or


[06/05/09 - 11:11 AM]
Lifetime Television and Mary Kay Announce Media and Marketing Partnership for Hit Series Army Wives
The partnership begins with Mary Kay's sponsorship of the third season premiere and extends throughout the entire season.

[via press release from Lifetime]

Lifetime Television and Mary Kay Announce Media and Marketing Partnership for Hit Series ARMY WIVES

Deal with Cable's Number One Drama Among W18-49 Includes Sponsorship of Season Three Premiere, Product Integration into GET THE LOOK OF ARMY WIVES Vignettes, ARMY WIVES GIVES BACK Interstitials and Online Sweepstakes

LOS ANGELES, June 5 -- Lifetime Television and Mary Kay, Inc., are partnering on a multi-faceted media and marketing program to promote the season three launch of the Network's hit drama series Army Wives, 2008's number one basic cable program among Women 18-49. The Season Three premiere is scheduled to debut this Sunday, June 7, at 10:00 PM ET/PT.

The partnership begins with Mary Kay's sponsorship of the premiere episode of Army Wives' third season and extends throughout the entire season. Mary Kay is also sponsoring Lifetime's Get the Look of Army Wives vignettes, which feature independent celebrity make-up artist Ashunta Sheriff using Mary Kay products to show viewers how to "get the look" of the series' characters. The segments will be featured during commercial breaks of Army Wives, as well as online at myLifetime.com and MaryKay.com.

As part of the partnership, Mary Kay will also sponsor one of Lifetime's Army Wives Gives Back interstitial segments, which celebrate American military wives and pay tribute to these women's struggles and sacrifices. The segment, hosted by Army Wives cast member Wendy Davis, will air during commercial breaks in the series, as well as on Lifetime on Demand and on the two Companies' websites. In addition, Lifetime and Mary Kay are joining forces for an interactive online sweepstakes at myLifetime.com and MaryKay.com, where consumers can enjoy a custom game and enter to win Mary Kay product daily and a grand prize trip for two to Hawaii. The Get the Look of Army Wives and Army Wives Gives Back segments were produced by Rink Entertainment.

"We are very excited to partner with Mary Kay on our flagship drama series Army Wives," said Debbie Richman, Executive Vice President, Ad Sales, Lifetime Networks. "Like the Lifetime brand, Mary Kay speaks directly to our audience, and this sponsorship and brand integration package reflects our ability to provide advertisers with compelling, customized opportunities to better connect with our audience."

"We are thrilled to join Lifetime and Army Wives in this integrated partnership," said Rhonda Shasteen, Chief Marketing Officer for Mary Kay, Inc. "This campaign, in conjunction with Army Wives Gives Back, offers Mary Kay the opportunity to honor and serve an amazing woman who has dedicated her life to serving others. It extends the Mary Kay brand to Lifetime viewers by offering them value-added product and makeup tips during the show. Likewise, the Army Wives brand gains exposure through the Mary Kay network of independent beauty consultants and their loyal customers. It's truly a win-win relationship."

ABOUT ARMY WIVES

Army Wives follows the struggles, dreams and friendships of a diverse group of women - and one man - living with their spouses and families on an active army post. Currently filming its third season in Charleston, South Carolina, the series stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller, Terry Serpico, Katelyn Pippy and Catherine Bell.

Army Wives is produced by ABC Studios for Lifetime Television. Mark Gordon and The Mark Gordon Company's President of Production, Deborah Spera, serve as executive producers. Jeff Melvoin, Marshall Persinger and Harry Bring also serve as executive producers. The series is based on the book Under the Sabers: The Unwritten Code of Army Wives by Tanya Biank, who serves as a consultant.

ABOUT ABC STUDIOS

ABC Studios is a leader in the development, production and strategic distribution of entertainment content across television and emerging digital platforms. As a key content driver for the Disney-ABC

Television Group, the studio produced 24 productions for broadcast and cable television during the 2008/09 season.

ABOUT MARY KAY

Mary Kay, one of the largest direct sellers of skin care and color cosmetics, realized another year of record results. In 2008 Mary Kay Inc. and its international subsidiaries achieved $2.6 billion in wholesale sales worldwide. Mary Kay(R) products are sold in more than 35 markets worldwide, and the global Mary Kay independent sales force exceeds 1.9 million. To learn more about Mary Kay, log on to www.marykay.com or call 1-800-MARY KAY (1-800-627-9529).

ABOUT LIFETIME TELEVISION

Lifetime is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, Lifetime Games, Roiworld.com, DressUpChallenge.com and MothersClick.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [june 2009]  
S
M
T
W
T
F
S
 


· ARMY WIVES (LIFETIME)





[07/27/14 - 09:35 AM]
Video: Watch the Video of the Cast at the "Sleepy Hollow" Fan Experience
Nicole Beharie, Tom Mison, Orlando Jones, Katia Winter and Lyndie Greenwood talk about season two at the "Sleepy Hollow" Haunted Barn.

[07/26/14 - 10:47 PM]
Video: "Constantine" Preview Trailer
This hot new trailer was unveiled on Saturday, July 26.

[07/26/14 - 10:46 PM]
Video: New Warner Bros. Television & DC Comics Logos
Check out the cards for "The Flash," "Constantine," "Gotham" and "Arrow."

[07/26/14 - 10:45 PM]
Video: "Arrow" Season 3 Preview - with Ra's al Ghul!
Watch the newly extended first look at the new season!

[07/26/14 - 07:34 PM]
Video: "Person of Interest" Season 3 Highlight Reel and Season 4 Sneak Peek
Check out the sizzle reel from today's panel, including a first look at season four!

[07/26/14 - 07:33 PM]
Video: "Constantine" Bear McCreary Scoring Video
Highly acclaimed composer and Comic-Con favorite Bear McCreary scored the pilot episode and will also be the composer for the series.

[07/26/14 - 04:59 PM]
FOX Invites Fans to Create Their Own "Gotham" Origin-al Fan Posters or Cinematic Trailers
Fans should visit fox.com/gothamcontest to full details and to submit.

[07/26/14 - 04:24 PM]
Video: Comic-Con 2014 - "The Simpsons" Panel Highlights
Plus: get your first look at the season premiere episode, "Clown in the Dumps."

[07/26/14 - 01:32 PM]
Video: Starz Releases Opening Title Sequence from "Outlander" Debuted at the San Diego Comic-Con World Premiere
The opening showcases never-before-seen footage from the series, along with an arrangement of the "Skye Boat Song" by composer Bear McCreary featuring the vocals of Raya Yarbrough.

[07/26/14 - 11:30 AM]
Disney XD Orders Second Season of Hit Animated Series "Marvel's Avengers Assemble" and "Marvel's Hulk and the Agents of S.M.A.S.H."
Both series are in production and slated to premiere this fall on Marvel Universe on Disney XD.

[07/26/14 - 09:52 AM]
Video: Comic-Con 2014 - "Sleepy Hollow" Panel Highlights
The cast of "Sleepy Hollow" all say what they would like to see happen in season two during the panel at Comic-Con.

[07/26/14 - 09:51 AM]
Video: Comic-Con 2014 - "Bob's Burgers" Panel Highlights
Is Louise ready for love? Would you eat at Bob's Burgers if it were a real restaurant? The fans ask the tough questions of the Bob's cast.

[07/26/14 - 09:50 AM]
Video: Comic-Con 2014 - "Wayward Pines" Panel Highlights
Executive Producer M. Night Shyamalan and star Matt Dillon share stories about FOX's intense new event series.

[07/26/14 - 09:49 AM]
Video: Comic-Con 2014 - "Bones" Panel Highlights
Join David Boreanaz and Emily Deschanel as they tease the upcoming tenth season and Emily's upcoming directorial debut.

[07/25/14 - 07:06 PM]
Video: "The Originals" Season 2 First Look Video
After a fairytale recap, fans were treated to one mother of a first look at the upcoming second season to kick off the panel.