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[01/08/10 - 07:11 AM]
Oxygen Live Goes West!! Real Time Watercooler Oxygenlive Launches Live West Coast Experience During New Episode of "Bad Girls Club" on January 12th
"Bad Girl" Kendra will help usher in the inaugural West Coast OxygenLive experience.

[via press release from Oxygen]

OXYGEN LIVE GOES WEST!! REAL TIME WATERCOOLER OXYGENLIVE LAUNCHES LIVE WEST COAST EXPERIENCE DURING NEW EPISODE OF "BAD GIRLS CLUB" ON JANUARY 12TH

Network and Show Sites Deliver Triple and Double Digit Growth Since OxygenLive Launch

NEW YORK, January 8, 2010 - After triple digit growth of OxygenLive during "Bad Girls Club" East Coast premieres, the groundbreaking real time destination will now will be offered to fans on the West Coast starting Tuesday, January 12 at 10 PM PT, announced Jason Klarman, General Manager, Oxygen Media. Leveraging the power of social and interactive media, Oxygen launched www.OxygenLive.com, for the premiere of the hit series on December 1. "Bad Girl" Kendra will help usher in the inaugural West Coast OxygenLive experience.

Since the OxygenLive launch, unique visitors for the social event are up 169% (11,700 vs. 4,300) from week one to week five, while the average time spent at OxygenLive is up 17% (5.99min vs. 5.14min). In regards to the experience's key components, there is 16% increase in comments logged (4,000 vs. 3,600), 124% more clicks on the tag cloud (2,200 vs. 1,000) and1,096% more clicks on the poll (60,000 vs. 5,000).

Oxygen.com and the "Bad Girls Club" show site also have benefited from the new social media experience. The network's page views for week five of the series has increased by 116% versus the season premiere day page views (1.97MM vs. 915,000) while the unique visitors on Oxygen.com have increased by 80% (82,000 vs. 46,000). Page Views for the show site are up 91% (1.2MM vs. 641,000), uniques are up 99% (63,000 vs. 31,000) and the video streams are up 163% (135,000 vs. 51,000). Also notable, the series has garnered over 90,000 Facebook fans as compared to 15,000 from the start of the season.

"The increase in OxygenLive users suggests that we are targeting and serving our viewers in a very meaningful way, which drives a positive impact on air and online," said Jen Kavanagh, Vice President, Digital and New Media, Oxygen. "We welcome our West Coast viewers to the party!"

"Based on these viewer trends, it is evident that there is a voracious appetite from fans to chat, text, IM, and Tweet about their favorite shows while they watch them live," said Jason Klarman. "Oxygen is witnessing a phenomena in television viewing behavior. Launching this social, interactive, real time experience that allows viewers to connect with the shows they love will further engage our West Coast audience, just as it has on the East Coast."

Through OxygenLive, fans no longer have to wait until the next morning to chat around the water cooler about the latest show gossip. Instead, OxygenLive is the first two-screen experience in which fans can socialize, interact and react with every episode in real time. Fans can chat live, post to Facebook and Twitter as well as read other fan posts and tweets (#badgirlsclub) all in one place while the show airs. Viewers are able to participate in a live chat hosted by Oxygen editors, guest bloggers and the Bad Girls themselves.

Episode five of this season (aired 1/5/10) became the series' and the network's most watched telecast ever among A18-49, W18-34, A18-34, and total viewers, according to Nielsen Media Research.

Season four of "Bad Girls Club" brings seven new self-proclaimed "bad girls" together in a beautiful mansion in Los Angeles. These women recognize that their outrageous behavior has hindered their relationships, careers and lives. They have issues with anger, trust and control. In a house full of women with similarly explosive personalities, clashes erupt between roommates and housemates over everything from who's on cleaning duty to where they should go out at night. Will these bad girls, faced with the mirrored image of their own behavior, learn to moderate and control their bad girl energy or will they spin out of control and flee this opportunity for change? By Bunim-Murray Productions, season four of "Bad Girls Club" promises more outrageous behavior than ever before.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLIve, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com , Oxygen Media is a service of NBC Universal.





  [january 2010]  
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· BAD GIRLS CLUB, THE (OXYGEN)











[05/26/15 - 08:40 AM]
National Geographic Channel Breathes New Life Into the Tragic Story of the Holocaust Through Anne Frank's Eyes
"Anne Frank's Holocaust," a two-hour special, premieres Sunday, June 21 at 9:00/8:00c.

[05/26/15 - 08:39 AM]
New Series "Ballers," Starring Dwayne Johnson, Debuts June 21, Exclusively on HBO
John David Washington, Omar Miller, Donovan Carter, Troy Garity, Rob Corddry, London Brown Jazmyn Simon also star in the 10-episode series.

[05/26/15 - 08:18 AM]
Two-Hour Season Premiere of "American Ninja Warrior" Is the #1 Show of The Night in 18-49 and Total Viewers
NBC spins the numbers for Monday, May 25.

[05/26/15 - 06:03 AM]
Season One of the Amazon Original Comedy Series "Catastrophe" Will Launch Exclusively for Amazon Prime Members in the US on June 19
The six-episode series is a half-hour comedy set in London about an Irish woman and American man struggling to start a relationship after their clumsy lust leads to pregnancy.

[05/25/15 - 09:00 AM]
Sunday's Broadcast Ratings: NASCAR Tops Demos, Viewers for FOX
The Coca-Cola 600 tops the night in both total viewers and adults 18-49.

[05/25/15 - 08:55 AM]
Saturday's Broadcast Ratings: NHL Playoffs Lead Demo Race for NBC
Coverage of Anaheim at Chicago leads the night among adults 18-49.

[05/25/15 - 08:30 AM]
NBC Ties for #2 Among the Big 4 Networks in the 18-49 Demo
NBC spins the numbers for Sunday, May 24.

[05/23/15 - 09:21 AM]
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The Alphabet leads the night among adults 18-49.

[05/23/15 - 08:21 AM]
ABC Leads Its 7th Straight Friday in Adults 18-49 with the Top 3 Shows
ABC spins the numbers for Friday, May 22.

[05/23/15 - 06:29 AM]
NBA Western Conference Finals Game 2 Delivers 49 Percent Audience Increase from Last Time on ESPN
ESPN spins the numbers for Friday, May 22.

[05/22/15 - 01:09 PM]
First Look Images: FX's "American Crime Story: The People v. O.J. Simpson"
Get your first look at Sarah Paulson, Billy Magnussen, John Travolta, David Schwimmer, Cuba Gooding, Jr. and Courtney Vance in the limited series, due in early 2016.

[05/22/15 - 11:02 AM]
"The Bastard Executioner" Swings Into Action This Fall on FX
Kurt Sutter's new series is billed as "a gripping and brutal journey through the Late Middle Ages."

[05/22/15 - 10:54 AM]
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Currently in production on its sophomore season, "From Dusk Till Dawn: The Series" is slated to return late Summer 2015.

[05/22/15 - 10:32 AM]
NBC's Star-Studded Inaugural Charity Event "Red Nose Day" Raises Over $21 Million to Help Lift Children and Young People Out of Poverty
Julia Roberts, Jimmy Fallon, Blake Shelton, Neill Patrick Harris, Richard Gere, Reese Witherspoon, Jennifer Aniston, Will Ferrell, Jack Black, Pharell, Coldplay, One Direction and Zac Efron were just a few of the many celebrities appearing in the three-hour entertainment event.

[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.