 |
 |
[10/02/09 - 08:53 AM] The 10 Things You Need to Know About the New Season: #5 - Scripted Shows Fare Better on Cable By Brian Ford Sullivan (TFC) |
|
|
Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.
Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...
5. Half of all scripted cable shows make it to a second season.
Yesterday we pointed out that 33% of all new dramas and 30% of all new comedies make it to second seasons on the broadcast networks. But what about cable? Here's a breakdown of how new scripted shows on cable have fared in the past 10 years (i.e. those that have launched from 9/1/99-6/1/09):
| network | comedy | drama | total |
| a&e | | 3/4 (75%) | 3/4 (75%) |
| abc family | 1/5 (20%) | 6/10 (60%) | 7/15 (47%) |
| amc | | 3/3 (100%) | 3/3 (100%) |
| bravo | 1/2 (50%) | | 1/2 (50%) |
| comedy central | 11/25 (44%) | | 11/25 (44%) |
| e! | 1/3 (33%) | | 1/3 (33%) |
| espn | | 0/2 (0%) | 0/2 (0%) |
| fx | 2/5 (40%) | 7/9 (78%) | 9/14 (64%) |
| hbo | 8/14 (57%) | 8/11 (73%) | 16/25 (64%) |
| ifc | 6/8 (75%) | | 6/8 (75%) |
| lifetime | 1/2 (50%) | 5/11 (45%) | 6/13 (46%) |
| mtv | 6/21 (29%) | 0/1 (0%) | 6/22 (27%) |
| nick at nite | 1/1 (100%) | | 1/1 (100%) |
| oxygen | 1/4 (25%) | | 1/4 (25%) |
| showtime | 5/9 (56%) | 14/19 (74%) | 19/28 (68%) |
| soapnet | | 2/3 (67%) | 2/3 (67%) |
| spike tv | 1/10 (10%) | 0/1 (0%) | 1/11 (9%) |
| starz | 2/3 (67%) | 1/1 (100%) | 3/4 (75%) |
| syfy | 1/2 (50%) | 6/15 (40%) | 7/17 (41%) |
| tbs | 5/6 (83%) | | 5/6 (83%) |
| tnt | | 5/10 (50%) | 5/10 (50%) |
| usa | 0/2 (0%) | 7/12 (58%) | 7/14 (50%) |
| vh1 | 1/3 (33%) | 0/1 (0%) | 1/4 (25%) |
| total | 53/122 (43%) | 67/112 (60%) | 120/234 (51%) |
The overall numbers shouldn't be much a surprise: cable traditionally has a more patient attitude. After all, original content is about as big of a promotional tool a network can have for its brand. And for the overwhelming majority of networks that have tried scripted programming, it's paid off. (Only ESPN, Spike TV, Oxygen, VH1 and MTV have fared worse than the broadcast networks in launching scripted programming.) And for dramas it's even better - 60% of them made it a second season - while networks like HBO, Showtime and FX fare that well with every original program they launch. All in all, the cable shows you've added to your lineup this fall are more likely to be around than the broadcast ones.
MONDAY: Why don't cable channels pick up canceled broadcast network shows?
|
|
|
 [october 2009]  |
S |
M |
T |
W |
T |
F |
S |
| | | | |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
 |
|
[12/10/25 - 04:01 PM] Video: "Cashero" - Official Trailer - Netflix An ordinary man who inherits super strength discovers a greater evil out to steal his power. The one catch? Every use drains money from his wallet.
|
[12/10/25 - 03:16 PM] Peacock to Exclusively Stream National Coverage of Baltimore Ravens at Green Bay Packers on Saturday, Dec. 27, at 8 P.M. ET Ravens-Packers marks the fourth Peacock exclusive NFL game.
|
[12/10/25 - 02:59 PM] FOX NFL Scores Massive Week 14 Viewership 28 million viewers watched FOX Sports' Week 14 "America's Game of the Week," featuring the Green Bay Packers divisional win over the Chicago Bears.
|
[12/10/25 - 01:06 PM] Paramount Sends Letter to Warner Bros. Discovery Shareholders The letter "reiterates why Paramount's offer will deliver WBD shareholders with superior value and a faster, more certain path to completion than the Netflix transaction."
|
[12/10/25 - 12:08 PM] NBCU's November to Remember Showcases the Power of Company's Programming "All Her Fault" became the most-watched original series launch in Peacock history with 46 million hours.
|
[12/10/25 - 11:06 AM] "LA Firestorm" Presents the Harrowing Heartbreaks and Heroics From Battles Against the Blazes that Burned Through Los Angeles Like a Blowtorch The series premieres Sunday, February 1, 2026 at 8pm ET/5pm PT with all three parts airing back-to-back.
|
[12/10/25 - 11:01 AM] Introducing - For the First Time in "The Masked Singer" History - America's Insider! Singer, actress, dancer and social media personality Kylie Cantrall is unmasking pre-premiere and bringing fans along for the insane ride behind-the-scenes on the all-new season.
|
[12/10/25 - 10:03 AM] All-New Season of "Moonshiners" Premieres Tuesday, January 6, 2026 at 8PM ET/PT on Discovery Channel This season, history repeats itself as liquor prices skyrocket and trade wars cripple the legal market.
|
[12/10/25 - 10:01 AM] "The Lincoln Lawyer" Season 4 - First Look & Date Announcement Netflix's hit drama series returns for its fourth season on Thursday, February 5, 2026.
|
[12/10/25 - 10:01 AM] Revisit the Beloved Classic Films from Academy Award-Winning Writer/Director/Producer James L. Brooks, Ahead of 20th Century Studios' Release of "Ella McCay," Coming to Theaters Friday "Broadcast News," "Big," "Say Anything," "The War of the Roses," and "How Do You Know" are all available on Hulu.
|
[12/10/25 - 10:00 AM] HBO Original Documentary "Music Box: Happy and You Know It" Debuts December 25 The film explores the underestimated and wildly popular genre, delving behind the scenes to tell the origin stories of some of the top names in the field.
|
[12/10/25 - 10:00 AM] Celebrate Christmas Morning with "Disney Parks Magical Christmas Day Parade," Thursday, Dec. 25, on ABC, Disney+ and Hulu This year's special features performances by Gwen Stefani, Lady A, Bebe Rexha, Nicole Scherzinger, and more.
|
[12/10/25 - 09:54 AM] ABC Unwraps Holiday Presentations of Fan Favorite Shows "Dancing with the Holidays" was the top-performing holiday-themed special across the broadcast networks among Adults 18-49 in two years.
|
[12/10/25 - 09:07 AM] Candace Cameron Bure, Aaron Ashmore, and Robin Dunne Star in, "Ainsley McGregor Mysteries: A Case for the Watchmaker," Streaming Exclusively on Great American Pure Flix, January 1 In the latest installment, Ainsley McGregor thought craft markets and book clubs, not corpses, would define her new life back home in Sweet River.
|
[12/10/25 - 09:02 AM] Video: "Jake Paul vs. Anthony Joshua" - Official Trailer - Netflix Boxing disruptor Jake Paul challenges heavyweight powerhouse Anthony Joshua live in a career-defining super fight from Most Valuable Promotions.
|
|
|
|