[10/16/09 - 10:44 AM]
VH1 Joins Forces with Diddy Once Again to Find His Next Personal Assistant
"I Want to Work For Diddy 2" premieres Monday, November 2 at 10:00/9:00c.

[via press release from VH1]

VH1 Joins Forces With Diddy Once Again To Find His Next Personal Assistant



Catch a Sneak Peek of The First Episode On VH1.com Beginning Monday, October 26

NEW YORK, Oct. 16 -- In the midst of a giant recession, at least one person's still hiring--Sean "Diddy" Combs. VH1's "I Want to Work for Diddy" is back for its second season, and Diddy is again on the hunt for the one assistant able to meet his super-high standards. A batch of 11 new hopefuls will be granted the opportunity to battle it out for one of entertainment's toughest jobs. "I Want to Work For Diddy 2" premieres Monday, November 2 at 10 PM ET/PT.

After an exhaustive nationwide search, VH1 found 11 determined young men and women with the raw potential to flourish under the wing of one of the world's most demanding CEOs. Each one-hour episode showcases a range of challenges, many based on the real life experiences of Diddy's previous assistants.

"Last season I was hands off and left it to the judges," says Diddy. "This season I'm taking a foot in ass, all over your brain approach to finding this assistant."

The applicants must do their best to impress not only Diddy but an intimidating panel of judges. Back from Season 1 are: Bad Boy executive Phil Robinson, Diddy's ultimate henchman, and former Diddy assistant Capricorn Clark, now global brand director for Sean "Diddy" Combs.

This season they will be joined by Diddy's mentor, the renowned business entrepreneur Andre Harrell, founder and president of Uptown Records. Throughout the season, Diddy will share his business acumen with viewers by setting up a series of challenges that test the skills of business efficiency and perseverance.

Who will win the coveted title of Diddy's assistant? Tune in for all the tears and meltdowns as we find out. Beginning Monday, October 26, fans can catch a sneak peek of the season's first episode on VH1.com - one week before the on-air premiere. Subsequent episodes will be available on VH1.com the morning after they air. Additional video content from "I Want to Work for Diddy 2" including extras from each episode will be available on VH1.com and on VH1 Mobile throughout the season.

For more information on "I Want To Work For Diddy 2," please log onto VH1.com.

"I Want To Work For Diddy 2" is executive produced by Banks Tarver and Ken Druckerman for Left/Right Inc. with Jeff Olde, Shelly Tatro, Danielle Gelfand and Kari McFarland serving as executive producers for VH1.

*All Times ET/PT

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 90 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.

  [october 2009]  


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