or


[07/16/08 - 01:15 PM]
Rock Legend Gene Simmons Passes Judgment on "Jingles," a New Reality Competition Series Currently in Production for CBS
Plus: Kimberly Caldwell will host the series, due later this year.

[via press release from CBS]

ROCK LEGEND GENE SIMMONS PASSES JUDGMENT ON "JINGLES," A NEW REALITY COMPETITION SERIES CURRENTLY IN PRODUCTION FOR CBS

Linda Kaplan Thaler and Julie Roehm To Form Simmons's Advisory Board

Kimberly Caldwell To Host

The irrepressible Gene Simmons - rocker, reality TV star, marketing demagogue and teacher - has been tapped to judge JINGLES, the new competition reality series seeking the next great jingle composer. The show, from executive producer Mark Burnett, is currently in production and will premiere later this year on the CBS Television Network.

Simmons will be joined on JINGLES by his advisory panel, advertising and marketing gurus Linda Kaplan Thaler and Julie Roehm. These opinionated, high-power executives will share their real world expertise and deliver candid commentaries on the performances. It is Simmons, however, who will ultimately determine whether the contestants will be eliminated. Former "American Idol" contestant and TV Guide Network correspondent Kimberly Caldwell will serve as the show's host.

Each week on JINGLES, contestants will be challenged to write and perform jingles about anything and everything - from a food, toy, health or beauty aid, to a team fight song, TV show theme or an update to a classic jingle. To survive, they will have to convince Simmons and his panel that they have the musical skills, lyrical talent and sheer wit to move on to the next round. The winner will walk away with a Grand Prize of $100,000 and an advertising contract.

After co-founding rock band KISS 35 years ago, Gene Simmons parlayed the band's musical success into a lucrative licensing and merchandising empire. KISS currently has over 2,500 licenses, including a KISS coffeehouse, a digital camera and comic book line. Simmons then capitalized on his own persona, launching his own marketing company, Simmons Abramson Marketing. He has branded his own image to promote everything from records and books to energy drinks and clothing. There is even a Gene Simmons U.S. postage stamp.

An award-winning composer with a master's degree in music, Linda Kaplan Thaler cemented her place in pop culture history by writing one of the world's best known jingles: "I don't want to grow up, I'm a Toys R Us kid." Today, she is founder, CEO and Chief Executive Officer of The Kaplan Thaler Group, the billion dollar advertising agency behind the famous "Aflac Duck" campaign. The agency's blue-chip client roster includes Procter & Gamble's Dawn and Swiffer brands, Continental Airlines, Kodak, Kraft Foods, Lunesta, Outback Steakhouse, Pfizer, Trojan and U.S. Bank.

Former senior vice president of marketing and communications for Wal-Mart, Julie Roehm is renowned for her bold and innovative marketing strategies. She has held senior positions for some of the world's largest corporations, including DaimlerChrysler and Ford Motor Company. Roehm was responsible for the tagline "That thing got a Hemi?" which became so popular that it spawned bumper stickers and was even referenced in a The New York Times comic. She also developed Dodge's ubiquitous motto, "Grab life by the horns." Roehm is the founder of her own agency, Backslash Meta, LLC.

Kimberly Caldwell became an instant viewer favorite as a contestant on the second season of "American Idol," placing among the top finalists. She has since become a regular correspondent for TV Guide Network. Caldwell is currently writing and recording songs for her debut album and recently made her acting debut in the feature film "Wrong Turn 2."

JINGLES is produced by Mark Burnett Productions. Mark Burnett and Mike Nichols serve as executive producers.





  [july 2008]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (FOX)
· JINGLES (CBS)





[02/09/16 - 10:30 AM]
Super Bowl MVP Von Miller of the Denver Broncos to Visit CBS's "The Late Late Show with James Corden," Tuesday, Feb. 9
Miller is the fourth linebacker in Super Bowl history to take home the MVP honors.

[02/09/16 - 10:05 AM]
Bryan Fuller Set as Co-Creator and Showrunner of the New "Star Trek" Television Series
As previously announced, the new series, produced by CBS Television Studios, will launch with a special preview broadcast on the CBS Television Network in early 2017.

[02/09/16 - 09:34 AM]
"Live with Kelly and Michael" Beats "Dr. Phil" and "Ellen" to Rank as the Week's No. 1 Syndie Talker in Women 25-54
Disney/ABC Domestic Television spins the numbers for the week of January 25-29.

[02/09/16 - 09:31 AM]
Monday's Broadcast Ratings: FOX, "The X-Files" Hold Off Surging Competition
ABC and CBS both see week-to-week gains among adults 18-49.

[02/09/16 - 09:30 AM]
Anthony Anderson, Molly Ringwald, Ellen Pompeo, Gabourey Sidibe, Vanessa Williams and Ludacris Join Season 4 of Disney Junior's "Doc McStuffins"
The new season will find Doc and her toy friends magically transported to a make-believe town, made up entirely of toys, where Doc serves as chief resident of the Toy Hospital.

[02/09/16 - 09:27 AM]
FS1 Offers Extensive Live Coverage of the FIFA Presidential Election
"This is an important news story with international repercussions, and as the primary home for televised soccer in the U.S., it's our duty to cover it, and cover it well," said David Nathanson.

[02/09/16 - 08:45 AM]
"Last Week Tonight with John Oliver" Kicks Off Its Third Season Feb. 14, Exclusively on HBO
The show has already been renewed for a fourth season, scheduled for 2017.

[02/09/16 - 08:34 AM]
Science Channel Delivers Highest Rated Month Ever in Prime Time Among Key Demos and Viewership in January
Science Channel spins the numbers for the month of January.

[02/09/16 - 08:34 AM]
"The Bachelor" Stands as Monday's No. 1 Series in Adults 18-34 and Key Women for the 6th Week Running
ABC spins the numbers for Monday, February 8.

[02/09/16 - 08:25 AM]
"Biggest Loser" and "Telenovela" Grow Week to Week in 18-49
NBC spins the numbers for Monday, February 8.

[02/09/16 - 08:01 AM]
"When Calls the Heart" Season Three Premieres Sunday, February 21
In season three, Elizabeth (Erin Krakow) puts down roots in Hope Valley after spending extended time in Hamilton with her family.

[02/09/16 - 06:42 AM]
"2 Broke Girls" Returns to Thursday on Feb. 18
The fifth-year comedy, which has been leading off CBS Wednesdays since January 6, will replace "Angel from Hell" in the Thursday 9:30 PM time period.

[02/09/16 - 06:30 AM]
Four Artists to Salute MusiCares Person of the Year Lionel Richie on "The 58th Grammy(R) Awards," Feb. 15
Luke Bryan, John Legend, Demi Lovato and Meghan Trainor will take audiences on a musical journey through the 2016 MusiCares(R) Person of the Year's songbook.

[02/09/16 - 06:04 AM]
Multi-Golden Globe Award-Winning Amazon Original Series "Mozart in the Jungle" Renewed for Third Season
The series will begin production later this year and will continue the story of the talented musicians who perform and live with passion under the baton of its spirited conductor, best known simply as Rodrigo.

[02/08/16 - 03:42 PM]
"Lopez" Premieres March 30th on TV Land
The cable channel also releases the show's key art and logo.