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[10/03/08 - 09:06 AM]
Love Is in the Air: CBS Whips Up a Whimsical Campaign to Promote the New Fall Show, "The Ex List"
"THE EX LIST is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said CBS's Anne O'Grady.

[via press release from CBS]

LOVE IS IN THE AIR: CBS WHIPS UP A WHIMSICAL CAMPAIGN TO PROMOTE THE NEW FALL SHOW, "THE EX LIST"

CBS Partners with 1-800-FLOWERS.COM to Launch The First Official "Ex Day" to Reconnect with an Ex

The Network Spearheads an Engaging Facebook Application to Create One's Own Virtual and Interactive "Mr. Right"

Additional Outreach Includes Specialized "Dating and Ditching" Zagat Guides, Online Horoscopes and Buzz-Worthy Wild Postings

To promote the new fall series THE EX LIST, the CBS Marketing Group has created a diverse set of promotions to win potential viewers' hearts. Between a partnership with 1-800-FLOWERS.COM to launch the first official "Ex Day," a Facebook application that provides members with a means of creating one's own virtual and interactive "Mr. Right," online horoscopes, wild postings and "Dating and Ditching" Zagat Guides, CBS has all of the bases covered to target potential viewers.

"THE EX LIST is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said Anne O'Grady, Executive Vice President, CBS Marketing. "Whether they're out on the town with a date or with pals, posting profiles online or just cruising the Web, we set out to help young women have more fun on the dating scene while growing awareness of the show."

THE EX LIST stars Elizabeth Reaser as Bella Bloom, an attractive flower shop owner who learns from a psychic that she has already dated her future husband. With the help of her friends, Bella goes on a quest to find this mystery man from her past. Playing upon the theme of "looking for love," CBS has developed a set of tools to assist young women on the dating scene, including:

�� "Ex Day" -- Those who have a hankering to follow Bella's lead and reach out to an old flame will now have an easy way to do so, thanks to the first official "Ex Day" on Thursday, Oct. 16, 2008, sponsored by CBS and 1-800-FLOWERS.COM. Through an extensive multi-media campaign spanning radio, television, the Internet, and in-store promotions, people will be encouraged to reconnect with an ex by sending him or her a special "Ex Bouquet." The bouquets will be available through 1-800-FLOWERS.COM and its network of professional florists nationwide.

�� Facebook -- Also in the online realm, CBS has created an application that drives users to a dedicated "The Ex List" page on Facebook where members can build their own "Mr. Right" and begin a virtual relationship, interacting with him via emails, text messages and virtual gifts. Mr. Right will even invite fans on a virtual date to watch the show together on Friday nights.

�� Zagat Guide -- A customized THE EX LIST Zagat Guide to "Dating & Ditching" listing the ideal bars and restaurants for reconnecting with an ex or meeting new people. Categories include: "First Dates," "Girls' Night Out" and "Meet for a Drink."

�� Horoscopes -- CBS is also sponsoring a THE EX LIST branded romance horoscopes widget.

�� Wild Postings -- Billboards and posters showing the face of Elizabeth Reaser, and the words "Have you dated this woman?" direct people to call 1-877-7-BELLA-1 or visit haveyoudatedthiswoman.com, where they receive a message from Bella Bloom inviting them to watch the show.

THE EX LIST, a new series which stars Elizabeth Reaser, Rachel Boston, Adam Rothenberg, Alexandra Breckenridge and Amir Talai, premieres on Friday, Oct. 3 (9:00-10:00 PM, ET/PT) on the CBS Television Network.





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[10/30/14 - 02:50 PM]
"The Meredith Vieira Show" Renewed for Second Season on NBC Owned Television Stations
"'The Meredith Vieira Show' has the full commitment and support of NBCUniversal and we could not be happier to bring it back for a second season," said Ed Swindler.

[10/30/14 - 02:17 PM]
52 Million Viewers Tune-In to World Series Game 7
FOX Sports spins the numbers for Wednesday, October 29.

[10/30/14 - 12:53 PM]
"Who Wants to Be a Millionaire" Shakes Things Up This November with an Exciting Lineup of Theme Weeks
"Millionaire: Whiz Kids," "Celebrity Week," "Millionaire: Daytime Talk Show Week" and "Millionaire: Guinness World Records(R) Edition" are all on tap.

[10/30/14 - 11:35 AM]
GSN's "Idiotest" Settles the Ongoing Election Night Debate as Democrats and Republicans Battle It Out to Determine Who Is Smarter
The themed episode airs Tuesday, November 4 at 9:00/8:00c on the cable channel.

[10/30/14 - 11:20 AM]
"The Tonight Show" Defeats Letterman, Kimmel in All Key Ratings Categories for Week of Oct. 20-24
NBC spins the late-night numbers for the week of October 20-24.

[10/30/14 - 11:18 AM]
"Hawaii Five-0" Celebrates 100 Episodes by Revealing Hidden Nods to the Original Series Placed Within the Show Over the Past Five Years
Said anniversary installment airs next Friday, November 7 at 9:00/8:00c on CBS.

[10/30/14 - 11:03 AM]
E! Entertainment Extends "The Soup" Host Joel Mchale Through 2016
Additionally, McHale's production company, Free Period Productions, will continue its production development deal, in which he will give the network first look rights to ideas for non-scripted series.

[10/30/14 - 11:01 AM]
Oprah Winfrey Surprises Iyanla Vanzant with Epic Home Makeover in OWN Special to Air Saturday, November 29
"Oprah Prime: Iyanla I'll Fix Your House" airs on Saturday, November 29 at 8:00/7:00c.

[10/30/14 - 11:00 AM]
FOX Sweeps Into November - All-New Episodes of Fan-Favorite Dramas, Comedies, Events and Unscripted Series
The network details its programming highlights for the next month (SPOILERS!).

[10/30/14 - 10:44 AM]
"Banksy Does New York," A User-Generated Chronicle of the Famed Street Artist's 31 Days in New York City, Debuts Nov. 17, Exclusively on HBO
Capturing this month of madness, the film incorporates user-generated content, from YouTube videos to Instagram photos, from New Yorkers and Banksy hunters alike.

[10/30/14 - 10:37 AM]
Ovation's Hit Original Series "Song by Song" Continues Tuesday, December 9 with the Premiere of "Song by Song: Lindsey Stirling"
The documentary music series will focus on the wildly successful, classically trained electronic violinist, dancer and composer, who has become an internet phenomenon.

[10/30/14 - 10:00 AM]
Amy Adams, Ben Affleck, Benedict Cumberbatch, Robert Downey, Jr., Jonah Hill, Keira Knightley and Kristen Stewart to Appear on the "Hollywood Film Awards(R)" Nov. 14 Live on CBS
They join previously announced guests Gerard Butler, Robert Duvall, Michael Keaton, Julianne Moore, Jack O'Connell, Chris Pratt, Channing Tatum, Reese Witherspoon and Shailene Woodley.

[10/30/14 - 09:52 AM]
National Geographic Channel Will Go Under the Covers on the Science of Sleep in Television Event "Sleepless in America" Premiering Sunday, Nov. 30, at 8 PM ET/PT
The film spotlights our nation's sleep-loss epidemic, revealing the serious consequences of not sleeping enough and explaining how we became a society that fails to prioritize sleep.

[10/30/14 - 09:40 AM]
"The Eric Andre Show" Returns for a Third Season on Thursday, November 6th at 12:15 a.m. (ET/PT) on Adult Swim
Eric and his apathetic co-host Hannibal Buress are here to subject A-list stars to a hellish and inescapable nightmare talk show experience.

[10/30/14 - 09:16 AM]
NBC Posts Record-Setting Soccer Weekend with Most-Watched Premier League & MLS Matches
NBC spins the numbers for the weekend of October 25-26.