[10/02/09 - 06:19 AM]
Take Echo Out of the Dollhouse and Bring Her to Life on Your Desktop
"Virtual Echo" is "a new free augmented-reality desktop application built by integrated marketing agency BLITZ using the Adobe Flash Platform."

[via press release from FOX]



New Application Offers Viewers the Chance to Delve Deeper Into the Dollhouse and Unlock Its Many Mysteries

All-New Episodes of DOLLHOUSE Air Fridays on FOX

Beginning today, DOLLHOUSE fans can have ECHO (Eliza Dushku) come alive on their computer desktops with "Virtual Echo," a new application based on the fan-favorite series that airs Fridays (9:00-10:00 PM ET/PT) on FOX. "Virtual Echo," a new free augmented-reality desktop application built by integrated marketing agency BLITZ using the Adobe� Flash� Platform, is available for download only at www.fox.com/virtualecho. Powered by Adobe� AIR�, "Virtual Echo" brings the DOLLHOUSE's most-requested Active to life on computers in two unique ways:

Desktop Echo turns any computer screen into Echo's playground. Watch Echo walk onto your desktop as she switches between her different personas, including dream date, hostage negotiator and assassin. Fans may leave the application running to be surprised as Echo displays her many special talents.

Augmented Reality Echo allows users to expand the Echo experience using augmented-reality (AR) technology. Simply print out the AR card at www.fox.com/virtualecho with the special DOLLHOUSE symbol or "glyph," aim it at the computer's webcam and bring Echo to life by moving the card. Then use the arrow keys to choose between her different avatars.

Get more information on the "Virtual Echo" experience by watching a brief video online at http://bit.ly/VirtualEchoDemo.

Viewers will also get a closer look at the secrets of the DOLLHOUSE as well as instant access to full episodes, exclusive behind-the scenes footage, cast and crew interviews and online photo galleries.

The DOLLHOUSE application is built using the Adobe Flash Platform � the world's most ubiquitous software for delivering rich, engaging user experiences � and Augmented Reality (AR) technology. AR combines the "real world" and "computer world" in real time. Most AR uses live video imagery that is digitally processed and "augmented" by the addition of computer-generated graphics to look like a digital, interactive hologram.

Adobe AIR, a core component of the Adobe Flash Platform, offers an exciting way to engage users, customers and fans with innovative Web applications that are available outside the browser. Applications built using Adobe AIR provide all the convenience of a desktop application, and they work on all major operating systems � Windows, Mac and Linux. Additional information on Adobe AIR can be found at www.adobe.com/products/air/.

The DOLLHOUSE application was developed by BLITZ, a leading integrated marketing agency focused on developing immersive, entertaining and imaginative experiences. Known for creating revolutionary consumer campaigns, BLITZ worked closely with the team from gskinner.com in order to create an extended experience that tied the intrigue of the TV series to online content, real world promotions and now viewers' desktops.

DOLLHOUSE centers on a highly illegal and underground group of individuals ("Actives") who have their personalities wiped clean so they can be imprinted with any number of new personas. Hired by the wealthy, powerful and connected, the Actives don't just perform their hired roles, they wholly become � with mind, personality and physiology � whomever the client wants or needs them to be. Whether imprinted to be a lover, an assassin, a corporate negotiator or a best friend, the Actives know no other life than the specific engagements they are in at that time. After each engagement, the Actives return to the mysterious Dollhouse where their thoughts, feelings, experiences and knowledge are erased. Or are they?

Starring Eliza Dushku, Tahmoh Penikett, Olivia Williams, Harry Lennix, Fran Kranz, Dichen Lachman and Enver Gjokaj, DOLLHOUSE is produced by 20th Century Fox Television and Mutant Enemy, Inc. The series was created by Joss Whedon, who also serves as executive producer, writer and director. Tim Minear and David Solomon are executive producers while Tara Butters and Michele Fazekas are consulting producers. Additionally, series star Eliza Dushku serves as a producer.


BLITZ is a leading integrated marketing agency that brings brands to life by developing immersive, entertaining and imaginative experiences. BLITZ constantly invents new ways to excite, inform and entertain customers, making them want to learn more, go deeper, "play" longer and participate in an active brand conversation. BLITZ has developed revolutionary consumer experiences and campaigns for some of the world's most exciting brands including Microsoft, GE, Adobe, Disney, FOX, Starbucks and NBC Universal. BLITZ is available online at www.BlitzAgency.com.

  [october 2009]  


[10/12/15 - 03:20 PM]
"American Horror Story: Hotel" Premiere Delivers 12.17 Million Viewers
FX further spins the numbers for Wednesday, October 7.

[10/12/15 - 02:47 PM]
With 14-Day Multi-Platform Viewing, The Premiere Epsiode of "Limitless" Increases to More Than 17.6 Million Viewers
CBS further spins the numbers for Tuesday, September 22.

[10/12/15 - 01:48 PM]
Modern-Day Medicine Woman Knows No Boundaries When Caring for the Animals of the Last Frontier on Animal Planet's "Dr. Dee: Alaska Vet"
The eight-episode series premieres on Saturday, November 7 at 9:00/8:00c.

[10/12/15 - 01:17 PM]
Adrien Brody and Lorraine Bracco to Guest Star on New Showtime(R) Comedy Series "Dice"
Brody will guest star in one episode playing himself, while Bracco will guest star in two episodes as Toni, a Vegas overlord who owns series star Andrew Dice Clay's gambling debts.

[10/12/15 - 12:15 PM]
Velocity Says Goodbye to Iconic Automotive Series "Overhaulin'" with Star-Studded Final Episodes
Velocity is celebrating its undeniable legacy with four all-new episodes, two of which feature movie stars Johnny Depp and Amber Heard, and retired U.S. Navy SEAL and "Lone Survivor" co-author Marcus Luttrell.

[10/12/15 - 12:12 PM]
Esquire Network Celebrates Marty McFly's Trip to the Future with a Bingeworthy Marathon of the "Back to the Future" Trilogy on Oct 21, 2015!
Relive all the breathtaking action, groundbreaking comedy and sheer movie-making magic of one of the most brilliantly inventive, wildly entertaining motion picture triumphs in Hollywood history.

[10/12/15 - 11:32 AM]
CBS Launches MySupergirlIs.Com, Encouraging People to Put a Social Spotlight on the Supergirl in Their Own Lives
The site enables those with a strong and inspiring "supergirl" in their lives to celebrate her publicly with a customized #MYSUPERGIRL graphic featuring her name and photo to share on Facebook.

[10/12/15 - 11:15 AM]
Taye Diggs to Guest-Star in a Multi-Episode Arc on New Drama "Rosewood"
Diggs will portray Dr. Mike Boyce, a world-renowned infectious disease doctor based in Miami and the longtime best friend of Dr. Beaumont Rosewood (Morris Chestnut).

[10/12/15 - 11:05 AM]
With Live +7-Day Playback, CBS Widens Its Premiere Week Lead Over Its Nearest Competitor to 2.5 Million Viewers
CBS further spins the numbers for the week of September 21-27.

[10/12/15 - 11:00 AM]
Nigel Lythgoe and Gail Berman Get Their Game on with Pop as "Easiest Game Show Ever" Heads Into Production with 20 Episodes
The series puts a new twist on "True or False?" and gives contestants the opportunity to win up to $100,000 cash per episode.

[10/12/15 - 10:43 AM]
VH1 Hosts Roundtable Discussion Moderated by T.J. Holmes on the Reality of Being Openly Gay in the Hip Hop Community with "LHH: Out in Hip Hop" Premiering Monday, October 19 at 11PM
Moderated by ABC News' T.J. Holmes, the open dialogue will include a studio audience that has been touched by the Miles and Milan story line.

[10/12/15 - 10:31 AM]
Live + 3 Day Ratings: Standing as Tuesday's Biggest Gainer, ABC's "S.H.I.E.L.D." Emerges as the Top Scripted Show in Its Hour
ABC further spins the numbers for Tuesday, October 6.

[10/12/15 - 10:18 AM]
Video: "Outcast" - Comic Con Exclusive Scene (Cinemax)
The series, based on the Robert Kirkman comic book of the same name, premieres in 2016.

[10/12/15 - 10:11 AM]
Top Women of Country to Perform at Country Music's Biggest Night(TM)
All eyes will be focused on Country Music on November 4 to see the leading ladies of the format, including Kelsea Ballerini, Miranda Lambert, Maddie & Tae, and Kacey Musgraves, performing during the three-hour gala.

[10/12/15 - 10:00 AM]
MTV's Iconic Series "Real World" Begins Production Today in Hip Downtown Las Vegas
This season, cast members take over the penthouse suite at the dynamic Gold Spike in the revamped downtown section of Las Vegas.