or


[10/01/09 - 07:38 AM]
Syfy Announces First-Ever Partnership with Hershey, Launching with 31 Days of Halloween, Followed by Second Season of Smash Hit Warehouse 13 in 2010
"31 Days of Halloween" programming includes "Stargate Universe," "Scare Tactics," "Ghost Hunters" and "Destination Truth."

[via press release from Syfy]

SYFY ANNOUNCES FIRST-EVER PARTNERSHIP WITH HERSHEY, LAUNCHING WITH 31 DAYS OF HALLOWEEN, FOLLOWED BY SECOND SEASON OF SMASH HIT WAREHOUSE 13 IN 2010

New York, NY � October 1, 2009 � Syfy today announced its first-ever partnership with Hershey, beginning with 31 Days of Halloween, a month-long programming spook-a-thon, followed by the second season in Summer 2010 of the smash hit Warehouse 13, the most watched series in Syfy history which averaged more than four million viewers during its first season.

Said Chris Czarkowski, Vice President, Ad Sales, Syfy: "As we've found by the powerful response from the advertising community, the Syfy brand evolution opens numerous partnership opportunities. The diversity of our brand is tailor-made for a wide range of integrations, underscored by Hershey's support for two of our most high-profile franchises, Warehouse 13 and 31 Days of Halloween."

"Syfy's 31 Days of Halloween has quickly become an iconic platform, making it an ideal environment for candy's iconic bran, " said OMD's Creighton Talbott, Group Director, National TV Investment. "Combined with the Warehouse 13 branded content opportunity, the Syfy partnership represents the kind of integrated and innovative opportunities that OMD is committed to delivering to clients."

Hershey's 31 Days Of Halloween Sponsorship:

Month-long sponsorship features HERSHEY'S milk chocolate bar, TWIZZLERS candy, REESE'S peanut butter cups and KIT KAT wafer bar.

Series of Enhanced Billboards where four iconic Hershey brands interact within the white space of the Syfy logo. An example:

TWIZZLERS are propped against a wall in the Syfy space, illuminated by flashes of lightning. The camera circles around the logo, momentarily blocking the TWIZZLERS from view. When seen again, they've taken the shape of a spider web.

Custom created Channel IDs throughout the month utilizing clips from Syfy's Halloween shows and movies. An example:

Playing off KIT KAT wafer bar's iconic breaking sound, this spot focuses on what snapping noises mean on Halloween - something unknown breaking branches underfoot in the woods or someone enjoying a KIT KAT wafer bar.

31 Days of Halloween Programming:

The annual celebration showcases the highly-anticipated October 2 series premiere of Stargate Universe, all-new episodes of the Tracey Morgan-hosted Scare Tactics beginning October 6, paranormal reality hits Ghost Hunters (featuring special guest star Meatloaf) and Destination Truth, as well as the October 9 second season premiere of Sanctuary.

The 555 hours of Halloween programming, the most ever, include horror staples Freddy Vs. Jason, Final Destination 2, Interview with a Vampire, Skeleton Key, Saw, Saw 2, and the network premiere of Saw 3. The month includes daytime marathons of the classic sci-fi series Twlight Zone, celebrating its 50th Anniversary, Brimstone and Friday the 13th: The Series.

TWIZZLERS candy and Warehouse 13 Sponsorship:

Season-long integration is highlighted by character-based integrations around Myka (played by Joanne Kelly) and TWIZZLERS candy.

Customized co-branded vignettes throughout season two.

Warehouse 13 follows two Secret Service agents who find themselves abruptly transferred to a massive, top-secret storage facility in windswept South Dakota which houses every strange artifact, mysterious relic, fantastical object and supernatural souvenir ever collected by the U.S. government. The Warehouse's caretaker Artie (Saul Rubinek) charges Pete (Eddie McClintock) and Myka (Joanne Kelly) with chasing down reports of supernatural and paranormal activity in search of new objects to cache at the Warehouse, as well as helping him to control the warehouse itself.

The series is produced for Syfy by Universal Cable Productions. It is executive produced by Jack Kenny (The Book of Daniel) who also serves as showrunner. David Simkins (Dresden Files) is executive producer; and Stephen Surjik (Monk, Burn Notice) is producer/director of the series.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [october 2009]  
S
M
T
W
T
F
S
    


· DESTINATION TRUTH (SYFY)
· GHOST HUNTERS (SYFY)
· SANCTUARY (SYFY)
· SCARE TACTICS (SYFY)
· STARGATE UNIVERSE (SYFY)
· WAREHOUSE 13 (SYFY)





[11/20/17 - 01:30 PM]
"The Bachelor: Countdown to Arie" Previews the Iconic Series' 22nd Season on Monday, December 11, on ABC
For the first time ever, Bachelor Nation will get an intimate, behind-the-scenes look at Arie Luyendyk Jr.'s life, his family and his love of racing.

[11/20/17 - 12:49 PM]
Investigation Discovery Reveals the Monster Behind the Disappearance of Laci Peterson in "Scott Peterson: An American Murder Mystery"
The two-hour special premieres Wednesday, November 29 at 9:00/8:00c, exclusively on ID.

[11/20/17 - 12:33 PM]
Sports Illustrated and Time Inc. Productions Produce First National Telecast of SI's Sportsperson of the Year Awards; Event to Air on NBCSN
The awards show, which was previously only available for viewing online, will air as a one-hour special Friday, December 8 at 8:00/7:00c on NBCSN.

[11/20/17 - 12:07 PM]
Video: The Wait Is Finally Over - Here's the Official Trailer for Season 3 of "The Magicians"
Look for the new season to roll out Wednesday, January 10 on Syfy.

[11/20/17 - 10:59 AM]
Wedding Bells Ring in Boston for New Season of "Married at First Sight," Premiering January 2
In season six, Boston area singles yearning for a life-long partnership agree to a provocative proposal: getting legally married to a stranger the moment they first meet.

[11/20/17 - 10:21 AM]
"CMT Crossroads" Unites Critically-Acclaimed Pop Superstar Kesha with Grammy Award-Winning Group Old Crow Medicine Show for an All-New Episode Premiering Wednesday, December 6 at 10 PM ET/PT
The episode will tape in Nashville, home to both artists, and feature performances of each other's biggest songs including hits from Kesha's latest No. 1 album Rainbow and Old Crow Medicine Show fan-favorite "Wagon Wheel."

[11/20/17 - 10:10 AM]
Showtime(R) Names Marja-Lewis Ryan Showrunner and Executive Producer of "The L Word" Sequel
Series creator Ilene Chaiken will serve as executive producer, along with Jennifer Beals, Katherine Moennig and Leisha Hailey, who all starred in the original series.

[11/20/17 - 10:00 AM]
NBC, Hollywood Foreign Press Association and dick clark productions to Air "Golden Globes 75th Anniversary Special" on Wednesday, Dec. 13
The two-hour special will be hosted by Eric McCormack and Debra Messing, who have a combined 13 Golden Globe nominations between them.

[11/20/17 - 09:01 AM]
"Happening: A Clean Energy Revolution," Following One Man's Journey to Discover the Leading Edge of Energy Solutions, Debuts Dec. 11 on HBO
The film reveals pioneering renewable-energy solutions that are making the potential future brighter than ever before, while underscoring notions of human resilience and social justice.

[11/20/17 - 08:35 AM]
PBS Announces New Series "We'll Meet Again" - Executive Produced and Reported by Ann Curry - Will Premiere on January 23
Exploring some of history's most dramatic events through the personal stories of those who experienced them, the series brings together people whose lives intersected at pivotal moments.

[11/20/17 - 08:31 AM]
A&E Sets December 11 for the Television Premiere of A&E IndieFilms Documentary Feature "A Gray State"
Set in a dystopian near-future where civil liberties are trampled by an unrestrained federal government, the film's crowd funded trailer was enthusiastically received by the burgeoning online community of libertarians, Tea Party activists as well as members of the nascent alt-right.

[11/20/17 - 08:12 AM]
Sunday's Broadcast Ratings: Cowboys-Eagles Showdown Puts NBC on Top
The Peacock's "Sunday Night Football" franchise easily tops the night in all categories.

[11/20/17 - 07:45 AM]
Food Network to Go Live with Multi-Platform Cookie Party
This cookie extravaganza invites fans to join the celebration, bring along any questions they may have and will showcase Food Network's expertise across all things cookie and holiday alike.

[11/20/17 - 07:12 AM]
Adventure and Merriment Are on Tap When Travel Channel's "Booze Traveler" with Jack Maxwell Returns Monday, December 18 at 11 p.m. ET/PT
Throughout the 16-episode season, Jack Maxwell will visit Arizona, the Caribbean, Chile, Costa Rica, Czech Republic, France, Italy, Michigan, Taiwan, New England, New Mexico, the Pacific Northwest, the Rocky Mountains and more.

[11/20/17 - 06:05 AM]
Amazon Prime Original Anthology Series "Philip K. Dick's Electric Dreams" Debuts on January 12
Based on various writings from author Philip K. Dick, each of the ten standalone episodes are set in a different and unique world - some which lay in the far reaches of the universe, and others which are much closer to home.