or


[07/21/08 - 12:07 PM]
NBC Announces Plan to Continue 'Infront' Presentations for Advertisers
NBC plans to host a similar event in April 2009, over a month before the traditional upfront week.

[via press release from NBC]

NBC ANNOUNCES PLAN TO CONTINUE 'INFRONT' PRESENTATIONS FOR ADVERTISERS

52-Week Primetime Programming Schedule To Be Unveiled in April in Advance of the Traditional Upfront

BURBANK � July 21, 2008 � As a result of the overwhelmingly favorable response from advertisers to their "InFront" scheduling presentation last April, NBC today announced plans to host a similar event in April 2009, over a month before the traditional Upfront week.

"Our decision to hold a series of earlier more intimate meetings with advertisers this past spring resulted in profound new partnerships, deeper engagement with our clients and a very successful upfront for NBC," said Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios. "Our partners and us want to build on this innovative strategy and continue evolving the broadcast model."

"Giving our advertising clients an early look at a 52-week schedule is a better way for both of us to gain a competitive edge," said Marc Graboff, Co-Chairman, NBC Entertainment and Universal Media Studios. "We are going to respond to their positive feedback and set the pace again in 2009 with an even better version of the InFront that focuses on their advertising needs."

This client-centric approach to the presentation will again include the announcement of a year-round programming schedule in April followed by a series of one-on-one client meetings in New York, Los Angeles and Chicago.

The process is designed to give advertisers several key advantages, including a more comprehensive way in which to plan their marketing strategies for the year, the ability to coordinate their involvement in major events and to involve their brands more closely with the content of our shows.

"Our strategy of getting ahead of the market and involving our clients earlier in the process couldn't have been more successful," said Mike Pilot, President, NBC Universal Sales & Marketing. "Not only did our clients appreciate the approach and our desire to be more collaborative, they were also able to execute on some meaningful integrations and marketing opportunities that were the right fit for their brands."





  [july 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/28/16 - 12:43 PM]
TLC's "Playhouse Masters" Climbs Into Imaginative Spaces
Tyson and Audy Leavitt create the most elaborate, over-the-top playhouses out of their family-run shop called "Charmed Playhouses."

[07/28/16 - 11:24 AM]
#Squadgoals Takes on New Meaning in an All New Season of Velocity's "Garage Squad"
The all new season starring National Hot Rod Association (NHRA) driver Bruno Massel, lead mechanic Joe Zolper, and co-host Heather Storm premieres Wednesday, August 24.

[07/28/16 - 11:18 AM]
TBS Greenlights Digital Animated Series "Storyville" and Begins Development on Notorious B.I.G.-Inspired Series
Musicians, actors, comedians, writers and artists will tell true life stories which will be animated in rich detail, exposing the sheer absurdity of celebrity life in all of its glory.

[07/28/16 - 10:26 AM]
Esquire Network Greenlights New Seasons of Hit Documentary Franchise "Friday Night Tykes" and Spin-Off "Friday Night Tykes: Steel Country"
A combination of fan-favorite teams are set to return, with all-new teams presenting an authentic look at the cultural phenomenon that is American football.

[07/28/16 - 10:03 AM]
PBS to Present "Spotlight Education," A Special Week of Programming Featuring Reports About America's Students and New Models of Learning, September 12-17
The stunt features eleven films and documentaries on local PBS stations September 12-17.

[07/28/16 - 10:02 AM]
PBS and American Experience Announce "The Great War" to Premiere April 2017
The six-hour, three-night event, will premiere in April 2017 in conjunction with the 100th anniversary of America's entry into the war on April 6, 1917.

[07/28/16 - 10:01 AM]
Frontline on PBS Presents "Divided States of America," A Look at the Polarized Nation the Next President Will Inherit
The four-hour, two-night documentary miniseries looks back at events during the Obama presidency that have revealed deep divisions in our country, and examines the America the next president will inherit.

[07/28/16 - 10:00 AM]
Lin-Manuel Miranda - Tony, Grammy, and Pulitzer Prize-Winning Creator of Broadway Smash Hit Hamilton - Hosts Sixth Annual PBS Arts Fall Festival
"Hamilton's America" gives viewers a look at Miranda and his colleagues' creative process during the three years leading up to the Broadway opening of the record-breaking musical winner of 11 Tony Awards and the Pulitzer Prize.

[07/28/16 - 10:00 AM]
Nat Geo WILD Taps Charles Dance to Narrate Epic Global Miniseres Event "Savage Kingdom"
The project is a rare look at warring animal clans battling for survival in a remote region of Africa that is drying up after years of flood-soaked abundance.

[07/28/16 - 10:00 AM]
Disney XD Picks Up Second Season of Its Innovative Hidden-Camera Prank Series "Walk the Prank"
The series has reached 35.4 million viewers including 13.2 million Kids 6-14 and 6.3 million Boys 6-14 on Disney XD and Disney Channel.

[07/28/16 - 09:56 AM]
El Rey Network's Original Wrestling Series "Lucha Underground" Returns for Season 3 on Wednesday, September 7 at 8PM ET
Masked heroes and villains will continue to battle it out for wrestling supremacy in the hour-long weekly series, giving fans a ringside seat to the blood-pumping, chant-starting lucha libre drama and excitement.

[07/28/16 - 09:16 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock once again is the evening's most-watched network in total viewers and adults 18-49.

[07/28/16 - 09:05 AM]
FYI(TM) Greenlights New Original Series "Kiss Bang Love"
In "Kiss Bang Love," singles searching for love will participate in a new social experiment to find their match based on blindfolded kissing.

[07/28/16 - 09:04 AM]
Make a Date with Adult Swim's New Drive-In Tour - 10 Cities Host Nights of Fun and Freebies!
Each stop of the five-week, 10-city national tour, brings an ultimate exclusive sneak peek at unaired episodes, never-before-seen pilots and specials, and loads of other Adult Swim favorites.

[07/28/16 - 08:52 AM]
HBO Renews "Ballers" for Third Season
"Dwayne Johnson, Stephen Levinson, Mark Wahlberg and the rest of the 'Ballers' team have once again delivered a winner for our viewers," said Casey Bloys.