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[10/02/09 - 08:53 AM] The 10 Things You Need to Know About the New Season: #5 - Scripted Shows Fare Better on Cable By Brian Ford Sullivan (TFC) |
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Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.
Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...
5. Half of all scripted cable shows make it to a second season.
Yesterday we pointed out that 33% of all new dramas and 30% of all new comedies make it to second seasons on the broadcast networks. But what about cable? Here's a breakdown of how new scripted shows on cable have fared in the past 10 years (i.e. those that have launched from 9/1/99-6/1/09):
| network | comedy | drama | total |
| a&e | | 3/4 (75%) | 3/4 (75%) |
| abc family | 1/5 (20%) | 6/10 (60%) | 7/15 (47%) |
| amc | | 3/3 (100%) | 3/3 (100%) |
| bravo | 1/2 (50%) | | 1/2 (50%) |
| comedy central | 11/25 (44%) | | 11/25 (44%) |
| e! | 1/3 (33%) | | 1/3 (33%) |
| espn | | 0/2 (0%) | 0/2 (0%) |
| fx | 2/5 (40%) | 7/9 (78%) | 9/14 (64%) |
| hbo | 8/14 (57%) | 8/11 (73%) | 16/25 (64%) |
| ifc | 6/8 (75%) | | 6/8 (75%) |
| lifetime | 1/2 (50%) | 5/11 (45%) | 6/13 (46%) |
| mtv | 6/21 (29%) | 0/1 (0%) | 6/22 (27%) |
| nick at nite | 1/1 (100%) | | 1/1 (100%) |
| oxygen | 1/4 (25%) | | 1/4 (25%) |
| showtime | 5/9 (56%) | 14/19 (74%) | 19/28 (68%) |
| soapnet | | 2/3 (67%) | 2/3 (67%) |
| spike tv | 1/10 (10%) | 0/1 (0%) | 1/11 (9%) |
| starz | 2/3 (67%) | 1/1 (100%) | 3/4 (75%) |
| syfy | 1/2 (50%) | 6/15 (40%) | 7/17 (41%) |
| tbs | 5/6 (83%) | | 5/6 (83%) |
| tnt | | 5/10 (50%) | 5/10 (50%) |
| usa | 0/2 (0%) | 7/12 (58%) | 7/14 (50%) |
| vh1 | 1/3 (33%) | 0/1 (0%) | 1/4 (25%) |
| total | 53/122 (43%) | 67/112 (60%) | 120/234 (51%) |
The overall numbers shouldn't be much a surprise: cable traditionally has a more patient attitude. After all, original content is about as big of a promotional tool a network can have for its brand. And for the overwhelming majority of networks that have tried scripted programming, it's paid off. (Only ESPN, Spike TV, Oxygen, VH1 and MTV have fared worse than the broadcast networks in launching scripted programming.) And for dramas it's even better - 60% of them made it a second season - while networks like HBO, Showtime and FX fare that well with every original program they launch. All in all, the cable shows you've added to your lineup this fall are more likely to be around than the broadcast ones.
MONDAY: Why don't cable channels pick up canceled broadcast network shows?
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[11/28/25 - 02:01 AM] Video: "Are You Sure?!" Season 2 - Teaser Trailer - Disney+ Jimin and Jung Kook are back for another unforgettable trip.
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[11/27/25 - 04:01 PM] Paramount and UFC Announce Debut Event on Paramount+: UFC 324: Saturday, January 24 - T-Mobile Arena in Las Vegas On Saturday, January 24, fans can watch UFC 324, the first of 13 marquee numbered events scheduled in 2026-all included with a Paramount+ subscription, at no additional cost, live from T-Mobile Arena in Las Vegas.
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[11/27/25 - 08:01 AM] Video: "Pro Bono" - Official Trailer - Netflix When a respected judge's world falls apart overnight, he joins a top law firm's pro bono team - where hope and purpose wait in humble, unexpected places.
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[11/27/25 - 07:01 AM] Video: "A Time For Bravery" - Official Trailer - Netflix A psychoanalyst on community service aids an agent shattered by infidelity; together, they will confront danger and discover second chances.
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[11/27/25 - 04:01 AM] Paramount+ Introduces the "Canada Shore" Cast as Series Debut Set for January 22, 2026 Produced by Insight Productions and filmed last summer on the shores of Kelowna, British Columbia, the series brings together ten bold and unapologetic Canadian singles for a whirlwind season of romance, friendships, and full-throttle fun.
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[11/26/25 - 08:01 PM] Video: "Raat Akeli Hai - The Bansal Murders" - Official Teaser - Netflix When members of the Bansal family are found murdered, Inspector Jatil Yadav uncovers a trail of greed, betrayal and secrets tied to a deadly conspiracy.
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[11/26/25 - 05:01 PM] Get Ready to Swoon with Ahn Bo-hyun and Lee Joo-been's "Spring Fever" on Prime Video The series will premiere on January 5, with two new episodes released weekly in over 240 countries and territories, exclusively on Prime Video.
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[11/26/25 - 03:01 PM] Animated Series "Love Through a Prism" Casts New Light on Romance Between Aristocrat and Exchange Student in London In 1914 London, a young Japanese woman enrolls in a renowned art school, only to be surprised when rivalry with a talented classmate turns to romance.
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[11/26/25 - 02:31 PM] "20/20" Is the Most-Watched in Adults 25-54 and Adults 18-49 in Time Period vs. CBS and NBC "20/20" posted substantial increases week to week across the board.
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[11/26/25 - 02:30 PM] With Largest Viewership in 7 Weeks, ABC News' "Nightline" Ranks No. 1 in All Key Demos "Nightline" improved on the previous week in Total Viewers, Adults 25-54, and Adults 18-49.
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[11/26/25 - 02:21 PM] "Everybody Loves Raymond: 30th Anniversary" Is the Season's Most-Watched Primetime Entertainment Special The telecast delivered 6.32 million viewers and was the most-watched entertainment program Monday night.
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[11/26/25 - 02:15 PM] "Dancing with the Stars" Caps Spectacular Season 34 with 9.24 Million Total Viewers - Drawing Largest Finale Audience in 9 Years Among Adults 18-49, the show nearly doubled last season's finale episode (+89% - 2.15 rating vs. 1.14 rating), hitting its strongest finale result in 10 years.
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[11/26/25 - 11:07 AM] Flex Game! Anthony Edwards and Minnesota Timberwolves Host Devin Booker and Phoenix Suns on "Peacock NBA Monday," Dec. 8, on Peacock and NBCSN at 7:30 P.M. ET The previously scheduled Sacramento-Indiana and San Antonio-New Orleans games will be available in their local markets.
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[11/26/25 - 10:38 AM] An Encore Presentation of "Everybody Loves Raymond: 30th Anniversary Reunion" Special to Air Friday, November 28th on CBS The telecast will replace the previously announced repeats of "Fire Country."
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[11/25/25 - 09:31 PM] Video: A Confession Starts It All - Netflix Unveils Trailer for New Tamil Psychological Thriller "Stephen" A psychiatrist digs into Stephen, a self-confessed killer's mind and begins doubting his guilt.
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