or


[09/28/09 - 12:34 AM]
The 10 Things You Need to Know About the New Season: #1 - 68% of New Shows Fail
By Brian Ford Sullivan (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...

1. Only 32% of new network shows make it to a second season.

The CW's "The Beautiful Life" will eventually have a lot of company: in the past 10 seasons, only 32% of new shows on average made it to a second season. Last season it was even worse: just 11 of the 44 new shows (or 25%) made the cut for a sophomore run. The best survival rate? 35% during the 2000-2001 and 2001-2002 seasons. In other words, for better or worse, between 29-34 of this season's 45 (and counting) newcomers will be axed by May 2010. Don't believe us? Check out the hard data:


seasonabccbsfoxnbcupnwbcwtotal
1999-20003/12 (25%)6/12 (50%)2/12 (17%)5/15 (33%)1/7 (14%)5/10 (50%)22/68 (32%)
2000-20015/12 (42%)4/10 (40%)4/12 (33%)5/17 (29%)2/8 (25%)3/7 (43%)23/66 (35%)
2001-20024/16 (25%)4/11 (36%)5/17 (29%)7/15 (47%)2/5 (40%)4/11 (36%)26/75 (35%)
2002-20037/21 (33%)5/12 (42%)4/17 (24%)8/17 (47%)2/6 (33%)5/13 (38%)31/86 (36%)
2003-20042/17 (12%)4/8 (50%)7/22 (32%)3/11 (27%)2/9 (22%)4/11 (36%)22/78 (28%)
2004-20059/21 (43%)3/11 (27%)6/17 (35%)6/20 (30%)2/8 (25%)2/7 (29%)28/84 (33%)
2005-20062/17 (12%)6/12 (50%)4/11 (36%)3/16 (19%)1/5 (20%)1/8 (13%)17/69 (25%)
2006-20077/27 (26%)4/10 (40%)3/14 (21%)6/17 (35%)2/4 (50%)22/72 (31%)
2007-20089/21 (43%)3/11 (27%)3/11 (27%)4/15 (27%)2/8 (25%)21/66 (32%)
2008-20096/17 (35%)2/8 (25%)5/10 (50%)3/17 (18%)1/8 (13%)17/60 (28%)
total54/181 (30%)41/105 (39%)43/143 (30%)50/160 (31%)12/48 (25%)24/67 (36%)5/20 (25%)229/724 (32%)

* the above table has been revised to reflect the fates of 2009's summer series


From this we can also glean a few other pieces of info - CBS (39%) and The WB (36%) had the best survival rates while FOX (30%), UPN (25%) and The CW (25%) had the worst. But considering that both UPN and the WB don't exist anymore, that doesn't necessarily translate into longevity as a whole.

So brace yourself, chances are the majority of the new shows you've added to your viewing schedule won't be back this time next year.

TOMORROW: Which day of the week is the toughest to launch a new show?





  [september 2009]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/19/26 - 11:31 AM]
Jon Stewart to Host Comedy Central's "The Daily Show" Through 2028
Stewart will continue to host every Monday and serve as executive producer for the series through December 2028.

[10/19/26 - 11:05 AM]
O-T Fagbenle, Sutton Foster, Lamorne Morris, Zavior Phillips, and Michael Urie Will Guest Star in Season 2 of "Rooster"
Some fresh faces on the Ludlow College campus this semester.

[10/19/26 - 11:01 AM]
Mindy Kaling, Writer & Executive Producer of Netflix's "Running Point," Joins Season 3 Cast
Kaling will play Divya, the outspoken, confident CEO of a popular gambling app.

[10/19/26 - 10:19 AM]
2026 NLCS on FOX & FS1 Pulls in Best Average Viewership for an LCS on Any Network Since 2015
On FS1, Game 4 averaged 6,135,000 viewers.

[10/19/26 - 10:01 AM]
Janelle James Debuts Her First Hour Long Stand-Up Special on Netflix
In her debut hour-long stand-up special, Janelle James covers everything from body counts, bank accounts and why women should wrestle men.

[10/19/26 - 08:03 AM]
Netflix to Become the New Home of "La Velada del Ano" for the Next Three Years
Its fifth edition, held in 2025, reached a peak of 9.3 million concurrent viewers, while average viewership has grown from approximately 1 million in 2021 to more than 6 million in 2026.

[10/19/26 - 07:01 AM]
18 Globo Titles Heading to Netflix in Unprecedented Licensing Agreement
The package includes 14 films, three telenovelas and one series, with licenses covering different territories.

[10/19/26 - 06:01 AM]
Apple TV Announces Season Seven Cast for "Slow Horses" Including Varada Sethu, Ethan Moorhouse, Tuppence Middleton, Merab Ninidze and Joshua McGuire
Season seven is adapted from the "Bad Actors" novel in the CWA Gold Dagger Award-winning Mick Herron "Slough House" book series, and sees Lamb and his Slow Horses on the hunt to find and neutralize a mole at the heart of British Government before they can bring down the state.

[10/19/26 - 06:01 AM]
Video: "Drive - The Pretenders" - Official Trailer - Prime Video
Two drivers. One fake engagement. And a chemistry neither of them saw coming.

[10/18/26 - 08:02 PM]
Video: 10 Years of Netflix Korea
Netflix Korea turns 10. And our story continues.

[10/18/26 - 08:01 PM]
Netflix Unveils First Look at "Empress of Flames", A Fresh Take on the Iconic Thai Story of Vengeance for the Throne
The iconic story returns with a fresh perspective that upends the familiar conventions and takes viewers deeper into its origins and schemes behind a ruthless battle for the throne.

[10/18/26 - 05:01 PM]
"The Trauma Code: Heroes on Call" Seasons 2 & 3 Production Confirmed - Ju Ji-hoon and the Team Return
Beloved for its exhilarating and cathartic story, Season 1 swept the Top 10 lists in 63 countries in 2025, topping the list in 18 countries worldwide.

[10/18/26 - 03:01 AM]
Video: "You, Me, Us" - Official Trailer - Netflix
When a free-spirited woman and a family-minded man pursue adoption, their opposing backgrounds and world views put their love to the test.

[10/16/26 - 10:31 PM]
Video: "Akka" - Official Teaser - Netflix
In a kingdom ruled by women, matriarch Bhavani faces her biggest threat in Rudra, a ruthless rebel eyeing her land and legacy.

[10/16/26 - 02:30 PM]
Brewers Triumph on FS1 Delivers Most-Watched LCS Game 3 Telecast Since 2016
On FS1, Game 3 averaged 6,460,000 viewers.