or


[07/16/08 - 01:15 PM]
Rock Legend Gene Simmons Passes Judgment on "Jingles," a New Reality Competition Series Currently in Production for CBS
Plus: Kimberly Caldwell will host the series, due later this year.

[via press release from CBS]

ROCK LEGEND GENE SIMMONS PASSES JUDGMENT ON "JINGLES," A NEW REALITY COMPETITION SERIES CURRENTLY IN PRODUCTION FOR CBS

Linda Kaplan Thaler and Julie Roehm To Form Simmons's Advisory Board

Kimberly Caldwell To Host

The irrepressible Gene Simmons - rocker, reality TV star, marketing demagogue and teacher - has been tapped to judge JINGLES, the new competition reality series seeking the next great jingle composer. The show, from executive producer Mark Burnett, is currently in production and will premiere later this year on the CBS Television Network.

Simmons will be joined on JINGLES by his advisory panel, advertising and marketing gurus Linda Kaplan Thaler and Julie Roehm. These opinionated, high-power executives will share their real world expertise and deliver candid commentaries on the performances. It is Simmons, however, who will ultimately determine whether the contestants will be eliminated. Former "American Idol" contestant and TV Guide Network correspondent Kimberly Caldwell will serve as the show's host.

Each week on JINGLES, contestants will be challenged to write and perform jingles about anything and everything - from a food, toy, health or beauty aid, to a team fight song, TV show theme or an update to a classic jingle. To survive, they will have to convince Simmons and his panel that they have the musical skills, lyrical talent and sheer wit to move on to the next round. The winner will walk away with a Grand Prize of $100,000 and an advertising contract.

After co-founding rock band KISS 35 years ago, Gene Simmons parlayed the band's musical success into a lucrative licensing and merchandising empire. KISS currently has over 2,500 licenses, including a KISS coffeehouse, a digital camera and comic book line. Simmons then capitalized on his own persona, launching his own marketing company, Simmons Abramson Marketing. He has branded his own image to promote everything from records and books to energy drinks and clothing. There is even a Gene Simmons U.S. postage stamp.

An award-winning composer with a master's degree in music, Linda Kaplan Thaler cemented her place in pop culture history by writing one of the world's best known jingles: "I don't want to grow up, I'm a Toys R Us kid." Today, she is founder, CEO and Chief Executive Officer of The Kaplan Thaler Group, the billion dollar advertising agency behind the famous "Aflac Duck" campaign. The agency's blue-chip client roster includes Procter & Gamble's Dawn and Swiffer brands, Continental Airlines, Kodak, Kraft Foods, Lunesta, Outback Steakhouse, Pfizer, Trojan and U.S. Bank.

Former senior vice president of marketing and communications for Wal-Mart, Julie Roehm is renowned for her bold and innovative marketing strategies. She has held senior positions for some of the world's largest corporations, including DaimlerChrysler and Ford Motor Company. Roehm was responsible for the tagline "That thing got a Hemi?" which became so popular that it spawned bumper stickers and was even referenced in a The New York Times comic. She also developed Dodge's ubiquitous motto, "Grab life by the horns." Roehm is the founder of her own agency, Backslash Meta, LLC.

Kimberly Caldwell became an instant viewer favorite as a contestant on the second season of "American Idol," placing among the top finalists. She has since become a regular correspondent for TV Guide Network. Caldwell is currently writing and recording songs for her debut album and recently made her acting debut in the feature film "Wrong Turn 2."

JINGLES is produced by Mark Burnett Productions. Mark Burnett and Mike Nichols serve as executive producers.





  [july 2008]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (ABC)
· JINGLES (CBS)





[10/16/25 - 12:58 PM]
Lifetime Announces Annual "It's a Wonderful Lifetime" Holiday Movie Slate Kicking Off November 29th
Featured talent this year includes Brandy Norwood, Kane & Katelyn Brown, Loretta Devine, Debbi Morgan, Arielle Kebbel, Tyler Hilton, James Lafferty, Vivica A. Fox, Jackée Harry, Sy'Rai Smith, Nischelle Turner, Jeffrey Bowyer-Chapman, and others.

[10/16/25 - 12:31 PM]
Video: "The Witcher" Season 4 - Character Trailer - Netflix
Scattered to fates unknown, Geralt, Yennefer and Ciri traverse the war-torn Continent and its countless enemies in the hope of finding each other again.

[10/16/25 - 11:32 AM]
A+E Global Media and Rachael Ray's Free Food Studios Cook Up Expanded Programming Partnership with Over 100 New Episodes Ordered
The network has ordered 110 new episodes of Ray's programming, including new episodes of "Meals in Minutes," that will continue to focus on her approachable and comforting cooking style.

[10/16/25 - 11:18 AM]
Video: "Don't Date Brandon" - Official Trailer - Paramount+
Brandon seemed like the perfect boyfriend, but when Amber reaches out to his ex-wife Athena, the truth begins to unravel, revealing a disturbing history of lies, restraining orders, and a criminal past.

[10/16/25 - 11:01 AM]
"Pop Culture Jeopardy!," from Sony Pictures Television, Returns for a Second Season on Netflix
"We couldn't be more thrilled to be partnering with the exemplary team at Netflix, to bring more episodes to our passionate and loyal viewers," said Suzanne Prete.

[10/16/25 - 11:00 AM]
CBS Unwraps a Festive Holiday Lineup!
CBS celebrates the 2025 holiday season with an all-new lineup of joyful holiday programming!

[10/16/25 - 10:31 AM]
Video: "Marines" - Official Trailer - Netflix
The coming of age docuseries follows the members of the 31st Marine Expeditionary Unit (MEU), the US military's "force in readiness" in the Pacific.

[10/16/25 - 10:02 AM]
Video: Tubi Debuts Trailer for New Horror Film "Glamping" a Killer Weekend Getaway Just in Time for Halloween
What begins as an influencer's dream cabin getaway with her friends soon unravels into a nightmare when a masked killer crashes the trip.

[10/16/25 - 10:01 AM]
HBO Original Three-Part Documentary Series "Alex vs ARod" Debuts November 6
From the pinnacle of athletic success to the depths of scandal, Alex Rodriguez saw his prolific baseball career marred by a high-profile suspension for performance-enhancing drug use.

[10/16/25 - 09:22 AM]
Video: "Honest Renovations: A Holiday Home Makeover" - Official Trailer - The Roku Channel
The latest installment in the franchise premieres Monday, November 10.

[10/16/25 - 09:02 AM]
Apple and NBCUniversal Introduce the Apple TV and Peacock Bundle
Customers in the U.S. can save over 30 percent by subscribing to the Apple TV and Peacock Premium bundle for $14.99 per month, or Apple TV and Peacock Premium Plus for $19.99 per month, through either app or website.

[10/16/25 - 09:01 AM]
Video: "Squid Game: The Challenge" - Season 2 Official Trailer - Netflix
Featuring new, unpredictable challenges and high-stakes games from the hit series, this reality competition brings the "Squid Game" phenomenon to life.

[10/16/25 - 09:01 AM]
Video: "LEGO Disney Frozen: Operation Puffins" - Official Trailer - Available on Disney+ October 24
After the events of "Frozen," Anna and Elsa want to start fresh in Arendelle, and make the castle feel a bit more comfortable.

[10/16/25 - 08:33 AM]
"On Patrol: Live" on Reelz+ Streaming Service Now Available on Apple TV
The expanded availability for Reelz+ comes on the heels of the network celebrating its 300th episode of "On Patrol: Live."

[10/16/25 - 08:31 AM]
Anderson Silva Faces Chris Weidman in the Ring for a Historic Trilogy Showdown on Most Valuable Promotions "Jake vs. Tank" on Friday, November 14 from Kaseya Center in Miami, Florida, Live Globally Only on Netflix
"Jake vs. Tank" is the culmination of four years of callouts and a brewing rivalry between Jake "El Gallo de Dorado" Paul and Gervonta "Tank" Davis.