or


[07/30/09 - 11:46 AM]
Brief in Length But Long on Entertainment, Planet Green Unveils Innovative Shorts Strategy
The series episodes, created in a variety of formats, from animation to personal interviews, will vary in length from 60 to 90 seconds.

[via press release from Planet Green]

Brief in Length But Long on Entertainment, Planet Green Unveils Innovative Shorts Strategy

SILVER SPRING, Md., July 30 -- In a network first, Planet Green announced today that it will launch four short-form series to premiere this fall on PlanetGreen.com with subsequent airings on its 24-hour television channel. The series episodes, created in a variety of formats, from animation to personal interviews, will vary in length from 60 to 90 seconds. With an emphasis on the unexpected, each is designed to spark the viewer's imagination through fascinating subjects and eclectic characters, from the comical and charming exploits of a young woman completely overwhelmed by her quest to live a more sustainable life to awe-inspiring feats of technology and science that promise to bring a green revolution to major urban centers worldwide.

The announcement represents the latest phase in a robust, integrated digital strategy for PlanetGreen.com and TreeHugger.com that includes expanded video features, search capabilities and dynamic interactive elements.

Planet Green's original short-form series will premiere online and on-air beginning 4Q09.

BEA WILDERED (wt) (6x:90 seconds) - Animated Series

The "eco space" might as well be outer space to Bea Wildered, a thirty-something female who doesn't know a hole-in-the-ozone from a hole in the ground. Living in a New York City condo where dark green is the new black makes this light green gal feel even more out of place. With the help of her environmentally aware older sister and a young nephew, Bea won't be bewildered for long. As Bea learns, she teaches her neighbors "Dirk the Jerk" and "Frumpy Frances" a thing or two about sustainable living while slowly overcoming her own less-than-green attitude about this whole eco-awareness movement. Bea Wildered is produced for Planet Green by Fun Little Movies.

CITY SHORTS (wt) (13x:90 seconds)

In Egypt, the most densely populated country in Africa, the green space allocated to each citizen is smaller than the size of a shoe. The Cairo government plans to convert a medieval dump into a 74-acre oasis for citizens in an effort to alleviate this situation, making it a refuge from everyday city life. Explore how the world's largest urban centers are revolutionizing the lives of whole populations through cutting-edge technologies, transportation expansion, infrastructure reparation and more in City Shorts.

City Shorts is produced for Planet Green by Kontentreal.

TWIGSY (wt) (10x:90 seconds) - Animated Series

It is a daily struggle for Twigsy, a witty, charming woman trying to be more eco- conscious in a world that doesn't always make it easy to do the right thing. From paper vs. reusable bags, to the loaded minefield of a takeout meal, everyday decisions send Twigsy into an imaginative frenzy of dire consequences and agonizing with hilarious results. Twigsy teaches us that every choice we make is an opportunity to change and move toward a brighter future for the planet. Twigsy is produced for Planet Green by Ann Marie Fleming.

THE ELEMENTALISTS (wt) (13x:90 seconds)

Whether it is a community advocate searching for a way to make recycling accessible to all, an entrepreneur designing the next sustainable shoe or a celebrity with a long-held commitment to preserve and protect a piece of our world, The Elementalists profiles a broad range of passionate individuals doing their part to make a difference. In the course of each 90-second interview we learn about the adversities, triumphs and driving forces behind each of these visionaries in their own words. The Elementalists shows how everyone can be a catalyst for positive change. The Elementalists is produced for Planet Green by Kontentreal.

About Planet Green:

Planet Green is the multi-platform media destination devoted to the environment. Launched on June 4, 2008, this brand with a mission is available in 57 million homes. Planet Green is the center for a new conversation, speaking to people who want to understand how humans impact the planet and how to live a more environmentally sustainable lifestyle. It's for people who truly want to make a difference in meeting the critical challenge of protecting our environment.

Planet Green and its two robust websites planetgreen.com and TreeHugger.com, offer unique, original, insightful, inspiring, and entertaining content related to how we can evolve to live a better, brighter future. Planet Green's unique programming, digital tools, and content will enlighten, empower and most certainly, entertain.

Planet Green is a division of Discovery Communications.





  [july 2009]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/01/14 - 01:49 PM]
DIY Network Achieved Most-Watched July Primetime Ever Among P25-54 Viewers in July
DIY Network spins the numbers for the month of July.

[08/01/14 - 01:18 PM]
ESPN Goes to Portland for the 2014 MLS All-Star Game
ESPN media platforms will combine to provide unprecedented coverage of the game, between a team of Major League Soccer All-Stars and Bayern Munich on Wednesday, August 6.

[08/01/14 - 01:15 PM]
HGTV Scores Best July Ever
HGTV spins the numbers for the month of July.

[08/01/14 - 11:01 AM]
The Walt Disney Company and the National Cable Television Cooperative Announce Robust Long-Term Distribution Agreement
As part of the new multi-year deal, the NCTC will introduce several new services, including the full suite of authenticated WATCH and video-on-demand products.

[08/01/14 - 10:55 AM]
Live Twitter(R) Chat with "The Quest" Executive Producers and the First Eliminated Contestant, Friday, August 1
Join Mark Ordesky, Jane Fleming, Rob Eric and the first Paladin banished from Everealm as they answer your questions about last night's exciting series premiere.

[08/01/14 - 10:20 AM]
Dierks Bentley Brings a Special Performance from His Headlining Riser Tour to CMT's "Hot 20 Countdown" This Weekend as Part of the Mountain Dew(R) CMT Summer Concert Series
Bentley has invited the series on the road of his tour, making special appearances in all four installments and bringing fans new videos along with a behind-the-scenes look from the road.

[08/01/14 - 09:01 AM]
Sarah Hyland to Co-Host "Teen Choice 2014" Sunday, August 10, Live on FOX
Also scheduled to appear: Taylor Swift, Ansel Elgort, Victoria Justice, Collins Key, Laura and Vanessa Marano, Ian Somerhalder, Odeya Rush, Brenton Thwaites and Ariana Grande.

[08/01/14 - 08:48 AM]
"Last Comic Standing" Matches a Six-Week High in 18-49 Rating
NBC spins the numbers for Thursday, July 31.

[08/01/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Continues Win Streak in Both Viewers, Demos
The Eye was the top draw among total viewers and adults 18-49 for the fifth consecutive week.

[08/01/14 - 08:30 AM]
ABC's "The Quest" Debut Ties a Summer Time-Slot High and "NY Med" Wins at 10pm with a Best-Since-Premiere Number
ABC spins the numbers for Thursday, July 31.

[08/01/14 - 07:46 AM]
Escape Acquires Rights to More Than 500 Episodes of Three Popular True Crime Television Series
"Snapped," "Unsolved Mysteries" and "Forensic Files" have all been licensed to the fledgling network.

[08/01/14 - 07:43 AM]
ESPN to Follow Path of USA Basketball Men's National Team to the "2014 FIBA Basketball World Cup"
The USA Basketball National team is coached by legendary Duke coach Mike Krzyzewski and potentially headlined by superstars Kevin Durant, Stephen Curry, Paul George, Derrick Rose and James Harden, among others.

[08/01/14 - 07:23 AM]
HBO Confirms Debut Date of "Foo Fighters: Sonic Highways" - Series to Launch Its Eight-Episode Season Friday, Oct. 17
Directed by Foo Fighters frontman Dave Grohl, each one-hour episode of the unprecedented documentary series is devoted to a different American musical landmark.

[08/01/14 - 07:03 AM]
FOX Sports 1 Kicks Off August with Big Week of Boxing
Sammy Vasquez Jr. and James Stevenson square off in a main event IBF/USBA Welterweight title bout presented by Mike Tyson's Iron Mike Productions on Friday, August 8.

[08/01/14 - 07:00 AM]
Science Channel's "Man vs. the Universe" Delves Into Mankind's New Race to Tame the Cosmos
The three-part series launches Wednesday, August 13 at 10:00/9:00c on the network.