or


[06/01/09 - 08:09 AM]
Oxygen Media Announces Nationwide "Dance Your Ass Off" Tour Beginning Saturday, June 6
The tour will "bring the much anticipated series to life and spread the word to consumers that dancing is a great way to lose weight and have a blast doing it."

[via press release from Oxygen]

OXYGEN MEDIA ANNOUNCES NATIONWIDE "DANCE YOUR ASS OFF" TOUR BEGINNING SATURDAY, JUNE 6

Priming Consumers For The "Dance Your Ass Off" Series Premiere on Monday, June 29 at 10PM ET/PT

The Tour Stops Include Atlanta, GA; Charlotte, NC; Orlando, FL; New York City, NY; and Chicago, IL.

New York, NY � June 1, 2009 � Oxygen Media launches a five-city tour to promote the launch of the new dance/weight loss competition reality series "Dance Your Ass Off" (DYAO) premiering Monday, June 29 at 10pm ET/PT. The DYAO tour titled, "Dance Your Ass Off: Move It To Lose It" will bring the much anticipated series to life and spread the word to consumers that dancing is a great way to lose weight and have a blast doing it. Key elements of the show will be integrated into a fabulous, interactive experience, with live dance performances, free giveaways, calorie-burning dance lessons and much more. In addition, trainers from Crunch, a national fitness chain will be on location in New York and Chicago.

The DYAO 3600 experience invites consumers of all ages from all over the country to dance their asses off with professional dancers on a giant stage shaped as a scale, create a customized video of themselves performing the official DYAO dance and generate their own DYAO animated dancer.

"We are excited to be able to bring such a fun show experience directly to the consumer," said Jane Olson, Senior Vice President, Marketing & Brand Strategy, Oxygen Media. "There is no other experience that will allow the public to 'Live Out Loud' as the 'Dance Your Ass Off:' Move It To Lose It Tour."

THE 'DANCE YOUR ASS OFF:' MOVE IT TO LOSE IT TOUR STOPS ARE AS FOLLOWS:

Market Event Date(s) Time(s)

Atlanta, GA Virginia-Highland Summerfest Sat., Jun 6 10am-8pm

Charlotte, NC Taste of Charlotte Sun., Jun 7 11am-6pm

Orlando, FL Universal CityWalk Fri., Jun 12 9am-1pm, 6pm-11pm Sat., Jun 13 9am-1pm, 6pm-11pm

New York Herald Square Mon., Jun 29 11am-7pm

Chicago Taste of Chicago Fri., July 3 11am-3pm Sat., July 4 11am-6pm Sun., July 5 11am-6pm

Who says getting fit can't be fun? Oxygen Media's new dance/weight loss competition series "Dance Your Ass Off, launches Oxygen's second night of original programming and features full-figured contestants who incorporate dance to reach their ideal weight while working with a nutritionist and fitness trainers to achieve a healthier lifestyle, as well as a chance to win $100,000. Each contestant will be paired with a professional dance partner who will train them for their weekly stage performances � ranging from Hip Hop, to Ballroom and even Pole Dancing! Then they'll shake and rattle their rolls in front of a live studio audience and a panel of expert judges: choreographer Danny Teeson, dancer/choreographer Mayte Garcia, and dancer/actress Lisa Ann Walter. DYAO is hosted by TONY Award�-winning actress Marissa Jaret Winokur, well known for her role as plus-sized Tracy Turnblad in the hit Broadway musical "Hairspray."

As part of the series launch, Oxygen enters its first-ever multiplatform marketing partnership with Crunch that extends the Oxygen brand beyond the analog world. On-site, Crunch will feature a DYAO class at locations nationwide throughout the run of the show, which will reflect the dance styles the contestants perform each week.

In addition, Oxygen and Crunch will produce a co-branded fitness DVD, distributed by Anchor Bay Entertainment, on sale at shop.oxygen.com and other retailers. Online, the two brands will share content via www.Crunch.com and www.Oxygen.com with users gaining access to exclusive videos, fitness tips, merchandise for sale, e-newsletters and mobile content. Oxygen will have a strong presence at all Crunch locations nationwide through closed-circuit promotion on monitors throughout their facilities; Oxygen designated channels on individual TV screens on cardio equipment; as well as signage in locker rooms and other areas.

Also, Oxygen and iVillage have partnered to create a robust "Super 360" experience designed to get fans of DYAO" moving and grooving their way to a healthier lifestyle. Generation O can join www.neversaydiet.com, powered by iVillage for community and support as well as get video fitness tips featuring trainers from Crunch and healthy (but tasty) recipes will live on Oxygen.com.

ABOUT OXYGEN MEDIA

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Pretty Wicked" and "Tori & Dean: Home Sweet Hollywood." Popular features online include makeOvermatic, tweetOverse and hormoneOscope. Available in 74 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [june 2009]  
S
M
T
W
T
F
S
 


· DANCE YOUR ASS OFF (OXYGEN)





[07/22/14 - 09:02 AM]
Syfy, Space and Temple Street Productions Announce Hannah John-Kamen, Aaron Ashmore and Luke MacFarlane Will Star in New Scripted Series "Killjoys"
The series follows a fun-loving, hard living trio of interplanetary bounty hunters sworn to remain impartial as they chase deadly warrants throughout the Quad, a distant system on the brink of a bloody, multi-planetary class war.

[07/22/14 - 09:01 AM]
Video: Next Games and AMC Debut Trailer for "The Walking Dead" Mobile Game, "The Walking Dead: No Man's Land"
The game will allow players to experience the world of the iconic show through gameplay exclusively developed for smartphones and tablet devices.

[07/22/14 - 08:47 AM]
"Dark Horse Nation" - New Series Premieres Tuesday, July 29 at 10 p.m. on History(R)
The 12-episode series combines great beer, innovation and renegade entrepreneurialism as it follows the day-to-day adventures of the Dark Horse Brewing Company.

[07/22/14 - 08:40 AM]
Monday's Broadcast Ratings: FOX Claims Top Spot with "MasterChef," "Hotel Hell"
The network has won the adults 18-49 for four consecutive weeks.

[07/22/14 - 08:32 AM]
ABC Tops Monday in Viewers/"The Bachelorette" Is Up to Tie a Best-Since-Premiere Adults 18-49 Rating
ABC spins the numbers for Monday, July 21.

[07/22/14 - 08:24 AM]
"American Ninja Warrior" Hits a Season High in Total Viewers
NBC spins the numbers for Monday, July 21.

[07/22/14 - 08:11 AM]
Hit Series "Braxton Family Values" and "SWV Reunited" Premiere with Back-to-Back Episodes on August 14
WE tv's originals return to Thursday nights beginning at 9:00/8:00c.

[07/22/14 - 07:57 AM]
National Geographic Channel Heads to Comic-Con San Diego
The panel will highlight NGC's smartertainment programming including returning series "Brain Games" and new series "Going Deep with David Rees" and "You Can't Lick Your Elbow."

[07/22/14 - 07:32 AM]
Bravo Reunites All Seven Women for Three-Part Reunion of "The Real Housewives of New York City" Starting on Tuesday, July 29 at 9PM ET/PT
Before the reunions begin, tune in to the season finale tonight at 9:00/8:00c to see insults, accusations, and body parts fly in an epic season-ender.

[07/22/14 - 07:30 AM]
"Robot Chicken" Bitch Pudding Special Premieres Sunday on Adult Swim
The fan-favorite character Bitch Pudding gets her time to shine in a brand new solo special.

[07/22/14 - 07:17 AM]
NBC Sports Group to Air 103 NHL Regular-Season Games in 2014-15
The season kicks off with an Opening Night doubleheader on October 8 on NBCSN, starting with Wednesday Night Rivalry coverage at 7:30 p.m. ET with the Philadelphia Flyers at the Boston Bruins.

[07/21/14 - 01:03 PM]
"Nixon by Nixon: In His Own Words," A Revealing Profile of the Former President, Debuts Aug. 4 on HBO
The film is presented in conjunction with the 40th anniversary of his resignation and features excerpts from his secretly recorded his private conversations.

[07/21/14 - 12:38 PM]
Zap! Pow! Bang! Comedy Central(R) Hits San Diego Comic-Con with Multiple Fan Events
Said offering start with back-to-back panels as Comedy Central Presents "Key & Peele" and Introduces "Moonbeam City" on Thursday, July 24.

[07/21/14 - 11:44 AM]
Velocity's All-New Series "Garage Squad" Helps America Rebuild and Restore Their Favorite Dream Cars
Hosted by Bruno Massel and Lauren Bohlander, the series comes to the rescue of people whose automotive projects have come to a dead end.

[07/21/14 - 11:32 AM]
Bleachers Named VH1's August You Oughta Know Artist
Bleachers will benefit from significant cross-platform promotion via frequent music video plays, a custom promo spot, interview on VH1's music-oriented Tuner blog, VH1's Top 20 Countdown, and much more.