or


[11/20/08 - 12:19 PM]
The CW Extinguishes Mrc's Sunday Lineup
By The Futon Critic Staff (TFC)

LOS ANGELES (thefutoncritic.com) -- After seven low-rated weeks, The CW has pulled the plug on its MRC-produced Sunday lineup.

The block, which consists of newcomers "In Harm's Way," "Valentine" and "Easy Money" as well as Canadian import "4Real," will have its final airing this weekend. An assortment of repeats and theatricals will fill the night starting November 30.

John D. Maatta, The CW's COO, broke the news in an open letter to the netlet's affiliates today:

November 20, 2008

Dear Affiliate:

We are now two and a half months into our new season and some terrific progress has been made.

Our strategy this year was to focus on Monday - Friday, particularly the early part of the week. Clearly that strategy has worked, as we are up in our key demographic of women 18-34 by 150% Monday and 41% on Tuesday. "Top Model" continues to shine Wednesdays, winning its time period on a regular basis, while "Smallville" and "Supernatural" continue to keep us in the game on Thursday versus tough competition. Additionally, we have improved our 18-49 demos by 78% Monday and 8% Monday-Thursday.

In the process, we are building a distinct and powerful brand of young-female skewing programming with new shows like "Gossip Girl" and "90210" complementing veteran hits "One Tree Hill" and "Top Model."

As you know, to focus our efforts on the earlier part of the week, we entered into a time buy agreement with Media Rights Capital to program Sunday night. While this move has clearly paid dividends for the overall schedule, the results on Sunday night have been below expectations. The MRC shows are simply not working.

To that end, we have made a business and programming decision to protect our network and your local interests on Sunday for the remainder of the season.

The programs from Media Rights Capital will have their final airing this Sunday, November 23, 2008. Effective November 30, 2008, The CW will resume programming Sunday nights.

Our plan is to program Sunday with distinctive, first-rate programming that can quickly stabilize the night. We will work with you to promote and market this new night, with a lineup that will include quality scripted series and contemporary theatrical titles. Here is the lineup:

5:00 - 6:00 pm: EVERYBODY HATES CHRIS/THE GAME

6:00 - 7:00 pm: THE DREW CAREY SHOW

7:00 - 8:00 pm: JERICHO

8:00 - 10:00 pm: MOVIE

Our Affiliate Relations and Affiliate Marketing teams will be in immediate touch with your personnel regarding this important schedule change.

We will continue to work diligently and find success via the best means possible and move quickly to shore up troubled timeslots. We will continue to invest in new programming that will evolve into valued primetime assets for you, our affiliates, and our parent companies, CBS and Warner Bros.

We appreciate the partnership we have with you, our affiliates, and we will continue to work closely to take our success to the next level.

Sincerely,

John D. Maatta

A revamp of the lineup had been expected following the announcement on October 14 that scripted efforts "Valentine" and "Easy Money" would suspend production after their eighth episodes (read the story). The network subsequently dropped all first-run airings of the MRC series (save for "4Real") earlier this month. "Valentine" and "Money" will finish with four installments on the shelf as will five for "Way" and at least one for "4Real."

The group opened to an invisible 0.4 rating among adults 18-49 on October 5 and never improved. Last Sunday's all-repeat broadcast delivered an average 0.2 rating in the key demographic.

It's not clear how the aforemention news will affect the production and/or broadcast of midseason comedy "Surviving Suburbia," also from MRC.





  [november 2008]  
S
M
T
W
T
F
S
      


· 4REAL (CW)
· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (VH1)
· EASY MONEY (CW)
· GOSSIP GIRL (CW)
· IN HARM'S WAY (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· SURVIVING SUBURBIA (ABC)
· VALENTINE (CW)





[01/17/17 - 03:07 PM]
Jerry Seinfeld Brings His Comedy to Netflix
As part of the exclusive pact, new episodes of "Comedians in Cars Getting Coffee" will arrive exclusively on Netflix in late 2017, as will previous episodes of the Emmy-nominated series.

[01/17/17 - 02:15 PM]
VH1 Enlists Real-Life Talk Show Pros on Upcoming Scripted Series "Daytime Divas" Set for Spring 2017 Premiere
Additional guest stars include Richard T. Jones, Tammy Blanchard and Ness Bautista.

[01/17/17 - 12:43 PM]
USA Network Announces "The Sinner" Starring Jessica Biel and Bill Pullman
The first installment of the close-ended series follows a young mother (Biel) who, when overcome by an inexplicable fit of rage, commits a startling act of violence and to her horror has no idea why.

[01/17/17 - 12:29 PM]
Video: Netflix Releases Featurette for "A Series of Unfortunate Events"
Today, Netflix released a featurette detailing the collective misery involved in bringing this most regrettable tale to life.

[01/17/17 - 12:08 PM]
"It's Always Sunny in Philadelphia" Builds on Record-Setting Season Premiere
FXX further spins the numbers for Wednesday, January 11.

[01/17/17 - 12:00 PM]
VH1 Sets Monday, February 20th for "The Breaks" Premiere
The original film, which aired last year on VH1, followed three young friends fulfilling their hip hop dreams in New York City in 1990.

[01/17/17 - 11:02 AM]
"Nashville" on CMT Ratings Soar with Newest Episode Outpacing the Premiere as CMT's Most Watched Original Telecast Ever
CMT further spins the numbers for Thursday, January 12.

[01/17/17 - 10:06 AM]
Emmy(R)-Winning Comedy Series "Girls," Created by and Starring Lena Dunham, Returns for Sixth and Final Season Feb. 12, Exclusively on HBO
Judd Apatow, Jenni Konner, Lena Dunham, Ilene S. Landress, Murray Miller and Bruce Eric Kaplan executive produce the show.

[01/17/17 - 09:50 AM]
Monday's Broadcast Ratings: "The Bachelor" Keeps ABC in Front
The Alphabet continues its win streak among adults 18-49.

[01/17/17 - 09:31 AM]
Amazon Original Series "The Collection" to Launch on Prime Video in the US on February 10
The series is a gripping family saga where scandal and betrayal plague the Sabine family's relentless pursuit of success.

[01/17/17 - 09:07 AM]
John Mankiewicz Joins and Daniel Pyne Expands Role on Amazon Original Series "Bosch"
Overmyer will remain an Executive Producer on "Bosch" and is taking over showrunner duties on "The Man in the High Castle."

[01/17/17 - 09:00 AM]
Meet the Talented Young Staff Who Produce the Pages of the Biggest Women's Media Brand in the World When "So Cosmo" Premieres Wed., Feb. 8 at 8 PM ET/PT Only on E!
The eight hour-long episode series uncovers the glamour and behind-the-scenes drama of these trendsetter's celebrity encounters, fashion and beauty shoots that occur at Cosmopolitan.

[01/17/17 - 09:00 AM]
The "52nd Academy of Country Music Awards(TM)" to Be Broadcast Live from T-Mobile Arena in Las Vegas, Sunday, April 2 on CBS
This will mark the first time the show will be broadcast from T-Mobile Arena.

[01/17/17 - 08:02 AM]
CNBC Expands Primetime Slate and Adds to Development Pipeline
The network today announced two returning series - "The Filthy Rich Guide" (spring) and "Jay Leno's Garage" (summer) both will be back for third seasons.

[01/17/17 - 08:01 AM]
Video: All New Official Trailer and Key Art for Netflix's "Santa Clarita Diet"
The new Netflix series stars Drew Barrymore and Timothy Olyphant.