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[10/03/08 - 09:06 AM]
Love Is in the Air: CBS Whips Up a Whimsical Campaign to Promote the New Fall Show, "The Ex List"
"THE EX LIST is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said CBS's Anne O'Grady.

[via press release from CBS]

LOVE IS IN THE AIR: CBS WHIPS UP A WHIMSICAL CAMPAIGN TO PROMOTE THE NEW FALL SHOW, "THE EX LIST"

CBS Partners with 1-800-FLOWERS.COM to Launch The First Official "Ex Day" to Reconnect with an Ex

The Network Spearheads an Engaging Facebook Application to Create One's Own Virtual and Interactive "Mr. Right"

Additional Outreach Includes Specialized "Dating and Ditching" Zagat Guides, Online Horoscopes and Buzz-Worthy Wild Postings

To promote the new fall series THE EX LIST, the CBS Marketing Group has created a diverse set of promotions to win potential viewers' hearts. Between a partnership with 1-800-FLOWERS.COM to launch the first official "Ex Day," a Facebook application that provides members with a means of creating one's own virtual and interactive "Mr. Right," online horoscopes, wild postings and "Dating and Ditching" Zagat Guides, CBS has all of the bases covered to target potential viewers.

"THE EX LIST is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said Anne O'Grady, Executive Vice President, CBS Marketing. "Whether they're out on the town with a date or with pals, posting profiles online or just cruising the Web, we set out to help young women have more fun on the dating scene while growing awareness of the show."

THE EX LIST stars Elizabeth Reaser as Bella Bloom, an attractive flower shop owner who learns from a psychic that she has already dated her future husband. With the help of her friends, Bella goes on a quest to find this mystery man from her past. Playing upon the theme of "looking for love," CBS has developed a set of tools to assist young women on the dating scene, including:

�� "Ex Day" -- Those who have a hankering to follow Bella's lead and reach out to an old flame will now have an easy way to do so, thanks to the first official "Ex Day" on Thursday, Oct. 16, 2008, sponsored by CBS and 1-800-FLOWERS.COM. Through an extensive multi-media campaign spanning radio, television, the Internet, and in-store promotions, people will be encouraged to reconnect with an ex by sending him or her a special "Ex Bouquet." The bouquets will be available through 1-800-FLOWERS.COM and its network of professional florists nationwide.

�� Facebook -- Also in the online realm, CBS has created an application that drives users to a dedicated "The Ex List" page on Facebook where members can build their own "Mr. Right" and begin a virtual relationship, interacting with him via emails, text messages and virtual gifts. Mr. Right will even invite fans on a virtual date to watch the show together on Friday nights.

�� Zagat Guide -- A customized THE EX LIST Zagat Guide to "Dating & Ditching" listing the ideal bars and restaurants for reconnecting with an ex or meeting new people. Categories include: "First Dates," "Girls' Night Out" and "Meet for a Drink."

�� Horoscopes -- CBS is also sponsoring a THE EX LIST branded romance horoscopes widget.

�� Wild Postings -- Billboards and posters showing the face of Elizabeth Reaser, and the words "Have you dated this woman?" direct people to call 1-877-7-BELLA-1 or visit haveyoudatedthiswoman.com, where they receive a message from Bella Bloom inviting them to watch the show.

THE EX LIST, a new series which stars Elizabeth Reaser, Rachel Boston, Adam Rothenberg, Alexandra Breckenridge and Amir Talai, premieres on Friday, Oct. 3 (9:00-10:00 PM, ET/PT) on the CBS Television Network.





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· EX LIST, THE (CBS)





[05/06/16 - 11:21 AM]
Video: Showtime(R) Releases Official Trailer For Its Hit Drama "Ray Donovan"
The season will premiere on Sunday, June 26 at 9:00/8:00c on-air, on demand and over the internet.

[05/06/16 - 11:01 AM]
AMC Shifts "Feed the Beast" Premiere to the Night of Sunday, June 5th, Following "Preacher"
The series will then settle into its previously announced time period - Tuesdays at 10:00/9:00c - on June 7.

[05/06/16 - 10:58 AM]
Tim Matheson and Cynthia Nixon Set to Star in National Geographic Channel's Two-Hour Scripted Movie "Killing Reagan"
The director will be Rod Lurie, a self-professed political junkie, with a script written by Eric Simonson, an Academy Award winner for Best Documentary, Short Subject.

[05/06/16 - 10:32 AM]
USA Network's Hit Drama "Suits" Returns for Season 6 Wednesday, July 13 at 9/8c
The Universal Cable Productions series will be the lead-in to the previously announced second season of the Golden Globe(R) award-winning series "Mr. Robot."

[05/06/16 - 10:00 AM]
CBS Renews "Criminal Minds" for the 2016-2017 Season
In its 11th season, the series is a top 10 drama in viewers, adults 18-49 and adults 25-54.

[05/06/16 - 09:32 AM]
"The Dunk King" Set to Premiere Wednesday, May 18 Following TNT's Exclusive Coverage of the 2016 NBA Western Conference Finals
Terrence J and Kenny Smith host the show with judges including NBA on TNT analysts Charles Barkley, Shaquille O'Neal and Brent Barry.

[05/06/16 - 09:31 AM]
Brooklyn BBQ Expert Shannon Ambrosio Brings His Pit Master Skills Down South in "Big Bad BBQ Brawl"
The four-episode series launches Tuesday, June 7 at 10:00/9:00c on Cooking Channel.

[05/06/16 - 09:25 AM]
Thursday's Broadcast Ratings: CBS Holds Onto Demo Crown with "The Big Bang Theory"
The Eye leads the night in both total viewers and adults 18-49.

[05/06/16 - 09:24 AM]
EPIX Acquires Hard-Hitting Breakout Sundance Film Festival Documentary "Under the Gun"
The feature length documentary, which received significant praise and attention at this year's Sundance Film Festival, makes its World Television Premiere on EPIX and across all EPIX platforms on May 15.

[05/06/16 - 08:49 AM]
Justice Is Served Thursday Nights on Animal Planet with New Series "Lone Star Law" and Returning Series "North Woods Law"
Maine's "North Woods Law" returns for an all-new season with 11 episodes full of unexpected twists and shakeups.

[05/06/16 - 07:00 AM]
Multi-Platinum Recording Artists Fifth Harmony to Perform Their Smash Hit "Work from Home" at the "2016 Billboard Music Awards" on ABC
Fifth Harmony join previously announced musical performers Justin Bieber, Celine Dion, DNCE, The Go-Go's, Demi Lovato, Shawn Mendes, P!nk, Britney Spears and collaborations with Nick Jonas and Tove Lo.

[05/05/16 - 03:52 PM]
Just in Time for Mother's Day BET Networks Announces More Casting News for Its "New Edition: The Movie" Miniseries
La La Anthony, Yvette Nicole Brown, Monica Calhoun, Lisa Nicole Carson and Sandi McCree are among the latest additions.

[05/05/16 - 03:07 PM]
CBS Moves Up "New I Love Lucy Superstar Special" to Friday, May 20
The network's latest newly-colorized special was originally slated for Sunday, May 22 at 8:00/7:00c.

[05/05/16 - 02:44 PM]
BBC America's First Major Natural History Co-Production "The Hunt" Premieres Sunday, July 3
Narrated by famed naturalist Sir David Attenborough, the new series comes from multi-Emmy(R)-winning executive producer Alastair Fothergill and series producer Huw Cordey.

[05/05/16 - 01:15 PM]
Eden Brolin Cast in Recurring Role in Freeform's New Original Drama Series "Beyond"
Brolin will recur as Charlie, a cool and confident young woman with a tough exterior, and who has a special gift that gets her into trouble.