or


[07/01/09 - 01:00 PM]
Sci Fi Becomes Syfy on Tuesday, July 7th
That evening, Syfy will unveil an innovative brand film "showcasing the network's top talent, which will be the centerpiece of a new brand campaign inviting consumers to Imagine Greater."

[via press release from Sci Fi]

SCI FI BECOMES SYFY ON TUESDAY, JULY 7TH

NEW SERIES WAREHOUSE 13 DEBUTS WITH TWO-HOUR PREMIERE AT 9PM (ET/PT)

INNOVATIVE BRAND FILM "HOUSE OF IMAGINATION" SHOWCASES NETWORK TALENT

NEW YORK � July 1, 2009 � Pop the champagne. Light the fireworks. And imagine greater achievements ahead when the powerhouse global brand SCI FI officially becomes Syfy on-air and online (Syfy.com) on Tuesday, July 7.

The imagination celebration kicks off with the two-hour premiere of Warehouse 13 at 9PM (ET/PT). Starring Eddie McClintock and Joanne Kelly, Warehouse 13 joins Syfy's stable of water cooler programming led by Eureka (the network's most-watched scripted series) and Ghost Hunters (cable's #1 Wednesday program among P25-54).

That evening, Syfy will unveil an innovative brand film, "House of Imagination," showcasing the network's top talent, which will be the centerpiece of a new brand campaign inviting consumers to Imagine Greater, which also includes new ID 's, interstitials, and teasers. "House of Imagination" was produced and directed by the award-winning 4Creative (UK-based) team led by director Brett Foraker, who was joined, specifically for this project, by Larry Fong (Director of Photography, Watchmen, 300) and Tino Schaedler (Production Designer, Charlie and the Chocolate Factory, V For Vendetta, The Golden Compass) with visual effects by MPC (Watchmen, Harry Potter and the Order of the Phoenix).

On Syfy.com beginning on July 7, a new design will give the channel's official home a bright new look and make accessing the latest digital content easier than ever. Visitors will be able to watch "House of Imagination" online at Syfy.com/ImagineGreater, take an interactive trip through America's Attic with Warehouse 13, and get behind-the-scenes updates from Stargate Universe consulting producer Joseph Mallozzi's blog. In addition, the site's network will deliver non-stop coverage of the hottest in entertainment (SCIFIWIRE.COM), consumer electronics (DVICE.COM) and gaming (FIDGIT.COM). Syfy.com's Game Center will also be offering up a wide variety of titles, including puzzle games like Warehouse 13: Clean Up America's Attic and Planet 9 Prospector, as well as full massively-multiplayer universes like Dark Orbit.

Said Dave Howe, President, Syfy: "While continuing to embrace our sci-fi fantasy legacy, we wanted to cultivate a distinct point of view with a trade-markable brand name that reflects our broader range of imagination-based entertainment. With the new tagline, Imagine Greater, Syfy allows us to build on our 17-year track record of success with a brand built on the power that fuels our genre, the imagination. Coming off our most-watched year in history, Syfy launches a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand."

Backed by an aggressive marketing campaign, Syfy embraces a more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction. Syfy -- unlike the generic entertainment category "sci-fi" -- firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes.

Syfy also extends the brand into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids, as well as facilitating the Channel's international expansion, scheduled to reach more than 50 global channels by the end of 2010.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [july 2009]  
S
M
T
W
T
F
S
   


· EUREKA (SYFY)
· GHOST HUNTERS (SYFY)
· WAREHOUSE 13 (SYFY)





[02/23/17 - 12:27 PM]
E! Goes "Live from the Red Carpet" with Hosts Ryan Seacrest and Giuliana Rancic at the Oscars Sunday, February 26th Starting at 1:30P ET and 10:30A PT
The network's second screen live coverage will include a live, immersive 360 experience utilizing the latest state-of-the-art technology enabling fans to enjoy the red carpet like never before.

[02/23/17 - 12:00 PM]
Matthew Broderick Cast in "Katrina: American Crime Story"
Broderick will portray Federal Emergency Management Agency (FEMA) Director Michael D. Brown, who was in charge of the federal disaster response to Hurricane Katrina.

[02/23/17 - 11:22 AM]
WGN America's "Underground" to Feature Original Song from Executive Producer John Legend, "In America," in Season Two Premiere
By tweeting #UndergroundWGN, fans will automatically unlock a :60, extended version of the trailer that includes the song preview.

[02/23/17 - 11:10 AM]
"Saturday Night Live" Returns with Back-to-Back Shows
Look for Octavia Spencer/Father John Misty on March 4 followed by Scarlett Johansson/Lorde on March 11.

[02/23/17 - 11:03 AM]
History(R) Greenlights Navy Seal Team Six Drama Series "Six" for a Ten Episode Second Season from A+E Studios in Association with Weinstein Television
Two new episodes remain in the current season airing Wednesdays at 10:00/9:00c, with the season one finale airing on Wednesday, March 8.

[02/23/17 - 10:56 AM]
Super Plus Official Plus Delicious - "The Get Down" - New Episodes April 7
Netflix confirms the release date of Part II from the series.

[02/23/17 - 10:29 AM]
"Dateline NBC" Correspondent Keith Morrison Explores Claims of a Wrongful Conviction in Investigation Discovery's Special "Murder in Lehigh Valley"
"This is an incendiary case that continues to provoke passion on both sides," said Morrison.

[02/23/17 - 10:19 AM]
ABC's First-Ever Live Post-Oscars(R) Special, Hosted by "black-ish" Star Anthony Anderson, Airs Sunday, February 26
The Emmy-nominated actor will be joined by "Good Morning America" Co-Anchor Lara Spencer, with special contributors Joe Zee, Yahoo Style's editor-in-chief, and ABC News' Chris Connelly.

[02/23/17 - 09:46 AM]
"Essence Black Women in Hollywood Awards & Gala" Primetime Special to Air on OWN Sunday, March 5
For the past decade, the star-studded celebration has been at the forefront of spotlighting Hollywood's most creative and accomplished African-American female visionaries both in front of the camera and behind the scenes.

[02/23/17 - 09:31 AM]
Starz Announces Highly-Anticipated Original Series "American Gods" to Premiere in the U.S. on Sunday, April 30th at 9PM ET/PT
The series will debut publicly at the festival on March 11 at 11 AM CT at the Vimeo Theater in the Austin Convention Center followed by an extended Q&A moderated by KCRW's Elvis Mitchell.

[02/23/17 - 09:00 AM]
BBC America's "Planet Earth II" Becomes Highest Rated U.S. Nature Show
BBC America further spins the numbers for Saturday, February 18.

[02/23/17 - 08:27 AM]
Wednesday's Broadcast Ratings: ABC Holds Off Demo Competition
The Alphabet's "Modern Family" remains the night's top draw among adults 18-49.

[02/23/17 - 08:12 AM]
Rap Legend Rick Ross to Host and Perform at the "2017 MTV Woodies" Music Festival Live from Austin on Thursday, March 16 at 11:00 P.M. ET/PT
Said Ross: "I'm excited to attend SXSW this year. The biggest boss is hosting the 'Woodies' and my album drops March 17. MTV, get ready."

[02/23/17 - 08:04 AM]
Former Mobsters Go Suburban in Oxygen Media's New Docu-Comedy Series "Unprotected" Premiering Tuesday, April 11 at 9PM ET/PT
The series follows the Cantarellas, a boisterous, old-school family that participated in the Federal Witness Protection Program after their testimony led to the conviction of one of the most powerful crime families in the country.

[02/23/17 - 06:47 AM]
Ten Perfect Matches, One New Game on MTV's Spinoff Series "Are You the One: All-Star Challenge"
The new series premieres Wednesday, March 22 on MTV, one week after the shocking March 15 season finale of "Are You the One?".