or


[06/08/09 - 08:11 AM]
Bravo Announces the Glad Products Company, Lexus and Stella Artois as Sponsors for "Top Chef Masters"
The partners will also provide $250,000 in prize money - a $100,000 cash prize from The Glad Products Company and $150,000 from Lexus, all in charity donations.

[via press release from Bravo]

BRAVO ANNOUNCES THE GLAD PRODUCTS COMPANY, LEXUS AND STELLA ARTOIS AS SPONSORS FOR "TOP CHEF MASTERS"

New Series Premieres Wednesday, June 10 At 10 PM ET/PT

NEW YORK - June 4, 2009 - Bravo has cooked up partnerships with The Glad Products Company, Lexus and Stella Artois as official sponsors for the premiere season of "Top Chef Masters," the spin-off series of the Emmy and James Beard Award-winning No. 1 food show on cable, "Top Chef," which will premiere on Wednesday, June 10 at 10 p.m. ET/PT. These multi-platform deals provide an exclusive level of brand exposure through in-show product integration as well as on-air and online presence for these partners. The partners will also provide $250,000 in prize money - a $100,000 cash prize from The Glad Products Company and $150,000 from Lexus, all in charity donations. The announcements were made by Susan Malfa, Senior Vice President, Ad Sales, Bravo Media and Oxygen Media.

"'Top Chef' has a proven performance record delivering for our advertisers - the highest commercial and brand recall in television driven by program engagement and quality production of our shows," said Malfa. "Bravo delivers results."

Elements of the sponsorships and integrations surrounding "Top Chef Masters" include:

The Glad Products Company will provide a $100,000 cash prize to the "Top Chef Master" winner's charity of choice. A fully integrated sponsor, Glad products will be featured on-air throughout the series.

Lexus is a fully integrated sponsor and will be featured on-air and online throughout the series. Lexus will serve as the primary transportation vehicles for the competing Master chefs as they make their way around Los Angeles for "Top Chef Masters" challenges. Lexus will provide $10,000 prizing to the charity of choice for the winner of each of the qualifying round episodes, and additional funds to all participating Master Chefs' charities, for a total sum of $150,000 in charity donations. Online, Lexus will sponsor the "Top Chef Masters Recipe Finder," a popular recipe database, and "Rate the Plate," where the user can determine which dishes rate best on www.BravoTV.com, along with "Top Chef Masters" weekly live voting including the popular poll, Fan Favorite, with a twist - fans can win $10,000. Lexus is also the exclusive sponsor of the "Top Chef Masters" WAP site - the mobile microsite where fans can get access to additional exclusive show-related content at m.bravotv.com.

Stella Artois is an on-air sponsor with weekly, tagged tune-in spots and billboards.

"Top Chef Masters" will pit 24 world-renowned chefs against each other and see how well they fare in the tried and true format of "Top Chef." In each episode, money will be at stake for the chefs, with the winners of eliminations being awarded cash donations for their charities. The first six episodes will consist of four chefs competing against each other to name one winner. The six winners of each episode will then meet up for the final four weeks when one person will get eliminated each episode until the finale where one winner is crowned Top Chef Master. The winning chef will receive $100,000 for the charity of their choice. To meet the Master chefs, go to: http://www.bravotv.com/top-chef-masters/season-1/videos.

Each episode of "Top Chef Masters" holds two challenges for the chefs. The first is a twist on the classic "Top Chef" quickfire challenge that tests their basic abilities and will be judged by a blind taste test and a five-star system, similar to fine dining reviews. The second challenge is a more involved elimination challenge designed to test the versatility and invention of the chefs as they take on unique culinary trials such as working with unusual and exotic foods or catering for demanding clients.

"Top Chef Masters" is produced by the Emmy-nominated Magical Elves. Dan Cutforth, Jane Lipsitz and Shauna Minoprio serve as executive producers. "Top Chef" head judge, renowned culinary figure and chef/owner Craft Restaurants Tom Colicchio serves as consulting producer.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [june 2009]  
S
M
T
W
T
F
S
 


· TOP CHEF (BRAVO)
· TOP CHEF MASTERS (BRAVO)









[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 01:16 PM]
NBC's "The Night Shift" Collaborates with First Lady Michelle Obama, Dr. Jill Biden and Joining Forces
The First Lady and Dr. Biden will also appear in the show's episode airing on Monday, May 4.

[04/17/15 - 11:47 AM]
CBS Announces 2014-2015 Season Finale Storylines, Featuring Dramatic Conclusions, Big Reveals and a Couple of Weddings
The Eye details its May sweeps programming highlights (SPOILERS!).

[04/17/15 - 10:20 AM]
Spike TV Partners with Jerry Bruckheimer Television and Warner Horizon Television to Develop Family Drama "Harvest"
The project centers on a mild-mannered cemetery caretaker who finds his small town life in jeopardy when his estranged, criminal father tracks him down.

[04/17/15 - 09:04 AM]
The Black Eyed Peas & ESPN Collaborate to Make 2015 NBA Playoffs "Awesome"
The broadcast open stars The Black Eyed Peas members' will.i.am, Taboo and apl.de.ap and features their hit single "Awesome," which they wrote for the NBA Playoffs and to capture the energy and excitement of the action.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/17/15 - 08:22 AM]
LION BABE Covers Legendary Chicago Artist Curtis Mayfield's "Move on Up" for ESPN's NFL Draft
"Chicago has such a great music tradition and since the draft is here for the first time, we really wanted to use the song of a legendary artist from this city," said Kevin Wilson.

[04/17/15 - 08:04 AM]
TLC's "My 600-lb Life" Renewed for Season Four Following Highest Rated Season Ever
Currently in production for season four, the series will return to TLC with ten all new episodes and compelling weight loss stories in 1Q 2016.

[04/17/15 - 06:32 AM]
Early Look at BBC America's New Drama "The Last Kingdom" Coming in 2015
The project is an adaptation of Bernard Cornwell's best-selling series of novels "The Saxon Stories," by award-winning writer Stephen Butchard.

[04/16/15 - 03:20 PM]
Jennifer Lopez to Be Honored with the Hero Award at the 2015 Radio Disney Music Awards
Additionally, Rachel Platten will perform her single "Fight Song" as the RDMA Heroes for Change award is presented to two Radio Disney listeners in recognition of their efforts to make a difference in their communities.