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[04/07/09 - 10:55 AM]
Specials, Sports and Series Lead CBS to Its Fifth Consecutive Win in Viewers and 22nd in 28 Weeks This Season
CBS spins the numbers for the week of March 30-April 5.
[via press release from CBS]

SPECIALS, SPORTS AND SERIES LEAD CBS TO ITS FIFTH CONSECUTIVE WIN IN VIEWERS AND 22ND IN 28 WEEKS THIS SEASON

Network is Also First in Adults 25-54

The "44th Annual Academy of Country Music Awards" Dominates Sunday with its Largest Audience in 10 Years and Highest Adult 18-49 Rating Since 2005

April Fools Special "I Get That a Lot" Delivers Highest Ratings in the Time Period Since December

NCAA Men's Basketball Championship Final Four Wins Saturday in Viewers and all Key Adult and Men Demos

"NCIS" and "The Mentalist" are the Top Scripted Programs for the Third Consecutive Week

CBS Continues as the Only Network Posting Year-to-Year Gains in All Key Measures

CBS streaked to its fifth consecutive weekly win in viewers and 22nd of 28 this season led by two high rated specials (The 44TH ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS and I GET THAT A LOT), sports (NCAA MEN'S BASKETBALL CHAMPIONSHIP FINAL FOUR) and regular series (NCIS, THE MENTALIST), according to Nielsen live plus same day ratings for the week ending April 5, week 28 of the 2008-2009 television season.

The 44TH ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS delivered its largest audience in 10 years and highest adult 18-49 rating since 2005. The April Fool's Day special I GET THAT A LOT earned CBS's Wednesday 8:00 PM time period's highest ratings in all measures since December while NCIS and THE MENTALIST were the top two scripted programs for the third consecutive week.

CBS also placed first for the week in adults 25-54 and continues as the only network to post year-to-year gains in viewers (+13%), adults 18-49 (+7%) and adults 25-54 (+8%).

For the week in viewers: CBS (12.45m), FOX (9.66m), ABC (7.17m) and NBC (6.88m). Season-to-date, CBS is first in viewers (11.86m), ahead of FOX (9.68m), ABC (8.95m) and NBC (8.09m).

For the week in key demographics, CBS was first in adults 25-54 (4.2/11) and second in adults 18-49 (3.4/10, -0.2 behind FOX). This was CBS's first weekly win in adults 25-54 since Week #17 (Jan. 12-Jan. 18). Season-to-date, CBS and FOX are tied for first in adults 25-54 (4.1/10, each) with FOX first and CBS second in adults 18-49 (3.6/10 for FOX, 3.2/08 for CBS).

For the week in households: CBS (7.6/13), FOX (5.7/09), ABC (4.6/08) and NBC (4.5/07). Season-to-date, CBS is first (7.4/12), ahead of both ABC and FOX (5.7/09, each) and NBC (4.9/08).

CBS's Weekly Highlights:

? THE BIG BANG THEORY (6.0/09, 9.74m) was up compared to the last first run episode (March 16) by +5% in households (from 5.7/09), +3% in adults 18-49 (3.8/11 from 3.7/09), +7% in adults 18-34 (2.9/09 from 2.7/09), even in adults 25-54 (4.4/11) and added +50,000 viewers (from 9.69m, +1%).

? TWO AND A HALF MEN was second in households (8.5/13), viewers (14.56m), adults 25-54 (6.1/14) and adults 18-49 (5.2/13, -0.2 behind ABC). Compared to the last first run episode (March 16, 2009), TWO AND A HALF MEN was up +3% in adults 25-54 (from 5.9/13), +8% in adults 18-49 (from 4.8/12) and added +440,000 viewers (from 14.12m, +3%)

? RULES OF ENGAGEMENT (6.6/10, 11.03m) was second in households (6.6/10), adults 25-54 (5.0/11) and adults 18-49 (4.1/10). Compared to last week, RULES OF ENGAGEMENT was up +12% in households (from 5.9/09), +22% in adults 25-54 (from 4.1/09), +21% in adults 18-49 (from 3.4/08) and added +1.66m viewers (from 9.37m, +18%).

? NCIS was second in households (10.7/17), viewers (17.23m), adults 25-54 (4.9/12) and adults 18-49 (3.5/09).

? THE MENTALIST was first in households (10.5/16), viewers (16.96m), second in adults 25-54 (5.4/12). THE MENTALIST topped "Dancing with the Stars Results Show" by +22% in households (vs. 8.6/13), +38% in adults 25-54 (vs. 3.9/09), +23% in adults 18-49 (3.8/09 vs. 3.1/08) and by +3.45m viewers (vs. 13.51m, +25%).

I GET THAT A LOT (S) won its 8:00 PM time slot in households (6.3/10), viewers (10.35m), adults 25-54 (4.2/11), adults 18-49 (3.4/10) and adults 18-34 (2.3/08). This is CBS's best delivery in this time slot in viewers, adults 25-54, adults 18-49 and adults 18-34 since December 3, 2008, ("Rudolph the Red-Nosed Reindeer").

-- CBS was second Thursday in households (7.5/12), viewers (12.11m), adults 25-54 (4.3/10) and adults 18-49 (3.3/09), all behind NBC's "ER" finale programming.

? SURVIVOR: TOCANTINS was first in viewers (11.27m), adults 25-54 (4.5/12), adults 18-49 (3.6/11) and second in households (6.5/11).

? CSI: CRIME SCENE INVESTIGATION was second in households (9.1/14), viewers (14.63m), adults 25-54 (5.0/11) and adults 18-49 (3.8/10), all behind the "ER" series finale.

? FLASHPOINT was first in households (5.3/09), viewers (8.77m), adults 25-54 (2.5/07) and adults 18-49 (1.8/06). FLASHPOINT finished first in its time period in households, viewers and adults 25-54 for 11th consecutive broadcast and first in adults 18-49 for the 8th time in 11 weeks.

-- Saturday, CBS coverage of the NCAA MEN'S BASKETBALL CHAMPIONSHIP FINAL FOUR won the night in households (8.8/16), viewers (14.80m), adults 25-54 (5.6/17), adults 18-49 (5.0/17), adults 18-34 (4.2/17), men 25-54 (7.2/21), men 18-49 (6.4/22) and men 18-34 (5.2/21). CBS won every half-hour in households, viewers, key men and adult demos.

-- Sunday, CBS was first in households (8.6/14), viewers (14.17m), adults 25-54 (4.4/11) and adults 18-49 (3.3/09). CBS won six consecutive Sundays in viewers, three in a row in both adults 25-54 and adults 18-49.

? 60 MINUTES was first in households (7.9/14), viewers (12.27m), adults 25-54 (2.7/08) and second in adults 18-49 (1.8/06).

? THE 44th ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS (S) was first in households (8.8/14), viewers (14.78m), adults 25-54 (4.9/12) and adults 18-49 (3.8/10) - winning every half-hour in these measures. Compared to the event last year (May 18, 2008), CBS was up +21% in households (from 7.3/12), +32% in adults 25-54 (from 3.7/09), +31% in adults 18-49 (from 2.9/08), +24% in adults 18-34 (2.6/08 from 2.1/06) and added +3.04m viewers (from 11.74m, +26%). This is THE ACADEMY OF COUNTRY MUSIC's best delivery in households since May 9, 2001, in viewers since May 5, 1999, in adults 25-54 since May 22, 2002 and in both adults 18-49 and adults 18-34 since May 17, 2005.

CBS top programs of the week: #4 NCIS (an average of 17.23m), #5 THE MENTALIST (16.96m), #7 THE 44th ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS (S) (14.78m), #8 CSI: CRIME SCENE INVESTIGATION (14.63m), #9 TWO AND A HALF MEN (14.56m), #10 CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY - 2 "Villanova vs. UNC" (S) (14.45m), #12 CSI; MIAMI (13.46m), #13 CBS NCAA BASKETBALL CHAMPIONSHIP BRIDGE SHOW (S) (12.95m), #14 WITHOUT A TRACE (12.53m), #16 60 MINUTES (12.27m), #17 SURVIVOR: TOCANTINS (11.27m), #19 RULES OF ENGAGEMENT (11.03m), #21 ELEVENTH HOUR (10.37m), #22 I GET THAT A LOT (S) (10.35m), #23 CSI: NY (R) (10.06m), #24 CRIMINAL MINDS (R) (10.03m), #25 THE BIG BANG THEORY (9.74m) and #29 HOW I MET YOUR MOTHER (9.20m).

Prime averages are based on the following hours of rated broadcasts in Week #28:

CBS - 22 hours

NBC - 22 hours

ABC - 22 hours

FOX - 15 hours





  [april 2009]  
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· 60 MINUTES (CBS)
· BIG BANG THEORY, THE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· DANCING WITH THE STARS (ABC)
· ELEVENTH HOUR (CBS)
· ER (NBC)
· FLASHPOINT (ION)
· HOW I MET YOUR MOTHER (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· RULES OF ENGAGEMENT (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· WITHOUT A TRACE (CBS)




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