or


[07/01/09 - 01:00 PM]
Sci Fi Becomes Syfy on Tuesday, July 7th
That evening, Syfy will unveil an innovative brand film "showcasing the network's top talent, which will be the centerpiece of a new brand campaign inviting consumers to Imagine Greater."

[via press release from Sci Fi]

SCI FI BECOMES SYFY ON TUESDAY, JULY 7TH

NEW SERIES WAREHOUSE 13 DEBUTS WITH TWO-HOUR PREMIERE AT 9PM (ET/PT)

INNOVATIVE BRAND FILM "HOUSE OF IMAGINATION" SHOWCASES NETWORK TALENT

NEW YORK � July 1, 2009 � Pop the champagne. Light the fireworks. And imagine greater achievements ahead when the powerhouse global brand SCI FI officially becomes Syfy on-air and online (Syfy.com) on Tuesday, July 7.

The imagination celebration kicks off with the two-hour premiere of Warehouse 13 at 9PM (ET/PT). Starring Eddie McClintock and Joanne Kelly, Warehouse 13 joins Syfy's stable of water cooler programming led by Eureka (the network's most-watched scripted series) and Ghost Hunters (cable's #1 Wednesday program among P25-54).

That evening, Syfy will unveil an innovative brand film, "House of Imagination," showcasing the network's top talent, which will be the centerpiece of a new brand campaign inviting consumers to Imagine Greater, which also includes new ID 's, interstitials, and teasers. "House of Imagination" was produced and directed by the award-winning 4Creative (UK-based) team led by director Brett Foraker, who was joined, specifically for this project, by Larry Fong (Director of Photography, Watchmen, 300) and Tino Schaedler (Production Designer, Charlie and the Chocolate Factory, V For Vendetta, The Golden Compass) with visual effects by MPC (Watchmen, Harry Potter and the Order of the Phoenix).

On Syfy.com beginning on July 7, a new design will give the channel's official home a bright new look and make accessing the latest digital content easier than ever. Visitors will be able to watch "House of Imagination" online at Syfy.com/ImagineGreater, take an interactive trip through America's Attic with Warehouse 13, and get behind-the-scenes updates from Stargate Universe consulting producer Joseph Mallozzi's blog. In addition, the site's network will deliver non-stop coverage of the hottest in entertainment (SCIFIWIRE.COM), consumer electronics (DVICE.COM) and gaming (FIDGIT.COM). Syfy.com's Game Center will also be offering up a wide variety of titles, including puzzle games like Warehouse 13: Clean Up America's Attic and Planet 9 Prospector, as well as full massively-multiplayer universes like Dark Orbit.

Said Dave Howe, President, Syfy: "While continuing to embrace our sci-fi fantasy legacy, we wanted to cultivate a distinct point of view with a trade-markable brand name that reflects our broader range of imagination-based entertainment. With the new tagline, Imagine Greater, Syfy allows us to build on our 17-year track record of success with a brand built on the power that fuels our genre, the imagination. Coming off our most-watched year in history, Syfy launches a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand."

Backed by an aggressive marketing campaign, Syfy embraces a more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction. Syfy -- unlike the generic entertainment category "sci-fi" -- firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes.

Syfy also extends the brand into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids, as well as facilitating the Channel's international expansion, scheduled to reach more than 50 global channels by the end of 2010.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [july 2009]  
S
M
T
W
T
F
S
   


· EUREKA (SYFY)
· GHOST HUNTERS (SYFY)
· WAREHOUSE 13 (SYFY)











[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 01:05 PM]
The "Supergirl" Cast Adds Two New Members - Chyler Leigh & David Harewood
They'll play Alexandra "Alex" Danvers and Hank Henshaw, respectively.

[02/26/15 - 12:57 PM]
The Dysfunctional Dollanganger Saga Returns to Lifetime(R) with Premieres of Original Movies "If There Be Thorns" on April 5 and "Seeds of Yesterday" on April 12
The film adapt the final two novels in V.C. Andrews' iconic series about the Dollanganger family.

[02/26/15 - 12:33 PM]
ESPN's 20th Season of Major League Soccer
This season's coverage will feature a new consistent "MLS Soccer Sunday" match window: Sundays at 5 p.m. ET.

[02/26/15 - 12:17 PM]
WGN America Unveils Provocative "Salem" Key Art for Season Two
Season two of "Salem" will debut on Sunday, April 5 at 10:00/9:00c.

[02/26/15 - 11:30 AM]
CBS Announces Summer 2015 Slate
Scripted dramas "Under the Dome," "Extant" and "Zoo" are all on tap, as is a new season of "Big Brother."

[02/26/15 - 11:22 AM]
Animal Planet's "Ice Cold Gold" Returns for an Arctic-Cold Season Thursday, March 5, At 10 PM ET/PT
At the beginning of this 12-episode season, the miners are greeted with devastating news: the government sets new restrictions and takes their 13-million-dollar ruby deposit.

[02/26/15 - 10:56 AM]
ABC to Broadcast the Easter Classic Cecil B. DeMille's "The Ten Commandments" Easter Sunday, April 5
The legendary Cecil B. DeMille film from 1956 was an annual tradition for many families who gathered to watch the story of Moses every Easter.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 10:27 AM]
Starz Casts Riley Keough in Original Anthology Series "The Girlfriend Experience"
She'll play Christine Reade, a law student at the University of Chicago and an intern at a prestigious law firm, who is intrigued when a friend introduces her to the world of transactional relationships.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 09:01 AM]
Rev Run and the Family Serve Up Seconds in Cooking Channel's "Rev Run's Sunday Suppers"
Season two rolls out Wednesday, April 1 at 8:00/7:00c on the network.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.

[02/26/15 - 08:35 AM]
Wednesday's Broadcast Ratings: "Empire" Soars to Another High for FOX
The show's 5.3 rating among adults 18-49 eclipses the competition last night.