or


[06/30/09 - 12:10 PM]
To Mark July 7th Brand Evolution to Syfy Imagination Celebrations Kick Off with Coast to Coast Marketing Campaign
The multi-platform initiative "will embrace consumers online, on-air, on the streets, at New York City landmarks, movies and museums, parks, ice skating rinks."

[via press release from Sci Fi]

TO MARK JULY 7TH BRAND EVOLUTION TO SYFY IMAGINATION CELEBRATIONS KICK OFF WITH COAST TO COAST MARKETING CAMPAIGN

Includes Free Wyfy By Syfy At New York City Landmarks, Syfy Imagination Park At Rockefeller Center, Sponsorships Of Tim Burton's Retrospective At The Museum Of Modern Art And Brooklyn Bridge Movie Festival

NEW YORK � June 30, 2009 � As SCI FI becomes Syfy on July 7th, a marketing campaign designed to celebrate imagination will also launch. The multi-platform initiative will embrace consumers online, on-air, on the streets, at New York City landmarks, movies and museums, parks, ice skating rinks, or while strolling through the specially created Syfy Imagination Park at Rockefeller Center, where the groundbreaking Syfy Brand Film "House of Imagination" comes alive.

The event kicks off the morning of Tuesday, July 7. Dave Howe, President, Syfy along with top Syfy talent, will officially open Syfy Imagination Park at Rockefeller Center, where branded Syfy flags will fly around The Rink to mark the occasion.

As part of the national marketing campaign, Syfy will bring its new brand identity to San Diego's Comic Con, the world's largest science fiction and comic book convention (July 22-26). Syfy will present a slate of fan-favorite panels featuring talent from its original series' Sanctuary, Stargate Universe, Eureka, Warehouse 13, Caprica and the 2-hour special event Battlestar Galactica: The Plan airing this fall. Said Blake Callaway, Vice President, Brand Marketing, Syfy: "To support the launch of Syfy, we want to encourage consumers to Imagine Greater. We are actively encouraging people to use their imagination across all of our content, events, and marketing. We want people to think of Syfy in a broad way reflecting the brand's popular appeal. The new brand will be visible on-air, on-line, and at live events throughout the year. Turn on the television, click on to Syfy.com, stop by Rockefeller Center, MoMA, or San Diego's Comic Con, and Syfy will be there. While the channel has been an amazing success the past 17 years, we're excited for the next chapter; July 7th is only the beginning.

NEW YORK CITY EVENTS

In addition to free Wyfy hotspots at Rockefeller Center and other pedestrian hot spots, the celebration includes Syfy Imagination Park at Rockefeller Center. The centerpiece of the Park, open from July 7-12, will be interactive set pieces inspired by the Syfy Brand Film "House of Imagination," including a Giant Viewmaster� and a Larger than Life Lollipop.

The midtown celebration includes branding and signage around Rockefeller Plaza and Top of the Rock.

Clips of the Syfy Brand Film "House of Imagination" on the video wall.

Syfy-branded skating rink flags.

"HOUSE OF IMAGINATION"

The look and feel of Syfy will be reflected in a groundbreaking two-minute brand film, "House of Imagination," that celebrates Syfy's unique spin on imagination, starring talent from Warehouse 13, Eureka, Ghost Hunters, Caprica, Sanctuary, Stargate Universe, Destination Truth, and ECW. The film invites viewers into a celebratory house party populated with rooms inspired by the Channel's original programs and characters. Goldfrapp's "Happiness" provides the soundtrack for the trip through the never-ending house where anything can and does happen in each one-of-a-kind room. Through high concept visual storytelling, each scene fuses a bold complement of visual effects with practical set design. "House of Imagination" was designed to be modularly deconstructed into a dynamic, long-running campaign of 10 and 5-second network identifications.

BROOKLYN BRIDGE: MOVIES WITH A VIEW

As another way to introduce New Yorkers to Syfy, the network will for the second straight year sponsor The Brooklyn Bridge Park Conservancy's 10th annual "Movies With a View" outdoor summer series. Held in the Empire-Fulton Ferry State Park section of Brooklyn Bridge Park, the eight-week festival starts Thursday, July 9, showing classic films such as Edward Scissorhands.

AM NY/STREET TEAMS

Street Teams will distribute the specially branded AM New York July 7 issue commemorating Warehouse 13 and Day 1 of the new brand, including a map of New York targeting opportunities around the city to Imagine Greater.

ON-AIR

A campaign of :05 to :15 spots called "Word Play" will offer Syfy viewers their first taste of the network's new brand on-air. Inspired by a whole new look and feel, the spots use playful language and simple animations to announce the new name.

COMIC CON (July 22-26, San Diego)

Comic Con Flyaway Sweepstakes with the winner receiving a trip for two to the convention as well as admission to the Syfy/EW party.

Syfy panels include Sanctuary, Stargate Universe, Caprica, Warehouse 13 and Eureka (Showcasing Ronald D. Moore, Robert Carlyle, Edward James Olmos, Amanda Tapping, Salli Richardson-Whitfield, Eddie McClintock and Joanne Kelly, among other panelists).

Syfy will take over a restaurant at the Hard Rock Caf�, rebranding it as Eureka's "Cafe Diem" for the duration of the convention. The fictional local hot spot heavily featured in the popular dramedy, Caf� Diem will be the hub of all Syfy activities during the week.

Special Friday Night preview screenings of Warehouse 13 and Eureka.

Video coverage of all events on Syfy.com.

THE MUSEUM OF MODERN ART

Syfy will serve as the presenting sponsor of "Tim Burton" at The Museum of Modern Art. The retrospective exhibition of the acclaimed director's work runs from November 22, 2009 through April 26, 2010. On-air, Syfy is marking the "light switch" to its new brand identity with the premiere of the highly anticipated series Warehouse 13. Debuting Tuesday, July 7, with the two-hour pilot at 9PM (ET/PT), Warehouse 13 stars Eddie McClintock and Joanne Kelly as two Secret Service agents who find themselves abruptly transferred to a massive, top-secret storage facility in windswept South Dakota which houses every strange artifact, mysterious relic, fantastical object and supernatural souvenir ever collected by the U.S. government.

Syfy -- unlike the generic entertainment category "sci-fi" -- firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids.

As the Channel's footprint expands rapidly around the globe, aiming to reach more than 50 international channels by the end of next year, Syfy meets the need of a globally relevant, trademarkable brand that stands for something unique to the brand in each territory.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [june 2009]  
S
M
T
W
T
F
S
 


· BATTLESTAR GALACTICA (SYFY)
· CAPRICA (SYFY)
· EUREKA (SYFY)
· SANCTUARY (SYFY)
· STARGATE UNIVERSE (SYFY)
· WAREHOUSE 13 (SYFY)









[04/20/14 - 09:17 AM]
Saturday's Broadcast Ratings: ABC, "Ten Commandments" Top Easter Weekend
The Alphabet leads the night in both total viewers and adults 18-49.

[04/20/14 - 08:50 AM]
"Dateline Saturday Night Mystery" Matches NBC's Highest Adult 18-49 Rating in Its Slot, Excluding Sports, in 19 Months
NBC spins the numbers for Saturday, April 19.

[04/19/14 - 09:02 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "Shark Tank," "20/20"
The Alphabet's veteran newsmagazine posts big gains from last week among adults 18-49.

[04/19/14 - 08:34 AM]
"Hannibal" Is Up 29% Week to Week in Adults 18-49 with Its Top Result in Three Weeks
NBC spins the numbers for Friday, April 18.

[04/19/14 - 08:32 AM]
ABC Wins 3rd Straight Friday with the Top 2 TV Shows - "20/20" Surges to 2nd-Highest Ratings This Season
ABC spins the numbers for Friday, April 18.

[04/18/14 - 03:21 PM]
ESPN NFL Programming Highlights - "Draft Academy" Debuts April 22
Projected first-round picks Blake Bortles, Jadeveon Clowney and Marqise Lee will be part of the four-week series.

[04/18/14 - 12:09 PM]
First Lady Michelle Obama and Kellie Pickler Guest Star on "Nashville"
Said installment revolves around a charity concert at Fort Campbell.

[04/18/14 - 11:25 AM]
"Saturday Night Live" to Celebrate 40th Anniversary on Feb. 15, 2015
Past and present cast members, as well as special and musical guests from the show's incredible five-decade run, will appear on the telecast, with the specific lineup of guests to be determined in the coming months.

[04/18/14 - 10:56 AM]
New truTV Series "The Carbonaro Effect," Starring Comic Magician Michael Carbonaro, Set To Premiere Thursday, May 15th at 10pm ET/PT
The new 12-episode and hilarious series follows Carbonaro as he tricks, amazes and amuses the unsuspecting public.

[04/18/14 - 10:21 AM]
TLC Stitches Up Season Two, And Says I Do to More "Something Borrowed, Something New"
Season three, currently scheduled to premiere in November, promises to deliver more tears shed over old shredded threads.

[04/18/14 - 10:13 AM]
Video: "The Normal Heart" - Trailer (HBO Films)
The trailer will air this Sunday, April 20 just before "Game of Thrones" at 9:00/8:00c.

[04/18/14 - 10:02 AM]
Ariana Grande, Austin Mahone, Becky G, Zendaya, R5 and Fifth Harmony to Perform at the 2014 Radio Disney Music Awards
"Disney Channel Presents The Radio Disney Music Awards," a television special originating from the event, will be presented Sunday, April 27 on Disney Channel.

[04/18/14 - 09:32 AM]
Syfy's Hit Competition Series "Face Off" to Return for 7th Season in July
Season 7 will also introduce new judge, Lois Burwell, a renowned Academy-Award winning makeup artist known for her work on Lincoln, Braveheart, Saving Private Ryan, War Horse and War of the Worlds.

[04/18/14 - 09:30 AM]
Shakira to Sing "Empire" from New Self-Titled Album on Live Tuesday, April 22 Telecast of "The Voice"
In addition to the Grammy Award-winning Shakira, "The Voice" coaches Adam Levine and Blake Shelton will perform a song with their respective teams on the April 22 telecast.

[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.