or


[03/23/09 - 07:53 AM]
Showtime Networks Announces Breakthrough Interactive Television Application
The new application "creates an innovative new way for the viewer to access custom video segment that communicate the full value of a SHOWTIME subscription."

[via press release from Showtime]

Showtime Networks Announces Breakthrough Interactive Television Application

Remote Control Ordering Application Drives SHOWTIME Subscriptions

NEW YORK, March 23 -- Showtime Networks has developed a breakthrough interactive TV (ITV) application that is transforming the way premium channels are marketed and sold. The SHOWTIME Marketing Application uses ITV to bring together long form marketing video, remote ordering, and free full-length episodes of SHOWTIME programming, in an easy to use interface. The application will be demonstrated at the upcoming NCTA Cable Show that will be held in Washington, D.C. from April 1-3.

One of the major benefits of this new application is that it creates an innovative new way for the viewer to access custom video segment that communicate the full value of a SHOWTIME subscription, including Original Series, Movies and Sports as well as high definition and On Demand. The most valuable component is the ease with which a viewer can now order SHOWTIME and the upgrade to Showtime can be processed and authorized within seconds.

"Working closely with our operator partners, we're empowering customers to sample and order SHOWTIME right on the TV," said Robert Hayes, Senior Vice President, General Manager of Showtime Digital. "This self service approach is a win-win for everyone involved. The viewer can sample our hit programming, while the automated approach generates additional sales and reduces call center expenses for the operators."

The SHOWTIME Marketing Application is comprised of a series of dynamically updatable templates. This flexible approach allows the network and operator partners to update the content using the various templates to support almost any kind of marketing and acquisition campaign. The backend ties into an operator's billing system, so accurate pricing is displayed and orders take place in real time.

SHOWTIME is platform agnostic so versions of the SHOWTIME Marketing Application can be developed for all leading ITV platforms for partnering cable, satellite and telco operators. This includes ActiveVideo, OpenTV, EBIF and other technologies. The EBIF version, developed by itaas, Inc., (www.itaas.com) will allow interactive functionality of the new application to reach millions of viewers on both legacy and next generation set-top boxes from Cisco and Motorola.

Showtime Networks is also working with Verizon FiOS TV to deploy the SHOWTIME Marketing Application. "SHOWTIME's innovative approach to marketing using ITV will give our customers even more ways to interact with FiOS TV by giving them an easy way to learn more about SHOWTIME and sign up using their remote control," said Joe Ambeault, director of video product development for Verizon.

The SHOWTIME Marketing Application will be demonstrated at the NCTA in the ActiveVideo (#1423) and itaas (#1401) booths.

ABOUT SHOWTIME NETWORKS

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(R) and FLIX(R), as well as the multiplex channels SHOWTIME 2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(R) XTRA. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL(R) HD, SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL(R) ON DEMAND. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R).





  [march 2009]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/22/17 - 04:38 PM]
Outdoor Lifestyles Drive Double-Digit Ratings Growth on Great American Country
To build on that success in 2017, the network will deliver 254 hours of programming that focus on road trips, RV living and cool cabins.

[03/22/17 - 04:18 PM]
Jackson Galaxy Returns in Animal Planet's "My Cat from Hell" on Saturday, April 29
Between working with a cat named after him and saving the lives of 50 kittens, Jackson delves into his personal evolution exploring his past, present and future as he connects with remarkable felines in some of the most extreme circumstances.

[03/22/17 - 04:15 PM]
Travel Channel Programming Takes Off with Awesome Adventures in 2017
The network has commissioned more than 390 new hours of programming this year, including several freshman series and more than 18 pilots.

[03/22/17 - 04:11 PM]
NBC Bumps "Powerless" for Another "Trial & Error" Encore on Thursday
Look for a rebroadcast of the "A Wrench in the Case" episode at 8:30/7:30c.

[03/22/17 - 03:45 PM]
FOX Announces Summer Premiere Dates
This summer, Thursdays are all about match-making and music, with the debuts of "Love Connection" and "Beat Shazam" on May 25.

[03/22/17 - 03:18 PM]
HGTV Programming Primed and Ready for More Ratings Success in 2017
The cable channel is amplifying its 2017 programming lineup with an impressive 567 hours of original programming, including nine new series and fresh episodes of 28 popular titles.

[03/22/17 - 03:03 PM]
"Archer, P.I." Augmented Reality App Lets Fans Solve Cases Like Detective Sterling Archer
The multiplatform augmented reality app encourages fans to interact with "Archer: Dreamland" on screen and with real world objects to win prizes and solve cases.

[03/22/17 - 02:02 PM]
Dynamic Renovations of Vintage Properties, Beachfront Homes, Backyard Buildings and Swimming Pools Enhance DIY Network Programming Roster in 2017
The network is loading in 301 hours of new original programming in 2017, including 12 new series, 27 returning favorites and 22 one-hour specials.

[03/22/17 - 01:15 PM]
John Cho Joins "Difficult People" Season Three
Cho has been cast for a multi-episode arc in the third season.

[03/22/17 - 01:13 PM]
USA Network Pilot "Unsolved: The Murders of Biggie and Tupac" (WT) Announces Additional Casting Including the Role of Sean "Puffy" Combs
Luke James is set to play Sean "Puffy" Combs, the young and wildly successful founder of Bad Boy Records, the label of Christopher Wallace, aka Biggie Smalls.

[03/22/17 - 12:43 PM]
Bravo Media Delivers Top Shelf Drama on the Three-Part Reunion of "Vanderpump Rules" Beginning Monday, April 3 at 8 PM ET/PT
Jax Taylor, Stassi Schroeder, Scheana Shay, Tom Sandoval, Ariana Madix, James Kennedy, Katie Maloney, Tom Schwartz, Kristen Doute and Brittany Catwright hold nothing back as they answer the tough questions.

[03/22/17 - 11:09 AM]
Smithsonian Channel(TM) Recounts the Chaotic Days Following the Rodney King Verdict in "The Lost Tapes: LA Riots"
This latest installment of Smithsonian Channel's chilling series "The Lost Tapes" recaptures the chaotic days following the Rodney King verdict with powerful media coverage, home videos, gripping photographs and LAPD recordings.

[03/22/17 - 10:07 AM]
Diane Sawyer Interviews Caitlyn Jenner Two Years After Groundbreaking ABC News Special, Friday, April 21
ABC News Anchor Diane Sawyer will interview Caitlyn Jenner two years after the first exclusive one-on-one with the former Olympian.

[03/22/17 - 10:00 AM]
Additional Performers Announced for the "52nd ACM Awards"
Lauren Daigle, Faith Hill, Sam Hunt, Tim McGraw, Rascal Flatts, Reba McEntire, Thomas Rhett, Chris Stapleton, Cole Swindell, Carrie Underwood and Keith Urban have been added to the stellar lineup of performers.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.