or


[10/09/08 - 12:50 PM]
NBC Universal Cable Entertainment Outperforms Market with 16 of Top 30 Most Engaging Programs
The results come from Nielsen's IAG data, which "conducts research with television viewers to measure the effectiveness of advertising and product placements."
[via press release from NBC]

NBC UNIVERSAL CABLE ENTERTAINMENT OUTPERFORMS MARKET WITH 16 OF TOP 30 MOST ENGAGING PROGRAMS

NEW YORK � October 9, 2008 � In recently released Nielsen IAG data, NBC Universal's Cable Entertainment Networks have outperformed the market in terms of program engagement, with 16 of the top 30 most engaging cable entertainment programs on television. The announcement was made today by Jeff Gaspin, President and Chief Operating Officer, Universal Television Group.

"We're excited about the results of the IAG research and believe it's important to stand out in the marketplace," said Gaspin. "This gives us another indicator which emphasizes the quality of our programming."

Together, three of NBC Universal's cable networks � USA, BRAVO and SCI FI �had five shows in the top ten and nine of the top 20 positions. The rankings include the top 30 shows among all of the cable networks that Nielsen IAG measures (note, Nielsen IAG does not measure Oxygen).

"This data highlights the power of NBC Universal's cable networks, as well as the power of each distinctive brand, and further demonstrates our ability to help drive value for our advertising partners," added Steve Mandala, Executive Vice President Cable Entertainment Ad Sales, NBC Universal.

A list of the NBC Universal Cable Entertainment programs with high engagement follows in order from Nielsen IAG:

3. "Real Housewives of Orange County" � Bravo
4. "Date My Ex: Jo & Slade" � Bravo
4. "In Plain Sight" � USA
10. "Flipping Out" � Bravo
10. "Million Dollar Listing" � Bravo
15. "Real Housewives of New York City" � Bravo
15. "Burn Notice" � USA
15. "Psych" � USA
15. "Stargate Atlantis" � SCI FI
22. "Doctor Who" � SCI FI
22. "Monk" � USA
26. "Tabatha's Salon Takeover" � Bravo
26. "Eureka" � SCI FI
26. "The Sarah Jane Adventures" �SCI FI
30. "Battlestar Galactica" � SCI FI
30. "Work Out" � Bravo

Nielsen IAG conducts research with television viewers to measure the effectiveness of advertising and product placements, as well as viewer engagement across all broadcast and major cable networks. The data that is collected falls into three categories: performance metrics that assess how well a creative execution performed against actual viewers; 50 attribute measurements that deliver a detailed creative and media profile of the ad, product placement or sponsorship; and demographic profile information. These categories offer true insight into the effectiveness of advertising, enabling advertisers to maximize the return of their ad spending and helping television networks demonstrate the value of their on-air inventory.

Source: IAG Program Engagement data, Primetime, Regular, Non-Sports Programming, Cable Only, Premiere Episodes, A18-49. Period covered: 9/24/07 to 9/14/08.

IAG Definitions: Program Engagement: Measures a media platform's ability to deliver an attentive audience to advertiser's commercials.





  [october 2008]  
S
M
T
W
T
F
S
   


· BATTLESTAR GALACTICA (SCI FI)
· BURN NOTICE (USA)
· DATE MY EX: JO & SLADE (BRAVO)
· DOCTOR WHO (DISNEY PLUS)
· EUREKA (SYFY)
· FLIPPING OUT (BRAVO)
· IN PLAIN SIGHT (USA)
· MILLION DOLLAR LISTING: LOS ANGELES (BRAVO)
· MONK (USA)
· PSYCH (USA)
· REAL HOUSEWIVES OF NEW YORK CITY, THE (BRAVO)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· SARAH JANE ADVENTURES, THE (SCI FI)
· STARGATE ATLANTIS (SCI FI)
· TABATHA TAKES OVER (BRAVO)
· WORK OUT (BRAVO)




[07/30/26 - 09:17 AM]
Paramount+ Greenlights "Clueless" Event Series Starring Alicia Silverstone
Picking up 30 years after the original film, beloved Beverly Hills icon Cher Horowitz has figured out a lot: She's successful in business and has mastered motherhood - that is, until her daughter's high school years, and Cher finds that parenting a teenager makes her feel "clueless" all over again.
[07/30/26 - 09:03 AM]
Video: "A Beautiful Obsession" - Official Trailer - Prime Video
Coming soon - an unflinching four-part docuseries capturing the final chapters of Pep Guardiola's dramatic decade at Man City.

[07/30/26 - 09:01 AM]
Video: "Earle Meets World" - Official Teaser - Netflix
Gen-Z's ultimate It Girl, Alix Earle, is making the next big jump in her career.
[07/30/26 - 08:31 AM]
Video: "Conversations with a Killer: The Charles Manson Tapes" - Official Trailer - Netflix
Tracing Charles Manson's rise as a cult leader, the 1969 murders, and his trial, using unreleased prison recordings, interviews, and archival footage.
[07/30/26 - 08:01 AM]
Video: "Leanne" - Season 2 Official Trailer - Netflix
With their parents testing their patience, Leanne and Carol dish up sass and surprises as they face old habits, new challenges and changing family roles.
[07/30/26 - 07:01 AM]
"Billie Eilish - Hit Me Hard and Soft: The Tour (Live)" Takes The Streaming Stage Exclusively on Paramount+ August 6
Captured during her sold-out world tour, the film brings an innovative new concert experience to the big screen from one of the most celebrated, decorated and successful artists of her generation.
[07/30/26 - 07:00 AM]
Law&Crime Brings Its Hit YouTube Series to Reelz
Beginning Monday, August 17, 2026 the Reelz Monday primetime lineup will feature three one-hour Law&Crime shows back to back starting at 9pm ET / 6pm PT followed by encore presentations later in the evening.
[07/30/26 - 05:01 AM]
Video: "The Ribbon Hero" - Final Trailer - Netflix
When the monstrous Nergal devastates her kingdom, Princess Sapphire reawakens as the Ribbon Hero and fights to save her new home from the same dark fate.
[07/30/26 - 05:00 AM]
Starz Greenlights Drama Series Adapted from David Nicholls' Best-Selling Novel "You Are Here," with Claire Foy and Matthew Macfadyen in Lead Roles
"You Are Here" is about finding a connection when you least expect it and overcoming the obstacles of midlife.
[07/30/26 - 04:00 AM]
Netflix and AMC Global Media Announce Global Streaming Licensing Agreement for All Series in AMC's "The Walking Dead" Universe
In all, the agreement includes 371 episodes across all seasons and series.
[07/30/26 - 02:01 AM]
Video: "Ricky Gervais Alley Cats" - Sneak Peek - Netflix
Outrageous misadventures run wild as feral cats cause chaos on the streets in this no-holds-barred animated comedy from Ricky Gervais.
[07/29/26 - 05:01 PM]
Video: "Soy Luna: Let's Roll Again" - Official Trailer - Hulu
At the peak of her professional freestyle skater career, Luna suffers a terrible accident and disappears from the skating world.

[07/29/26 - 12:11 PM]
Video: "Cupertino" Official Teaser Trailer - CBS
Your first look at the David vs. Goliath legal drama set in the heart of Silicon Valley.
[07/29/26 - 12:03 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of July 20
"Ride or Die," "Elle," "Off Campus," "Adarsh Baal Vidyalaya," and "See You at Work Tomorrow!" led all original series worldwide.
[07/29/26 - 10:17 AM]
Official Key Art for FX's "The Drop: A Snowfall Saga" Now Available
The series follows "Snowfall" characters Wanda Bell (Gail Bean) and Leon Simmons (Isaiah John) as they fight to reinvent themselves in '90s Los Angeles, where the fallout from the crack epidemic is fueling a new game: the rise of West Coast rap.