[09/22/08 - 07:52 AM]
Lifetime Television Launches New Comedy Series, 'Rita Rocks,' with Aggressive Scheduling Strategy Featuring Five Original Episodes in One Week, October 20-24 at 8:30 P.M. (ET/PT)
Then, starting October 28, "Rita Rocks" will air regularly Tuesdays at 8:30PM (ET/PT).

[via press release from Lifetime]

Lifetime Television Launches New Comedy Series, 'Rita Rocks,' With Aggressive Scheduling Strategy Featuring Five Original Episodes in One Week, October 20-24 at 8:30 p.m. (ET/PT)

Nicole Sullivan ("MADtv"), Richard Ruccolo ("Two Guys and a Girl") and Tisha Campbell-Martin ("My Wife and Kids") Star in New Series from Media Right Capital

LOS ANGELES, Sept. 22 -- In an aggressive scheduling strategy, Lifetime Television will launch "Rita Rocks," the network's first original prime-time comedy series in a decade, with five new episodes airing in a one week strip, beginning Monday, October 20, through Friday, October 24, at 8:30PM (ET/PT).

The popular off-net comedy "Reba," Lifetime's highest-rated weekday series, kicks off the special one-hour programming block at 8PM (ET/PT).

Starting October 28, "Rita Rocks" will air regularly Tuesdays at 8:30PM (ET/PT).

In making the announcement, JoAnn Alfano, Executive Vice President, Entertainment, Lifetime Networks, said, "We are very excited about 'Rita Rocks' and believe that by launching it behind 'Reba' for five consecutive nights we will ensure the widest possible sampling. We hope to build a strong one-hour comedy block by pairing these two very compatible shows."

"Rita Rocks" stars Nicole Sullivan ("The King of Queens," "MADtv"), Richard Ruccolo ("Joey," "Two Guys and a Girl") and Tisha Campbell-Martin ("My Wife and Kids," "Martin"), Natalie Dreyfuss ("He's Just Not That Into You"), Kelly Gould ("Lucky Louie"), and Raviv Ullman ("Phil of the Future"). Also joining the cast is Auggie, an 11-month old Golden Retriever, as Yoda, the family dog.

In "Rita Rocks," Sullivan stars as Rita Clements, an overworked wife and mother in the middle of a full blown identity crisis -- which includes trying to maintain romance with her husband Jay (Ruccolo), juggling the demands of her nine-year-old daughter Shannon (Gould) and disciplining her defiant, teenage daughter Hallie (Dreyfuss) and her ever-present boyfriend Kip (Ullman). After being passed over for a promotion at work, Rita is at her wit's end. In search of "youthful" Rita, she dusts off her old guitar and forms a garage band with her nosey postal carrier Patty (Campbell-Martin) and unemployed neighbor Owen (guest-star Ian Gomez), in the hopes of putting that spark back in her life.

"Rita Rocks" is produced by Media Rights Capital for Lifetime Television. Stan Zimmerman and James Berg ("Gilmore Girls," "Roseanne"), Jeffrey Hodes and Nastaran Dibai ("Hope & Faith, "According to Jim") are executive producers. Alan Padula ("8 Simple Rules," "Home Improvement") is producer. Zimmerman and Berg are also the creators.

Lifetime is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.

  [september 2008]  


[10/25/16 - 02:18 PM]
VH1's Highly Anticipated "Martha & Snoop's Potluck Dinner Party" to Premiere Monday, November 7 at 10PM ET/PT
Guests include Seth Rogen, Wiz Khalifa, Rick Ross, Jamie Chung, 2 Chainz, Naya Rivera, Ashley Graham, Jason Derulo, 50 Cent, Fat Joe, Mike Epps, Kathy Griffin, Kelis, Ashlee Simpson & Evan Ross, Keke Palmer, Robin Thicke and Bella Thorne.

[10/25/16 - 01:16 PM]
Comedy Central Sets Election Night Programming
Highlights include a live one-hour telecast of "The Daily Show with Trevor Noah" airing at 11:00/10:00c.

[10/25/16 - 01:00 PM]
CMT's Annual "Artists of the Year" Celebration Continues to Rise Attracting Nearly 2 Million Viewers with Ratings Soaring More Than 20%
CMT spins the numbers for Thursday, October 20.

[10/25/16 - 12:38 PM]
Showtime(R) Accelerates World Television Premiere Date for "Zero Days" to Saturday, Nov. 5 at 9PM ET/PT
As the subject continues to make headlines across the U.S and world, this film becomes more relevant and powerful documentary as viewers are being confronted by these issues in their daily lives.

[10/25/16 - 12:01 PM]
"The 2016 SNL Election Special" Revisits Unpredictable Presidential Campaign
The hour-long telecast is set to air Monday, November 7 at 10:00/9:00c.

[10/25/16 - 11:26 AM]
Discovery Cruises Into SEMA to Find the Next Motor Monday Star
Discovery Casting will be scouting for new talent at the SEMA Auto show taking place November 1-4 at the Las Vegas Convention Center.

[10/25/16 - 10:59 AM]
FYI Orders Season Five of "Married at First Sight" in Chicago
Production has already begun in Chicago, Illinois with the new season slated to air in 2017.

[10/25/16 - 10:14 AM]
TV One Joins Lexus for a Special Presentation of "Lexus Verses and Flow" Airing Wednesday, October 26 at 11 PM ET/8 PM PT
Dondré T. Whitfield hosts the special evening that blends music performances by chart-topping artists with spoken word presentations from top slam poetry artists.

[10/25/16 - 10:11 AM]
Video: Key Art and Trailer for Season Two of Original Scripted Drama, "The Art of More" Released
Returning for the new season are stars Dennis Quaid, who also serves as executive producer, Kate Bosworth, Cary Elwes and Christian Cooke.

[10/25/16 - 10:01 AM]
History's New Military Drama Series "Six" Premieres Wednesday, January 18 at 10PM ET/PT
The eight episode first season follows members of Navy SEAL Team Six, modern American warriors, whose covert mission to eliminate a Taliban leader in Afghanistan goes awry when they uncover a U.S. citizen working with terrorists.

[10/25/16 - 09:01 AM]
International Icon Lady Gaga to Perform at the "2016 American Music Awards(R)"
Lady Gaga is a nine-time American Music Award nominee and took home the win in 2010 for Favorite Female Artist - Pop/Rock.

[10/25/16 - 08:48 AM]
Bravo Media Goes Behind the Scenes of the Ultra Exclusive "Timber Creek Lodge" Premiering Monday, December 5 at 10PM ET/PT
It's all work and a lot of play at "Timber Creek Lodge," where viewers will go behind the doors of a five-star mountain retreat to see the on-and-off duty shenanigans of the resort staff working around the clock to provide the ultimate vacation experience.

[10/25/16 - 08:46 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice"
The Peacock stakes claim to the most-watched network among total viewers and adults 18-49.

[10/25/16 - 08:36 AM]
Jennifer Nettles to Host "CMA Country Christmas," Airing Monday, November 28, on ABC
Nettles, who is hosting the special for the seventh time this year, will release her first holiday album, "To Celebrate Christmas," October 28, on Big Machine Records.

[10/25/16 - 08:00 AM]
Video: Oy with the Poodles Already! Netflix's "Gilmore Girls: A Year in the Life" Trailer Is Here!
"Gilmore Girls: A Year in the Life" launches Friday, November 25, everywhere that Netflix is available.