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FOX Broadcasting Company, 19 Entertainment and Dick Clark Productions Announce Kmart as Official Show Sponsor of "So You Think You Can Dance"
Kmart's in-show involvement will be spotlighted during three upcoming episodes of the series.

[via press release from FOX]


Fox Broadcasting Company (FOX), 19 Entertainment and dick clark productions today announced that Kmart will be an official sponsor of the sixth season of SO YOU THINK YOU CAN DANCE. The new wide-ranging integrated marketing partnership between Kmart, FOX and SO YOU THINK YOU CAN DANCE will include branded in-show integrations, customized calls-to-action and an online presence at www.fox.com/dance.

Kmart's in-show involvement will be spotlighted during three upcoming episodes of SO YOU THINK YOU CAN DANCE. The first two integrations will appear in results shows on Wednesday, Nov. 11 (8:00-9:00 PM ET live/PT tape-delayed) and Wednesday, Dec. 2 (8:00-9:00 PM ET live/PT tape-delayed) in which audience members will have the opportunity to show off their dance knowledge or moves for America and receive special gifts from Kmart.

In the third integration, on the Wednesday, Dec. 9 (8:00-9:00 PM ET live/PT tape-delayed) results show, the Top 8 dancers get in the holiday spirit by exchanging special gifts from Kmart with their dance partners. Other episodes will feature customized call-to-action messaging.

Kmart will also serve as exclusive sponsor of the "Signature Moves" section on www.fox.com/dance, one of the website's most popular features in which the SO YOU THINK YOU CAN DANCE contestants demonstrate their favorite dance moves.

SO YOU THINK YOU CAN DANCE, which airs Tuesdays (8:00-10:00 PM ET/PT) and Wednesdays (8:00-9:00 PM ET live/PT tape-delayed) on FOX, was created by Simon Fuller and Nigel Lythgoe and comes from 19 Entertainment Ltd. and dick clark productions. The series is executive-produced by Simon Fuller, Nigel Lythgoe and Barry Adelman.

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Country Living and Route 66. For more information visit the company's website at www.kmart.com or the Sears Holdings Corporation website at www.searsholdings.com.

About 19 Entertainment Ltd.

Simon Fuller's 19 Entertainment Ltd. is recognized as a lead creator, provider and promoter of globally successful entertainment and music brands of today. The company has attracted a unique team of exceptionally creative executives, who work together to integrate and leverage activity across television, sports, film, touring, merchandising, music publishing, recording and artist management. 19 Founder/CEO Simon Fuller has developed and managed some of the biggest entertainment properties of our time, with credits that include the creation of TV phenomenon AMERICAN IDOL, SO YOU THINK YOU CAN DANCE and the HBO series "Little Britain USA." 19's unique talent includes legendary musical icon Annie Lennox, country music sensation Carrie Underwood, pop group sensation Spice Girls, IDOL alumni Chris Daughtry, David Cook, Kris Allen, Adam Lambert and Allison Iraheta, supermodel Claudia Schiffer, soccer icon David Beckham and world tennis pro Andy Murray.

About dick clark productions

Since its inception in 1957, dick clark productions (dcp) has been a leading independent producer of television programming. dcp produces perennial hits such as "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest," "American Music Awards," "Golden Globe Awards" and "Academy of Country Music Awards." dcp also produces popular weekly television programming, including SO YOU THINK YOU CAN DANCE, and owns and maintains one of the world's most unique and extensive entertainment libraries, which includes more than 30 years of "American Bandstand" footage.

  [november 2009]  


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