or


[10/08/09 - 01:40 PM]
Discovery Channel's Mythbusters Tapped for H1n1 Psa Campaign
The PSA will air on Discovery Channel from October 12 through November 8.

[via press release from Discovery]

DISCOVERY CHANNEL'S MYTHBUSTERS TAPPED FOR H1N1 PSA CAMPAIGN

-- Public Service Announcements to Air October 12 through November 8 on Discovery Channel -

-- Discovery Education Preparing and Supporting America's Classrooms with High Quality Digital Content and Resources -

(Silver Spring, Md.) -- Discovery Channel and the hosts of its popular series MYTHBUSTERS have teamed up with the United States Department of Health and Human Services to help inform the public about ways to protect themselves and prevent the spread of the H1N1 flu virus. The effort includes a public service announcement airing on the network, a dedicated web presence that provides resources and important information about H1N1 and educational and classroom resources for teachers and students provided by Discovery Education.

Called "the best science show on television," MYTHBUSTERS uses scientific experimentation to uncover the truth behind popular myths and legends. In their PSA, hosts Jamie Hyneman and Adam Savage utilize a high-speed camera to show the invisible aftermath of a sneeze, and offer a simple message for H1N1 virus prevention: "One of the single most effective things you can do to stop the spread of flu, is to simply stay home if you feel sick."

The PSA will air on Discovery Channel from October 12 through November 8, including primetime airings on October 14, 21 and 28 during the 9PM ET/PT MYTHBUSTERS hour.

"A big myth about the annual flu vaccination and even the H1N1 vaccinations, soon to be available, is that they alone can make people sick," HHS Secretary Kathleen Sebelius said. "The flu cannot be caught from a flu shot; however, if people choose not to get vaccinated, they run the risk of becoming sick or making those around them sick. Discovery Channel and MYTHBUSTERS' efforts to separate fact from fiction related to flu and vaccines are to be commended."

"Discovery Channel and MYTHBUSTERS are committed to helping inform the public about what they can do to prevent the spread of the H1N1 flu virus," said John Ford, President and General Manager of Discovery Channel. "Adam and Jamie bring their blend of scientific 'know-how' and creativity to an urgent issue that affects us all. We are glad to do our part to make people more aware of what they can do to combat this virus."

The PSA will also feature a dedicated website URL that will provide viewers with additional resources and easy-to-understand information about H1N1. The website, www.discovery.com/h1n1, will feature 'Top Five Myths About H1N1' from HowStuffWorks.com, the award-winning source of credible, unbiased, and easy-to-understand explanations of how the world actually works, and links where users can find out more information about H1N1, including www.flu.gov.

Discovery Education, the leader in digital media for the classroom whose services are scientifically shown to improve academic achievement and are available in more than half the schools in the U.S., is also supporting efforts to slow the spread of H1N1 and prepare America's classrooms to maintain the continuity of learning. Visitors to Discovery Channel's H1N1 website can click on the link to www.discoveryeducation.com/readyzone-h1n1, where parents, educators and students will soon find up-to-date information about the H1N1 virus from trusted sources such as the Centers for Disease Control and the Department of Education, as well as a variety of activities supporting home and school prevention and preparedness efforts.

Discovery Education is also making available to educators a variety of free classroom resources and learning activities. In addition, Discovery Education is providing ongoing support to educators using it's flagship service, Discovery Education streaming , so that they may best utilize that service's up to 70,000 video clips, assignment and quiz builders and other tools to aid students' continuity of learning in the event of a school closure or a prolonged student absence.

"Supporting and empowering educators and parents to improve student achievement has long been a core component of Discovery Education's mission," commented President of Discovery Education Bill Goodwyn. "Despite the challenges H1N1 poses to our education system, we will continue to provide all stakeholders the tools and resources our students need to ensure they do not fall behind academically in the event of a disruption in learning."

For more information about Discovery Education, visit www.discoveryeducation.com

About Discovery Channel

Discovery Channel (DSC) is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the US, can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Education

Discovery Communications revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [october 2009]  
S
M
T
W
T
F
S
    


· MYTHBUSTERS (DISCOVERY)











[10/21/14 - 09:48 AM]
National Geographic Channel Uncorks Television's First Kickstarter-Funded Series, "Chug"
Beginning on Monday, November 24 at 10:30/9:30c, the network is taking viewers on a bar crawl around the world with traveling "drinkaloguer" and rum company owner Zane Lamprey.

[10/21/14 - 09:21 AM]
A&E Network to Air One-Hour Special "Growing Up Gotti: Ten Years Later" on November 10 at 9PM ET/PT
The special will revisit the infamous Long Island family with some of the series' greatest moments, a chance to hear what the Gotti's really thought of their time on television and what they're up to today.

[10/21/14 - 09:16 AM]
"The Last Patrol," Following Four Men Linked by Combat as They Travel the East Coast in Honor of a Fallen Peer, Debuts Nov. 10 on HBO
In conjunction with the film's premiere, Manhattan's Anastasia Photo will present Guillermo Cervera's first solo exhibition in New York, scheduled to run from October 24 to January 4.

[10/21/14 - 09:01 AM]
Winner of Starz Original Filmmaking Experiment "The Chair" to Be Announced During November 8th Season Finale
The feature films created by the two first-time directors documented on the network's first unscripted series will be available for viewing exclusively for subscribers beginning on Saturday, October 25.

[10/21/14 - 09:01 AM]
"The Kennedys" Returns to Reelz - The Multiple Emmy Award(R)-Winning Miniseries Begins Tuesday, November 4
The first two episodes of the eight-part miniseries airing back to back starting at 9:00/8:00c with back-to-back installments each subsequent Tuesday.

[10/21/14 - 09:01 AM]
Nominee Voting Opens Today for "People's Choice Awards 2015"
Fans can vote to ensure their favorites are nominated across 54 categories, including "Favorite Movie," "Favorite TV Show" and "Favorite Breakout Artist," through Thursday, October 30.

[10/21/14 - 08:54 AM]
NBC Finishes #1 Monday Night Among the Big 4 in Adults 18-49, Adults 18-34, Adults 25-54 and Most Other Key Demos
NBC spins the numbers for Monday, October 20.

[10/21/14 - 08:42 AM]
Monday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
Plus: The CW's "Jane the Virgin" grows by a tenth of a ratings point in its second week.

[10/21/14 - 08:31 AM]
Peyton Manning's Record-Setting Performance on NBC's "Sunday Night Football" Watched by Nearly 24 Million Viewers - Best on "SNF" This Season
NBC further spins the numbers for Sunday, October 19.

[10/21/14 - 08:06 AM]
Discovery Digital Networks' "DNews" Reaches One Million YouTube Subscriber Milestone
DNews is hosted by Trace Dominguez and Tara Long who are at the center of a winning formula that combines science, smarts and a dose of humor to look at topics that are grabbing headlines or bound to make you scratch your head.

[10/21/14 - 08:02 AM]
Hallmark Channel Names Star Athlete and NFL Legend Boomer Esiason as Commissioner of History's First Feline Football League
Esiason will serve as spokesperson for the FFL, which includes a Scouting Combine, draft, season games and playoffs that lead up to the biggest feline showdown in history, "Kitten Bowl II."

[10/21/14 - 07:46 AM]
CMT Unveils "CMT Artists of the Year": Jason Aldean, Luke Bryan, Florida Georgia Line, Miranda Lambert and Keith Urban to Be Honored at Fifth Annual Awards
The 90-minute special airs live from Nashville on Tuesday, December 2 at 8:00/7:00c.

[10/21/14 - 07:31 AM]
CBS Television Stations and Weigel Broadcasting Unveil Plans for "Decades," The Ultimate TV Time Capsule, For National Distribution Across Local Stations' Digital Subchannels
As the ultimate TV time machine, "Decades" will differentiate itself from other subchannel programming services by varying the classic series and movies that appear on the network every day.

[10/21/14 - 06:50 AM]
Nickelodeon Teams Up with WWE(R) to Air "WWE Slam City(TM)" on Nicktoons' NickSports TV Block
The 26-episode series is comprised of two-minute shorts featuring WWE Superstars John Cena(R), Randy Orton(R), Sheamus(R), The Miz(TM), Rey Mysterio(R), Kane(R) and Mark Henry(R) in a new animated world.

[10/21/14 - 06:00 AM]
"Schitt's Creek," An Original Scripted Comedy Series Starring Eugene Levy and Catherine O'Hara, Joins POP's Launch Slate
The series centers on a formerly filthy rich video store magnate Johnny Rose (Eugene Levy), his soap star wife Moira (Catherine O'Hara), and their two kids, who suddenly find themselves broke.