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[10/03/08 - 09:06 AM]
Love Is in the Air: CBS Whips Up a Whimsical Campaign to Promote the New Fall Show, "The Ex List"
"THE EX LIST is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said CBS's Anne O'Grady.

[via press release from CBS]

LOVE IS IN THE AIR: CBS WHIPS UP A WHIMSICAL CAMPAIGN TO PROMOTE THE NEW FALL SHOW, "THE EX LIST"

CBS Partners with 1-800-FLOWERS.COM to Launch The First Official "Ex Day" to Reconnect with an Ex

The Network Spearheads an Engaging Facebook Application to Create One's Own Virtual and Interactive "Mr. Right"

Additional Outreach Includes Specialized "Dating and Ditching" Zagat Guides, Online Horoscopes and Buzz-Worthy Wild Postings

To promote the new fall series THE EX LIST, the CBS Marketing Group has created a diverse set of promotions to win potential viewers' hearts. Between a partnership with 1-800-FLOWERS.COM to launch the first official "Ex Day," a Facebook application that provides members with a means of creating one's own virtual and interactive "Mr. Right," online horoscopes, wild postings and "Dating and Ditching" Zagat Guides, CBS has all of the bases covered to target potential viewers.

"THE EX LIST is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said Anne O'Grady, Executive Vice President, CBS Marketing. "Whether they're out on the town with a date or with pals, posting profiles online or just cruising the Web, we set out to help young women have more fun on the dating scene while growing awareness of the show."

THE EX LIST stars Elizabeth Reaser as Bella Bloom, an attractive flower shop owner who learns from a psychic that she has already dated her future husband. With the help of her friends, Bella goes on a quest to find this mystery man from her past. Playing upon the theme of "looking for love," CBS has developed a set of tools to assist young women on the dating scene, including:

�� "Ex Day" -- Those who have a hankering to follow Bella's lead and reach out to an old flame will now have an easy way to do so, thanks to the first official "Ex Day" on Thursday, Oct. 16, 2008, sponsored by CBS and 1-800-FLOWERS.COM. Through an extensive multi-media campaign spanning radio, television, the Internet, and in-store promotions, people will be encouraged to reconnect with an ex by sending him or her a special "Ex Bouquet." The bouquets will be available through 1-800-FLOWERS.COM and its network of professional florists nationwide.

�� Facebook -- Also in the online realm, CBS has created an application that drives users to a dedicated "The Ex List" page on Facebook where members can build their own "Mr. Right" and begin a virtual relationship, interacting with him via emails, text messages and virtual gifts. Mr. Right will even invite fans on a virtual date to watch the show together on Friday nights.

�� Zagat Guide -- A customized THE EX LIST Zagat Guide to "Dating & Ditching" listing the ideal bars and restaurants for reconnecting with an ex or meeting new people. Categories include: "First Dates," "Girls' Night Out" and "Meet for a Drink."

�� Horoscopes -- CBS is also sponsoring a THE EX LIST branded romance horoscopes widget.

�� Wild Postings -- Billboards and posters showing the face of Elizabeth Reaser, and the words "Have you dated this woman?" direct people to call 1-877-7-BELLA-1 or visit haveyoudatedthiswoman.com, where they receive a message from Bella Bloom inviting them to watch the show.

THE EX LIST, a new series which stars Elizabeth Reaser, Rachel Boston, Adam Rothenberg, Alexandra Breckenridge and Amir Talai, premieres on Friday, Oct. 3 (9:00-10:00 PM, ET/PT) on the CBS Television Network.





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· EX LIST, THE (CBS)









[04/21/14 - 09:01 AM]
First Lady Michelle Obama Guest Stars on an Episode of "Jessie" that Celebrates Military Families, Premiering Friday, May 16 on Disney Channel
In the episode, "From the White House to Our House," Jessie and Zuri set out to host a birthday party for Taylor, a new friend who's sorely missing her mother, a deployed member of the military.

[04/21/14 - 08:42 AM]
"Believe" Is Currently Up 20% Week to Week in Adults 18-49, Posting a Four-week High
NBC spins the numbers for Sunday, April 20.

[04/21/14 - 08:30 AM]
ABC's "Once Upon a Time" Is Sunday's #1 Broadcast/"It's the Easter Beagle, Charlie Brown" Is Up 50% Year to Year
ABC spins the numbers for Sunday, April 20.

[04/21/14 - 08:25 AM]
Sunday's Broadcast Ratings: Originals Put CBS in the Top Spot
The Eye's "The Good Wife" is the most-watched program last night.

[04/21/14 - 07:46 AM]
A+E Networks(R) Brings A&E(R), History(R) & Lifetime(R) to Apple TV
A+E Networks subscribers (through participating television providers) will have access to additional content including previous seasons of their favorite series from A&E, History and Lifetime.

[04/21/14 - 07:37 AM]
Explore a Secret World Beneath the Beach Chairs and Sand Castles of the Sunshine State in "Florida Untamed"
Look for back-to-back one-hour specials this Sunday, April 27 at 8:00/7:00c on Nat Geo WILD.

[04/21/14 - 07:26 AM]
Oxygen Media Breathes Fresh Air Into Oxygen.Com with Site Redesign and Seamless Mobile and Tablet Experience
With live social and video chats features for all original programs and integrated social dashboards, the new site also provides new opportunities for fan engagement and social activity.

[04/21/14 - 07:20 AM]
Breeders' Cup and NBC Sports Group Expand Partnership to Televise "Breeders' Cup Challenge Series: Win and You're In"
The expanded NBC Sports partnership includes multiplatform rights to the Breeders' Cup Challenge races, which will also be featured on NBC's digital and mobile applications.

[04/21/14 - 05:46 AM]
NBC and Clear Channel Celebrate Music's Biggest Stars from Across the World at First Ever "iHeartRadio Music Awards" Live May 1 (8-11 P.M. ET/PT)
Artists who will be performing include Blake Shelton, Drake, Kendrick Lamar, Pharrell, Pitbull, Shakira and Thirty Seconds to Mars.

[04/20/14 - 09:17 AM]
Saturday's Broadcast Ratings: ABC, "Ten Commandments" Top Easter Weekend
The Alphabet leads the night in both total viewers and adults 18-49.

[04/20/14 - 08:50 AM]
"Dateline Saturday Night Mystery" Matches NBC's Highest Adult 18-49 Rating in Its Slot, Excluding Sports, in 19 Months
NBC spins the numbers for Saturday, April 19.

[04/19/14 - 09:02 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "Shark Tank," "20/20"
The Alphabet's veteran newsmagazine posts big gains from last week among adults 18-49.

[04/19/14 - 08:34 AM]
"Hannibal" Is Up 29% Week to Week in Adults 18-49 with Its Top Result in Three Weeks
NBC spins the numbers for Friday, April 18.

[04/19/14 - 08:32 AM]
ABC Wins 3rd Straight Friday with the Top 2 TV Shows - "20/20" Surges to 2nd-Highest Ratings This Season
ABC spins the numbers for Friday, April 18.

[04/18/14 - 03:21 PM]
ESPN NFL Programming Highlights - "Draft Academy" Debuts April 22
Projected first-round picks Blake Bortles, Jadeveon Clowney and Marqise Lee will be part of the four-week series.