or


[09/08/08 - 09:58 AM]
CBS Harnesses the Power of Viral Video to Promote New Fall Drama "The Mentalist"
A leading U.K.-based psychologist has been tapped "to create three unique and innovative brain teaser videos that challenge viewers to test their powers of observation."

[via press release from CBS]

CBS HARNESSES THE POWER OF VIRAL VIDEO TO PROMOTE NEW FALL DRAMA "THE MENTALIST"

CBS Engages Leading U.K.-Based Psychologist to Create

Innovative Brain Teaser Videos For Online and On-Air Promotion of the Network's Upcoming New Drama "The Mentalist"

To promote the new fall drama series THE MENTALIST, the CBS Marketing Group has engaged a leading U.K.-based psychologist to create three unique and innovative brain teaser videos that challenge viewers to test their powers of observation.

THE MENTALIST stars Simon Baker as Patrick Jane, an independent consultant with the California Bureau of Investigation (CBI), who has a remarkable track record for solving serious crimes by using his razor sharp skills of observation. Playing upon the show's theme, CBS has created three different video spots that test viewers' ability to be aware of everything that is happening in the videos, after being challenged to keep a count of a particular activity. Each video depicts a unique motif - a card game, a football game and a gathering of security guards - and challenges viewers to watch closely. (To see the mental awareness videos, go to: http://www.cbs.com/primetime/the_mentalist/)

Designed by internationally known researcher Professor Richard Wiseman of the University of Hertfordshire in the U.K., the illusions challenge the brain's instinctual methods of processing motion, form, color, and depth. The one-minute videos were meticulously orchestrated by Professor Wiseman and filmed on location in London, with on-camera narration provided by Simon Baker.

In mid-August, the "Mentalist Awareness Test" videos were posted on the top user-generated video content sites on the Web as well as across CBS Interactive's CBS Audience Network, with messaging driving users to cbs.com. The videos made their on-air debut on the Network, Friday, Sept. 5, during the CBS FALL PREVIEW SHOW (9:00-9:30 PM, ET/PT).

THE MENTALIST, which stars Simon Baker, Robin Tunney, Tim Kang, Owain Yeoman and Amanda Righetti, premieres Tuesday, Sept. 23 (9:00-10:00 PM, ET/PT) on the CBS Television Network.





  [september 2008]  
S
M
T
W
T
F
S
 


· MENTALIST, THE (CBS)





[05/21/18 - 12:35 PM]
Meet the Cast of "Siempre Bruja," Netflix's Second Announced Colombian Original
The series will follow 18 year old Carmen, a Colombian slave and witch from the 17th century who, in a desperate attempt to save her loved one, travels in time to present day Cartagena.

[05/21/18 - 12:13 PM]
FOX to Air Two "Bonus" Episodes of "Lucifer" on Monday, May 28
"Boo Normal" and "Once Upon a Time" were produced during the show's third season but did not air.

[05/21/18 - 12:04 PM]
Sundance Now Celebrates Pride Month with the Exclusive U.S. Premiere of "Take 5: Beyond the Parades"
The exclusive collection explores timely stories of personal identity, transformation and acceptance, as well as critical looks at social movements and injustices worldwide.

[05/21/18 - 10:30 AM]
Bravo Media Orders Eight New Projects for Development
These new projects build upon Bravo's diverse breadth of industry leading formats and established series.

[05/21/18 - 10:03 AM]
Lena Waithe to Be Honored with the "Trailblazer" Award at the 2018 "MTV Movie & TV Awards" Hosted by Tiffany Haddish
The award recognizes game-changing creators with fresh and fearless voices in entertainment.

[05/21/18 - 09:57 AM]
"My Last Days," An Uplifting Docuseries Created by "Jane the Virgin" Star Justin Baldoni, Returns to The CW Friday, May 25
"When I first started this series five years ago, I never could have imagined it would have come this far," said Baldoni.

[05/21/18 - 09:26 AM]
SundanceTV & Sundance Now Announces Partnership with Tele Munchen Group (TMG) for "The Name of the Rose"
Set in Italy in 1327, "The Name of the Rose" follows the Franciscan monk William of Baskerville (John Turturro) and his novice Adso von Melk (Damian Hardung) as they arrive at a secluded monastery in the Alps.

[05/21/18 - 09:10 AM]
CBS News to Launch Second Season of "48 Hours: NCIS," Giving Viewers Unprecedented Accesses to Real NCIS Cases
Rocky Carroll returns as narrator on the latest six-part series.

[05/21/18 - 09:02 AM]
Netflix Forming Storytelling Partnership with Barack and Michelle Obama
The Obamas will produce a diverse mix of content, including the potential for scripted series, unscripted series, docu-series, documentaries and features.

[05/21/18 - 08:12 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Put NBC on Top in Demos
The Peacock wins the night among adults 18-49, holding off the "American Idol"-fueled ABC.

[05/21/18 - 07:08 AM]
Video: AMC Releases All-New "Preacher" Promo in Anticipation of the Season Three Premiere on Sunday, June 24 at 10:00 PM ET/PT
The fiery new promo raises the curtain on our sinister cast of characters including Jesse, Cassidy, Tulip, Gran'ma, Allfather, God Dog, and many more.

[05/21/18 - 07:03 AM]
Freeform Celebrates the Series Finale of ABC's Hit Comedy "The Middle" with a Mini-Marathon, on May 22
For those who don't want to say farewell, fans of the show can relive The Hecks' hilarious ups and downs weekdays Monday - Friday on Freeform.

[05/20/18 - 08:55 AM]
Saturday's Broadcast Ratings: NBC Keeps Demo Crown with NHL Playoffs
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[05/20/18 - 08:43 AM]
Second-Highest Rated NBA Eastern Conference Finals Game 3 Ever on ESPN
ESPN spins the numbers for Saturday, May 19.

[05/19/18 - 08:36 AM]
Friday's Broadcast Ratings: FOX Tops Demo Race with "MasterChef Junior" Finale
The network takes home the adults 18-49 crown while CBS is the most-watched among the broadcasters.