or


[03/23/09 - 07:53 AM]
Showtime Networks Announces Breakthrough Interactive Television Application
The new application "creates an innovative new way for the viewer to access custom video segment that communicate the full value of a SHOWTIME subscription."

[via press release from Showtime]

Showtime Networks Announces Breakthrough Interactive Television Application

Remote Control Ordering Application Drives SHOWTIME Subscriptions

NEW YORK, March 23 -- Showtime Networks has developed a breakthrough interactive TV (ITV) application that is transforming the way premium channels are marketed and sold. The SHOWTIME Marketing Application uses ITV to bring together long form marketing video, remote ordering, and free full-length episodes of SHOWTIME programming, in an easy to use interface. The application will be demonstrated at the upcoming NCTA Cable Show that will be held in Washington, D.C. from April 1-3.

One of the major benefits of this new application is that it creates an innovative new way for the viewer to access custom video segment that communicate the full value of a SHOWTIME subscription, including Original Series, Movies and Sports as well as high definition and On Demand. The most valuable component is the ease with which a viewer can now order SHOWTIME and the upgrade to Showtime can be processed and authorized within seconds.

"Working closely with our operator partners, we're empowering customers to sample and order SHOWTIME right on the TV," said Robert Hayes, Senior Vice President, General Manager of Showtime Digital. "This self service approach is a win-win for everyone involved. The viewer can sample our hit programming, while the automated approach generates additional sales and reduces call center expenses for the operators."

The SHOWTIME Marketing Application is comprised of a series of dynamically updatable templates. This flexible approach allows the network and operator partners to update the content using the various templates to support almost any kind of marketing and acquisition campaign. The backend ties into an operator's billing system, so accurate pricing is displayed and orders take place in real time.

SHOWTIME is platform agnostic so versions of the SHOWTIME Marketing Application can be developed for all leading ITV platforms for partnering cable, satellite and telco operators. This includes ActiveVideo, OpenTV, EBIF and other technologies. The EBIF version, developed by itaas, Inc., (www.itaas.com) will allow interactive functionality of the new application to reach millions of viewers on both legacy and next generation set-top boxes from Cisco and Motorola.

Showtime Networks is also working with Verizon FiOS TV to deploy the SHOWTIME Marketing Application. "SHOWTIME's innovative approach to marketing using ITV will give our customers even more ways to interact with FiOS TV by giving them an easy way to learn more about SHOWTIME and sign up using their remote control," said Joe Ambeault, director of video product development for Verizon.

The SHOWTIME Marketing Application will be demonstrated at the NCTA in the ActiveVideo (#1423) and itaas (#1401) booths.

ABOUT SHOWTIME NETWORKS

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(R) and FLIX(R), as well as the multiplex channels SHOWTIME 2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(R) XTRA. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL(R) HD, SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL(R) ON DEMAND. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R).





  [march 2009]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[04/25/18 - 01:29 PM]
EPIX Orders Drama Series "Godfather of Harlem"
Written and executive produced by Chris Brancato and Paul Eckstein, the 10-episode series will star Oscar(R) winner Forest Whitaker who will also executive produce through his company Significant Productions.

[04/25/18 - 01:06 PM]
Ready, Set, Bingo! Play Live Bingo on IFC Thursday Nights
Viewers can play along live by watching the "Bingo Breaks," with balls called by actual IFC employees and special guests, for a chance to win a special "slightly off" prize each week.

[04/25/18 - 11:44 AM]
Investigation Discovery to Air Updated "People Magazine Investigates" Special Regarding the Capture of the Suspected Golden State Killer
Said installment will air this Friday, April 27 at 10:00/9:00c and Sunday, April 29 at 8:00/7:00c.

[04/25/18 - 11:06 AM]
Lifetime Kicks Off June with Two Unscripted Premieres - "Live PD Presents: Women on Patrol" & "Escaping Polygamy"
Look for both series back-to-back beginning Monday, June 4 at 9:00/8:00c.

[04/25/18 - 11:01 AM]
Video: New Key Art and Trailer Revealed for TNT's "Animal Kingdom"
Season three of this bold, adrenaline-fueled hit drama premieres Tuesday, May 29.

[04/25/18 - 11:00 AM]
ABC Announces May Sweeps Programming, Airing Through May 23
On May 21, the winners of "Dancing with the Stars: Athletes" and "American Idol" will be crowned.

[04/25/18 - 10:55 AM]
"Monster Week" Returns to Animal Planet Memorial Day Weekend
Highlights include a two-hour "Finding Bigfoot" special on Sunday, May 27.

[04/25/18 - 10:01 AM]
Discovery's All-New Series "Sticker Shock" Revs Up with Special Premiere Airing Monday, April 30
The series continues with its regular schedule on Wednesday, May 2 at 10:00/9:00c.

[04/25/18 - 09:05 AM]
Sadie Stanley and Sean Giambrone to Star in Live-Action "Kim Possible" Disney Channel Original Movie
The comedy-adventure will go into production this summer and is set to debut in 2019.

[04/25/18 - 09:04 AM]
Nickelodeon Brings Back "Double Dare" in Brand-New Series!
With "Double Dare" remaining an iconic touchstone for its original millennial audiences, the new version will feature the gameplay and challenges they remember, as well as appearances from blasts from the past and stars from today.

[04/25/18 - 09:02 AM]
Video: Welcome Back to Winchester! Netflix's "Dear White People" Vol. 2 Launches May 4
Get a glimpse at the much-anticipated new season with the official season two trailer here.

[04/25/18 - 09:01 AM]
NASCAR(R) Champion Dale Earnhardt Jr. and Wife Amy Race to Home Reno Victory in New DIY Network Series "Renovation Realities: Dale Jr. & Amy"
The four-episode series, which premieres Saturday, June 2, will showcase Dale Jr.'s love of home improvement and Amy's design expertise as they overcome the trials of this massive renovation.

[04/25/18 - 09:00 AM]
Pop Celebrates Five Consecutive Years of Growth with New Upfront Programming Slate
"We are heading into this year's upfront with an ever-growing linear television audience, a premium slate of original content with A-list talent, and carriage across all major distributors and almost every over-the-top service," said Brad Schwartz.

[04/25/18 - 08:17 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos "Roseanne" Marathon
The Alphabet's four encores still manage to hold off the competition among adults 18-49.

[04/25/18 - 07:57 AM]
Cooking Channel Heats Up Primetime with a Hot New Season of "Man Fire Food"
The 13 new episodes kick off Wednesday, May 30 with flaming bold flavors.