BRAVO MEDIA LAUNCHES SHOP BY BRAVO
Online Store Showcases Exclusive Fashion And Accessories Created By Popular Bravo Talent
NEW YORK � October 9, 2008 � Bravo Media has created a new online store � Shop by Bravo � that will feature fashion and accessories by popular network talent. Shop By Bravo brings fans styles and designs from their favorite Bravo talent including clothing by Chloe Dao, Kara Janx, Laura Bennett, Malan Breton, and Emmett McCarthy, who were contestants on "Project Runway," and jewelry by "True Faith," "The Real Housewives of New York City" Ramona Singer's line.
BravoTV.com will promote the site with an interactive online video fashion show that will feature interviews with the designers describing the inspiration for these collections. The videos, powered by the Klickable (www.klickable.tv) interactive video platform, allow users to click on the collection of their choice, get additional information on the products and then directs them to a website where they can buy the merchandise. The network will also promote Shop By Bravo with on-air promos throughout the month of October.
Bravo Media � a global, multimedia content company � reaches every consumer touch point, with its all-encompassing group of divisions: talent management, publishing, merchandising, Bravo To Go (wireless), Bravo Experience, digital, television, radio and international. With Bravo's television content serving as a blueprint for the multiplatform business, Bravo Media's divisions are organic extensions, providing the network's highly-engaged fans with a menu of options to experience the network in a four-dimensional manner. Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.