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[10/03/08 - 09:06 AM]
Love Is in the Air: CBS Whips Up a Whimsical Campaign to Promote the New Fall Show, "The Ex List"
"THE EX LIST is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said CBS's Anne O'Grady.

[via press release from CBS]

LOVE IS IN THE AIR: CBS WHIPS UP A WHIMSICAL CAMPAIGN TO PROMOTE THE NEW FALL SHOW, "THE EX LIST"

CBS Partners with 1-800-FLOWERS.COM to Launch The First Official "Ex Day" to Reconnect with an Ex

The Network Spearheads an Engaging Facebook Application to Create One's Own Virtual and Interactive "Mr. Right"

Additional Outreach Includes Specialized "Dating and Ditching" Zagat Guides, Online Horoscopes and Buzz-Worthy Wild Postings

To promote the new fall series THE EX LIST, the CBS Marketing Group has created a diverse set of promotions to win potential viewers' hearts. Between a partnership with 1-800-FLOWERS.COM to launch the first official "Ex Day," a Facebook application that provides members with a means of creating one's own virtual and interactive "Mr. Right," online horoscopes, wild postings and "Dating and Ditching" Zagat Guides, CBS has all of the bases covered to target potential viewers.

"THE EX LIST is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said Anne O'Grady, Executive Vice President, CBS Marketing. "Whether they're out on the town with a date or with pals, posting profiles online or just cruising the Web, we set out to help young women have more fun on the dating scene while growing awareness of the show."

THE EX LIST stars Elizabeth Reaser as Bella Bloom, an attractive flower shop owner who learns from a psychic that she has already dated her future husband. With the help of her friends, Bella goes on a quest to find this mystery man from her past. Playing upon the theme of "looking for love," CBS has developed a set of tools to assist young women on the dating scene, including:

�� "Ex Day" -- Those who have a hankering to follow Bella's lead and reach out to an old flame will now have an easy way to do so, thanks to the first official "Ex Day" on Thursday, Oct. 16, 2008, sponsored by CBS and 1-800-FLOWERS.COM. Through an extensive multi-media campaign spanning radio, television, the Internet, and in-store promotions, people will be encouraged to reconnect with an ex by sending him or her a special "Ex Bouquet." The bouquets will be available through 1-800-FLOWERS.COM and its network of professional florists nationwide.

�� Facebook -- Also in the online realm, CBS has created an application that drives users to a dedicated "The Ex List" page on Facebook where members can build their own "Mr. Right" and begin a virtual relationship, interacting with him via emails, text messages and virtual gifts. Mr. Right will even invite fans on a virtual date to watch the show together on Friday nights.

�� Zagat Guide -- A customized THE EX LIST Zagat Guide to "Dating & Ditching" listing the ideal bars and restaurants for reconnecting with an ex or meeting new people. Categories include: "First Dates," "Girls' Night Out" and "Meet for a Drink."

�� Horoscopes -- CBS is also sponsoring a THE EX LIST branded romance horoscopes widget.

�� Wild Postings -- Billboards and posters showing the face of Elizabeth Reaser, and the words "Have you dated this woman?" direct people to call 1-877-7-BELLA-1 or visit haveyoudatedthiswoman.com, where they receive a message from Bella Bloom inviting them to watch the show.

THE EX LIST, a new series which stars Elizabeth Reaser, Rachel Boston, Adam Rothenberg, Alexandra Breckenridge and Amir Talai, premieres on Friday, Oct. 3 (9:00-10:00 PM, ET/PT) on the CBS Television Network.





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[08/19/14 - 05:15 PM]
"Brooklyn Nine-Nine" Cuffs Eva Longoria as Guest Star on Three-Episode Arc This Fall on FOX
She'll play a defense attorney who catches Jake's (Andy Samberg) attention when she faces off against him in court.

[08/19/14 - 04:40 PM]
NBC Drops "Working the Engels" in Favor of Back-to-Back Originals from "Welcome to Sweden"
The Peacock will opt for new episodes of "Sweden" at 9:00/8:00c and 9:30/8:30c beginning this Thursday, August 21.

[08/19/14 - 03:04 PM]
"Bad Girls Club: Redemption" Premieres October 7 at 8PM ET/PT on Oxygen
This season, the best of the bad move into a LA mansion, ready to ride the rocky road to change, while making new friends and facing off with old enemies along the way.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 01:01 PM]
Springfield Celebrates "The Simpsons'" 25th Anniversary with a Special Mural on Monday, August 25
Special guest Yeardley Smith, comedic actress and voice of "Lisa Simpson," will be in Springfield to celebrate the mural, sign autographs and take questions during the event.

[08/19/14 - 12:29 PM]
Jason Taylor, Kevin Gilbride & Paul Burmeister Join Mike Florio on "Pro Football Talk" for 2014 NFL Season
In addition, Mike Ryan, who boasts 26 NFL seasons of athletic training experience, will join PFT to provide perspective on injuries and sports medicine.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.

[08/19/14 - 11:31 AM]
TNT's "Legends" Climbs to 8 Million Viewers Across Multiple Platforms
TNT spins the numbers for the week of August 11-17.

[08/19/14 - 11:21 AM]
Hip-Hop Artist, Television Host and Actor Shad Moss, a.k.a. Bow Wow, Joins the Cast of "CSI: Cyber"
Moss will play hacker Brody "Baby Face" Nelson. Nineteen going on 20, Nelson is a cyber-intrusion savant.

[08/19/14 - 10:57 AM]
Sink Your Teeth Into Season One of Robert Rodriguez's Critically-Acclaimed "From Dusk Till Dawn: The Series" Available August 19 on Netflix
The Netflix launch comes on the heels of a recent announcement from El Rey Network that the series will begin production on season two in Austin, TX this October.

[08/19/14 - 10:57 AM]
Discovery Channel Earns Its Highest-Rated "Shark Week" Ever in Its 27 Year History
Discovery spins the numbers for its annual summer stunt.

[08/19/14 - 10:40 AM]
"Untold with Maria Menounos" Returns Thursday, August 28th at 8:00PM ET/PT
This time "Untold" goes beyond the headlines to take a closer look at three major pop culture topics: "Star Stalkers," "Rags to Reality" and the "EDM-Pire."