or


[06/02/09 - 10:27 AM]
New Media Strategies Signs on to Spearhead NBC's Social Media Marketing, Digital Outreach and Measurement Programs in Support of Primetime, Late Night and Digital Properties
The collaboration will "deepen connections between NBC and viewers, social media communities, and online outlets to create awareness and excitement for NBC's entertainment programming."

[via press release from NBC]

New Media Strategies Signs on to Spearhead NBC's Social Media Marketing, Digital Outreach and Measurement Programs in Support of Primetime, Late Night and Digital Properties

UNIVERSAL CITY, CALIF. - June 2, 2009 - NBC has hired New Media Strategies (NMS) to help maximize the network's social media marketing, digital outreach and measurement programs efforts. NMS will also focus on outreach to online portals and tracking viewer feedback. The efforts will be focused primarily on NBC's primetime, late-night and digital properties. The announcement was made today by Aaron Earls, Co-Founder & Vice President, New Media Strategies.

"Our team is thrilled to be working with NBC, both as social media strategists and avid television fans," said Earls. "We look forward to partnering with them to help launch an exciting slate of upcoming on-air and online programming."

The collaboration will deepen connections between NBC and viewers, social media communities, and online outlets to create awareness and excitement for NBC's entertainment programming and NBC.com features for popular shows such as "The Office" and "Saturday Night Live." NMS will deliver customized programs for every NBC show and NBC.com feature, further opening communication, content and talent access to fans across new media.

"Social media plays an increasing role in how television viewers discover shows and determine what they want to watch," said Jared Goldsmith, Director of Digital Promotions & Strategy, NBC Entertainment. "We are excited to partner with NMS, a pioneer in social media, to help us engage fans, strengthen the NBC brand and further our profile in online communities."

NMS will also provide unique insights to ensure that NBC is an active listener and participant in online conversations as they happen on Twitter, blogs, message boards and other emerging platforms. This two-way dialogue between fans and the network entertains and empowers viewers while offering the network valuable one-on-one dialogue with its audience.

"NBC has been an innovator across digital platforms including online and mobile, and we look forward to working with a partner that shares this spirit," said Matt Allen, Senior Executive Director, Marketing, NBC.com. "We recognize the power of social media's ability to impact our business and the new approach NBC is developing with NMS will allow us to maximize our distribution and promotional efforts."

Key Links

NBC Website - www.NBC.com

NMS Website - www.NewMediaStrategies.net

NBC Facebook - http://bit.ly/NBCFacebook

NBC Twitter - http://twitter.com/NBC

NBC Upcoming Shows - http://www.nbc.com/upcoming-shows/

About New Media Strategies

New Media Strategies established the first online brand intelligence, protection and social media engagement firm in 1999. Using the power of the Internet, New Media Strategies gives clients and their brands a direct line to consumers and a competitive advantage online, while safeguarding their products, services and issues from the effects of negative perceptions and attacks. Working closely with top bloggers, online communities and social media platforms, New Media Strategies serves as the "eyes, ears, and voice" online for some of the biggest and best known brands. Leading companies such as PepsiCo, C-SPAN, Intel, Chrysler and Sony all use New Media Strategies to add value to their brands and safeguard their bottom lines. New Media Strategies was named one of the "Fastest Growing Companies in America" by Inc. Magazine for three consecutive years and has been a subsidiary of Meredith Corporation since acquisition in January 2007. Headquartered in Arlington, Virginia, New Media Strategies was founded by former pollster Pete Snyder, now CEO of the company. To learn more, visit www.newmediastrategies.net

About NBC

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, ratings success, particularly among young, upscale viewers, and numerous awards, including more Emmy Awards than any network in television history.

NBC's roster of popular scripted series includes the two-time Emmy-winning "30 Rock" (starring Golden Globe and Emmy winners Tina Fey and Alec Baldwin) and the Emmy-winning "The Office" (starring Golden Globe winner and Emmy nominee Steve Carell). In addition, NBC offers such hit dramas as "Heroes," NBC's #1 series of the 2007-08 season in 18-49 and the powerful "Law & Order" franchise, representing the longest-running crime series and the second-longest-running drama series in the history of television.

In the alternative series realm, NBC boasts "The Celebrity Apprentice," hosted by Donald Trump and produced by Mark Burnett, "The Biggest Loser," which in the spring of 2009 delivered its biggest average audience since the fall of 2004, and the #1 original summer series in total viewers of 2006, 2007 and 2008, "America's Got Talent." NBC also airs original movies and event programming throughout the year.

About NBC.com

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more. NBC.com is a division of NBC Universal.





  [june 2009]  
S
M
T
W
T
F
S
 


· OFFICE, THE (NBC)





[09/25/17 - 11:10 AM]
Freeform Orders a Pilot Spinoff "Pretty Little Liars: The Perfectionists," From Warner Horizon Scripted Television
Sasha Pieterse and Janel Parrish will reprise their roles from the parent series.

[09/25/17 - 11:06 AM]
History(R)'s New Scripted Drama Series "Knightfall" Delving Into the Mysterious World of the Knights Templar Premieres Wednesday, December 6 at 10 PM ET/PT
"Knightfall" begins after the fall of the city of Acre, the Templar's last stronghold in the Holy Land, where the Holy Grail is lost.

[09/25/17 - 10:30 AM]
Contractor Mike Holmes and His Family Help Homeowners on New DIY Network Series "Holmes: Next Generation"
The six-episode series is scheduled to premiere in March 2018.

[09/25/17 - 10:03 AM]
"The Newspaperman: The Life and Times of Ben Bradlee," An Intimate Documentary Portrait, Debuts Dec. 4 on HBO
Washington Post executive editor Ben Bradlee was largely credited with taking down President Richard Nixon in 1974 after the Post broke the Watergate story, exposing the largest political scandal in American history.

[09/25/17 - 10:01 AM]
Sanaa Lathan Joins Showtime(R) Drama Series "The Affair"
She'll recur as Jenelle, the tough-as-nails principal of the charter school where Noah (Dominic West) teaches, who intrigues him.

[09/25/17 - 09:51 AM]
FX+ Expands Content and Launches on Cox
FX+, a new commercial-free service featuring all seasons of almost every current and library title of FX original series, has added all seasons of 15 additional FX original series.

[09/25/17 - 09:31 AM]
Nickelodeon's Brand-New "SpongeBob SquarePants" Halloween Stop-Motion Animation Special: "The Legend of Boo-kini Bottom" Premieres Friday, Oct. 13, at 7:00 P.M. (ET/PT)
The special tells the story of the Flying Dutchman (Brian Doyle-Murray) coming to Bikini Bottom to make sure everyone in town is scared - especially SpongeBob, who seems to be unflappable in his belief that spooky things are actually funny.

[09/25/17 - 08:32 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top Competition
The Peacock once again leads the night in total viewers and adults 18-49.

[09/25/17 - 08:11 AM]
Paramount Network Announces Launch Date and Logo
The network will officially debut on Thursday, January 18 at 9:00/8:00c with a live one-hour episode of "Lip Sync Battle" emanating from the Paramount lot in Hollywood.

[09/25/17 - 08:03 AM]
SundanceTV Starts Production on the Third Season of Its Critically-Acclaimed Series "Hap and Leonard"
The six-part drama, returning to SundanceTV in early 2018, takes inspiration from "The Two-Bear Mambo," the third installment of Joe R. Lansdale's popular book series.

[09/25/17 - 07:34 AM]
Video: Netflix Debuts New Trailer for the Film "First They Killed My Father"
Directed by Angelina Jolie, the film is the adaptation of Cambodian author and human rights activist Loung Ung's gripping memoir of surviving the deadly Khmer Rouge regime from 1975 to 1978.

[09/25/17 - 07:25 AM]
CBS Sports' Coverage of NFL for Week 3 Up +4% Over 2016
CBS spins the numbers for Sunday, September 24.

[09/25/17 - 06:03 AM]
Renowned Television Creators Amy Sherman-Palladino and Daniel Palladino Sign Multi-Year Overall Deal with Amazon Studios
Sherman-Palladino and Palladino will develop television projects that will add to their unprecedented two-season greenlight of upcoming Amazon Original Series "The Marvelous Mrs. Maisel," which debuts this fall on Prime Video.

[09/24/17 - 08:01 PM]
"Star Trek: Discovery" Beams CBS All Access to Its Highest Sign-Up Day Ever
All new episodes will be available on demand weekly after 8:30 PM, ET on Sundays exclusively for CBS All Access subscribers in the U.S.

[09/24/17 - 11:02 AM]
Saturday's Broadcast Ratings: ABC Continues College Football Reign
The Alphabet wins the night among total viewers and adults 18-49.