or


[10/09/08 - 12:50 PM]
NBC Universal Cable Entertainment Outperforms Market with 16 of Top 30 Most Engaging Programs
The results come from Nielsen's IAG data, which "conducts research with television viewers to measure the effectiveness of advertising and product placements."

[via press release from NBC]

NBC UNIVERSAL CABLE ENTERTAINMENT OUTPERFORMS MARKET WITH 16 OF TOP 30 MOST ENGAGING PROGRAMS

NEW YORK � October 9, 2008 � In recently released Nielsen IAG data, NBC Universal's Cable Entertainment Networks have outperformed the market in terms of program engagement, with 16 of the top 30 most engaging cable entertainment programs on television. The announcement was made today by Jeff Gaspin, President and Chief Operating Officer, Universal Television Group.

"We're excited about the results of the IAG research and believe it's important to stand out in the marketplace," said Gaspin. "This gives us another indicator which emphasizes the quality of our programming."

Together, three of NBC Universal's cable networks � USA, BRAVO and SCI FI �had five shows in the top ten and nine of the top 20 positions. The rankings include the top 30 shows among all of the cable networks that Nielsen IAG measures (note, Nielsen IAG does not measure Oxygen).

"This data highlights the power of NBC Universal's cable networks, as well as the power of each distinctive brand, and further demonstrates our ability to help drive value for our advertising partners," added Steve Mandala, Executive Vice President Cable Entertainment Ad Sales, NBC Universal.

A list of the NBC Universal Cable Entertainment programs with high engagement follows in order from Nielsen IAG:

3. "Real Housewives of Orange County" � Bravo
4. "Date My Ex: Jo & Slade" � Bravo
4. "In Plain Sight" � USA
10. "Flipping Out" � Bravo
10. "Million Dollar Listing" � Bravo
15. "Real Housewives of New York City" � Bravo
15. "Burn Notice" � USA
15. "Psych" � USA
15. "Stargate Atlantis" � SCI FI
22. "Doctor Who" � SCI FI
22. "Monk" � USA
26. "Tabatha's Salon Takeover" � Bravo
26. "Eureka" � SCI FI
26. "The Sarah Jane Adventures" �SCI FI
30. "Battlestar Galactica" � SCI FI
30. "Work Out" � Bravo

Nielsen IAG conducts research with television viewers to measure the effectiveness of advertising and product placements, as well as viewer engagement across all broadcast and major cable networks. The data that is collected falls into three categories: performance metrics that assess how well a creative execution performed against actual viewers; 50 attribute measurements that deliver a detailed creative and media profile of the ad, product placement or sponsorship; and demographic profile information. These categories offer true insight into the effectiveness of advertising, enabling advertisers to maximize the return of their ad spending and helping television networks demonstrate the value of their on-air inventory.

Source: IAG Program Engagement data, Primetime, Regular, Non-Sports Programming, Cable Only, Premiere Episodes, A18-49. Period covered: 9/24/07 to 9/14/08.

IAG Definitions: Program Engagement: Measures a media platform's ability to deliver an attentive audience to advertiser's commercials.





  [october 2008]  
S
M
T
W
T
F
S
   


· BATTLESTAR GALACTICA (SYFY)
· BURN NOTICE (USA)
· DATE MY EX: JO & SLADE (BRAVO)
· DOCTOR WHO (BBC AMERICA)
· EUREKA (SYFY)
· FLIPPING OUT (BRAVO)
· IN PLAIN SIGHT (USA)
· MILLION DOLLAR LISTING: LOS ANGELES (BRAVO)
· MONK (USA)
· PSYCH (USA)
· REAL HOUSEWIVES OF NEW YORK CITY, THE (BRAVO)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· SARAH JANE ADVENTURES, THE (SYFY)
· STARGATE ATLANTIS (SYFY)
· TABATHA TAKES OVER (BRAVO)
· WORK OUT (BRAVO)





[05/02/16 - 09:19 AM]
Discovery Impact's "Sonic Sea" Looks at Ocean Noise Pollution - Premieres May 19
Narrated by Academy(R) Award-nominated actress Rachel McAdams, the film features interviews with marine ecologists, ocean life experts, and wildlife activists, including Grammy Award-winning musician, human rights and environmental activist Sting.

[05/02/16 - 09:06 AM]
Britney Spears to Receive Millennium Award and Perform Medley of Greatest Hits at the "2016 Billboard Music Awards" on ABC
Spears joins previously announced performers Justin Bieber, DNCE, The Go-Go's, Shawn Mendes, P!nk and collaborations with Nick Jonas, Tove Lo and Demi Lovato.

[05/02/16 - 09:00 AM]
Cinemax Drama Series "Outcast" Debuts June 3
The series is created and executive produced by Robert Kirkman, and executive produced by showrunner Chris Black.

[05/02/16 - 08:57 AM]
Sunday's Broadcast Ratings: "Little Big Shots" Tops Demo Race for NBC
The Peacock and ABC share the night's adults 18-49 crown.

[05/02/16 - 08:28 AM]
HGTV Renews Mother/Daughter Home Reno Series "Good Bones"
The 12-episode second season is scheduled to premiere in January 2017.

[05/02/16 - 08:04 AM]
ESPN Selects Seven Big Ten College Football Games for 2016 Saturday Prime Time
The schedule features eight Big Ten teams, including three teams in the ESPN.com way too early preseason rankings: No. 3 Michigan, No. 10 Ohio State and No. 17 Iowa.

[05/02/16 - 07:48 AM]
Investigation Discovery Has Best April Ever in Prime Delivery & Continues Reign as Top Network for Women
Investigation Discovery spins the numbers for the month of April.

[05/01/16 - 12:42 PM]
ESPN Averages More Than Three Million Viewers for Three-Day 2016 NFL Draft Telecast
ESPN spins the numbers for its NFL Draft coverage to date.

[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 10:01 PM]
Winner Announced on "Hell's Kitchen"
The winner received a Head Chef position at BLT Steak at Bally's Las Vegas, a total prize value of $250,000.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.