or


[09/01/08 - 10:38 AM]
CBS Is Exclusive Broadcast Advertiser in People Magazine's SepT. 22 Issue
The issue, featuring 20 ads (consecutive right hand pages, spreads and gatefolds), will be on stands September 12.

[via press release from CBS]

CBS IS EXCLUSIVE BROADCAST ADVERTISER IN PEOPLE MAGAZINE'S SEPT. 22 ISSUE

NEW YORK - CBS and PEOPLE jointly announced today that CBS's fall programming ads will be featured exclusively in PEOPLE's Sept. 22, 2008 issue with 20 ads (consecutive right hand pages, spreads and gatefolds). In a special arrangement with the magazine, CBS will be the exclusive broadcast advertiser in the issue, on stands Sept. 12th during the key period leading up to the launch of CBS's new fall lineup.

"There's no denying the impact of PEOPLE's extraordinary reach and appeal," said George Schweitzer, President, CBS Marketing Group. "CBS has long valued its relationship with PEOPLE, and we're elated that they worked with us to pull off this first-time strategy to be the sole broadcast advertiser in this well-timed issue."

Paul Caine, President, Time Inc. Entertainment Group, said, "We're thrilled to be at the center of CBS's fall TV advertising efforts - and to leverage the viewing power of our 43 million PEOPLE readers. This is an innovative format that will engage readers and build excitement for CBS's primetime shows."

An added special element to CBS's People ad campaign is the array of unique and engaging ads that cleverly continue the thread of copy from one page/series to the next. Examples include:

Always Gets Lucky... (with art of Charlie Sheen, star of "Two and a Half Men") leading into Never Gets Lucky (with art of Kyle Bornheimer, star of "Worst Week")

They Bend the Rules... (art of "NCIS" cast members) leading into He Breaks Them (art Simon Baker, star of "The Mentalist")

Piece of Work... (Art of Julia Louis-Dreyfus, star of "The New Adventures of Old Christine") leading into Work in Progress (art of Jay Mohr, star of "Gary Unmarried")

One Great Show ... (Art of William Petersen and Marg Helgenberger, stars of "CSI") leading into Leads to Another (art of Rufus Sewel, star of "Eleventh Hour")

Looking for Lost Souls... (art of Jennifer Love Hewitt, star of "Ghost Whisperer") leading into Looking for Lost Soulmate (art of Elizabeth Reaser, star of "The Ex List")

About CBS

CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS is the Number One most watched network in primetime, with a total primetime network lineup that was watched by nearly 100 million people a week during the 2006/2007 season-to-date. The Network has the Number One drama on television, CSI; Number One newsmagazine, 60 MINUTES; Number One sitcom, TWO AND A HALF MEN; Number One daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.

About PEOPLE

PEOPLE revolutionized personality journalism in 1974 and is today the world's most successful and popular magazine. Each week, the PEOPLE brand brings more than 43 million consumers the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life "Heroes Among Us" remain an essential component of PEOPLE's editorial approach. PEOPLE.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City. For more information visit http://www.people.com/.





  [september 2008]  
S
M
T
W
T
F
S
 


· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· EX LIST, THE (CBS)
· GARY UNMARRIED (CBS)
· GHOST WHISPERER (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· TWO AND A HALF MEN (CBS)
· WORST WEEK (CBS)





[06/30/16 - 02:53 PM]
Science Channel to Premiere "Unearthed" July 5 at 10PM
From the Pyramids to the Parthenon and Big Ben in London, the series reveals the deepest secrets of each structure by using the latest technology to solve mysteries.

[06/30/16 - 02:49 PM]
TLC's "My Big Fat American Gypsy Wedding" Returns with More Unique Dresses and Crazy Catfights
The series' fifth season premieres Sunday, July 17 at 10:00/9:00c.

[06/30/16 - 01:50 PM]
Kellita Smith ("The Bernie Mac Show") Joins the Cast of "In The Cut," Hit Bounce TV Comedy Series Returns for Season Two Tues. July 5 @ 9PM (ET)
Also on tap this season are Angie Stone, Claudia Jordan, Kenny Lattimore and Rolonda Watts.

[06/30/16 - 12:33 PM]
"Queen Sugar" to Debut with Two-Night Premiere Event Tuesday, September 6, and Wednesday, September 7 at 10 PM ET/PT on OWN
Led by acclaimed film director Ava DuVernay, who directed the first two episodes, all episodes in the series' debut season are directed by women.

[06/30/16 - 12:22 PM]
"Basketball Wives" Star Shaunie O'Neal Takes "Shaunie's Home Court" New Series Debuts on VH1 Sunday, July 17th at 10:30 PM ET/PT
The half hour comedic unscripted program follows O'Neal as she works to keep her lively family in line.

[06/30/16 - 11:47 AM]
Original Episodes of NBC Hits "Superstore" and "The Voice" Blind Auditions to Air During the Rio Summer Olympics
Look for said installments on Friday, August 19 and Sunday, August 21 at 10:30 p.m. following Olympics coverage.

[06/30/16 - 10:58 AM]
Marvel Television Returns to San Diego Comic-Con
The fun kicks off Thursday, July 21, with the first-ever San Diego Comic-Con Marvel and Netflix panel session.

[06/30/16 - 10:46 AM]
MTV Invades San Diego Comic-Con with the Return of "Teen Wolf," "MTV Fandom Fest" and "MTV Fandom Awards"
MTV will be on-the-ground with its own branded booth, giving fans an all-new interactive VR experience on the floor of the San Diego Convention Center.

[06/30/16 - 10:34 AM]
Animal Planet's "Dr. Dee: Alaska Vet" Returns with More Heartwarming Animal Rescues
The all-new season premieres Saturday, July 16 at 8:00 p.m. ET/PT on the cable channel.

[06/30/16 - 09:49 AM]
Starting Friday, Your Favorite Films Written and Directed by Albert Brooks Are Available in the U.S.
The films include: Defending Your Life, which marks its 25th anniversary this year; Looking for Comedy in the Muslim World; Lost in America; Modern Romance; Mother; The Muse; and Real Life.

[06/30/16 - 09:31 AM]
Cartoon Network Studios Connects Rising Talent with Mentors in Inaugural 3-Day Animation Jam, July 9-11
This 3-day animation jam continues the tradition of Cartoon Network's widely-recognized, artists-first approach in developing and discovering fresh and innovative content across all platforms.

[06/30/16 - 09:21 AM]
Academy Award(R) Winner and Marine Corps Veteran Gene Hackman Narrates Iwo Jima Film for Smithsonian Channel(TM)
The one-hour special provides new evidence and analysis proving that U.S. Marine Corps Pfc. and Purple Heart recipient Harold Schultz was one of the flag raisers in Joe Rosenthal's iconic Iwo Jima photo on Mount Suribachi.

[06/30/16 - 08:45 AM]
AMC's Critically Acclaimed Series "Halt and Catch Fire" Leaves Texas Behind for the Big Leagues of Silicon Valley
The series will return for season three on Tuesday, August 23 at 9:00/8:00c with two back-to-back episodes.

[06/30/16 - 08:37 AM]
Wednesday's Broadcast Ratings: CBS Tops Demo Race with "Big Brother"
The Eye leads the night among adults 18-49 while NBC is the most-watched network.

[06/30/16 - 08:36 AM]
Video: Netflix Releases Trailer #2 for "Stranger Things"
All episodes debut globally on Netflix Friday, July 15.