[12/03/08 - 02:22 PM]
Americas Next Top Model Struts Into Walmart
The original line "introduces fashion-forward clothing, bags, hats, fragrances and room décor designed for juniors and young women."

[via press release from CBS]


First Branded Line Based On Hit Reality Series In Select Stores Now

NEW YORK, December 3, 2008 -- CBS Consumer Products, a division of CBS Entertainment, announced today that it has launched an exclusive clothing and accessories line at Walmart Stores, Inc., based on the global television sensation -- America's Next Top Model (ANTM).

The original line introduces fashion-forward clothing, bags, hats, fragrances and room d�cor designed for juniors and young women. The contemporary collections transcend the series, showing young women that you don't have to be on the catwalk to look hot. Walmart is supporting the new line with in-store signage and key positioning within its stores. First product is already in select Walmart stores now and available at walmart.com.

"Walmart's America's Next Top Model collection makes fashion accessible to young women," said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. "It enables women to explore a world in which creativity and individuality are valued."

The hit reality series America's Next Top Model features Tyra Banks and gives real people an opportunity to prove that they can make it in the high-stress, high-stakes world of supermodeling. The series follows a group of young women of various backgrounds, shapes and sizes, who live together and vie for a modeling contract. The executive producers are Ken Mok ("Making the Band"), Tyra Banks and Daniel Soiseth ("Hell's Kitchen"). The dramality series was created by Tyra Banks and developed by Mok and Kenya Barris. America's Next Top Model is produced by 10 by 10 Entertainment in association with Bankable Productions.

About CBS Consumer Products

CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Paramount Network Television and CBS Television Distribution, as well as from the company's extensive library of titles. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise. For more information, visit http://www.cbs.com/.

  [december 2008]  


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