit," and "The Mary Van Note Show."

Prior to this, Caserta was Executive Vice President and General Manager of the music network fuse and served as Vice President of Ad Sales Marketing for Court TV. She began her cable career at The Food Network in consumer and ad sales marketing and was Director of Marketing at Oxygen, where she launched the advertising sales marketing team. She has won a number of industry awards for her work at Court TV and IFC, including Promax/BDA, Reggies, and Mark Awards.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Sundance Channel, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading distribution company for independent film; IFC Productions, a feature film production company that provides financing for select independent film projects; and IFC Center, a three screen, state-of-the-art cinema in the heart of New York's Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company; Rainbow Network Communications, its full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media's NYC studios and post-production facilities.





  [june 2008]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/08/16 - 12:15 PM]
NBC's New Comedies Earn Key Timeslots with Strong Support While Powerful Sunday Lineup Launches March 5 as #1 Network Sets Midseason Slate
The Peacock locks in dates for newcomers "Powerless," "Trial & Error," "Great News" and "The Blacklist: Redemption," among others.

[12/08/16 - 12:03 PM]
"Caraoke Showdown" Hosted by Craig Robinson Premieres January 12 on Spike TV
"Caraoke Showdown" takes groups of passengers on a musical journey to win money by competing in a variety of karaoke-style challenges.

[12/08/16 - 12:03 PM]
"The Defiant Ones," Four-Part Documentary Event Telling the True Story of Music Legends Dr. Dre and Jimmy Iovine, to Debut on HBO Next Year
Director Allen Hughes has made an unquestionably bold film about the unlikely but ultimately unbreakable bond of trust and friendship between two street-smart men from different worlds who have shaped many of the most exciting and extreme moments in recent pop culture.

[12/08/16 - 11:55 AM]
Tuesday's "The Late Show with Stephen Colbert" Tops Late Night with Its Largest Tuesday Audience Since Oct. 2015
CBS spins the late-night numbers for Tuesday, December 6.

[12/08/16 - 11:12 AM]
MTV Announces 22 Singles Looking for Love on MTV's Hit Matchmaking Series "Are You The One?"
"Are You The One?" returns for a new season of perfect matches and passionate possibilities on Wednesday, January 11 at 9:00/8:00c.

[12/08/16 - 10:32 AM]
Amazon Studios to Debut Original Kids Special "Bookaboo's Barkin' New Year's Eve" on December 30
Season one of "Bookaboo" is currently available to stream and enjoy.

[12/08/16 - 10:07 AM]
"Criminal Minds" Tops "Empire" in Viewers for the First Time
CBS spins the numbers for Wednesday, December 7.

[12/08/16 - 10:04 AM]
Comedy Central's(R) Newest Animated Series "Jeff & Some Aliens" Premieres on Wednesday, January 11 at 10:30 P.M. ET/PT
The network's latest animated series will follow the premiere of the seventh and final season of "Workaholics."

[12/08/16 - 10:03 AM]
Bravo Media Presents the Original Hip Hop Empire in "First Family of Hip Hop" All New Series Premieres Sunday, January 15 at 9PM ET/PT
The Robinsons rose to fame in the 1970's when they first put rap on the map with the famed Sugarhill Records, becoming a cultural phenomenon and changing the face of music forever.

[12/08/16 - 10:01 AM]
Investigation Discovery Hosts Day-Long Love Letter to Fans with Exclusive Sneak Peeks of Five New True-Crime Series on New Year's Day
Settle in on January 1st for ID's inaugural "Premiere New Year" programming marathon, a day-long love letter to loyal viewers featuring sneak peek premieres of five of ID's most anticipated series of 2017.

[12/08/16 - 10:00 AM]
Bruno Mars, Sting and The Weeknd to Perform on Spectacular Season Finale of "The Voice"
Global superstar Bruno Mars will perform his explosive single "24K Magic," the title track from his critically acclaimed album "24K Magic."

[12/08/16 - 10:00 AM]
Detective Rod Demery Profiles How "Murder Chose Me" in Powerful New Investigation Discovery Series
Vowing that no family should be denied justice the way his family was, Demery worked tirelessly on more than 250 homicide cases, achieving a confession and a 100% solve rate in each case where he served as lead detective.

[12/08/16 - 09:59 AM]
Tony Rock Hosts TV One's Outrageous New Game Show "The Game of Dating," Premiering Tuesday, Jan. 31
Hosted by popular comedian Tony Rock, the network's primetime game show will offer viewers provocative, sexy and hysterical new takes on classic dating show scenarios.

[12/08/16 - 09:54 AM]
"Friday Night Tykes" Returns to Esquire Network Beginning January 17th
Esquire Network's most watched original franchise among adults 18-49 will also deliver a season two of "Friday Night Tykes: Steel Country" beginning on January 31.

[12/08/16 - 09:24 AM]
Wednesday's Broadcast Ratings: "Hairspray Live!" Sparks NBC to Victory
The Peacock leads the evening among total viewers and adults 18-49.