or


[09/08/08 - 09:58 AM]
CBS Harnesses the Power of Viral Video to Promote New Fall Drama "The Mentalist"
A leading U.K.-based psychologist has been tapped "to create three unique and innovative brain teaser videos that challenge viewers to test their powers of observation."

[via press release from CBS]

CBS HARNESSES THE POWER OF VIRAL VIDEO TO PROMOTE NEW FALL DRAMA "THE MENTALIST"

CBS Engages Leading U.K.-Based Psychologist to Create

Innovative Brain Teaser Videos For Online and On-Air Promotion of the Network's Upcoming New Drama "The Mentalist"

To promote the new fall drama series THE MENTALIST, the CBS Marketing Group has engaged a leading U.K.-based psychologist to create three unique and innovative brain teaser videos that challenge viewers to test their powers of observation.

THE MENTALIST stars Simon Baker as Patrick Jane, an independent consultant with the California Bureau of Investigation (CBI), who has a remarkable track record for solving serious crimes by using his razor sharp skills of observation. Playing upon the show's theme, CBS has created three different video spots that test viewers' ability to be aware of everything that is happening in the videos, after being challenged to keep a count of a particular activity. Each video depicts a unique motif - a card game, a football game and a gathering of security guards - and challenges viewers to watch closely. (To see the mental awareness videos, go to: http://www.cbs.com/primetime/the_mentalist/)

Designed by internationally known researcher Professor Richard Wiseman of the University of Hertfordshire in the U.K., the illusions challenge the brain's instinctual methods of processing motion, form, color, and depth. The one-minute videos were meticulously orchestrated by Professor Wiseman and filmed on location in London, with on-camera narration provided by Simon Baker.

In mid-August, the "Mentalist Awareness Test" videos were posted on the top user-generated video content sites on the Web as well as across CBS Interactive's CBS Audience Network, with messaging driving users to cbs.com. The videos made their on-air debut on the Network, Friday, Sept. 5, during the CBS FALL PREVIEW SHOW (9:00-9:30 PM, ET/PT).

THE MENTALIST, which stars Simon Baker, Robin Tunney, Tim Kang, Owain Yeoman and Amanda Righetti, premieres Tuesday, Sept. 23 (9:00-10:00 PM, ET/PT) on the CBS Television Network.





  [september 2008]  
S
M
T
W
T
F
S
 


· MENTALIST, THE (CBS)





[01/19/19 - 08:39 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Split Adults 18-49 Crown
CBS however remains the most-watched network overall on Friday.

[01/18/19 - 11:22 PM]
Development Update: Friday, January 18
Updates include: Hulu cancels Sean Penn-led "The First"; NBC orders two single-camera comedy pilots; and Ashley Thomas, Rick Gomez bound for ABC's "NYPD Blue" sequel series.

[01/18/19 - 05:27 PM]
CBS to Double Up on "Fam" This Coming Thursday, January 24
Look for original episodes at both 8:30/7:30c and 9:30/8:30c.

[01/18/19 - 02:51 PM]
Aubrey Plaza Hosts the 34th Film Independent Spirit Awards
The 2019 Film Independent Spirit Awards will air live exclusively on IFC at 2:00 pm PT/ 5:00 pm ET on Saturday, February 23.

[01/18/19 - 12:28 PM]
New Entertainment Network Cleo TV Debuts on Saturday, January 19 with Aspirational Lifestyle Programming for Millennial Women of Color
As previously announced, Cleo TV will be broadly distributed on Comcast Xfinity.

[01/18/19 - 11:09 AM]
Watch Season 1 of "Ryan Hansen Solves Crimes on Television*" for Free on YouTube Until February 13, 2019
Said stunt is in anticipation of the show's second season launch on January 30.

[01/18/19 - 11:00 AM]
"Big Brother: Celebrity Edition" Returns with Multiplatform Coverage
"Celebrity Big Brother After Dark" premieres on Pop on Tuesday, January 22 (12:00-3:00 AM, ET/PT) with continuous live, late night coverage seven nights a week leading into the finale.

[01/18/19 - 10:56 AM]
All-New "Unsolved Mysteries" Coming to Netflix as a Global Original Documentary Series
This modern take on the classic series will maintain the chilling feeling viewers loved about the original, while also telling the stories through the lens of a premium Netflix documentary series.

[01/18/19 - 10:50 AM]
Video: Trailer - Hulu Original Comedy "PEN15"
All 10 episodes will premiere Friday, February 8, only on Hulu.

[01/18/19 - 10:43 AM]
First Look of Nicole Maines as the DC Character "Dreamer"
The costume will be first glimpsed on the January 27 episode of "Supergirl."

[01/18/19 - 10:02 AM]
History to Premiere Eight-Part Event "Jesus: His Life" on Monday, March 25
Each of the eight chapters is told from the perspective of different biblical figures, all of whom played a pivotal role in Jesus' life including Joseph, John the Baptist, Mary Mother of Jesus, Caiaphas, Judas Iscariot, Pontius Pilate, Mary Magdalene and Peter.

[01/18/19 - 09:16 AM]
Video: New Trailer Released - truTV Season 2 of "At Home with Amy Sedaris"
This season, Sedaris welcomes an impressive list of guest stars, including: Rose Byrne, Matthew Broderick, Justin Theroux, Susan Sarandon, Gillian Jacobs, Juliette Lewis, Ellie Kemper, Fred Armisen, Michael Shannon and more!

[01/18/19 - 08:15 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC
The Alphabet's "A Million Little Things" gets a boost behind "Grey's Anatomy" on its new night.

[01/17/19 - 11:27 PM]
Development Update: Thursday, January 17
Updates include: Fabien Frankel to lead ABC's "NYPD Blue" sequel series; Peter Sarsgaard to star in "Interrogation" at CBS All Access; and Daniel Zovatto scores role in Showtime's "Penny Dreadful: City of Angels."

[01/17/19 - 01:07 PM]
Netflix Reveals "You," "Sex Education" Each Viewed by 40 Million Members; Spanish Language "Elite" Draws 20 Million
Said details mark another rare release of viewership data by the streaming service.