or


[07/01/09 - 01:00 PM]
Sci Fi Becomes Syfy on Tuesday, July 7th
That evening, Syfy will unveil an innovative brand film "showcasing the network's top talent, which will be the centerpiece of a new brand campaign inviting consumers to Imagine Greater."
[via press release from Sci Fi]

SCI FI BECOMES SYFY ON TUESDAY, JULY 7TH

NEW SERIES WAREHOUSE 13 DEBUTS WITH TWO-HOUR PREMIERE AT 9PM (ET/PT)

INNOVATIVE BRAND FILM "HOUSE OF IMAGINATION" SHOWCASES NETWORK TALENT

NEW YORK � July 1, 2009 � Pop the champagne. Light the fireworks. And imagine greater achievements ahead when the powerhouse global brand SCI FI officially becomes Syfy on-air and online (Syfy.com) on Tuesday, July 7.

The imagination celebration kicks off with the two-hour premiere of Warehouse 13 at 9PM (ET/PT). Starring Eddie McClintock and Joanne Kelly, Warehouse 13 joins Syfy's stable of water cooler programming led by Eureka (the network's most-watched scripted series) and Ghost Hunters (cable's #1 Wednesday program among P25-54).

That evening, Syfy will unveil an innovative brand film, "House of Imagination," showcasing the network's top talent, which will be the centerpiece of a new brand campaign inviting consumers to Imagine Greater, which also includes new ID 's, interstitials, and teasers. "House of Imagination" was produced and directed by the award-winning 4Creative (UK-based) team led by director Brett Foraker, who was joined, specifically for this project, by Larry Fong (Director of Photography, Watchmen, 300) and Tino Schaedler (Production Designer, Charlie and the Chocolate Factory, V For Vendetta, The Golden Compass) with visual effects by MPC (Watchmen, Harry Potter and the Order of the Phoenix).

On Syfy.com beginning on July 7, a new design will give the channel's official home a bright new look and make accessing the latest digital content easier than ever. Visitors will be able to watch "House of Imagination" online at Syfy.com/ImagineGreater, take an interactive trip through America's Attic with Warehouse 13, and get behind-the-scenes updates from Stargate Universe consulting producer Joseph Mallozzi's blog. In addition, the site's network will deliver non-stop coverage of the hottest in entertainment (SCIFIWIRE.COM), consumer electronics (DVICE.COM) and gaming (FIDGIT.COM). Syfy.com's Game Center will also be offering up a wide variety of titles, including puzzle games like Warehouse 13: Clean Up America's Attic and Planet 9 Prospector, as well as full massively-multiplayer universes like Dark Orbit.

Said Dave Howe, President, Syfy: "While continuing to embrace our sci-fi fantasy legacy, we wanted to cultivate a distinct point of view with a trade-markable brand name that reflects our broader range of imagination-based entertainment. With the new tagline, Imagine Greater, Syfy allows us to build on our 17-year track record of success with a brand built on the power that fuels our genre, the imagination. Coming off our most-watched year in history, Syfy launches a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand."

Backed by an aggressive marketing campaign, Syfy embraces a more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction. Syfy -- unlike the generic entertainment category "sci-fi" -- firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes.

Syfy also extends the brand into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids, as well as facilitating the Channel's international expansion, scheduled to reach more than 50 global channels by the end of 2010.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [july 2009]  
S
M
T
W
T
F
S
   


· EUREKA (SYFY)
· GHOST HUNTERS (DISCOVERY)
· WAREHOUSE 13 (SYFY)




[07/31/26 - 08:00 AM]
ESPN to Carry More Than 445 MLB Games Across Its Platforms in August
The month-long schedule includes seven newly selected exclusive matchups on ESPN and ABC, ESPN Unlimited MLB Games of the Day and more than 400 out-of-market MLB.TV games available through the ESPN App.
[07/31/26 - 06:04 AM]
"ESPN Jeopardy!" Is Now Streaming on Disney+, Hulu and the ESPN App
The series features ESPN commentators and celebrity sports fans competing on the iconic Alex Trebek Stage.

[07/31/26 - 05:23 AM]
ESPN Announces New Shaboozey Track "High Noon" Featuring Gunna as 2026-27 College Football Season Anthem
ESPN has collaborated with musical artists for the past 13 years to create an anthem that drives excitement and awareness around ESPN's comprehensive college football coverage.
[07/30/26 - 11:33 PM]
Video: "Vadhandhi" Season 2 - Official Trailer - Prime Video
When skeletal remains are unexpectedly discovered at a highway site, SI Moosa Raaza races against time to unveil the truth.

[07/30/26 - 05:01 PM]
Video: "Mousetrap" - Official Teaser - Netflix
A reclusive writer wakes to find his identity stolen - and must ally with a ruthless loan shark to reclaim his life from a man known as "The Rat."
[07/30/26 - 03:37 PM]
HBO Orders New Limited Series "The Trial of Louise Woodward"
Based on a true story, the five-episode limited series stars two-time Emmy nominee Meghann Fahy.
[07/30/26 - 11:11 AM]
Video: We TV and All Reality Share Sneak Peek at New Original Unscripted Series "Love After Lockup: Relationship Rehab" Premiering This October
Five fan-favorite couples from the hit "Love After Lockup" franchise will join psychiatrist and nationally recognized relationship expert, Dr. Ish Major, to repair their broken bonds.

[07/30/26 - 10:37 AM]
NFL Network Added to the ESPN App, Further Expanding Year-Round NFL Coverage for Fans, All in One Place
The addition brings one of football's most established dedicated destinations for live games, replays of unforgettable matchups, studio programming and original content directly into the ESPN App.
[07/30/26 - 09:49 AM]
"American Experience" Announces New Slate of Limited-Series Documentaries for PBS and a Surge in Digital Growth
The new broadcast and digital lineup kicks off with "Lindbergh," a highly anticipated three-part documentary series premiering in May 2027.
[07/30/26 - 09:17 AM]
Paramount+ Greenlights "Clueless" Event Series Starring Alicia Silverstone
Picking up 30 years after the original film, beloved Beverly Hills icon Cher Horowitz has figured out a lot: She's successful in business and has mastered motherhood - that is, until her daughter's high school years, and Cher finds that parenting a teenager makes her feel "clueless" all over again.
[07/30/26 - 09:03 AM]
Video: "A Beautiful Obsession" - Official Trailer - Prime Video
Coming soon - an unflinching four-part docuseries capturing the final chapters of Pep Guardiola's dramatic decade at Man City.

[07/30/26 - 09:01 AM]
Video: "Earle Meets World" - Official Teaser - Netflix
Gen-Z's ultimate It Girl, Alix Earle, is making the next big jump in her career.
[07/30/26 - 08:31 AM]
Video: "Conversations with a Killer: The Charles Manson Tapes" - Official Trailer - Netflix
Tracing Charles Manson's rise as a cult leader, the 1969 murders, and his trial, using unreleased prison recordings, interviews, and archival footage.
[07/30/26 - 08:01 AM]
Video: "Leanne" - Season 2 Official Trailer - Netflix
With their parents testing their patience, Leanne and Carol dish up sass and surprises as they face old habits, new challenges and changing family roles.
[07/30/26 - 07:01 AM]
Sesame Workshop Launches New Initiative to Help Children and Families Prepare for and Recover from Extreme Weather, Beginning with Storm on "Sesame Street" Special
With funding from long-time partner PSEG Foundation, the initiative debuts with a new storm-themed "Sesame Street" special premiering on Netflix and PBS Kids on Monday, August 3, and on YouTube in September.