or


[04/22/09 - 01:02 PM]
Hallmark Channel Creates Customized, Co-Branded Psas for American Cancer Society to Support Network's Original Movie "Living Out Loud"
"Living Out Loud" stars Gail O'Grady as a wife and mother battling breast cancer and coming to terms with her mortality.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL CREATES CUSTOMIZED, CO-BRANDED PSAs FOR AMERICAN CANCER SOCIETY TO SUPPORT NETWORK'S ORIGINAL MOVIE "LIVING OUT LOUD"

Hallmark Channel has produced a series of customized public service announcements co-branded with the American Cancer Society, the nation's leading voluntary health organization, supporting the organization's sponsorship of the network's original movie "Living Out Loud," premiering Saturday, May 2 (9-11 p.m., ET/PT). The PSAs integrate scenes from the movie with information about the Society, its resources, and community events like Relay For Lifeďż˝, an inspiring event which brings communities together to celebrate the lives of those who have had cancer. They will air throughout the week of April 26.

"Living Out Loud" stars Gail O'Grady as a wife and mother battling breast cancer and coming to terms with her mortality. The theme of the movie dovetails with the American Cancer Society's newest branding campaign which has adopted the tagline: "The Official Sponsor Of Birthdays." The line is intended to communicate how the organization is saving lives and creating a world with more birthdays by helping people stay well, helping people get well, by finding cures and by fighting back.

The network crafted a series of six PSAs for the American Cancer Society which will air on both Hallmark Channel and Hallmark Movie Channel to help drive viewer tune-in to "Living Out Loud" and build awareness of the Society's lifesaving mission.

In addition to the PSAs, Hallmark Channel has developed a microsite (www.hallmarkchannel.com/livingoutloud) to support the original movie, which features behind-the-scenes interviews with the cast and director, photos, downloads and a community message board.

This project marks yet another customized venture for an advertiser, the mission of Hallmark Channel's Sponsorship Solutions Unit.

"In this cluttered marketplace, it's imperative that we work with our sponsors to create customized solutions that meet their specific marketing needs and help them stand out from the crowd," stated Bill Abbott, Executive Vice President, Advertising Sales, Hallmark Channel. "Our Sponsorship Solutions Unit works hand-in-hand with advertisers to craft messages that seamlessly integrate the trusted brand of Hallmark with that of the advertiser. The result is a consumer-targeted message that delivers greater ROI for our clients."

Hallmark Channel, owned and operated by Crown Media United States, LLC is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008.





  [april 2009]  
S
M
T
W
T
F
S
   


· LIVING OUT LOUD (HALLMARK)





[06/30/16 - 02:53 PM]
Science Channel to Premiere "Unearthed" July 5 at 10PM
From the Pyramids to the Parthenon and Big Ben in London, the series reveals the deepest secrets of each structure by using the latest technology to solve mysteries.

[06/30/16 - 02:49 PM]
TLC's "My Big Fat American Gypsy Wedding" Returns with More Unique Dresses and Crazy Catfights
The series' fifth season premieres Sunday, July 17 at 10:00/9:00c.

[06/30/16 - 01:50 PM]
Kellita Smith ("The Bernie Mac Show") Joins the Cast of "In The Cut," Hit Bounce TV Comedy Series Returns for Season Two Tues. July 5 @ 9PM (ET)
Also on tap this season are Angie Stone, Claudia Jordan, Kenny Lattimore and Rolonda Watts.

[06/30/16 - 12:33 PM]
"Queen Sugar" to Debut with Two-Night Premiere Event Tuesday, September 6, and Wednesday, September 7 at 10 PM ET/PT on OWN
Led by acclaimed film director Ava DuVernay, who directed the first two episodes, all episodes in the series' debut season are directed by women.

[06/30/16 - 12:22 PM]
"Basketball Wives" Star Shaunie O'Neal Takes "Shaunie's Home Court" New Series Debuts on VH1 Sunday, July 17th at 10:30 PM ET/PT
The half hour comedic unscripted program follows O'Neal as she works to keep her lively family in line.

[06/30/16 - 11:47 AM]
Original Episodes of NBC Hits "Superstore" and "The Voice" Blind Auditions to Air During the Rio Summer Olympics
Look for said installments on Friday, August 19 and Sunday, August 21 at 10:30 p.m. following Olympics coverage.

[06/30/16 - 10:58 AM]
Marvel Television Returns to San Diego Comic-Con
The fun kicks off Thursday, July 21, with the first-ever San Diego Comic-Con Marvel and Netflix panel session.

[06/30/16 - 10:46 AM]
MTV Invades San Diego Comic-Con with the Return of "Teen Wolf," "MTV Fandom Fest" and "MTV Fandom Awards"
MTV will be on-the-ground with its own branded booth, giving fans an all-new interactive VR experience on the floor of the San Diego Convention Center.

[06/30/16 - 10:34 AM]
Animal Planet's "Dr. Dee: Alaska Vet" Returns with More Heartwarming Animal Rescues
The all-new season premieres Saturday, July 16 at 8:00 p.m. ET/PT on the cable channel.

[06/30/16 - 09:49 AM]
Starting Friday, Your Favorite Films Written and Directed by Albert Brooks Are Available in the U.S.
The films include: Defending Your Life, which marks its 25th anniversary this year; Looking for Comedy in the Muslim World; Lost in America; Modern Romance; Mother; The Muse; and Real Life.

[06/30/16 - 09:31 AM]
Cartoon Network Studios Connects Rising Talent with Mentors in Inaugural 3-Day Animation Jam, July 9-11
This 3-day animation jam continues the tradition of Cartoon Network's widely-recognized, artists-first approach in developing and discovering fresh and innovative content across all platforms.

[06/30/16 - 09:21 AM]
Academy Award(R) Winner and Marine Corps Veteran Gene Hackman Narrates Iwo Jima Film for Smithsonian Channel(TM)
The one-hour special provides new evidence and analysis proving that U.S. Marine Corps Pfc. and Purple Heart recipient Harold Schultz was one of the flag raisers in Joe Rosenthal's iconic Iwo Jima photo on Mount Suribachi.

[06/30/16 - 08:45 AM]
AMC's Critically Acclaimed Series "Halt and Catch Fire" Leaves Texas Behind for the Big Leagues of Silicon Valley
The series will return for season three on Tuesday, August 23 at 9:00/8:00c with two back-to-back episodes.

[06/30/16 - 08:37 AM]
Wednesday's Broadcast Ratings: CBS Tops Demo Race with "Big Brother"
The Eye leads the night among adults 18-49 while NBC is the most-watched network.

[06/30/16 - 08:36 AM]
Video: Netflix Releases Trailer #2 for "Stranger Things"
All episodes debut globally on Netflix Friday, July 15.