WE tv Premieres ''Most Popular'' it's First Game Show Hosted by Graham Norton Thursday, July 23 at 10p/9c

Series to Air a Special Presentation Featuring Past Stars of "Bridezillas" as part of "WE tv's Wedding Sunday" on July 19 at 10PM/9C

WEtv.com Offers "Kick Off Cam;" Exclusive Video That Captures Off-Camera Reactions of Contestants

NEW YORK, NY JUNE 29, 2009 - In July, WE tv ventures into a new programming genre when it premieres its new original game show, Most Popular. Hosted by irreverent British personality, Graham Norton, the WE tv original series consists of six one-hour episodes. Each week Norton asks an audience of 100 women to make judgments that could reward one of seven contestants with a cash prize of $10,000. Beginning July 23, the series will premiere Thursdays at 10 PM/9C. WE tv viewers will get a sneak peek of the series with a special bridal episode of "Most Popular" featuring recent and soon-to-be brides as well as several brides who appeared in the current sixth season of WE tv's hit signature series, Bridezillas. The special bridal episode of "Most Popular" will premiere Sunday, July 19 at 10 PM during WE tv's Wedding Sunday.

Scientists say it takes less than 5 seconds for one person to form an opinion about another. In each episode of Most Popular the action begins with seven female contestants standing on a stage awaiting judgment. Based entirely on first impressions, the first contestant is sent packing before anyone says a word. With each round the audience, under Norton's guidance, learns more about each woman and votes one of them off. Most Popular reveals layers of the women's lives, including romantic relationships, family situations, unusual and surprising life choices and more. Each contestant is also confronted by a loved one who attests to her darker side. Everything from their clothing choices to their triumphs and tragedies will shape the studio audience's opinion. 'Adored' in round two could change to 'kicked off' in round four with just one shocking revelation. In the end the two women left standing will go head to head in a final polygraph verified debate, with the audience casting their last vote for the woman they like best. With each vote being worth $100 dollars, the contestant who receives the most votes wins and is bestowed the title of "Most Popular" and collects the cash grand prize.

WEtv.com will compliment the series by offering "Kick Off Cam," exclusive web only video shorts that capture contestant's immediate reactions after being voted off, audience members commentary, and interviews with each week's winners. Viewers may access the site by going to www.WEtv.com/mostpopular.

About Graham Norton Norton is one of the best known presenters on British Television. His chat shows "So Graham Norton" and "V Graham Norton" became some of Britain's highest rated shows and picked up nearly every award including 4 BAFTAS. His series "The Graham Norton Show" is currently running on the BBC.

For WE tv, Joe Swift is the Executive Producer. Most Popular is produced by The Incubator for WE tv. Simon Andreae and Jennifer Heftler are Executive Producers for The Incubator.

About WE tv

WE tv (www.WEtv.com) is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives. Available in more than 73 million homes, WE tv's programming gives viewers compelling perspectives on everyday women at extraordinary points in their lives. The network's original real-life stories include provocative signature series like Bridezillas and critically-acclaimed original series such as The Locator - the network's most watched series ever, Secret Lives of Women and My Fair Wedding. WE tv's public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women's strength, confidence and diversity. The 2009-2011 initiative, WE Volunteer, motivates women to become more involved in their communities by connecting them with local causes that they are passionate about and encouraging them to volunteer. WE tv is available in HD and WE tv On Demand is available in 27 million homes. WE tv is a subsidiary of Rainbow Media Holdings LLC.