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[09/30/09 - 12:02 AM]
The 10 Things You Need to Know About the New Season: #3 - Time Period Doesn't Matter
By Brian Ford Sullivan (TFC) |
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Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.
Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...
3. Shows at 10:00/9:00c fail at the same rate as those at 9:00/8:00c.
NBC handing over its 10:00/9:00c hour to Jay Leno has sparked an industry discussion about the difficulty of launching shows in the 10:00/9:00c hour. But is it really? Check out how new shows on the broadcast networks have fared in the following time periods since the fall of 1999:
| time | abc | cbs | fox | nbc | upn | wb | cw | total |
| 8:00 PM | 11/34 (32%) | 9/28 (32%) | 6/31 (19%) | 13/49 (27%) | 3/15 (20%) | 8/14 (57%) | 1/6 (17%) | 51/177 (29%) |
| 8:30 PM | 5/17 (29%) | 6/15 (40%) | 9/26 (35%) | 5/20 (25%) | 5/7 (71%) | 1/11 (9%) | 1/2 (50%) | 32/98 (33%) |
| 9:00 PM | 11/38 (29%) | 7/17 (41%) | 19/60 (32%) | 10/27 (37%) | 2/20 (10%) | 12/30 (40%) | 3/8 (38%) | 64/200 (32%) |
| 9:30 PM | 5/19 (26%) | 4/9 (44%) | 3/14 (21%) | 5/18 (28%) | 2/6 (33%) | 3/10 (30%) | | 22/76 (29%) |
| 10:00 PM | 17/58 (29%) | 11/29 (38%) | | 11/34 (32%) | | | | 39/121 (32%) |
| other* | 1/7 (14%) | 4/6 (67%) | 3/10 (30%) | 2/6 (33%) | | 0/2 (0%) | 0/4 (0%) | 10/35 (29%) |
| total | 50/173 (29%) | 41/104 (39%) | 40/141 (28%) | 46/154 (30%) | 12/48 (25%) | 24/67 (36%) | 5/20 (25%) | 218/707 (31%) |
Surprisingly, shows at 10:00/9:00c and 9:00/8:00c have the same success rate while shows at 8:00/7:00c aren't much worse. In general, each time period stays pretty close to the broadcast average of 31%. Sure there are some interesting deviations - just 19% of new FOX shows at 8:00/7:00c made it to a second season while The WB batted an impressive 57% in said slot - but most are endemic of the network's overall success rate. All in all, while a spot on Sunday nights is preferable to toiling away on Fridays, 10:00/9:00c is just as much of a challenge as any other time period.
TOMORROW: Which genre has had the most success?
* includes shows that aired at 7:00/6:00c and those that didn't have a regular weekly time period
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[03/04/26 - 11:31 AM]
"Disney Animation's Songs in Sign Language" to Debut on Disney+ April 27
Directed by veteran Disney animator/director Hyrum Osmond, the featured songs are "The Next Right Thing" (from Frozen 2), "We Don't Talk About Bruno" (from Encanto) and "Beyond" (from Moana 2).
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[03/04/26 - 11:03 AM]
Video: HBO Max Releases First Teaser from the DC Studios Series "Lanterns," Starring Kyle Chandler, Aaron Pierre, and Kelly Macdonald
The series is slated to debut later this August on HBO and available to stream on HBO Max.
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[03/04/26 - 10:01 AM]
Netflix's "Untamed" Season 2 Production Kicks Off in Hawaii
The series will film on location on O'ahu and the island of Hawaii.
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[03/04/26 - 10:01 AM]
MTV Announces the Final 18 Episodes of "Jersey Shore Family Vacation," One of TV's Most Influential Reality Franchises, Premiering on Thursday, May 7 at 8PM ET/PT
This farewell season marks the culmination of a franchise that entertained millions with major life milestones, laugh-out-loud chaos, and the unfiltered chemistry that defined an era of reality television.
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[03/04/26 - 09:46 AM]
"The Verdict," Hosted by Christopher "Mad Dog" Russo, Returns to Vice TV For Season Two, Taking on the Biggest Debates in Sports
In each episode, Russo and a lineup of sports insiders, journalists, and analysts get to the bottom of the hottest debates in sports history, presenting both sides through a fast-paced documentary debate format.
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[03/04/26 - 09:45 AM]
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Serving as a digital offshoot of the just announced upcoming original movie "Terry McMillan Presents: Paradise with You," the project expands the film's universe through a cinematic, mobile-first format designed with feature-level production value.
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[03/04/26 - 09:44 AM]
Lifetime Greenlights Three New Original Movies for 2026 Love of a Lifetime Slates Featuring All-Star Casts
Valerie Bertinelli, Henry Czerny, Eric McCormack, Taye Diggs, Heather Hemmens, and Cynthia Bailey are among the featured talent.
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[03/04/26 - 09:43 AM]
Lifetime Reteams with Robin Roberts for "Angel in the Rubble" Starring Sherri Shepherd in Remembrance of the 25th Anniversary of 9/11
Slated to premiere in September in remembrance of the 25th anniversary of the September 11 attacks, the movie is based on Genelle Guzman-McMillan's memoir "Angel in the Rubble: The Miraculous Rescue of 9/11's Last Survivor."
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[03/04/26 - 09:42 AM]
Lifetime Expands Roster of Powerhouse Creatives with New Movie Projects Helmed By Queen Latifah and Taraji P. Henson
"Queen Latifah and Taraji P. Henson are extraordinary talents and dynamic producers who share Lifetime's passion for telling powerful stories about women," said Elaine Frontain Bryant, Executive Vice President and Head of Programming, A&E, Lifetime and LMN.
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[03/04/26 - 09:41 AM]
A+E Global Media Greenlights Two New Digital-First Series Under the History Brand
"Mistakes That Made America" and "Cracking Up" are both due later this year.
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[03/04/26 - 09:40 AM]
The History Channel Marks the 25th Anniversary of September 11 with New Two-Hour Special "102 Minutes Inside the Towers"
The documentary offers a deeply immersive and unique perspective through firsthand accounts from those who were inside the Twin Towers.
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[03/04/26 - 09:39 AM]
The History Channel Taps Internationally Acclaimed Action Icon Dolph Lundgren to Executive Produce and Host New Series "History's Greatest Machines with Dolph Lundgren"
Produced by Superluna Studios in association with 3BMG, the eight-episode series takes viewers on a thrilling journey through the gears, guts, and genius behind the machines that reshaped our world.
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[03/04/26 - 09:38 AM]
The History Channel Greenlights New Nonfiction Series "Crime and Justice with Tom Selleck" (w.t.)
The 10-episode, one-hour series examines the true stories behind some of the most consequential crimes and investigations in American history.
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[03/04/26 - 09:37 AM]
The History Channel Orders "Extraordinary Origins with Ted Danson" (w.t.) A New Series Hosted and Executive Produced by the Multi-Award-Winning Actor
The 10-episode series examines the stories behind some of history's most significant innovations, inventions, and discoveries that helped shape the modern world.
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[03/04/26 - 09:36 AM]
The History Channel Greenlights New Nonfiction Series "History's Strange Fortunes with Kevin Bacon" (w.t.)
Stories about money - money made, money lost, and money spent - are woven into the fabric of our nation's history.
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