or


[06/01/09 - 08:09 AM]
Oxygen Media Announces Nationwide "Dance Your Ass Off" Tour Beginning Saturday, June 6
The tour will "bring the much anticipated series to life and spread the word to consumers that dancing is a great way to lose weight and have a blast doing it."

[via press release from Oxygen]

OXYGEN MEDIA ANNOUNCES NATIONWIDE "DANCE YOUR ASS OFF" TOUR BEGINNING SATURDAY, JUNE 6

Priming Consumers For The "Dance Your Ass Off" Series Premiere on Monday, June 29 at 10PM ET/PT

The Tour Stops Include Atlanta, GA; Charlotte, NC; Orlando, FL; New York City, NY; and Chicago, IL.

New York, NY � June 1, 2009 � Oxygen Media launches a five-city tour to promote the launch of the new dance/weight loss competition reality series "Dance Your Ass Off" (DYAO) premiering Monday, June 29 at 10pm ET/PT. The DYAO tour titled, "Dance Your Ass Off: Move It To Lose It" will bring the much anticipated series to life and spread the word to consumers that dancing is a great way to lose weight and have a blast doing it. Key elements of the show will be integrated into a fabulous, interactive experience, with live dance performances, free giveaways, calorie-burning dance lessons and much more. In addition, trainers from Crunch, a national fitness chain will be on location in New York and Chicago.

The DYAO 3600 experience invites consumers of all ages from all over the country to dance their asses off with professional dancers on a giant stage shaped as a scale, create a customized video of themselves performing the official DYAO dance and generate their own DYAO animated dancer.

"We are excited to be able to bring such a fun show experience directly to the consumer," said Jane Olson, Senior Vice President, Marketing & Brand Strategy, Oxygen Media. "There is no other experience that will allow the public to 'Live Out Loud' as the 'Dance Your Ass Off:' Move It To Lose It Tour."

THE 'DANCE YOUR ASS OFF:' MOVE IT TO LOSE IT TOUR STOPS ARE AS FOLLOWS:

Market Event Date(s) Time(s)

Atlanta, GA Virginia-Highland Summerfest Sat., Jun 6 10am-8pm

Charlotte, NC Taste of Charlotte Sun., Jun 7 11am-6pm

Orlando, FL Universal CityWalk Fri., Jun 12 9am-1pm, 6pm-11pm Sat., Jun 13 9am-1pm, 6pm-11pm

New York Herald Square Mon., Jun 29 11am-7pm

Chicago Taste of Chicago Fri., July 3 11am-3pm Sat., July 4 11am-6pm Sun., July 5 11am-6pm

Who says getting fit can't be fun? Oxygen Media's new dance/weight loss competition series "Dance Your Ass Off, launches Oxygen's second night of original programming and features full-figured contestants who incorporate dance to reach their ideal weight while working with a nutritionist and fitness trainers to achieve a healthier lifestyle, as well as a chance to win $100,000. Each contestant will be paired with a professional dance partner who will train them for their weekly stage performances � ranging from Hip Hop, to Ballroom and even Pole Dancing! Then they'll shake and rattle their rolls in front of a live studio audience and a panel of expert judges: choreographer Danny Teeson, dancer/choreographer Mayte Garcia, and dancer/actress Lisa Ann Walter. DYAO is hosted by TONY Award�-winning actress Marissa Jaret Winokur, well known for her role as plus-sized Tracy Turnblad in the hit Broadway musical "Hairspray."

As part of the series launch, Oxygen enters its first-ever multiplatform marketing partnership with Crunch that extends the Oxygen brand beyond the analog world. On-site, Crunch will feature a DYAO class at locations nationwide throughout the run of the show, which will reflect the dance styles the contestants perform each week.

In addition, Oxygen and Crunch will produce a co-branded fitness DVD, distributed by Anchor Bay Entertainment, on sale at shop.oxygen.com and other retailers. Online, the two brands will share content via www.Crunch.com and www.Oxygen.com with users gaining access to exclusive videos, fitness tips, merchandise for sale, e-newsletters and mobile content. Oxygen will have a strong presence at all Crunch locations nationwide through closed-circuit promotion on monitors throughout their facilities; Oxygen designated channels on individual TV screens on cardio equipment; as well as signage in locker rooms and other areas.

Also, Oxygen and iVillage have partnered to create a robust "Super 360" experience designed to get fans of DYAO" moving and grooving their way to a healthier lifestyle. Generation O can join www.neversaydiet.com, powered by iVillage for community and support as well as get video fitness tips featuring trainers from Crunch and healthy (but tasty) recipes will live on Oxygen.com.

ABOUT OXYGEN MEDIA

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Pretty Wicked" and "Tori & Dean: Home Sweet Hollywood." Popular features online include makeOvermatic, tweetOverse and hormoneOscope. Available in 74 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [june 2009]  
S
M
T
W
T
F
S
 


· DANCE YOUR ASS OFF (OXYGEN)





[07/23/16 - 07:19 PM]
Video: "Vixen" Season 2 Sneak Peek Highlight Reel Comic-Con(R) 2016
The sizzle is highlighted by guest appearances from The Flash, Firestorm and Weather Wizard.

[07/23/16 - 07:18 PM]
Video: "The Flash" Comic-Con(R) 2016 Highlight Reel & Season 3 First Look
The exclusive highlight reel offered attendees a first look at footage from the show's fast-approaching third season.

[07/23/16 - 07:17 PM]
Video: "Arrow" Comic-Con(R) 2016 Highlight Reel
The annual, and always on point, SDCC highlight reel featured first looks at Team Arrow 2.0 recruits Evelyn Sharp and Wild Dog.

[07/23/16 - 05:13 PM]
Video: "Scream Queens" - Panel Highlights
Check out some hilarious highlights from the show's panel at San Diego Comic-Con.

[07/23/16 - 05:12 PM]
Video: "The Exorcist" - Panel Highlights & Fan Reactions
The cast the creators discuss the all-new FOX show at San Diego Comic-Con.

[07/23/16 - 05:11 PM]
Video: "Bob's Burgers" - Panel Highlights & Cast Impressions
Take a look at some of the questions the creators and cast answered during the show's panel at San Diego Comic-Con.

[07/23/16 - 05:10 PM]
Video: "Bones" - Panel Highlights
The cast and creators talk about the past and the future of the show at San Diego Comic-Con.

[07/23/16 - 05:02 PM]
New Heroes and Villains on Board for Season Two of "DC's Legends of Tomorrow"
Plus: watch the panel's highlight reel that recapped all the exciting Season 1 action.

[07/23/16 - 04:30 PM]
Video: BBC America Releases First Look at Original Series "Dirk Gently's Holistic Detective Agency"
The series is now in production and will premiere October 22.

[07/23/16 - 04:18 PM]
Wayne Enterprises Gifted One Lucky Fan the Chance to Win $1 Million Dollars Today at the "Gotham" Comic-Con Panel
Plus: check out a sneak peek at new footage from the Season 3 premiere episode.

[07/23/16 - 03:59 PM]
Video: "Legion" Official Trailer - An Original Series from FX and Marvel
The series stars Dan Stevens, Rachel Keller, Jean Smart, Katie Aselton, Jeremie Harris, Amber Midthunder - with Bill Irwin and Aubrey Plaza.

[07/23/16 - 03:20 PM]
The Newest Starfleet Ship in the "Star Trek" Television Franchise, The U.S.S. Discovery, Unveiled Today at Comic-Con International
The ship name will also serve as the official title for the highly anticipated new series, "Star Trek: Discovery," coming to CBS All Access in January 2017, following the premiere on the CBS Television Network.

[07/23/16 - 02:59 PM]
Syfy Renews "Wynonna Earp" from SEVEN24 Films and IDW Entertainment
The announcement came during the "Wynonna Earp" panel at Comic Con International in San Diego where the full cast appeared as guests.

[07/23/16 - 02:36 PM]
Video: "We Bare Bears" and "The Powerpuff Girls" Team Up at San Diego Comic-Con with Cartoon Network's Back-to-Back Panel Extravaganza
Never-before-seen clips from the hit shows were unveiled at the Indigo Ballroom in the Hilton Bayfront for all fans to enjoy.

[07/23/16 - 02:16 PM]
Video: Watch Two All-New "The Simpsons" Promos
Season 28 premieres Sunday, September 25 at 8:00/7:00c on FOX.