or


[07/20/08 - 01:28 PM]
USA Network and Saab Usa, a Division of Gm, Partner on "Burn Notice"
The brand will be integrated into the series as well as an online alternate reality experience called "Covert Ops."

[via press release from USA]

USA NETWORK AND SAAB USA, A DIVISION OF GM, PARTNER ON "BURN NOTICE"

Saab USA Integrated Into Series and into online Alternate Reality Experience "Covert Ops"

LOS ANGELES, CALIFORNIA - July 20, 2008 - USA Network has teamed up this year with Saab USA as a key partner of USA's hottest show last summer and the number one new show among P25-54 on cable, BURN NOTICE. Saab USA sponsored the second season premiere of the hit original series, which aired on Thursday, July 10 at 10/9c on USA. A Saab nine three convertible was integrated into the show as Fiona's (Gabrielle Anwar) car. Additionally, USA with the help of executive producer and creator Matt Nix, and in conjunction with Omelet, created an online alternate reality experience called "Covert Ops," which launched within the second episode last Thursday, July 17 and will continue online for nine weeks. The announcement was made by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"Saab USA is another example of the many ways we're partnering with our advertisers across multiple platforms, and we're pleased to work with them again for the second season of BURN NOTICE," said McCumber. "We're confident that the Saab nine three convertible will play an integral role in our upcoming season."

"USA understands its audience both in terms of its breakthrough programming and its ability to market its audience in a language they understand, entertainment," said Steven Amato, partner, Omelet. "This project was extremely appealing to us because it allowed Omelet to do what it does best, work alongside next-generation television creators like Matt Nix as well as next-generation marketers like USA and Saab USA and break the traditional mold. Seeing the marketing as an extension of the entertainment is an evolved and future-driven approach."

Housed at www.BurnNoticeOps.com, Covert Ops invites players to become an operative and to help Fiona, Michael Westen's ex-girlfriend, and a new client solve their case. The Saab nine three convertible will be integrated into the game through branding experiences tied to nine missions. Throughout the experience, players will receive interactive video hints, emails and text messages from the cast as they are given instructions for their weekly challenge. Tasks include shutting down security systems, planting evidence, performing phone taps and other espionage activities. All players who complete each challenge are eligible to win the Grand Prize -- a 2009 Saab nine three convertible and a visit to the set of the show in Miami - or one of fifty (50) first prizes - a pair of Oliver Peoples sunglasses as worn by Michael Westen (Jeffrey Donovan) in the show.

Saab USA will also be included in tune-in spots for the premiere, promo spots driving viewers to the Covert Ops Experience and the accompanying sweepstakes, as well as in-show snipes and bumpers.

BURN NOTICE, is a sexy, action-packed original series starring Jeffrey Donovan as Michael Westen, a blacklisted spy. Series also stars Gabrielle Anwar, Bruce Campbell, Sharon Gless and joining the cast this season in a recurring role is Tricia Helfer. Stuck in his hometown of sun-soaked, bikini-filled Miami - a tropical paradise but a place he never wanted to return to - Michael Westen is now cut loose. With a burn notice attached to his name, he has no idea what or who triggered his demise. With the help of his ex-girlfriend and his buddy, Michael is determined to find out the reason for his sudden termination. Unable to utilize his normal contacts and needing to stay under the spy network radar, he puts his Special Ops training to use, helping those who the police can't or won't, in order to fund his ongoing personal investigation.

The second season premiere of BURN NOTICE on July 10 delivered more P25-54 (2.69 million) and P18-49 (2.36 million) than any prior episode of the series and was the #2 P25-54 delivery for any original scripted series telecast on cable this year to date. NBC was the only network, broadcast or cable, to deliver more P25-54 or P18-49 than BURN NOTICE in Thursday's 10P hour. Compared to the series premiere of BURN NOTICE last summer the season two premiere was up +23% in P25-54, +19% in P18-49 and +35% in total viewers.

Saab is a division of General Motors Corp. Saab Automobile USA is the importer and/or distributor of Saab 9-3, 9-5 and 9-7X automobiles for Saab Automobile AB, Sweden. For the 2009 model year, Saab offers XM Satellite Radio and OnStar standard in its entire vehicle portfolio. In addition to 4 years/50,000 miles bumper-to-bumper warranty, including roadside assistance and courtesy transportation, every new Saab comes with 3 years/36,000 miles no-charge scheduled maintenance. Visit www.saabusa.com for more information.

Omelet is a Los Angeles based full service branding, advertising and entertainment company comprised of advertising creative executives and Hollywood executive producers. Omelet specializes in creating "Marketing Formats" that deliver organic media-neutral creative solutions designed to solve a brand's core business challenge. At the forefront of the ever-evolving marketing landscape, Omelet is helping to redefine how brands and entertainment co-exist. Omelet has worked with a variety of clients including ABC, Activision, Anheuser-Busch, Amstel Light, Bioware, The Coffee Bean & Tea Left, EA, Easton Sports, Fox Mobile Entertainment, Fox TV Studios, G4 Network, Guthy-Renker, Moretti Beer, Microsoft, NBC 'Green is Universal," Outfest, Pandemic, Paulaner Beer, Riddell, Toyota Matrix, USA Network, Vivendi Games Mobile and Vivendi Games.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [july 2008]  
S
M
T
W
T
F
S
  


· BURN NOTICE (USA)





[07/21/14 - 01:03 PM]
"Nixon by Nixon: In His Own Words," A Revealing Profile of the Former President, Debuts Aug. 4 on HBO
The film is presented in conjunction with the 40th anniversary of his resignation and features excerpts from his secretly recorded his private conversations.

[07/21/14 - 12:38 PM]
Zap! Pow! Bang! Comedy Central(R) Hits San Diego Comic-Con with Multiple Fan Events
Said offering start with back-to-back panels as Comedy Central Presents "Key & Peele" and Introduces "Moonbeam City" on Thursday, July 24.

[07/21/14 - 11:44 AM]
Velocity's All-New Series "Garage Squad" Helps America Rebuild and Restore Their Favorite Dream Cars
Hosted by Bruno Massel and Lauren Bohlander, the series comes to the rescue of people whose automotive projects have come to a dead end.

[07/21/14 - 11:32 AM]
Bleachers Named VH1's August You Oughta Know Artist
Bleachers will benefit from significant cross-platform promotion via frequent music video plays, a custom promo spot, interview on VH1's music-oriented Tuner blog, VH1's Top 20 Countdown, and much more.

[07/21/14 - 11:32 AM]
Academy Award Winner(R) Adrien Brody Stars in "Houdini" - Two-Night Miniseries-Event Premieres September 1 at 9 p.m. ET/PT on History(R)
Joining Brody is Kristen Connolly as Bess Houdini, the love of Harry's life and right hand when it came to some of his most amazing feats.

[07/21/14 - 11:22 AM]
Nat Geo WILD's No. 1 Series "The Incredible Dr. Pol" Returns Saturday, Aug. 23, 2014, at 9 PM ET/PT
Additionally, his new book, "Never Turn Your Back on an Angus Cow," hits the stands August 18, chronicling his life from childhood in the Netherlands up to the local hero he is today.

[07/21/14 - 10:51 AM]
Tia Maggini Joins Lifetime as Vice President, Original Movies
Most recently, Maggini was Vice President of Television for Josephson Entertainment in Los Angeles, where she was responsible for managing all areas of television development on behalf of the company.

[07/21/14 - 10:48 AM]
Homeowners Smash Their Way to Spectacular Renovations on DIY Network's "Sledgehammer"
The series features homeowners who think they're trying out for a home improvement show, but instead get a surprise visit from Jason Cameron who promises to fix any room they can completely demolish in 30 minutes.

[07/21/14 - 10:47 AM]
Six New Ways to Celebrate Shark Week 2014
Building upon last year's 11 shark-filled specials, a whopping 13 hours of new programming coupled with the live late-night talk show "Shark After Dark" will air beginning August 10.

[07/21/14 - 10:41 AM]
Country Rocks Your Summer on "CMA Music Festival: Country's Night to Rock," Airing Tuesday, August 5 on the ABC Television Network
Adding their chops and charm to the special are Luke Bryan, Eric Church with special guest Lzzy Hale of Halestorm, Florida Georgia Line, Brantley Gilbert, Lady Antebellum, and Blake Shelton with special guest Gwen Sebastian.

[07/21/14 - 10:30 AM]
Live+7-Day Playback for the Premiere Episode of "Under the Dome" Tops Last Summer's L+7 Series Premiere
CBS further spins the numbers for Monday, June 30.

[07/21/14 - 10:29 AM]
FXX to Air Longest Running Marathon in TV History with "The Simpsons"
For 24 hours a day, over the course of the 12 days, FXX will air 552 episodes of "The Simpsons" (through Season 25) as well as "The Simpsons Movie" (airing after episode 400), in chronological order.

[07/21/14 - 10:19 AM]
Bernadette Peters to Guest Star in Bravo Media's "Girlfriends' Guide to Divorce"
Peters will play Lyla's (Janeane Garofalo) mother Annie, who comes to town to help her with the kids.

[07/21/14 - 10:17 AM]
He'll Be Back - "Louie" Picked Up by FX for Fifth Season
The seven-episode new season from Creator/Executive Producer/Writer/Star/Director/Editor Louis C.K. will premiere in Spring 2015.

[07/21/14 - 10:06 AM]
Aw, Geez, FX Is Going Back to "Fargo"
The new chapter of the "Fargo" story will feature an all-new cast of characters, a new time period and a new "true crime" story that will unfold over the course of 10 episodes.