or


[09/30/09 - 12:02 AM]
The 10 Things You Need to Know About the New Season: #3 - Time Period Doesn't Matter
By Brian Ford Sullivan (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...

3. Shows at 10:00/9:00c fail at the same rate as those at 9:00/8:00c.

NBC handing over its 10:00/9:00c hour to Jay Leno has sparked an industry discussion about the difficulty of launching shows in the 10:00/9:00c hour. But is it really? Check out how new shows on the broadcast networks have fared in the following time periods since the fall of 1999:

timeabccbsfoxnbcupnwbcwtotal
8:00 PM11/34 (32%)9/28 (32%)6/31 (19%)13/49 (27%)3/15 (20%)8/14 (57%)1/6 (17%)51/177 (29%)
8:30 PM5/17 (29%)6/15 (40%)9/26 (35%)5/20 (25%)5/7 (71%)1/11 (9%)1/2 (50%)32/98 (33%)
9:00 PM11/38 (29%)7/17 (41%)19/60 (32%)10/27 (37%)2/20 (10%)12/30 (40%)3/8 (38%)64/200 (32%)
9:30 PM5/19 (26%)4/9 (44%)3/14 (21%)5/18 (28%)2/6 (33%)3/10 (30%)22/76 (29%)
10:00 PM17/58 (29%)11/29 (38%)11/34 (32%)39/121 (32%)
other*1/7 (14%)4/6 (67%)3/10 (30%)2/6 (33%)0/2 (0%)0/4 (0%)10/35 (29%)
total50/173 (29%)41/104 (39%)40/141 (28%)46/154 (30%)12/48 (25%)24/67 (36%)5/20 (25%)218/707 (31%)

Surprisingly, shows at 10:00/9:00c and 9:00/8:00c have the same success rate while shows at 8:00/7:00c aren't much worse. In general, each time period stays pretty close to the broadcast average of 31%. Sure there are some interesting deviations - just 19% of new FOX shows at 8:00/7:00c made it to a second season while The WB batted an impressive 57% in said slot - but most are endemic of the network's overall success rate. All in all, while a spot on Sunday nights is preferable to toiling away on Fridays, 10:00/9:00c is just as much of a challenge as any other time period.

TOMORROW: Which genre has had the most success?

* includes shows that aired at 7:00/6:00c and those that didn't have a regular weekly time period





  [september 2009]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)








[12/06/13 - 04:10 PM]
FOX Cuts "Dads" Order to 19 Episodes
The three-episode cut follows last month's news that FOX will place the series on hiatus following its February 11 telecast.
[12/06/13 - 03:33 PM]
"The Tonight Show," "Late Night" Dominate 2013 November Sweep
NBC spins the late-night numbers for the week of November 25-29 plus the November sweeps period to date.
[12/06/13 - 03:23 PM]
NBC's "Macy's Thanksgiving Day Parade" Delivers Its Biggest Audience in People Meter History
NBC further spins the numbers for Thursday, November 28.
[12/06/13 - 03:05 PM]
Thursday's Cable Ratings & Broadcast Finals: "Sound of Music," "Big Bang Theory" Top Charts
Plus: numbers for Bravo's "Courtney Loves Dallas," truTV's "Panic Button" and VH1's "Mob Wives."
[12/06/13 - 02:28 PM]
AMC Pulls the Plug on "Low Winter Sun"
The news marks the first scripted drama at the network not to get a second season since 2010's "Rubicon."
[12/06/13 - 02:15 PM]
"Sleepy Hollow" to End First Season with Spine-Tingling Double (No)-Header Monday, January 20, on FOX
"The Following" will still open its season on Sunday, January 19 before formally rolling out on Monday, January 27.
[12/06/13 - 02:10 PM]
"Live with Kelly and Michael" Gets Into the Holiday Spirit
The week of December 9-13 marks the return of "Live's Holiday Gift Guide," a week-long series dedicated to great gift suggestions for almost every type of person, in every price range.
[12/06/13 - 01:10 PM]
Young Olympic Hopefuls Chase Their Dreams in Nick News with Linda Ellerbee "Going for Cold Gold," Premiering Tuesday, Dec. 10, at 8PM (ET/PT) on Nickelodeon
The special explores the daily sacrifices they make in order to be successful in their sport.
[12/06/13 - 01:01 PM]
"Braxton Family Values" Stars Towanda, Trina and Traci Braxton Infuse Their Sassy Style Into "Who Wants to Be a Millionaire"
Towanda, Trina and Traci also brought along cameras from "Braxton Family Values," and the exclusive behind-the-scenes footage will air on January 30.
[12/06/13 - 12:08 PM]
Video: New Promo for FX's Acclaimed Original Drama Series "Justified"
The series returns to the cable channel on Tuesday, January 7 at 10:00/9:00c.
[12/06/13 - 12:02 PM]
Season Three of Hit Disney Junior Series, "Jake and the Never Land Pirates," Featuring New Villains, Special Action-Packed Extended Episodes and Revamped Pirate Rock Theme Song, to Debut Friday, January 3, on Disney Channel
Guest stars this season include Jack McBrayer, Mark Hamill, Carl Reiner, Rico Rodriguez, Estelle Harris and Jo Frost.
[12/06/13 - 12:00 PM]
ABC Extends Classic "Peanuts" Holiday Specials Until 2020
The "Peanuts" animated holiday specials include "A Charlie Brown Thanksgiving," "It's the Great Pumpkin, Charlie Brown," and the iconic "A Charlie Brown Christmas."
[12/06/13 - 11:05 AM]
Video: Watch a Sneak Peek at "The Itchem & Scratchem Show," Featured on This Week's Episode of "The Simpsons"
The all-new episode premieres this Sunday, December 8 at 8:00/7:00c on FOX.
[12/06/13 - 10:40 AM]
ABC Reduces "Scandal" Season to 18 Episodes
Just nine episodes are left to air this season of the network's Thursday drama.
[12/06/13 - 10:22 AM]
TV Land's Merrython Event: Get a Head Start on the Holidays!
As previously announced, TV Land is airing Christmas episodes of its original sitcoms, "Kirstie" and "The Exes" for the first time.