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[02/01/10 - 08:07 AM]
TruTV Unveils Super Bowl Spot with Troy Polamalu
The ad promotes the new truTV series "NFL Full Contact," which premieres the day after the Super Bowl.

[via press release from truTV]

truTV Unveils Super Bowl Spot with Troy Polamalu

Ad Focuses on Groundhog Day and New Series NFL FULL CONTACT, Which Will Bring Fans Six More Weeks of Football

NEW YORK, Feb. 1 -- truTV is revealing its first-ever Super Bowl ad today, giving viewers an early glimpse at how the network will bring NFL fans what they've always wanted � six more weeks of football. The Groundhog Day-themed spot � available at http://inr.mediaseed.tv/truTV_37290 � features Troy Polamalu of the Pittsburgh Steelers. The ad promotes the new truTV series NFL FULL CONTACT, which premieres the day after the Super Bowl: Monday, Feb. 8, at 10 p.m. (ET/PT).

"A Super Bowl ad puts truTV in front of the biggest television audience of the year," said Marc Juris, executive vice president and general manager of truTV/In Session. "It's a great way to attract new fans to the network and introduce them to NFL FULL CONTACT, a show that will give viewers unique access to the real people behind six of the NFL's largest events."

In the ad, Troy plays the role of "Punxsutawney Polamalu." After he sees his shadow, a proclamation of six more weeks of football is declared with truTV's upcoming series NFL FULL CONTACT. "There are a lot of NFL stars, but only Troy was a perfect fit for this spot," Juris said. "You'll see why when you watch the ad."

Produced by NFL Films, NFL FULL CONTACT provides a behind-the-scenes look at what it takes to stage many of the spectacles that go into an exciting NFL season.

truTV's Super Bowl ad was created by Grey and is scheduled to air in the second quarter of Sunday's big game, near the two-minute warning. "It's one of those commercials you have to see to believe," said Tor Myhren, chief creative officer of Grey New York. "I could try to explain it, but you'd probably just think I was crazy."

truTV was born in 2008 in a rebranding of the former Court TV. In 2009, truTV scored its biggest year ever in primetime among key adult and male demos. Already this year, truTV has scored its biggest week and biggest night ever and is on its way to chalking up January 2010 as its biggest month ever.

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households, the 18-year-old network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents� and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





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· NFL FULL CONTACT (TRUTV)





[02/11/16 - 09:12 AM]
Showtime(R) Sets Premiere Date and Releases First Trailer for New Comedy Series "Dice"
The scripted, semi-autobiographical series will follow the life of renowned comedian, Andrew Dice Clay, chronicling the stops and starts of his career resurgence in his transplanted home base of Las Vegas.

[02/11/16 - 08:23 AM]
Video: Watch Will Arnett in His Brand New Netflix Show "Flaked"
Set in the insular world of Venice, California, "Flaked" centers on Chip, a celebrated self-appointed "guru" who falls for the object of his best friend's fascination.

[02/11/16 - 08:09 AM]
WE tv to Premiere Groundbreaking Unscripted Legal Docu-Series "Sisters in Law" Thursday, March 24 at 10:00 P.M. ET/PT
Set in Houston, the eight-episode one-hour series follows a group of elite black female attorneys as they tackle some of the toughest cases in Texas and leave no stone unturned in order to seek justice for their clients.

[02/11/16 - 08:06 AM]
NASCAR Legend Ray Evernham Returns to Host Season Three of Velocity's Hit Series "Americarna"
In the all-new season, premiering Thursday, March 3 at 9:00/8:00c, Evernham opens the door to stories involving amazing cars and celebrity superstars.

[02/11/16 - 07:19 AM]
Bravo Media Brings Y'all "The Real Housewives of Dallas" Premiering April 11 at 10 PM ET/PT
The series delves into the lives of five sophisticated southern socialites - Cary Deuber, Tiffany Hendra, Stephanie Hollman, LeeAnne Locken and Brandi Redmond, along with their friend Marie Reyes - as they climb their way to the top of the city's most exclusive circle.

[02/11/16 - 07:04 AM]
Starz Announces "Outlander" Premiere Date
The eagerly awaited second installment will be 13 episodes and is based upon the second of eight books in Diana Gabaldon's international best-selling Outlander series, entitled "Dragonfly in Amber."

[02/11/16 - 12:15 AM]
"Top Gear" Unveils Its Magnificent Seven
Motorsport guru and Formula 1 commentator Eddie Jordan, world record-breaking German racing driver Sabine Schmitz, renowned motoring journalist and YouTube petrolhead Chris Harris, and car reviewer and TV presenter Rory Reid are all confirmed to join Chris Evans and Matt LeBlanc.

[02/10/16 - 05:01 PM]
Video: "House of Cards" Season Four Trailer
Kevin Spacey and Robin Wright return in the new season, premiering Friday, March 4 on the streaming service.

[02/10/16 - 02:52 PM]
TV One's Premiere of 47th NAACP Image Awards Drives Network to Rank Among Top 2 Ad-Supported Cable Networks for the Night
TV One further spins the numbers for Friday, February 5.

[02/10/16 - 02:45 PM]
Netflix Confirms Additional Casting for "Gilmore Girls" (WT) Series
Milo Ventimiglia, Matt Czuchry, Liza Weil and Yanic Truesdale are set to return to their original characters.

[02/10/16 - 02:30 PM]
All-New Military-Inspired Competition Series "American Grit" to Debut Following Return of "Bones" on Thursday, April 14, on FOX
Starring John Cena, the series follows 16 of the country's toughest men and women as they are split into four teams and face a variety of military-grade and survival-themed challenges set in the wilderness of Pack Forest in Eatonville, WA.

[02/10/16 - 01:08 PM]
"The Late Late Show with James Corden" Breaks New YouTube Record
CBS spins the digital numbers for the series to date.

[02/10/16 - 12:48 PM]
USA Network Announces Series Pick-Up for "Shooter"
Ryan Phillippe and Omar Epps star in the project, based on the Mark Wahlberg-led feature of the same name.

[02/10/16 - 12:40 PM]
Kick-Ash Cast of Starz Original Series "Ash vs Evil Dead" Expands for Second Season
Lee Majors will play the role of Brock Williams, Ash's father, and Ted Raimi will play the role of Ash's childhood best friend, Chet Kaminski.

[02/10/16 - 12:35 PM]
Pre-Game with El Rey Network on Sunday, February 28, As They Celebrate The 88th Academy Awards with the "Director's Chair Red Carpet Marathon"
Quentin Tarantino, George Miller and Sylvester Stallone are among the featured auspices.