or


[10/01/09 - 07:38 AM]
Syfy Announces First-Ever Partnership with Hershey, Launching with 31 Days of Halloween, Followed by Second Season of Smash Hit Warehouse 13 in 2010
"31 Days of Halloween" programming includes "Stargate Universe," "Scare Tactics," "Ghost Hunters" and "Destination Truth."

[via press release from Syfy]

SYFY ANNOUNCES FIRST-EVER PARTNERSHIP WITH HERSHEY, LAUNCHING WITH 31 DAYS OF HALLOWEEN, FOLLOWED BY SECOND SEASON OF SMASH HIT WAREHOUSE 13 IN 2010

New York, NY � October 1, 2009 � Syfy today announced its first-ever partnership with Hershey, beginning with 31 Days of Halloween, a month-long programming spook-a-thon, followed by the second season in Summer 2010 of the smash hit Warehouse 13, the most watched series in Syfy history which averaged more than four million viewers during its first season.

Said Chris Czarkowski, Vice President, Ad Sales, Syfy: "As we've found by the powerful response from the advertising community, the Syfy brand evolution opens numerous partnership opportunities. The diversity of our brand is tailor-made for a wide range of integrations, underscored by Hershey's support for two of our most high-profile franchises, Warehouse 13 and 31 Days of Halloween."

"Syfy's 31 Days of Halloween has quickly become an iconic platform, making it an ideal environment for candy's iconic bran, " said OMD's Creighton Talbott, Group Director, National TV Investment. "Combined with the Warehouse 13 branded content opportunity, the Syfy partnership represents the kind of integrated and innovative opportunities that OMD is committed to delivering to clients."

Hershey's 31 Days Of Halloween Sponsorship:

Month-long sponsorship features HERSHEY'S milk chocolate bar, TWIZZLERS candy, REESE'S peanut butter cups and KIT KAT wafer bar.

Series of Enhanced Billboards where four iconic Hershey brands interact within the white space of the Syfy logo. An example:

TWIZZLERS are propped against a wall in the Syfy space, illuminated by flashes of lightning. The camera circles around the logo, momentarily blocking the TWIZZLERS from view. When seen again, they've taken the shape of a spider web.

Custom created Channel IDs throughout the month utilizing clips from Syfy's Halloween shows and movies. An example:

Playing off KIT KAT wafer bar's iconic breaking sound, this spot focuses on what snapping noises mean on Halloween - something unknown breaking branches underfoot in the woods or someone enjoying a KIT KAT wafer bar.

31 Days of Halloween Programming:

The annual celebration showcases the highly-anticipated October 2 series premiere of Stargate Universe, all-new episodes of the Tracey Morgan-hosted Scare Tactics beginning October 6, paranormal reality hits Ghost Hunters (featuring special guest star Meatloaf) and Destination Truth, as well as the October 9 second season premiere of Sanctuary.

The 555 hours of Halloween programming, the most ever, include horror staples Freddy Vs. Jason, Final Destination 2, Interview with a Vampire, Skeleton Key, Saw, Saw 2, and the network premiere of Saw 3. The month includes daytime marathons of the classic sci-fi series Twlight Zone, celebrating its 50th Anniversary, Brimstone and Friday the 13th: The Series.

TWIZZLERS candy and Warehouse 13 Sponsorship:

Season-long integration is highlighted by character-based integrations around Myka (played by Joanne Kelly) and TWIZZLERS candy.

Customized co-branded vignettes throughout season two.

Warehouse 13 follows two Secret Service agents who find themselves abruptly transferred to a massive, top-secret storage facility in windswept South Dakota which houses every strange artifact, mysterious relic, fantastical object and supernatural souvenir ever collected by the U.S. government. The Warehouse's caretaker Artie (Saul Rubinek) charges Pete (Eddie McClintock) and Myka (Joanne Kelly) with chasing down reports of supernatural and paranormal activity in search of new objects to cache at the Warehouse, as well as helping him to control the warehouse itself.

The series is produced for Syfy by Universal Cable Productions. It is executive produced by Jack Kenny (The Book of Daniel) who also serves as showrunner. David Simkins (Dresden Files) is executive producer; and Stephen Surjik (Monk, Burn Notice) is producer/director of the series.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [october 2009]  
S
M
T
W
T
F
S
    


· DESTINATION TRUTH (SYFY)
· GHOST HUNTERS (SYFY)
· SANCTUARY (SYFY)
· SCARE TACTICS (SYFY)
· STARGATE UNIVERSE (SYFY)
· WAREHOUSE 13 (SYFY)









[04/17/14 - 12:04 PM]
The CW Announces Summer 2014 Premiere Dates
Highlights include the return of "Beauty and the Beast" and the premieres of "Backpackers" and "Seed."

[04/17/14 - 12:00 PM]
IDW Entertainment, George Lopez, & David M. Stern Developing "Wormwood" as an Animated Series
David M. Stern has been tapped to write the pilot episode and serve as an executive producer on the series.

[04/17/14 - 11:56 AM]
David Letterman, Jerry Seinfeld, Jon Stewart, Tracy Morgan, Martin Scorsese and Robert De Niro to Headline Spike TV's "One Night Only: An All-Star Comedy Tribute to Don Rickles"
The 90-minute special, produced in conjunction with Don Mischer Productions, airs on Spike TV on Wednesday, May 28 at 9:00/8:00c.

[04/17/14 - 11:24 AM]
A&E Network Greenlights New Nonfiction Series "D.O.A." (Working Title) from Executive Producer Dick Wolf
The series follows a top team of detectives who will re-examine controversial murder cases in which unresolved questions still linger long after the verdict was determined.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 10:30 AM]
Video: First Look Clips at New Seasons of "Maron" & "Comedy Bang! Bang!" - Premieres May 8 on IFC
Today IFC released first look clips from both show's premiere episodes.

[04/17/14 - 10:30 AM]
E!'s "Chelsea Lately" Welcomes Khloe Kardashian, TJ Miller, Loni Love and Mary McCormack as Celebrity Guest Hosts April 21-24
Scheduled guests include Bob Saget, Wiz Khalifa, Mekhi Phifer and Ian Somerhalder.

[04/17/14 - 10:28 AM]
Two-Hour "Lindsay" Finale to Air Sunday, April 20 at 9 P.M. ET/PT on OWN
The OWN docu-series "Lindsay" follows movie star and media sensation Lindsay Lohan on her journey through recovery following a very public period of crisis.

[04/17/14 - 10:01 AM]
Academy Announces Key Dates for the Oscars(R)
The Oscars will be held at the Dolby Theatre(R) at Hollywood & Highland Center(R) in Hollywood, and will be televised live by the ABC Television Network.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 09:39 AM]
Showtime(R) and Kobe Bryant Find Their Muse - The New Original Feature-Length Documentary Captures a Never-Before-Seen Portrait of an Elite Athlete's Professional and Personal Journey
The film is currently in production in Los Angeles and will air this fall on Showtime.

[04/17/14 - 08:53 AM]
"Bad Teachers" - All-New Mini Series Premieres Tuesday, April 22 at 9/8c on Investigation Discovery
The educators exposed in Investigation Discovery's new, three-part series had been beloved by students, looked up to by faculty peers, and trusted by parents.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/17/14 - 08:31 AM]
Live Comprehensive Coverage of Formula One Chinese Grand Prix Highlights Motorsports Programming on NBCSN This Weekend
Live coverage of the Chinese Grand Prix begins Friday morning at 2 a.m. ET with practice, followed by qualifying on Saturday morning at 2 a.m. ET.