or


[06/22/09 - 07:55 AM]
Sci Fi Launches Imagine Greater Affiliate Marketing Campaign
The campaign is designed as a build up to the network's brand evolution to Syfy.

[via press release from Sci Fi]

SCI FI LAUNCHES IMAGINE GREATER AFFILIATE MARKETING CAMPAIGN TO SUPPORT PREMIERE OF WAREHOUSE 13, RETURN OF EUREKA AND SCI FI'S BRAND EVOLUTION TO SYFY

NEW YORK, June 22, 2009 �SCI FI today announced Imagine Greater, a themed affiliate marketing promotion to support the July 7 premiere of its highly anticipated new series Warehouse 13 and the July 10 return (in its new Friday 9PM time period) of SCI FI's most watched scripted series Eureka. July 7 also marks SCI FI's brand evolution to Syfy. NBC Universal's multichannel video program distributors (MVPDs) will have the opportunity to win a trip to San Francisco for a Warehouse 13 and Eureka experience where guests will participate in activities and visit locations that encourage fresh ways to Imagine Greater, and other promotional prizes.

"SCI FI is one of the top-five rated cable networks with incredible demographics and proven original programming," said Brian Hunt, Senior Vice President, Marketing & Sales Strategy, TV Networks Distribution, NBC Universal. "Affiliates will now have an opportunity to take advantage of an incredible promotion and unique prizing during this exciting Syfy rebrand phase."

Distribution partners will run a minimum of 250 cross channel spots consisting of 150 Warehouse 13/Eureka show premiere spots from June 23 to July 10. And, following the series' premieres, partners will run 50 Warehouse 13 spots from July 8 through August 28 and 50 Eureka spots from July 11 through August 28. The enrollment period for MVPD's is from June 9 to July 3 online at www.nbcunetworks.com.

Tier 1, which includes markets 1 through 25, will receive a trip to San Francisco for a Warehouse 13 and Eureka experience. In keeping with the premise of Warehouse 13, in which a top-secret government warehouse is central to the story line, the four day/three night trip for two includes a VIP branded dinner event at the Exploratorium � the museum of science, art and human perception located in a former warehouse � with SCI FI talent in attendance. In Eureka, the US Government moved their smartest scientific minds to one area in the Pacific Northwest, which became the town of Eureka. The facility where they all work is called Global Dynamics, and is overseen by the Department of Defense. Accommodations for this promotion will be set up at environmentally sustainable Cavallo Point Lodge luxury resort hotel, set in historical Fort Baker, a former Army post.

Additional prizing includes an appointment at the Healing Arts Center & Spa and a choice of three day trips, including the Winchester Mystery House in San Jose � 13 bathrooms, 13 windows and doors in the sewing room, 13 palms lining the driveway and 13 hooks in the s�ance room, filled with mysteries even the geniuses of Eureka would have trouble unraveling! The Winchester Mystery House was investigated on an episode of Ghost Hunters. Or, MVPDs may choose a day trip to San Francisco's museums, galleries, studios, private collections and eclectic art scene or a creative arts day.

Tier 2, which includes markets 26+, will receive the SCI FI Imagine Greater Gift Pack, comprised of an iPod Touch, TomTom Portable Navigation Device, Numbers Clock and the Seeing Outside the Box Game.

About Eureka

Season 3.5, consisting of 10 episodes, picks up where Eureka left off at the mid-season cliffhanger with Jack Carter (Colin Ferguson) being removed from his job as Eureka's sheriff and Allison (Salli Richardson-Whitfield) announcing that she is expecting her recently-deceased husband's baby.

About Warehouse 13

In Warehouse 13, debuting Tuesday, July 7, with the two-hour pilot from 9-11PM (ET/PT), two Secret Service agents (Eddie McClintock and Joanne Kelly) find themselves abruptly transferred to a massive, top-secret storage facility in windswept South Dakota which houses every strange artifact, mysterious relic, fantastical object and supernatural souvenir ever collected by the U.S. government.

About Syfy

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)

About TV Networks Distribution, NBC Universal

TV Networks Distribution, a division of NBC Universal, drives the company's multichannel video platform distribution, marketing and local ad sales for a top-rated cable portfolio of 16 networks (Bravo, Bravo HD, Chiller, CNBC, CNBC HD+, CNBC World, MSNBC, mun2, Oxygen, SCI FI, SCI FI HD, Sleuth, Telemundo, Universal HD, USA Network and USA HD). Reaching nearly 600 million MVPD subscribers, the division also oversees retransmission consent for NBC and Telemundo owned-and-operated stations; the distribution of the Olympics on cable; and the distribution of On Demand (VOD), Pay-Per-View (PPV), and set-top box interactive features to multichannel video programming distributors.





  [june 2009]  
S
M
T
W
T
F
S
 


· EUREKA (SYFY)
· WAREHOUSE 13 (SYFY)











[10/19/14 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Dominates the Night with Notre Dame/Florida State Matchup
The network's "Saturday Night Football" franchise delivers more than 12 million viewers on average in primetime.

[10/18/14 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Powers ABC to Top Demo Spot
Plus: the Alphabet's "Last Man Standing" posts week-to-week gains among adults 18-49.

[10/18/14 - 08:34 AM]
"The Blacklist" Grows by 53% in 18-49 and 4.979 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, October 13.

[10/18/14 - 08:33 AM]
"Dateline NBC" Hits Three-Week Highs in 18-49 and Total Viewers, With Its Top Results Since September 26
NBC spins the numbers for Friday, October 17.

[10/18/14 - 08:30 AM]
For the 4th Straight Week, ABC Is #1 on Friday with "Shark Tank" as the Top-Rated Show in Adults 18-49
ABC spins the numbers for Friday, October 17.

[10/17/14 - 04:16 PM]
Netflix and Leonardo DiCaprio Partner on Upcoming Documentary "Virunga," Premiering November 7
The film follows an embattled team of park rangers and the endangered mountain gorillas they protect, as they are caught in the crossfire of poachers, militia and industry in Africa's oldest national park.

[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.

[10/17/14 - 01:31 PM]
Another Big Audience Sees Giants Win Pennant in Dramatic, Walk-Off Fashion on FOX Sports 1
FOX Sports spins the numbers for Thursday, October 16.

[10/17/14 - 01:05 PM]
Climb Aboard the "Home Sweet Bus" in New TLC Special
The cable channel hits the road with the musical and mobile Allen family as they perform across the country and live in their home on wheels.

[10/17/14 - 11:29 AM]
A Third-Consecutive Year of Disney XD's "Pranksgiving," a Cornucopia of Fun-Filled Programming, Is Set for November
Highlights include an all-new edition of the hit hidden-camera series "Just Kidding," hosted by multi-talented actor Calum Worthy.

[10/17/14 - 11:24 AM]
Syfy and Chiller Win Five Awards for Creative Design at Prestigious 44th Annual Creativity International Awards
Work on "Helix," "Dominion," "Jim Henson's Creature Shop Challenge" and "The Monkey's Paw" were among those honored.

[10/17/14 - 09:56 AM]
A&E's Hit Original Series "Duck Dynasty" Returns for Season 7
The Robertsons embark on a family trip to Scotland in the one-hour season premiere on Wednesday, November 19 at 9:00/8:00c.

[10/17/14 - 09:31 AM]
Nat Geo WILD's Fifth Annual "Big Cat Week" Returns with Its Most Jaw-Dropping Lineup Ever
For five years, Nat Geo WILD has turned its lens on these majestic creatures during its annual event to shine a light on their struggle and to remind viewers of their importance in the world.

[10/17/14 - 08:50 AM]
"The Biggest Loser" Hits a Five-Week High in Total Viewers
NBC spins the numbers for Thursday, October 16.

[10/17/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Tops Demos for Sixth Consecutive Week
"Thursday Night Football" once again powers the Eye to the front among adults 18-49.