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[10/02/09 - 08:53 AM] The 10 Things You Need to Know About the New Season: #5 - Scripted Shows Fare Better on Cable By Brian Ford Sullivan (TFC) |
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Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.
Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...
5. Half of all scripted cable shows make it to a second season.
Yesterday we pointed out that 33% of all new dramas and 30% of all new comedies make it to second seasons on the broadcast networks. But what about cable? Here's a breakdown of how new scripted shows on cable have fared in the past 10 years (i.e. those that have launched from 9/1/99-6/1/09):
| network | comedy | drama | total |
| a&e | | 3/4 (75%) | 3/4 (75%) |
| abc family | 1/5 (20%) | 6/10 (60%) | 7/15 (47%) |
| amc | | 3/3 (100%) | 3/3 (100%) |
| bravo | 1/2 (50%) | | 1/2 (50%) |
| comedy central | 11/25 (44%) | | 11/25 (44%) |
| e! | 1/3 (33%) | | 1/3 (33%) |
| espn | | 0/2 (0%) | 0/2 (0%) |
| fx | 2/5 (40%) | 7/9 (78%) | 9/14 (64%) |
| hbo | 8/14 (57%) | 8/11 (73%) | 16/25 (64%) |
| ifc | 6/8 (75%) | | 6/8 (75%) |
| lifetime | 1/2 (50%) | 5/11 (45%) | 6/13 (46%) |
| mtv | 6/21 (29%) | 0/1 (0%) | 6/22 (27%) |
| nick at nite | 1/1 (100%) | | 1/1 (100%) |
| oxygen | 1/4 (25%) | | 1/4 (25%) |
| showtime | 5/9 (56%) | 14/19 (74%) | 19/28 (68%) |
| soapnet | | 2/3 (67%) | 2/3 (67%) |
| spike tv | 1/10 (10%) | 0/1 (0%) | 1/11 (9%) |
| starz | 2/3 (67%) | 1/1 (100%) | 3/4 (75%) |
| syfy | 1/2 (50%) | 6/15 (40%) | 7/17 (41%) |
| tbs | 5/6 (83%) | | 5/6 (83%) |
| tnt | | 5/10 (50%) | 5/10 (50%) |
| usa | 0/2 (0%) | 7/12 (58%) | 7/14 (50%) |
| vh1 | 1/3 (33%) | 0/1 (0%) | 1/4 (25%) |
| total | 53/122 (43%) | 67/112 (60%) | 120/234 (51%) |
The overall numbers shouldn't be much a surprise: cable traditionally has a more patient attitude. After all, original content is about as big of a promotional tool a network can have for its brand. And for the overwhelming majority of networks that have tried scripted programming, it's paid off. (Only ESPN, Spike TV, Oxygen, VH1 and MTV have fared worse than the broadcast networks in launching scripted programming.) And for dramas it's even better - 60% of them made it a second season - while networks like HBO, Showtime and FX fare that well with every original program they launch. All in all, the cable shows you've added to your lineup this fall are more likely to be around than the broadcast ones.
MONDAY: Why don't cable channels pick up canceled broadcast network shows?
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[12/15/25 - 02:26 PM] Video: First Look at the New Crime Drama "CIA," Starring Tom Ellis and Nick Gehlfuss, Now Available When by-the-book FBI Special Agent Bill Goodman (Nick Gehlfuss) is loaned out to a clandestine CIA/FBI task force, he finds himself teamed up with secretive and roguish CIA case officer Colin Glass (Tom Ellis).
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[12/15/25 - 01:01 PM] Video: "This is I" - Official Trailer - Netflix Bullied for wanting to be an idol, Kenji finds belonging in a cabaret and help from a trailblazing doctor, emerging onstage as her true self, Ai Haruna.
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[12/15/25 - 12:30 PM] Video: Inside Look at "Memory of a Killer" with Patrick Dempsey - FOX TV The series will launch with a special two-night premiere event beginning Sunday, January 25 immediately following the NFC Championship Game.
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[12/15/25 - 11:01 AM] Zachary Hart Joins the Cast of "Assassin's Creed," The New Live-Action Series Adaptation of Ubisoft's Best-Selling Video Game Franchise Toby Wallace and Lola Petticrew also star in the Netflix series.
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[12/15/25 - 09:31 AM] Most Valuable Promotions and Netflix Announce On-Air Talent for MVP's Jake vs. Joshua: Judgment Day, Live Only on Netflix on Friday, December 19 from Kaseya Center in Miami On Friday, December 19, the Jake vs. Joshua preliminary card begins at 4:45pm ET / 1:45pm PT on Netflix's Tudum and MVP's YouTube Channel, with the main card starting at 8:00pm ET / 5:00pm PT, live only on Netflix.
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[12/15/25 - 09:19 AM] Driven by Strong November Viewership, ESPN Earns Third Straight Month of Year-Over-Year Audience Growth for Weekday Studio Programming Highlights include "The Pat McAfee Show" having its most-viewed November of all time across linear and YouTube with 445,000 average viewers per show and "NFL Live" reaching its second most-watched November since 2016 with 445,000 average viewers.
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[12/15/25 - 09:02 AM] TNT Sports to Present Wall-to-Wall Coverage of Saturday's College Football Playoff First Round Saturday's game crews will include Joe Tessitore, Jesse Palmer, Katie George and Quint Kessenich calling Tulane/Ole Miss, with Bob Wischusen, Louis Riddick, Kris Budden and Stormy Buonantony assigned to JMU/Oregon.
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[12/15/25 - 09:00 AM] CBS Announces All-New Special, "Everybody Loves Raymond: 30th Anniversary Reunion Pt. 2," to Air Monday, Dec. 22 on CBS This one-hour show gives viewers who loved the first special another opportunity to reminisce and revisit the laughter and joy from the original CBS series.
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[12/15/25 - 08:01 AM] Renovation Superstars Drew and Jonathan Scott Return in New Episodes of "Don't Hate Your House with the Property Brothers" Premiering Monday, Dec. 29, at 8 p.m. ET/PT Home renovation and real estate superstars Drew?and Jonathan Scott will help more people love their home again in eight new episodes.
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[12/15/25 - 08:01 AM] The Wasteland Comes Bearing Gifts... "Fallout" Season Two Surprises with Early Release Date The premiere episode will debut one day earlier on Tuesday, December 16, at 6:00 p.m. PT.
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[12/15/25 - 07:01 AM] USA Sports Announces Wednesday Night Primetime Schedule for 2026 LOVB Season on USA Network USA Network's Match of the Week coverage begins with the first serve of the 2026 season on Wednesday, January 7, at 6 p.m. ET, featuring a rematch of the 2025 Championship when LOVB Nebraska faces defending champion LOVB Austin.
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[12/15/25 - 07:01 AM] Video: Peacock Releases Official Trailer, Key Art and New Episodic Imagery for "Ponies" All eight episodes of espionage thriller series starring Emilia Clarke and Haley Lu Richardson will debut Thursday, January 15 on Peacock.
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[12/15/25 - 07:00 AM] Golden Globe-Nominated "One Battle After Another" - Including Best Picture - Begins Streaming Exclusively on HBO Max December 19 The film stars Academy Award, BAFTA and Golden Globe winners Leonardo DiCaprio, Sean Penn and Benicio Del Toro, Regina Hall, and Golden Globe nominees Teyana Taylor and Chase Infiniti.
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[12/15/25 - 05:41 AM] Video: "Stranger Things 5" - Volume 2 Trailer - Netflix With Hawkins' children ensnared by Vecna, the party faces unimaginable peril as they fight to bring them home.
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[12/13/25 - 10:02 AM] Flex Game! LeBron James, Luka Doncic, and Lakers Host Cade Cunningham and Eastern-Conference Leading Pistons on Tuesday, Dec. 30, at 10:30 P.M. ET on NBC and Peacock NBC Sports' NBA coverage on December 23, December 29, and December 30 will now feature nationwide doubleheaders, with the entire country getting both games on NBC and Peacock.
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