or


[03/30/09 - 03:35 PM]
Disney/ABC Television Group and ESPN Reach Landmark Agreement to Showcase Premium Short-Form Content on Youtube
Channel roll out is scheduled to begin in mid-April for ESPN and early May for the Disney/ABC Television Group.

[via press release from ESPN]

DISNEY/ABC TELEVISION GROUP AND ESPN REACH LANDMARK AGREEMENT TO SHOWCASE PREMIUM SHORT-FORM CONTENT ON YOUTUBE

Disney/ABC and ESPN to Control Ad Inventory and Test Alternative Ad Models for Professionally Produced Short-Form Content on World�s Largest Online Video Site

Premier ESPN Content to Feature Prominently in YouTube�s Sports Category

Disney Media Networks and YouTube today announced an agreement which includes the launch of multiple ad-supported channels featuring short-form content from ESPN and the Disney/ABC Television Group. Under the terms of the agreement, Disney Media Networks will have the option to sell their own advertising inventory within the Disney/ABC and ESPN channels. Channel roll out is scheduled to begin in mid-April for ESPN and early May for the Disney/ABC Television Group channels which will include ABC Entertainment, ABC News, ABC Family and SOAPnet. Previews of what will be available upon official launch can be viewed at www.YouTube.com/ABC and www.YouTube.com/ESPN.

As part of the agreement, the ESPN Video Player will be integrated into ESPN�s channel on YouTube and will anchor a wide variety of exciting sports content and highlights on YouTube. ESPN will also make additional short-form content available through YouTube�s player. ESPN content that is available on the ESPN channel and player will not contain long-form content from its linear networks.

"This deal provides us with the opportunity to reach a broader online audience, to experiment with different monetization models and to extend the reach of our advertisers within branded environments that they most desire," said Anne Sweeney, co-chair, Disney Media Networks, and president, Disney/ABC Television Group. "We look forward to working together with YouTube to reach their vast community with our incredible portfolio of high-quality, short-form content to better serve consumers and advertisers."

"We are thrilled to welcome ABC and ESPN into our global content network of premium partners," said David Eun, VP of Strategic Partnerships at Google. "More and more studios and networks are realizing the power of YouTube to reach a huge and engaged audience. Our diverse collection of ad products, Content ID tools and sophisticated online analytics, provide studios like ABC with innovative monetization options, more control over their online content and granular insight into how audiences are interacting with their videos."

"Reaching and engaging fans is paramount in all that we do as a company, and YouTube is a great platform to achieve that goal," said George Bodenheimer, co-chair, Disney Media networks, and president, ESPN and ABC Sports. "Making our content available to fans via YouTube presents an extraordinary opportunity for ESPN to create new revenue streams and new value to advertisers, as they continue to look for new ways to connect with fans in the digital environment."

The Disney/ABC and ESPN YouTube channels, available to U.S. users, will be supported at launch by advertising like YouTube�s InVideo overlays, and traditional display ads. However, as part of the agreement, Disney/ABC and ESPN will also be able to test pre-roll advertising on short-form content.

About Disney/ABC Television Group

The Disney/ABC Television Group is home to all of The Walt Disney Company's (NYSE: DIS) worldwide entertainment and news television properties. The Group includes the ABC Television Network (including ABC Daytime, ABC Entertainment and ABC News divisions); the Disney Channels Worldwide global kids� TV business, ABC Family and SOAPnet; as well as television production and syndication divisions ABC Studios, Disney-ABC Domestic Television and Disney-ABC International Television. The Disney/ABC Television Group also manages the Radio Disney Network, general interest and non-fiction book imprint Hyperion, as well the Company�s equity interest in Lifetime Entertainment Services and A&E Television Networks.

About ESPN

ESPN, Inc. is the world�s leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes, ESPNU), ESPN and ESPN2 HD simulcast services, ESPN Regional Television, ESPN International (32 networks, syndication, radio, web sites), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Enterprises, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN360.com (Broadband), ESPN Mobile Properties, ESPN on Demand, ESPN Interactive and ESPN PPV. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

About YouTube Entertainment

YouTube has more premium partners than any other online video site and is actively working hand-in-hand with a growing list of content creators and advertisers across the entertainment industry to help them generate revenue and innovate in the digital era. YouTube�s sophisticated analytics and online tools show content creators how, when and why their audiences are engaging with their material. From major, household names like Disney to small, independent studios and aspiring filmmakers, YouTube provides a platform where anyone from around the globe can connect, share and enjoy much of the world�s best entertainment online.





  [march 2009]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/02/15 - 02:58 PM]
"Live with Kelly and Michael" Kicks Off Its 28th Season on September 8, 2015 with a Line-Up of Top Talent
From September 8-11, Ripa and Strahan will be challenged to "put their money where their mouth is" as they take on experiences that they've talked about on the show.

[09/02/15 - 02:57 PM]
The Official "Shark Tank" Companion Series, "Beyond the Tank," Returns for a 4-Week Event Beginning Tuesday, September 29 (10:00-11:00 p.m., ET) on ABC
The one-hour episodes of "Beyond the Tank" will feature the captivating and surprising outcomes after the Sharks strike a deal with the Entrepreneurs on "Shark Tank."

[09/02/15 - 02:04 PM]
Bill Wolff Named Executive Producer of Chelsea Handler's New Series on Netflix
The new talk show will feature an updated format that encompasses Chelsea's unfiltered opinions on topical entertainment and cultural issues, as well as her signature guest interviews.

[09/02/15 - 02:00 PM]
Disney Channel to Air a Special "Girl Meets World" Episode About Asperger's Syndrome on Friday, September 11
Three experts consulted on the episode to help deliver an authentic storyline that can spark conversation among kids and their families.

[09/02/15 - 01:54 PM]
Adult Swim Hits the Road with the 2015 Adult Swim Drive-In
The six-week, 15-city national tour will kick off September 17 providing fans the opportunity to screen all-new content like unaired episodes of current Adult Swim series, never-before-seen pilots and specials, and more favorites from Williams Street.

[09/02/15 - 01:15 PM]
Summer Was Hot on WE tv - Network Bucked Industry Trends to Grow Ratings More Than 30 Percent in Key Demos, Year-Over-Year
WE tv spins the numbers for the summer to date.

[09/02/15 - 01:15 PM]
Starz Hits a Three-Pointer with Third Season Renewal for Hit Comedy Series "Survivor's Remorse"
Mike O'Malley has signed on again to serve as executive producer and showrunner.

[09/02/15 - 01:13 PM]
Glenn Morshower Joins "Supergirl" Cast as General Sam Lane
Upon his arrival in National City, this stern military man will recruit Supergirl to help execute a top-tier government mission.

[09/02/15 - 01:10 PM]
2015 "MTV Video Music Awards" Generates More Than 73 Million Views Across Platforms
MTV further spins the numbers for Sunday, August 30.

[09/02/15 - 12:47 PM]
Hallmark Channel Introduces Its Newest Tradition, "Fall Harvest," With Four All New Original Premieres Every Saturday Night in October
Just in time for Halloween, the programming event presents a special two-hour sneak peek of "Good Witch" season two on Saturday, October 24.

[09/02/15 - 12:37 PM]
truTV Announces Additional Celebrity Guests for "Funny Or Die's Billy on the Street"
A 90 second sneak peek of the upcoming season will premiere during the "Impractical Jokers Live Punishment Special," set to air Thursday, September 3.

[09/02/15 - 12:31 PM]
New Jersey Educator to Star in DIY Network's Popular "American Rehab" Series
The series follows Shalina Joy, a Newark educator and veteran house flipper, as she tackles her largest renovation yet - restoring a 6000 sq. ft. 19th century Victorian mansion to its former glory.

[09/02/15 - 12:09 PM]
Velocity Greenlights Season Three of Top Car Culture Series "Americarna," Hosted by NASCAR Legend Ray Evernham
Evernham has given viewers unprecedented access to our nation's fascinating cultural history through the scope of its greatest invention: the automobile.

[09/02/15 - 11:53 AM]
OWN Delivers Double-Digit Growth in Key W25-54 Demo and Total Viewers in August 2015
OWN spins the numbers for the month of August.

[09/02/15 - 11:41 AM]
Lifetime Posts Double Digit Year-on-Year Growth in Key Demos for August
Lifetime spins the numbers for the month of August.