or


[07/16/08 - 01:15 PM]
Rock Legend Gene Simmons Passes Judgment on "Jingles," a New Reality Competition Series Currently in Production for CBS
Plus: Kimberly Caldwell will host the series, due later this year.

[via press release from CBS]

ROCK LEGEND GENE SIMMONS PASSES JUDGMENT ON "JINGLES," A NEW REALITY COMPETITION SERIES CURRENTLY IN PRODUCTION FOR CBS

Linda Kaplan Thaler and Julie Roehm To Form Simmons's Advisory Board

Kimberly Caldwell To Host

The irrepressible Gene Simmons - rocker, reality TV star, marketing demagogue and teacher - has been tapped to judge JINGLES, the new competition reality series seeking the next great jingle composer. The show, from executive producer Mark Burnett, is currently in production and will premiere later this year on the CBS Television Network.

Simmons will be joined on JINGLES by his advisory panel, advertising and marketing gurus Linda Kaplan Thaler and Julie Roehm. These opinionated, high-power executives will share their real world expertise and deliver candid commentaries on the performances. It is Simmons, however, who will ultimately determine whether the contestants will be eliminated. Former "American Idol" contestant and TV Guide Network correspondent Kimberly Caldwell will serve as the show's host.

Each week on JINGLES, contestants will be challenged to write and perform jingles about anything and everything - from a food, toy, health or beauty aid, to a team fight song, TV show theme or an update to a classic jingle. To survive, they will have to convince Simmons and his panel that they have the musical skills, lyrical talent and sheer wit to move on to the next round. The winner will walk away with a Grand Prize of $100,000 and an advertising contract.

After co-founding rock band KISS 35 years ago, Gene Simmons parlayed the band's musical success into a lucrative licensing and merchandising empire. KISS currently has over 2,500 licenses, including a KISS coffeehouse, a digital camera and comic book line. Simmons then capitalized on his own persona, launching his own marketing company, Simmons Abramson Marketing. He has branded his own image to promote everything from records and books to energy drinks and clothing. There is even a Gene Simmons U.S. postage stamp.

An award-winning composer with a master's degree in music, Linda Kaplan Thaler cemented her place in pop culture history by writing one of the world's best known jingles: "I don't want to grow up, I'm a Toys R Us kid." Today, she is founder, CEO and Chief Executive Officer of The Kaplan Thaler Group, the billion dollar advertising agency behind the famous "Aflac Duck" campaign. The agency's blue-chip client roster includes Procter & Gamble's Dawn and Swiffer brands, Continental Airlines, Kodak, Kraft Foods, Lunesta, Outback Steakhouse, Pfizer, Trojan and U.S. Bank.

Former senior vice president of marketing and communications for Wal-Mart, Julie Roehm is renowned for her bold and innovative marketing strategies. She has held senior positions for some of the world's largest corporations, including DaimlerChrysler and Ford Motor Company. Roehm was responsible for the tagline "That thing got a Hemi?" which became so popular that it spawned bumper stickers and was even referenced in a The New York Times comic. She also developed Dodge's ubiquitous motto, "Grab life by the horns." Roehm is the founder of her own agency, Backslash Meta, LLC.

Kimberly Caldwell became an instant viewer favorite as a contestant on the second season of "American Idol," placing among the top finalists. She has since become a regular correspondent for TV Guide Network. Caldwell is currently writing and recording songs for her debut album and recently made her acting debut in the feature film "Wrong Turn 2."

JINGLES is produced by Mark Burnett Productions. Mark Burnett and Mike Nichols serve as executive producers.





  [july 2008]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (FOX)
· JINGLES (CBS)











[09/30/14 - 08:52 AM]
"The Voice" Maintains 100% of Its Premiere-Week Rating and Retains 98% in Total Viewers
NBC spins the numbers for Monday, September 29.

[09/30/14 - 08:49 AM]
ABC Family's "Pretty Little Liars" to Give Viewers an Inside Look at the Show in Special Episode, Airing Tuesday, October 21
Troian Bellisario, Ashley Benson, Lucy Hale, Shay Mitchell and Sasha Pieterse sit down to answer fans burning questions about the show.

[09/30/14 - 08:44 AM]
"Live with Kelly and Michael" Scores Multi-Month Highs and Beats "Ellen" in All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of September 15-19.

[09/30/14 - 08:35 AM]
ABC's "Castle" Posts Its Top-Rated Premiere in 3 Years in Adults 18-49
ABC spins the numbers for Monday, September 29.

[09/30/14 - 08:31 AM]
FOX Sports' MLB Postseason Broadcast Teams Blend Experience, Versatility & Depth
Joe Buck, and analysts Harold Reynolds and Tom Verducci, are MLB on FOX's new lead broadcast team and carry the bulk of the postseason load.

[09/30/14 - 08:28 AM]
Monday's Broadcast Ratings: "The Voice" Powers NBC to Victory in Adults 18-49
The Peacock's reality franchise replicates its premiere numbers from last week.

[09/30/14 - 08:07 AM]
UEFA Champions League across ESPN Platforms
ESPN's coverage of the UEFA Champions League will continue live this Tuesday, September 30 at 12 p.m. with CSKA Moskow facing the reigning UEFA champions FC Bayern Munchen.

[09/30/14 - 07:38 AM]
IFC's "Comedy Bang! Bang!" Season 3 Returns Friday, October 17 at 11pm ET/PT - New Night & Time - New Guest Stars
Scott Aukerman and Reggie Watts return for the second half of season three of the unconventional scripted late night talk show.

[09/30/14 - 07:38 AM]
"30 for 30" Returns with "Playing for the Mob" Premiering October 7
The film, which delves into how mobster Henry Hill once helped orchestrate the fixing of Boston College basketball games, is narrated by actor Ray Liotta.

[09/30/14 - 07:37 AM]
TeenNick's "Degrassi" Returns with More Drama and Heartbreak in Season 14 Premiering Tuesday, Oct. 28, at 9 P.M. (ET)
This season addresses many issues that are relevant and relatable to today's teens including depression, social media, teen pregnancy and relationships.

[09/30/14 - 07:28 AM]
MLB on ESPN Audience Increases for Second Straight Year
ESPN spins the numbers for its MLB coverage to date this season.

[09/30/14 - 07:26 AM]
ABC's Sunday Sees Big Adjustments in the National Ratings
ABC further spins the numbers for Sunday, September 28.

[09/30/14 - 07:05 AM]
Spike Launches Its First Ever TV Everywhere App on September 30
Along with a first look at the season premiere of "Bar Rescue" (which debuts on Spike TV on October 5), the app features the new episodes from "Ink Master's" highly-compelling new season.

[09/29/14 - 06:51 PM]
"Crouching Tiger, Hidden Dragon: The Green Legend" to Premiere Simultaneously on Netflix and in Select Global IMAX(R) Theaters
Michelle Yeoh and Donnie Yen star in the Yuen Wo-Ping-directed film, due on August 28, 2015.

[09/29/14 - 01:55 PM]
"E:60's" Fall 2014 Season Premieres on ESPN this Tuesday, Sept. 30 at 8 p.m. ET Featuring Profiles of Chiefs Running Back Jamaal Charles and Seahawks Cornerback Richard Sherman
Other upcoming profiles include Cam Newton, Gerald McCoy, Jason Witten, Max Scherzer, Randy Johnson, and Rob Ryan.