or


[10/03/08 - 09:06 AM]
Love Is in the Air: CBS Whips Up a Whimsical Campaign to Promote the New Fall Show, "The Ex List"
"THE EX LIST is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said CBS's Anne O'Grady.

[via press release from CBS]

LOVE IS IN THE AIR: CBS WHIPS UP A WHIMSICAL CAMPAIGN TO PROMOTE THE NEW FALL SHOW, "THE EX LIST"

CBS Partners with 1-800-FLOWERS.COM to Launch The First Official "Ex Day" to Reconnect with an Ex

The Network Spearheads an Engaging Facebook Application to Create One's Own Virtual and Interactive "Mr. Right"

Additional Outreach Includes Specialized "Dating and Ditching" Zagat Guides, Online Horoscopes and Buzz-Worthy Wild Postings

To promote the new fall series THE EX LIST, the CBS Marketing Group has created a diverse set of promotions to win potential viewers' hearts. Between a partnership with 1-800-FLOWERS.COM to launch the first official "Ex Day," a Facebook application that provides members with a means of creating one's own virtual and interactive "Mr. Right," online horoscopes, wild postings and "Dating and Ditching" Zagat Guides, CBS has all of the bases covered to target potential viewers.

"THE EX LIST is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said Anne O'Grady, Executive Vice President, CBS Marketing. "Whether they're out on the town with a date or with pals, posting profiles online or just cruising the Web, we set out to help young women have more fun on the dating scene while growing awareness of the show."

THE EX LIST stars Elizabeth Reaser as Bella Bloom, an attractive flower shop owner who learns from a psychic that she has already dated her future husband. With the help of her friends, Bella goes on a quest to find this mystery man from her past. Playing upon the theme of "looking for love," CBS has developed a set of tools to assist young women on the dating scene, including:

�� "Ex Day" -- Those who have a hankering to follow Bella's lead and reach out to an old flame will now have an easy way to do so, thanks to the first official "Ex Day" on Thursday, Oct. 16, 2008, sponsored by CBS and 1-800-FLOWERS.COM. Through an extensive multi-media campaign spanning radio, television, the Internet, and in-store promotions, people will be encouraged to reconnect with an ex by sending him or her a special "Ex Bouquet." The bouquets will be available through 1-800-FLOWERS.COM and its network of professional florists nationwide.

�� Facebook -- Also in the online realm, CBS has created an application that drives users to a dedicated "The Ex List" page on Facebook where members can build their own "Mr. Right" and begin a virtual relationship, interacting with him via emails, text messages and virtual gifts. Mr. Right will even invite fans on a virtual date to watch the show together on Friday nights.

�� Zagat Guide -- A customized THE EX LIST Zagat Guide to "Dating & Ditching" listing the ideal bars and restaurants for reconnecting with an ex or meeting new people. Categories include: "First Dates," "Girls' Night Out" and "Meet for a Drink."

�� Horoscopes -- CBS is also sponsoring a THE EX LIST branded romance horoscopes widget.

�� Wild Postings -- Billboards and posters showing the face of Elizabeth Reaser, and the words "Have you dated this woman?" direct people to call 1-877-7-BELLA-1 or visit haveyoudatedthiswoman.com, where they receive a message from Bella Bloom inviting them to watch the show.

THE EX LIST, a new series which stars Elizabeth Reaser, Rachel Boston, Adam Rothenberg, Alexandra Breckenridge and Amir Talai, premieres on Friday, Oct. 3 (9:00-10:00 PM, ET/PT) on the CBS Television Network.





  [october 2008]  
S
M
T
W
T
F
S
   


· EX LIST, THE (CBS)





[02/10/16 - 07:56 AM]
HGTV Lands #1 Position in Cable W25-54 Prime Ratings for Three Consecutive Weeks
HGTV spins the numbers for the weeks of January 18, January 25 and February 1.

[02/10/16 - 07:43 AM]
"Unrivaled: Royce Gracie" Premieres Friday, February 12 at 11:00pm ET/PT on Spike
The half-hour show delves into the first family of MMA, The Gracies, and the incredible legacy they created.

[02/10/16 - 07:25 AM]
Nickelodeon's "The Halo Effect" Recognizes Florida Teen Jaylen Arnold for His Anti-Bullying Activism in "Jaylen's Challenge," Premiering Monday, Feb. 22, at 8:30 P.M. (ET/PT)
The episode profiles Arnold, a 14-year-old from Lakeland, Fla., who decided to take a stance against bullying and build a friendlier world through his organization, Jaylen's Challenge Foundation.

[02/10/16 - 06:30 AM]
Families Around the World Will Come Together with "Beat Bugs," The Netflix Original Series for Kids Inspired by the Music of The Beatles
The series features original characters and a world created by Josh Wakely, who will direct, write and produce the series.

[02/10/16 - 06:04 AM]
Amazon Orders Original Kids Series "Thunderbirds Are Go"
The series is a reinvention of the 50-year-old classic "Thunderbirds," and features the world's most famous family of heroes, International Rescue, and Rosamund Pike as Lady Penelope.

[02/10/16 - 06:00 AM]
Grammy Live(R) to Bring Music Fans Multiplatform Coverage of Music's Biggest Night(R) on Monday, Feb. 15
Grammy Live is a unique experience that complements at-home viewing for Grammy Awards viewers.

[02/09/16 - 05:00 PM]
Video: Netflix Releases Official "Fuller House" Trailer
The Fuller House cast goes back home Friday, February 26 in all territories where Netflix is available.

[02/09/16 - 03:02 PM]
ABC Proudly Announces an All-New, All-Original Animated "Frozen" Special from Walt Disney Animation Studios
The currently untitled "Frozen" special will air Holidays 2017 (date tba) on the ABC Television Network.

[02/09/16 - 02:41 PM]
Animal Planet's "Puppy Bowl XII" Was #1 on Cable Among Adults 25-54 and Women 18-49 on Sunday
Animal Planet spins the numbers for Sunday, February 7.

[02/09/16 - 02:22 PM]
Historical Series "The White Princess" Produced by Company Pictures Takes Court at Starz
Adapted from Philippa Gregory's best-selling novel of the same name and part of The Cousins' War book series, "The White Princess" tells the story of England's War of the Roses from the perspective of the women.

[02/09/16 - 12:57 PM]
Hallmark Channel's "Kitten Bowl III" Reaches 4.4 Million Unduplicated Viewers and Is #2 on Twitter for the Day
The Hallmark Channel spins the numbers for Sunday, February 7.

[02/09/16 - 11:18 AM]
"Hallmark Hall of Fame" Moves to Hallmark Channel
As part of this agreement, Crown Media Productions, the in-house production unit of Crown Media, will develop and produce future Hallmark Hall of Fame movies.

[02/09/16 - 11:09 AM]
"Supergirl" Soars 20% in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, February 8.

[02/09/16 - 11:00 AM]
"The Late Show EP," Featuring Six Original Songs by Jon Batiste and Stay Human, Available Now for Purchase and Streaming
The album, which was recorded in January at Avatar Studios and The Ed Sullivan Theater in New York, is now available for purchase on iTunes, Amazon Music and Google Play.

[02/09/16 - 10:30 AM]
Super Bowl MVP Von Miller of the Denver Broncos to Visit CBS's "The Late Late Show with James Corden," Tuesday, Feb. 9
Miller is the fourth linebacker in Super Bowl history to take home the MVP honors.