[06/08/09 - 08:11 AM]
Bravo Announces the Glad Products Company, Lexus and Stella Artois as Sponsors for "Top Chef Masters"
The partners will also provide $250,000 in prize money - a $100,000 cash prize from The Glad Products Company and $150,000 from Lexus, all in charity donations.

[via press release from Bravo]


New Series Premieres Wednesday, June 10 At 10 PM ET/PT

NEW YORK - June 4, 2009 - Bravo has cooked up partnerships with The Glad Products Company, Lexus and Stella Artois as official sponsors for the premiere season of "Top Chef Masters," the spin-off series of the Emmy and James Beard Award-winning No. 1 food show on cable, "Top Chef," which will premiere on Wednesday, June 10 at 10 p.m. ET/PT. These multi-platform deals provide an exclusive level of brand exposure through in-show product integration as well as on-air and online presence for these partners. The partners will also provide $250,000 in prize money - a $100,000 cash prize from The Glad Products Company and $150,000 from Lexus, all in charity donations. The announcements were made by Susan Malfa, Senior Vice President, Ad Sales, Bravo Media and Oxygen Media.

"'Top Chef' has a proven performance record delivering for our advertisers - the highest commercial and brand recall in television driven by program engagement and quality production of our shows," said Malfa. "Bravo delivers results."

Elements of the sponsorships and integrations surrounding "Top Chef Masters" include:

The Glad Products Company will provide a $100,000 cash prize to the "Top Chef Master" winner's charity of choice. A fully integrated sponsor, Glad products will be featured on-air throughout the series.

Lexus is a fully integrated sponsor and will be featured on-air and online throughout the series. Lexus will serve as the primary transportation vehicles for the competing Master chefs as they make their way around Los Angeles for "Top Chef Masters" challenges. Lexus will provide $10,000 prizing to the charity of choice for the winner of each of the qualifying round episodes, and additional funds to all participating Master Chefs' charities, for a total sum of $150,000 in charity donations. Online, Lexus will sponsor the "Top Chef Masters Recipe Finder," a popular recipe database, and "Rate the Plate," where the user can determine which dishes rate best on www.BravoTV.com, along with "Top Chef Masters" weekly live voting including the popular poll, Fan Favorite, with a twist - fans can win $10,000. Lexus is also the exclusive sponsor of the "Top Chef Masters" WAP site - the mobile microsite where fans can get access to additional exclusive show-related content at m.bravotv.com.

Stella Artois is an on-air sponsor with weekly, tagged tune-in spots and billboards.

"Top Chef Masters" will pit 24 world-renowned chefs against each other and see how well they fare in the tried and true format of "Top Chef." In each episode, money will be at stake for the chefs, with the winners of eliminations being awarded cash donations for their charities. The first six episodes will consist of four chefs competing against each other to name one winner. The six winners of each episode will then meet up for the final four weeks when one person will get eliminated each episode until the finale where one winner is crowned Top Chef Master. The winning chef will receive $100,000 for the charity of their choice. To meet the Master chefs, go to: http://www.bravotv.com/top-chef-masters/season-1/videos.

Each episode of "Top Chef Masters" holds two challenges for the chefs. The first is a twist on the classic "Top Chef" quickfire challenge that tests their basic abilities and will be judged by a blind taste test and a five-star system, similar to fine dining reviews. The second challenge is a more involved elimination challenge designed to test the versatility and invention of the chefs as they take on unique culinary trials such as working with unusual and exotic foods or catering for demanding clients.

"Top Chef Masters" is produced by the Emmy-nominated Magical Elves. Dan Cutforth, Jane Lipsitz and Shauna Minoprio serve as executive producers. "Top Chef" head judge, renowned culinary figure and chef/owner Craft Restaurants Tom Colicchio serves as consulting producer.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.

  [june 2009]  


[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 03:33 PM]
ABC to Give "Quantico" Another Encore on Tuesday; "Beyond the Tank" Pushed Again
The newcomer's second episode, due this Sunday, will likewise rebroadcast on Tuesday, October 6 at 10:00/9:00c.

[10/02/15 - 02:25 PM]
ABC Family to Give Fans Access to Talent and Unique Photo Opportunities During New York Comic Con on October 8-11
"Pretty Little Liars," "Stitchers" and "Shadowhunters" are among the participating series.

[10/02/15 - 01:52 PM]
"Baring It All: Inside New York Fashion Week," a Special Programming Event, to Air October 14 on ABC Family
The two-hour documentary produced by Gennifer Gardiner and IMG's Will Staeger and Mike Antinoro showcases a fresh take on New York Fashion Week, following industry insiders who are changing the fashion landscape.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.

[10/02/15 - 12:50 PM]
Investigation Discovery Tops All of Ad-Supported Cable for Delivery of W25-54 in September
Investigation Discovery spins the numbers for the month of September.

[10/02/15 - 12:44 PM]
Showtime(R) Debuts Critically-Acclaimed Documentary Film "Listen to Me Marlon" on Saturday, November 14th at 9 PM ET/PT
Directed by Stevan Riley, the film unlocks two-time Oscar(R) winner Marlon Brando's extensive never-before-heard personal audio archive.

[10/02/15 - 11:11 AM]
ABC Prime Posts the Biggest L+3 Lifts with 6 of the Top 10 Playback Gainers
ABC further spins the numbers for the week of September 21-27.

[10/02/15 - 11:00 AM]
More People Watch Portions of CBS News' Major News Programs During Premiere Week Than Any Other Broadcast Network's News Offerings
CBS News spins the numbers for the week of September 21-27.

[10/02/15 - 10:51 AM]
CBS Premiere Week Multi-Platform Snapshot
CBS further spins the numbers for the week of September 21-27.

[10/02/15 - 10:44 AM]
"The Big Bang Theory" Moves Ahead of "Sunday Night Football" as Premiere Week's Number One Program with L+3 Viewing
CBS further spins the numbers for the week of September 21-27.

[10/02/15 - 10:32 AM]
CBS Renews "Zoo," Summer's #1 Scripted Series, For Summer 2016
"'Zoo's' thrilling stories clicked with audiences each week during a very competitive summer," said Glenn Geller.