or


[02/01/10 - 08:07 AM]
TruTV Unveils Super Bowl Spot with Troy Polamalu
The ad promotes the new truTV series "NFL Full Contact," which premieres the day after the Super Bowl.
[via press release from truTV]

truTV Unveils Super Bowl Spot with Troy Polamalu

Ad Focuses on Groundhog Day and New Series NFL FULL CONTACT, Which Will Bring Fans Six More Weeks of Football

NEW YORK, Feb. 1 -- truTV is revealing its first-ever Super Bowl ad today, giving viewers an early glimpse at how the network will bring NFL fans what they've always wanted � six more weeks of football. The Groundhog Day-themed spot � available at http://inr.mediaseed.tv/truTV_37290 � features Troy Polamalu of the Pittsburgh Steelers. The ad promotes the new truTV series NFL FULL CONTACT, which premieres the day after the Super Bowl: Monday, Feb. 8, at 10 p.m. (ET/PT).

"A Super Bowl ad puts truTV in front of the biggest television audience of the year," said Marc Juris, executive vice president and general manager of truTV/In Session. "It's a great way to attract new fans to the network and introduce them to NFL FULL CONTACT, a show that will give viewers unique access to the real people behind six of the NFL's largest events."

In the ad, Troy plays the role of "Punxsutawney Polamalu." After he sees his shadow, a proclamation of six more weeks of football is declared with truTV's upcoming series NFL FULL CONTACT. "There are a lot of NFL stars, but only Troy was a perfect fit for this spot," Juris said. "You'll see why when you watch the ad."

Produced by NFL Films, NFL FULL CONTACT provides a behind-the-scenes look at what it takes to stage many of the spectacles that go into an exciting NFL season.

truTV's Super Bowl ad was created by Grey and is scheduled to air in the second quarter of Sunday's big game, near the two-minute warning. "It's one of those commercials you have to see to believe," said Tor Myhren, chief creative officer of Grey New York. "I could try to explain it, but you'd probably just think I was crazy."

truTV was born in 2008 in a rebranding of the former Court TV. In 2009, truTV scored its biggest year ever in primetime among key adult and male demos. Already this year, truTV has scored its biggest week and biggest night ever and is on its way to chalking up January 2010 as its biggest month ever.

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households, the 18-year-old network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents� and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [february 2010]  
S
M
T
W
T
F
S
 


· NFL FULL CONTACT (TRUTV)




[02/27/26 - 03:00 PM]
"Survivor 50" Premiere Wins the Night Posting CBS' Most-Watched Wednesday Since 2022
Said premiere averaged 5.06 million viewers, peaking with 6.18 million.
[02/27/26 - 01:28 PM]
Paramount to Acquire Warner Bros. Discovery to Form Next-Generation Global Media and Entertainment Company
The transaction has been unanimously approved by the Boards of Directors of both companies and is expected to close in Q3 2026, subject to customary closing conditions, including regulatory clearances and approval by WBD shareholders, with a vote expected in the early spring of 2026.
[02/27/26 - 12:30 PM]
The Jaw-Dropping Fifth and Final Season of Starz's Hit Drama Series, "Power Book III: Raising Kanan" Set to Premiere June 12
To date, the series has accumulated over 21 billion minutes viewed across all episodes and remains one of Starz's top-performing series.
[02/27/26 - 09:12 AM]
Team USA Hockey Olympic Gold Medalists Hilary Knight, Jack Hughes and Quinn Hughes to Appear Together on "The Tonight Show Starring Jimmy Fallon" on Monday, March 2
The episode will also feature guests Nicole Kidman, Luke Thompson and a cooking demo by Chef Mario Carbone.

[02/27/26 - 08:12 AM]
Paul Wesley Joins Season Three of Hit Apple TV Series "The Buccaneers"
Wesley will play the role as Frank, a mysterious but charming stranger who arrives into Nan and Mrs. St. George's world, turning it upside down.

[02/27/26 - 07:31 AM]
Peacock to Exclusively Stream Focus Features' "Hamnet" Beginning March 6
Directed by two-time Academy Award-winning director Chloé Zhao, the film tells the untold story behind one of Shakespeare's most memorable works and celebrates the power of imagination and the creative spirit.

[02/27/26 - 07:01 AM]
Prime Video Debuts First-Look Image of Ryan Hurst as Kratos and Callum Vinson as Atreus On Set of New Series "God of War"
The series is co-produced by Sony Pictures Television and Amazon MGM Studios in association with PlayStation Productions and Tall Ship Productions, and has received a two-season order.
[02/27/26 - 06:01 AM]
Video: Netflix and Apple TV Join Forces to Stream Formula 1 Thrills
The entire new season of "Formula 1: Drive to Survive" is now on Netflix globally and Apple TV in the U.S.
[02/26/26 - 08:46 PM]
"Dandelion": Netflix Adapts "Gintama" Creator Hideaki Sorachi's Debut Work into New Anime Series
Set within the Send-Off Department of the Japanese Angel Federation, Dandelion follows "Angels" Tetsuo Tanba and Misaki Kurogane as they scramble to track down Earthbound spirits - souls unable to move on and find peace - and gently guide them to pass on.
[02/26/26 - 06:01 PM]
Video: "Still Shining" - Official Trailer - Netflix
After falling in love as teens, two young adults drift apart - only to reunite 10 years later and confront their heartbreak, growth and new challenges.
[02/26/26 - 02:46 PM]
Netflix Declines to Raise Offer for Warner Bros.
"The transaction we negotiated would have created shareholder value with a clear path to regulatory approval. However, we've always been disciplined, and at the price required to match Paramount Skydance's latest offer, the deal is no longer financially attractive, so we are declining to match the Paramount Skydance bid," said co-CEOs Ted Sarandos and Greg Peters.
[02/26/26 - 02:19 PM]
"Live with Kelly and Mark" Soars to Season High with Best Audience in Over a Year
"Live" has now ranked as the No. 1 talk show in syndication for 157 consecutive weeks across all key measures.
[02/26/26 - 02:08 PM]
Britbox Unveils Spring Slate with "The Lady" Starring Mia McKenna-Bruce; Premieres March 18
Other highlights include the return of "Hope Street" and the debut of "Mudtown."
[02/26/26 - 01:36 PM]
Paramount Comments on Warner Bros. Discovery Board's Determination of Paramount's Proposal as Superior
David Ellison, Chairman and CEO of Paramount, said: "We are pleased WBD's Board has unanimously affirmed the superior value of our offer, which delivers to WBD shareholders superior value, certainty and speed to closing."
[02/26/26 - 01:16 PM]
Warner Bros. Discovery Board of Directors Determines Revised Proposal from Paramount Skydance Constitutes a "Company Superior Proposal"
Under the terms of the Netflix merger agreement, this notice triggers a four business day period during which Netflix has the right to propose revisions to the Netflix merger agreement so that the PSKY proposal would cease to constitute a "Company Superior Proposal."