or


[11/20/08 - 12:19 PM]
The CW Extinguishes Mrc's Sunday Lineup
By The Futon Critic Staff (TFC)

LOS ANGELES (thefutoncritic.com) -- After seven low-rated weeks, The CW has pulled the plug on its MRC-produced Sunday lineup.

The block, which consists of newcomers "In Harm's Way," "Valentine" and "Easy Money" as well as Canadian import "4Real," will have its final airing this weekend. An assortment of repeats and theatricals will fill the night starting November 30.

John D. Maatta, The CW's COO, broke the news in an open letter to the netlet's affiliates today:

November 20, 2008

Dear Affiliate:

We are now two and a half months into our new season and some terrific progress has been made.

Our strategy this year was to focus on Monday - Friday, particularly the early part of the week. Clearly that strategy has worked, as we are up in our key demographic of women 18-34 by 150% Monday and 41% on Tuesday. "Top Model" continues to shine Wednesdays, winning its time period on a regular basis, while "Smallville" and "Supernatural" continue to keep us in the game on Thursday versus tough competition. Additionally, we have improved our 18-49 demos by 78% Monday and 8% Monday-Thursday.

In the process, we are building a distinct and powerful brand of young-female skewing programming with new shows like "Gossip Girl" and "90210" complementing veteran hits "One Tree Hill" and "Top Model."

As you know, to focus our efforts on the earlier part of the week, we entered into a time buy agreement with Media Rights Capital to program Sunday night. While this move has clearly paid dividends for the overall schedule, the results on Sunday night have been below expectations. The MRC shows are simply not working.

To that end, we have made a business and programming decision to protect our network and your local interests on Sunday for the remainder of the season.

The programs from Media Rights Capital will have their final airing this Sunday, November 23, 2008. Effective November 30, 2008, The CW will resume programming Sunday nights.

Our plan is to program Sunday with distinctive, first-rate programming that can quickly stabilize the night. We will work with you to promote and market this new night, with a lineup that will include quality scripted series and contemporary theatrical titles. Here is the lineup:

5:00 - 6:00 pm: EVERYBODY HATES CHRIS/THE GAME

6:00 - 7:00 pm: THE DREW CAREY SHOW

7:00 - 8:00 pm: JERICHO

8:00 - 10:00 pm: MOVIE

Our Affiliate Relations and Affiliate Marketing teams will be in immediate touch with your personnel regarding this important schedule change.

We will continue to work diligently and find success via the best means possible and move quickly to shore up troubled timeslots. We will continue to invest in new programming that will evolve into valued primetime assets for you, our affiliates, and our parent companies, CBS and Warner Bros.

We appreciate the partnership we have with you, our affiliates, and we will continue to work closely to take our success to the next level.

Sincerely,

John D. Maatta

A revamp of the lineup had been expected following the announcement on October 14 that scripted efforts "Valentine" and "Easy Money" would suspend production after their eighth episodes (read the story). The network subsequently dropped all first-run airings of the MRC series (save for "4Real") earlier this month. "Valentine" and "Money" will finish with four installments on the shelf as will five for "Way" and at least one for "4Real."

The group opened to an invisible 0.4 rating among adults 18-49 on October 5 and never improved. Last Sunday's all-repeat broadcast delivered an average 0.2 rating in the key demographic.

It's not clear how the aforemention news will affect the production and/or broadcast of midseason comedy "Surviving Suburbia," also from MRC.





  [november 2008]  
S
M
T
W
T
F
S
      


· 4REAL (CW)
· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· EASY MONEY (CW)
· GOSSIP GIRL (CW)
· IN HARM'S WAY (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· SURVIVING SUBURBIA (ABC)
· VALENTINE (CW)











[10/19/14 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Dominates the Night with Notre Dame/Florida State Matchup
The network's "Saturday Night Football" franchise delivers more than 12 million viewers on average in primetime.

[10/18/14 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Powers ABC to Top Demo Spot
Plus: the Alphabet's "Last Man Standing" posts week-to-week gains among adults 18-49.

[10/18/14 - 08:34 AM]
"The Blacklist" Grows by 53% in 18-49 and 4.979 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, October 13.

[10/18/14 - 08:33 AM]
"Dateline NBC" Hits Three-Week Highs in 18-49 and Total Viewers, With Its Top Results Since September 26
NBC spins the numbers for Friday, October 17.

[10/18/14 - 08:30 AM]
For the 4th Straight Week, ABC Is #1 on Friday with "Shark Tank" as the Top-Rated Show in Adults 18-49
ABC spins the numbers for Friday, October 17.

[10/17/14 - 04:16 PM]
Netflix and Leonardo DiCaprio Partner on Upcoming Documentary "Virunga," Premiering November 7
The film follows an embattled team of park rangers and the endangered mountain gorillas they protect, as they are caught in the crossfire of poachers, militia and industry in Africa's oldest national park.

[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.

[10/17/14 - 01:31 PM]
Another Big Audience Sees Giants Win Pennant in Dramatic, Walk-Off Fashion on FOX Sports 1
FOX Sports spins the numbers for Thursday, October 16.

[10/17/14 - 01:05 PM]
Climb Aboard the "Home Sweet Bus" in New TLC Special
The cable channel hits the road with the musical and mobile Allen family as they perform across the country and live in their home on wheels.

[10/17/14 - 11:29 AM]
A Third-Consecutive Year of Disney XD's "Pranksgiving," a Cornucopia of Fun-Filled Programming, Is Set for November
Highlights include an all-new edition of the hit hidden-camera series "Just Kidding," hosted by multi-talented actor Calum Worthy.

[10/17/14 - 11:24 AM]
Syfy and Chiller Win Five Awards for Creative Design at Prestigious 44th Annual Creativity International Awards
Work on "Helix," "Dominion," "Jim Henson's Creature Shop Challenge" and "The Monkey's Paw" were among those honored.

[10/17/14 - 09:56 AM]
A&E's Hit Original Series "Duck Dynasty" Returns for Season 7
The Robertsons embark on a family trip to Scotland in the one-hour season premiere on Wednesday, November 19 at 9:00/8:00c.

[10/17/14 - 09:31 AM]
Nat Geo WILD's Fifth Annual "Big Cat Week" Returns with Its Most Jaw-Dropping Lineup Ever
For five years, Nat Geo WILD has turned its lens on these majestic creatures during its annual event to shine a light on their struggle and to remind viewers of their importance in the world.

[10/17/14 - 08:50 AM]
"The Biggest Loser" Hits a Five-Week High in Total Viewers
NBC spins the numbers for Thursday, October 16.

[10/17/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Tops Demos for Sixth Consecutive Week
"Thursday Night Football" once again powers the Eye to the front among adults 18-49.