WWE NXT(TM) Debuts on Syfy

STAMFORD, Conn. -- World Wrestling Entertainment� and Syfy today announced the next generation of reality television with the debut of WWE NXT, Tuesday, February 23, 2010 at 10:00 PM ET/PT on Syfy.

"Syfy is excited to continue our partnership with WWE, Vince and his team with this innovative live event/reality show"

WWE NXT is a hybrid live event/reality show featuring eight well-known, popular WWE Superstars ("Pros") mentoring eight WWE "Rookies." These Rookies, who are learning the ropes, are athletes who epitomize pop culture and personify strong attributes � they are opinionated and aggressive � which means inherent conflict between Rookies and other Rookies, conflict between Rookies and Pros, as well as, conflict between Pros and Pros. The trials and tribulations of the WWE NXT cast ensure action-packed, innovative entertainment � WWE Style.

"Once again, WWE will bring something entirely new to the television landscape as WWE meets reality TV," said Vince McMahon, Chairman and CEO, World Wrestling Entertainment. "As we introduce this brand new franchise exclusively on Syfy, WWE NXT will have a completely different look and feel from our other WWE television programming."

"Syfy is excited to continue our partnership with WWE, Vince and his team with this innovative live event/reality show," said Syfy President Dave Howe. "This is a unique combination of heart-stopping entertainment and gritty behind-the-scenes reality. The NXT Rookies take the challenge of our new tagline 'Imagine Greater' to heart as they embark on their ultimate dream quest to be the next generation of revered heroes and champions in the fantastic arena of the WWE."

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)

World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Sydney, Tokyo and Toronto. Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.