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[01/08/10 - 07:11 AM]
Oxygen Live Goes West!! Real Time Watercooler Oxygenlive Launches Live West Coast Experience During New Episode of "Bad Girls Club" on January 12th
"Bad Girl" Kendra will help usher in the inaugural West Coast OxygenLive experience.

[via press release from Oxygen]

OXYGEN LIVE GOES WEST!! REAL TIME WATERCOOLER OXYGENLIVE LAUNCHES LIVE WEST COAST EXPERIENCE DURING NEW EPISODE OF "BAD GIRLS CLUB" ON JANUARY 12TH

Network and Show Sites Deliver Triple and Double Digit Growth Since OxygenLive Launch

NEW YORK, January 8, 2010 - After triple digit growth of OxygenLive during "Bad Girls Club" East Coast premieres, the groundbreaking real time destination will now will be offered to fans on the West Coast starting Tuesday, January 12 at 10 PM PT, announced Jason Klarman, General Manager, Oxygen Media. Leveraging the power of social and interactive media, Oxygen launched www.OxygenLive.com, for the premiere of the hit series on December 1. "Bad Girl" Kendra will help usher in the inaugural West Coast OxygenLive experience.

Since the OxygenLive launch, unique visitors for the social event are up 169% (11,700 vs. 4,300) from week one to week five, while the average time spent at OxygenLive is up 17% (5.99min vs. 5.14min). In regards to the experience's key components, there is 16% increase in comments logged (4,000 vs. 3,600), 124% more clicks on the tag cloud (2,200 vs. 1,000) and1,096% more clicks on the poll (60,000 vs. 5,000).

Oxygen.com and the "Bad Girls Club" show site also have benefited from the new social media experience. The network's page views for week five of the series has increased by 116% versus the season premiere day page views (1.97MM vs. 915,000) while the unique visitors on Oxygen.com have increased by 80% (82,000 vs. 46,000). Page Views for the show site are up 91% (1.2MM vs. 641,000), uniques are up 99% (63,000 vs. 31,000) and the video streams are up 163% (135,000 vs. 51,000). Also notable, the series has garnered over 90,000 Facebook fans as compared to 15,000 from the start of the season.

"The increase in OxygenLive users suggests that we are targeting and serving our viewers in a very meaningful way, which drives a positive impact on air and online," said Jen Kavanagh, Vice President, Digital and New Media, Oxygen. "We welcome our West Coast viewers to the party!"

"Based on these viewer trends, it is evident that there is a voracious appetite from fans to chat, text, IM, and Tweet about their favorite shows while they watch them live," said Jason Klarman. "Oxygen is witnessing a phenomena in television viewing behavior. Launching this social, interactive, real time experience that allows viewers to connect with the shows they love will further engage our West Coast audience, just as it has on the East Coast."

Through OxygenLive, fans no longer have to wait until the next morning to chat around the water cooler about the latest show gossip. Instead, OxygenLive is the first two-screen experience in which fans can socialize, interact and react with every episode in real time. Fans can chat live, post to Facebook and Twitter as well as read other fan posts and tweets (#badgirlsclub) all in one place while the show airs. Viewers are able to participate in a live chat hosted by Oxygen editors, guest bloggers and the Bad Girls themselves.

Episode five of this season (aired 1/5/10) became the series' and the network's most watched telecast ever among A18-49, W18-34, A18-34, and total viewers, according to Nielsen Media Research.

Season four of "Bad Girls Club" brings seven new self-proclaimed "bad girls" together in a beautiful mansion in Los Angeles. These women recognize that their outrageous behavior has hindered their relationships, careers and lives. They have issues with anger, trust and control. In a house full of women with similarly explosive personalities, clashes erupt between roommates and housemates over everything from who's on cleaning duty to where they should go out at night. Will these bad girls, faced with the mirrored image of their own behavior, learn to moderate and control their bad girl energy or will they spin out of control and flee this opportunity for change? By Bunim-Murray Productions, season four of "Bad Girls Club" promises more outrageous behavior than ever before.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLIve, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com , Oxygen Media is a service of NBC Universal.





  [january 2010]  
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· BAD GIRLS CLUB, THE (OXYGEN)





[07/26/17 - 03:10 PM]
HBO/Cinemax Programming Overview - Summer 2017
The company recaps its plans for the rest of the year and beyond.

[07/26/17 - 03:09 PM]
Five-Part Miniseries "Chernobyl," Starring Jared Harris, Produced by Sister Pictures and The Mighty Mint as an HBO/Sky Television Co-Production, to Begin Filming Next Year
Harris will play Valery Legasov, the Soviet scientist chosen by the Kremlin to investigate the accident.

[07/26/17 - 03:08 PM]
"Baltimore Rising," Chronicling the Struggle of Police and Activists to Hold the City Together in the Wake of Strife, Debuts in November on HBO
Directed by Sonja Sohn, the film follows activists, police officers, community leaders and gang affiliates, who struggle to hold Baltimore together, even as the homicide rate hits record levels.

[07/26/17 - 03:07 PM]
HBO Announces Documentary Lineup for the Second Half of 2017
Highlights include Alex Gibney and Blair Foster's Rolling Stone documentary, due in November.

[07/26/17 - 03:06 PM]
Hit HBO Comedy Series "Curb Your Enthusiasm," Starring Larry David, Returns for Its Ninth Season Oct. 1
Guest stars this season include Elizabeth Banks, Ed Begley, Jr., Carrie Brownstein, Bryan Cranston, Lauren Graham, Jimmy Kimmel, Nick Offerman, Nasim Pedrad and Elizabeth Perkins.

[07/26/17 - 03:05 PM]
James Franco and Maggie Gyllenhaal Star in HBO Drama Series "The Deuce," Created by David Simon and George Pelecanos, Debuting Sept. 10
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[07/26/17 - 03:03 PM]
ESPN Films' Ric Flair 30 for 30 "Nature Boy" Premieres November 7
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[07/26/17 - 03:01 PM]
Jon Stewart Returns to HBO for His First Stand-Up Special in 21 Years
Additionally, this fall Stewart will host the latest "Night of Too Many Stars" all-star benefit for NEXT For AUTISM, to be presented live from The Theater at Madison Square Garden in New York on Saturday, November 18.

[07/26/17 - 01:33 PM]
Comic-Con Trailer for "The Walking Dead," Viewed More Than 31 Million Times in Four Days Breaking Own Record for Views
AMC spins the digital numbers for the trailer to date.

[07/26/17 - 12:38 PM]
21 Million Viewers Tune In to Simulcast Premiere of Disney's "Descendants 2" in Live + 3 Data
Disney Channel further spins the numbers for Friday, July 21.

[07/26/17 - 11:14 AM]
Electus Partners with Michael Franzese, Moshe Diamant, and Michael Tadross Jr. to Create New Mafia Series "American Royalty"
The project is a revealing and uncompromising look back at a time when mobsters were bigger than life, often bringing politicians and corporate executives to their knees.

[07/26/17 - 11:00 AM]
Freeform Dives Into Production on New Original Drama Series "Siren"
Sibongile "Sibo" Mlambo joins the previously announced cast of Alex Roe, Eline Powell, Fola Evans-Akingbola, Ian Verdun and Rena Owen.

[07/26/17 - 10:58 AM]
PBS Announces "We'll Meet Again" with Ann Curry, New Six-Part Series Premiering Winter 2018
Exploring some of history's most dramatic events from across the globe through the personal stories of those who experienced them, the series brings together people whose lives intersected at pivotal moments.

[07/26/17 - 10:50 AM]
Animal Planet's "Rescue Dog to Super Dog" Gives Assistance and Comfort to People in Need and a Second Chance to Shelter Dogs
The newcomer launches Saturday, August 12 at 10:00/9:00c.

[07/26/17 - 10:49 AM]
Former NASA Astronaut Mike Massimino to Anchor Science Channel's Primetime Coverage of the Great American Eclipse on Monday, August 21 at 9 PM
In addition, Massimino will serve as guide to the definitive series on our closest neighbors in the solar system, "The Planets," premiering Tuesday, August 22 at 10:00/9:00c.