or


[10/07/09 - 11:17 PM]
The 10 Things You Need to Know About the New Season: #8 - You Are Not the Average TV Viewer
By Brian Ford Sullivan (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...

8. If you are reading this, you probably are not the average TV viewer.

You've probably heard or made this argument before: everybody I know watches show X, there's thousands of web sites devoted to X and X is always a bestseller on iTunes and/or Amazon, so Nielsen must not be counting viewership correctly. Or the converse: I don't know anybody that watches show Y, there's very few web sites devoted to Y and Y is never a bestseller on iTunes and/or Amazon, so Nielsen must not be counting viewership correctly.

There's a big problem with these types of assumptions. First and foremost, you are probably not the average TV viewer. The overwhelming majority of TV viewers do not own a DVR, do not watch shows online and do not purchase TV shows on DVD and/or download TV shows. I'm guessing if you are reading this, at least one of those habits applies to you and the aforementioned "everybody you know."

Consider the following numbers*:

97% of all DVD sales are for movies, not TV shows.

85% of TV households do not watch TV shows online.

67% of TV households do not own a DVR.

69% of all DVD rentals are done at stores, not online or via subscription services.

Still feeling like the average TV viewer? Furthermore, a quick glance at the 2000 Census data will tell you that your demographic is actually a lot smaller than you think. Factoring in age, race, relationship and housing occupancy, only 1,867,736 of America's 281,421,906 people fit into my profile. That's not even close to 1%. So knowing that, should I expect the rest of America's viewing habits to fit me and my group of friends? Absolutely not.

All in all, whether we like it or not, you and I are anything but the typical TV viewer. So the next time you hear someone say - everybody I know watches show Z, I don't care what the Nielsens say - that "everybody" is a lot smaller pool than they think.

TOMORROW: Oh those pesky Nielsens.

* All numbers are taken from "The Battle for the American Couch Potato: New Challenges & Opportunities in the Content Market" by the Convergence Consulting Group.





  [october 2009]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/30/16 - 03:48 PM]
National Geographic Channel Announces Its First Virtual Reality Short Documentary Film from Academy Award Winner Kathryn Bigelow in Partnership with Here Be Dragons and Annapurna Pictures
Over 30,000 African elephants die each year at the hands of poachers and despite the global outcry over the killings, trafficking continues.

[07/30/16 - 03:16 PM]
National Geographic Channel Orders Drama Script for Global Limited Series Based on Michael Crichton's Soon-to-Be-Published Manuscript, Dragon Teeth
The book was discovered by his wife Sherri Crichton amongst his archives and immediately identified the book as "Pure Crichton."

[07/30/16 - 02:31 PM]
National Geographic and Katie Couric Media Partner on New Global Documentary, Gender Revolution (W.T.)
"This show will explore the roles of science, politics, and culture on gender, giving viewers a greater understanding of what is becoming a rapidly evolving issue," said Courteney Monroe.

[07/30/16 - 02:16 PM]
National Geographic Channel Acquires Worldwide Rights to Climate Change Feature Documentary
The film presents an informative and engaging account of how society can prevent the demise of endangered species, ecosystems and native communities across the globe.

[07/30/16 - 09:15 AM]
Cinemax Drama Series "Quarry" Debuts Sept. 9
Logan Marshall-Green stars as Mac Conway, aka Quarry, who is trying to readapt to normal society after Vietnam.

[07/30/16 - 09:14 AM]
HBO Announces Documentary Lineup for the Second Half of 2016
Kent Jones, Marc Levin, Daphne Pinkerson, Timothy Greenfield-Sanders and Jon Alpert are among the featured auspices.

[07/30/16 - 09:13 AM]
HBO to Make Entire Run of Landmark Series "The Larry Sanders Show" Available Starting in September
HBO completed the deal to present the entire run of the acclaimed series on March 23, 2016, the day before Shandling's untimely passing.

[07/30/16 - 09:12 AM]
HBO Renews "Real Time with Bill Maher" Through 2018
Currently averaging 4.4 million viewers, "Real Time" is enjoying its most-watched season since the show's 2003 debut season.

[07/30/16 - 09:11 AM]
Comedy Series "Insecure," Created by and Starring Issa Rae, Debuts Oct. 9, Exclusively on HBO
Rae stars as Issa and Yvonne Orji stars as Molly on the show, which explores the black female experience in an unclich├ęd and authentic way.

[07/30/16 - 09:10 AM]
Sarah Jessica Parker Returns to HBO in the New Comedy Series "Divorce," Debuting Oct. 9
Thomas Haden Church stars as Robert, Frances' (Parker) husband, who is struggling to cope with their marriage falling apart.

[07/30/16 - 09:09 AM]
Drama Series "Westworld" Debuts Oct. 2 on HBO
The series was inspired by the 1973 motion picture "Westworld," written and directed by Michael Crichton.

[07/30/16 - 08:59 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown
"Dateline NBC" and "Primetime: What Would You Do?" lead the night among adults 18-49.

[07/29/16 - 01:46 PM]
Vice President Joe Biden to Appear on "Law & Order: SVU"
The Vice President will appear as himself in a press conference scene where he commends the SVU, led by Lt. Olivia Benson, for their work in addressing the national rape kit backlog, specifically in the city of Detroit.

[07/29/16 - 01:37 PM]
2.5 Million Watch "Hell on Wheels" Drive Its Last Spike
AMC further spins the numbers for Saturday, July 23.

[07/29/16 - 01:03 PM]
National Geographic Channel Greenlights Global Scripted Event Series Based on Martha Raddatz's New York Times Best-Seller, "The Long Road Home"
Screenwriter Mikko Alanne ("The 33") is adapting and also executive producing this epic story of survival for television.