or


[06/02/09 - 10:27 AM]
New Media Strategies Signs on to Spearhead NBC's Social Media Marketing, Digital Outreach and Measurement Programs in Support of Primetime, Late Night and Digital Properties
The collaboration will "deepen connections between NBC and viewers, social media communities, and online outlets to create awareness and excitement for NBC's entertainment programming."

[via press release from NBC]

New Media Strategies Signs on to Spearhead NBC's Social Media Marketing, Digital Outreach and Measurement Programs in Support of Primetime, Late Night and Digital Properties

UNIVERSAL CITY, CALIF. - June 2, 2009 - NBC has hired New Media Strategies (NMS) to help maximize the network's social media marketing, digital outreach and measurement programs efforts. NMS will also focus on outreach to online portals and tracking viewer feedback. The efforts will be focused primarily on NBC's primetime, late-night and digital properties. The announcement was made today by Aaron Earls, Co-Founder & Vice President, New Media Strategies.

"Our team is thrilled to be working with NBC, both as social media strategists and avid television fans," said Earls. "We look forward to partnering with them to help launch an exciting slate of upcoming on-air and online programming."

The collaboration will deepen connections between NBC and viewers, social media communities, and online outlets to create awareness and excitement for NBC's entertainment programming and NBC.com features for popular shows such as "The Office" and "Saturday Night Live." NMS will deliver customized programs for every NBC show and NBC.com feature, further opening communication, content and talent access to fans across new media.

"Social media plays an increasing role in how television viewers discover shows and determine what they want to watch," said Jared Goldsmith, Director of Digital Promotions & Strategy, NBC Entertainment. "We are excited to partner with NMS, a pioneer in social media, to help us engage fans, strengthen the NBC brand and further our profile in online communities."

NMS will also provide unique insights to ensure that NBC is an active listener and participant in online conversations as they happen on Twitter, blogs, message boards and other emerging platforms. This two-way dialogue between fans and the network entertains and empowers viewers while offering the network valuable one-on-one dialogue with its audience.

"NBC has been an innovator across digital platforms including online and mobile, and we look forward to working with a partner that shares this spirit," said Matt Allen, Senior Executive Director, Marketing, NBC.com. "We recognize the power of social media's ability to impact our business and the new approach NBC is developing with NMS will allow us to maximize our distribution and promotional efforts."

Key Links

NBC Website - www.NBC.com

NMS Website - www.NewMediaStrategies.net

NBC Facebook - http://bit.ly/NBCFacebook

NBC Twitter - http://twitter.com/NBC

NBC Upcoming Shows - http://www.nbc.com/upcoming-shows/

About New Media Strategies

New Media Strategies established the first online brand intelligence, protection and social media engagement firm in 1999. Using the power of the Internet, New Media Strategies gives clients and their brands a direct line to consumers and a competitive advantage online, while safeguarding their products, services and issues from the effects of negative perceptions and attacks. Working closely with top bloggers, online communities and social media platforms, New Media Strategies serves as the "eyes, ears, and voice" online for some of the biggest and best known brands. Leading companies such as PepsiCo, C-SPAN, Intel, Chrysler and Sony all use New Media Strategies to add value to their brands and safeguard their bottom lines. New Media Strategies was named one of the "Fastest Growing Companies in America" by Inc. Magazine for three consecutive years and has been a subsidiary of Meredith Corporation since acquisition in January 2007. Headquartered in Arlington, Virginia, New Media Strategies was founded by former pollster Pete Snyder, now CEO of the company. To learn more, visit www.newmediastrategies.net

About NBC

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, ratings success, particularly among young, upscale viewers, and numerous awards, including more Emmy Awards than any network in television history.

NBC's roster of popular scripted series includes the two-time Emmy-winning "30 Rock" (starring Golden Globe and Emmy winners Tina Fey and Alec Baldwin) and the Emmy-winning "The Office" (starring Golden Globe winner and Emmy nominee Steve Carell). In addition, NBC offers such hit dramas as "Heroes," NBC's #1 series of the 2007-08 season in 18-49 and the powerful "Law & Order" franchise, representing the longest-running crime series and the second-longest-running drama series in the history of television.

In the alternative series realm, NBC boasts "The Celebrity Apprentice," hosted by Donald Trump and produced by Mark Burnett, "The Biggest Loser," which in the spring of 2009 delivered its biggest average audience since the fall of 2004, and the #1 original summer series in total viewers of 2006, 2007 and 2008, "America's Got Talent." NBC also airs original movies and event programming throughout the year.

About NBC.com

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more. NBC.com is a division of NBC Universal.





  [june 2009]  
S
M
T
W
T
F
S
 


· OFFICE, THE (NBC)





[02/15/19 - 02:54 PM]
Video: First Look at the New Season of TNT's "Animal Kingdom"
The infamous Cody crew is back in action as TNT releases a first look of "Animal Kingdom" season four.

[02/15/19 - 01:43 PM]
Netflix Acquires Gideon Raff's "The Red Sea Diving Resort" Starring Chris Evans, Haley Bennett, Alessandro Nivola and Sir Ben Kingsley from Bron Studios
The film is the incredible story of a group of Mossad agents and brave Ethiopians who in the early 80s used a deserted holiday retreat in Sudan as a front to smuggle thousands of refugees to Israel.

[02/15/19 - 01:09 PM]
NBC Entertainment Expands Scripted Network Leadership with Promotions and New Hire
Lisa Roos will join Deepak Jesrani and Mike Nunes at the Peacock.

[02/15/19 - 12:50 PM]
"North Woods Law" Returns to Animal Planet for an All-New Season from New Hampshire on an All-New Night on Tuesday Feb. 19
From its beautiful but merciless mountain ranges to its remote and picturesque rivers, New Hampshire provides a never-ending series of challenges for its Conservation Officers.

[02/15/19 - 12:00 PM]
It's the "Start of Something New" as Production Begins on the Disney+ Original Series "High School Musical: The Musical: The Series"
The 10-episode series picks up nearly 15 years after the original movie aired at the real-life location where it all began: East High.

[02/15/19 - 11:35 AM]
TV One Debuts Upcoming Original Programming at the 2019 TCA Winter Press Tour
Highlights include "The D.L. Hughley Talk Show," a new talk show that dives head first into hot topics of the day and dishes on the latest news, entertainment, pop culture and what's trending in social media.

[02/15/19 - 11:01 AM]
Video: "Barry" Season 2 - Date Announcement - Teaser Trailer
Look for season two on Sunday, March 31 at 10:00/9:00c.

[02/15/19 - 10:03 AM]
FOX Confirms "Cosmos: Possible Worlds" Launch Pushed from March 3
The network's animated comedies will continue in their current Sunday time periods for the foreseeable future.

[02/15/19 - 09:07 AM]
Video: Showtime(R) Debuts Official Poster and New Video for Season Four of "Billions" Premiering on Sunday, March 17 at 9 PM ET/PT
Viewers can catch up on the first three seasons, available now on Showtime on-air, on demand and over the internet.

[02/15/19 - 08:53 AM]
Netflix Renews Emmy-Nominated Sitcom "Alexa & Katie" Starring Paris Berelc and Isabel May for a Third Season
The third season will launch in two parts featuring eight episodes each.

[02/15/19 - 08:12 AM]
Thursday's Broadcast Ratings: ABC, CBS Share Demo Honors on Valentine's Day
The Eye however remains the night's most-watched network.

[02/15/19 - 06:02 AM]
A Brand-New Transformers Series, "War for Cybertron," Will Roll Out on Netflix in 2020
The streaming service broke the news via social media this morning.

[02/15/19 - 06:01 AM]
Video: Key Art Debut and New Trailer for "Triple Frontier" Starring Ben Affleck, Oscar Isaac, Charlie Hunnam, Garrett Hedlund, Pedro Pascal & Adria Arjona
The film launches in select theaters on March 6 and globally on Netflix March 13.

[02/14/19 - 01:41 PM]
National Geographic Premieres "In Their Own Words" Featuring Ripped-from-the-Headlines Events
Look for all three installments back-to-back this Sunday, February 17 starting at 8:00/7:00c.

[02/14/19 - 01:28 PM]
Video: Official Trailer - New "DC Super Hero Girls" Series on Cartoon Network
Look for a special one-hour premiere on Friday, March 8 at 6:00/5:00c.