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[02/01/10 - 08:07 AM]
TruTV Unveils Super Bowl Spot with Troy Polamalu
The ad promotes the new truTV series "NFL Full Contact," which premieres the day after the Super Bowl.

[via press release from truTV]

truTV Unveils Super Bowl Spot with Troy Polamalu

Ad Focuses on Groundhog Day and New Series NFL FULL CONTACT, Which Will Bring Fans Six More Weeks of Football

NEW YORK, Feb. 1 -- truTV is revealing its first-ever Super Bowl ad today, giving viewers an early glimpse at how the network will bring NFL fans what they've always wanted � six more weeks of football. The Groundhog Day-themed spot � available at http://inr.mediaseed.tv/truTV_37290 � features Troy Polamalu of the Pittsburgh Steelers. The ad promotes the new truTV series NFL FULL CONTACT, which premieres the day after the Super Bowl: Monday, Feb. 8, at 10 p.m. (ET/PT).

"A Super Bowl ad puts truTV in front of the biggest television audience of the year," said Marc Juris, executive vice president and general manager of truTV/In Session. "It's a great way to attract new fans to the network and introduce them to NFL FULL CONTACT, a show that will give viewers unique access to the real people behind six of the NFL's largest events."

In the ad, Troy plays the role of "Punxsutawney Polamalu." After he sees his shadow, a proclamation of six more weeks of football is declared with truTV's upcoming series NFL FULL CONTACT. "There are a lot of NFL stars, but only Troy was a perfect fit for this spot," Juris said. "You'll see why when you watch the ad."

Produced by NFL Films, NFL FULL CONTACT provides a behind-the-scenes look at what it takes to stage many of the spectacles that go into an exciting NFL season.

truTV's Super Bowl ad was created by Grey and is scheduled to air in the second quarter of Sunday's big game, near the two-minute warning. "It's one of those commercials you have to see to believe," said Tor Myhren, chief creative officer of Grey New York. "I could try to explain it, but you'd probably just think I was crazy."

truTV was born in 2008 in a rebranding of the former Court TV. In 2009, truTV scored its biggest year ever in primetime among key adult and male demos. Already this year, truTV has scored its biggest week and biggest night ever and is on its way to chalking up January 2010 as its biggest month ever.

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households, the 18-year-old network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents� and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





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· NFL FULL CONTACT (TRUTV)











[02/01/15 - 08:56 AM]
Netflix Acquires Provocative Documentary "Hot Girls Wanted" at Sundance Film Festival
The film was directed by Jill Bauer and Ronna Gradus and produced by Rashida Jones, Bauer, Gradus and Brittany Huckabee.

[02/01/15 - 08:51 AM]
"NFL Honors" Is the #1 Primetime Telecast of the Night on the Big 4 in Adults 18-49
NBC spins the numbers for Saturday, January 31.

[02/01/15 - 08:30 AM]
Saturday's Broadcast Ratings: "NFL Honors" Powers Demo Victory for NBC
The Peacock's coverage leads the night among adults 18-49.

[01/31/15 - 08:47 AM]
"Grimm" Retains 92% of Last Week's Rating in Adults 18-49, Which Matched Its Highest Result Since Its Season Debut
NBC spins the numbers for Friday, January 30.

[01/31/15 - 08:39 AM]
ABC Wins Friday with the Top 2 Shows - "20/20" Hits 10-Week Highs
ABC spins the numbers for Friday, January 30.

[01/31/15 - 08:35 AM]
Friday's Broadcast Ratings: ABC Takes Home Demo Crown with "Shark Tank"
The network's reality mainstay leads the night among adults 18-49.

[01/30/15 - 11:56 PM]
Development Update: Friday, January 30
Updates include: TBS reportedly cancels "Ground Floor" after two seasons; Busy Philipps joins "Vice Principals" at HBO; and ABC gives pilot orders to 11 projects.

[01/30/15 - 03:44 PM]
Video: "Game of Thrones" - Season 5 Trailer
The show's 10-episode fifth season kicks off on Sunday, April 12 at 9:00/8:00c.

[01/30/15 - 02:01 PM]
Production Has Started in New Orleans on "Zoo," CBS's New Drama Series Based on James Patterson's Bestselling Novel
The series starring James Wolk, Kristen Connolly, Billy Burke, Nora Arnezeder and Nonso Anozie will premiere in summer 2015.

[01/30/15 - 01:30 PM]
HBO Greenlights Miniseries "Lewis and Clark," Starring Casey Affleck and Matthias Schoenaerts, With Production to Begin This Summer
Edward Norton, Brad Pitt, Dede Gardner, Tom Hanks and Gary Goetzman are among the executive producers.

[01/30/15 - 01:01 PM]
Airdate of March 25 Set for "Nashville: On the Record 2," One Hour Music Special Featuring Performances by the Cast and Special Superstar Guest Reba
Direct from Nashville's world famous Grand Ole Opry House, cast members of ABC's acclaimed primetime series "Nashville" will take the stage to perform songs from the show and provide candid interviews backstage.

[01/30/15 - 11:34 AM]
ABC Family Begins Production and Announces Cast of Two Comedy Pilots: "Kevin from Work" and "Tough Cookie"
Both pilots are single-camera and are shooting in Los Angeles.

[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 10:30 AM]
USA Network Announces Super Bowl Spot for "Dig"
The 15-second spot will feature clips from the international production, premiering Thursday, March 5 at 10:00/9:00c.

[01/30/15 - 09:18 AM]
Chart Topping Fall Out Boy and Charli XCX Will Get the Party Started for Super Bowl XLIX at "VH1 + Papa John's(R) Super Bowl Blitz: A Concert for the Troops"
Joining tonight's celebration is Super Bowl XLIX's esteemed National Anthem singer Idina Menzel.