NEW PREMIERE DATE ANNOUNCED FOR TV LAND'S "HOW'D YOU GET SO RICH" STARRING JOAN RIVERS AND COMEDIC HIDDEN CAMERA SERIES "MAKE MY DAY"

Both Shows to Premiere Back-to-Back on Wednesday, August 5 Beginning 10 p.m. ET/PT

New York, NY, July 9, 2009 � The highly-anticipated series "How'd You Get So Rich?" starring Joan Rivers and the comedic hidden camera series "Make My Day" will now premiere on Wednesday, August 5 at 10 p.m. ET/PT and 10:30 p.m. ET/PT respectively; it was announced by TV Land today. It was previously announced that both shows would premiere on Thursday, August 6 at 9 p.m. ET/PT and 9:30 p.m. ET/PT. The series will premiere in TV Land PRIME, the network's new primetime programming block designed to appeal to the attitudes, life stage and interests of people in their 40s.

"How'd You Get So Rich?" stars the notoriously uncensored gossip diva Joan Rivers as she explores the lifestyles of the fabulously rich and lucky in this 30-minute series premiering on August 5 at 10 p.m. ET/PT. Rivers takes viewers on a journey to meet the millionaires who struck gold as she tours the most lavish and extravagant homes and introduces them to folks who made a lot of money in really interesting ways -- the way only Joan can. "How'd You Get So Rich?" is a six-episode series from Mark Burnett Productions and Zoo Productions, Inc. Mark Burnett, Barry Poznick and John Stevens serve as executive producers.

Following "How'd You Get So Rich?" is the premiere of the six-episode show "Make My Day" at 10:30 p.m. ET/PT. This comedic hidden-camera series provides a window into one day in the life of an unsuspecting participant. Tune in as cameras capture the action as they experience weird coincidences, extraordinary situations and surprise celebrity appearances for one whole day. "Make My Day" is a 30-minute series produced for TV Land by Embassy Row ("Power of Ten" and "Who Wants To Be A Millionaire"), Monkey Kingdom and Sony Pictures Television. Michael Davies serves as the executive producer.

About TV Land PRIME and TV Land

TV Land PRIME is TV Land's prime time programming destination designed for people in their mid-forties and the exclusive home to the premieres of the network's original programming, contemporary television series acquisitions and movies. TV Land PRIME is part of TV Land, a network dedicated to presenting the best in entertainment on all platforms for consumers in their 40s and 50s. Consisting of original programming, acquired shows, hit movies and full-service Web site, TV Land is now seen in over 93 million U.S. homes.

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.