or


[04/12/10 - 06:01 AM]
MTV & Electus Announce Series Development on First-Ever Interactive Telenovela, 'Pedro & Maria'
America Ferrera will executive produce the series with her production company, Take Fountain.

[via press release from Electus]

MTV & Electus Announce Series Development on First-ever Interactive Telenovela, 'Pedro & Maria'

-Award-winning actress America Ferrera to executive produce; Author of Tony Award-winning musical Quiara Alegria Hudes to write the script and executive produce -

-Procter & Gamble Productions to lend creative support-

NEW YORK, April 12 -- Ben Silverman's next generation multimedia studio, Electus, an operating business of IAC (Nasdaq: IACI), and MTV today announced their plan to actively develop and produce the first-ever multicultural, interactive series built for the digital age for MTV. Emmy and Golden Globe-winning actress America Ferrera will executive produce the series with her production company, Take Fountain. Quiara Alegria Hudes, the author of the Tony award-winning Broadway musical "In the Heights," will write the script and executive produce, and Ian Kleinert and Jarred Weisfeld of Objective Entertainment will co-executive produce. Procter & Gamble Productions has also signed on to produce and lend creative support to the innovative content and production initiative.

The collaboration between world-renowned producers, writers, a major television network and one of the top global marketers marks the creation of a groundbreaking new production marketing model geared toward a burgeoning demographic. Electus will own all international distribution rights for "Pedro & Maria" including television, motion picture and digital. Created and executive produced by Ben Silverman, "Pedro & Maria" is the first-ever interactive Telenovela, developed for both television and the web. The show is a bilingual, modern day Romeo & Juliet that will, for the first time, give audience members the ability to vote and decide on the direction the characters and story lines will take. MTV and Electus will partner and utilize digital platforms including Facebook, Twitter and other social networking sites (in both English and Spanish), allowing viewers to actively participate in the show's outcome.

"World class marketers, content creators and top producers are beginning to recognize that their individual success relies heavily on their ability to join forces to create content platforms that are both engaging and entertaining, while over delivering a compelling message for their audience," said Ben Silverman, CEO of Electus. ´┐ŻAmerica Ferrera, MTV and P&G are leading this charge alongside us with a groundbreaking new interactive platform that allows us to tap into this growing and important demographic.´┐Ż

"'Pedro & Maria' comes to us from a trifecta of talent in Ben, America and Quiara, who collectively will bring this youthful, contemporary Latino romantic story to life. The added collaboration with Proctor and Gamble makes this a unique project that perfectly complements our scripted slate and the overall creative diversity at MTV. The Latino population is an under-represented and under-served segment of the audience, and I am excited to help bring this relevant show to MTV," said David Janollari Executive Vice President, Scripted Development, MTV.

Procter & Gamble Productions will serve as a co-producer with MTV and Electus for "Pedro & Maria," creating original commercials and unique, branded entertainment opportunities for several of P&G's beauty and health brands in and around the show and across multiple media platforms, including television and digital.

"Electus is at the forefront of the evolution of content and by partnering with them for a project like 'Pedro & Maria' we can truly explore innovative and creative branded entertainment opportunities for a multicultural audience," said Rich DelCore, Director of Branded Entertainment at P&G. "Ben has played a critical role in transforming the traditional advertising model and creating unique links and unprecedented collaboration between content production, advertising, and marketing across the board and we are thrilled to be working with him on this project."

Capitalizing on the ever-evolving world of multimedia production and distribution, Electus is the industry's first non-traditional entertainment studio that connects advertisers, distributors and content creators early on in the development process, enabling sponsors to be a partner in campaigns and content creation.

About Electus

Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world. Headed by Ben Silverman, in partnership with IAC, the studio connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be a true partner in campaigns and content creation.

About IAC

IAC operates more than 50 leading and diversified Internet businesses across 30 countries... our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at www.iac.com.

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24 and P12-34. Online, MTV.com averaged 24.5 million monthly unique visitors during the first quarter of 2010 -- up +8% from Q4/2009 and up +13% year-over-year. Average video streams for the first quarter of 2010 increased +8% from the Q4/2009 and is up +6% over the same time period last year. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom ( VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

About Procter & Gamble Productions

For the last 75 years, Procter & Gamble Productions has been at the forefront of creating powerful, emotional relationships between consumers and brands. Through the development of original content, PGP has utilized the most advanced technology of each era to generate innovative properties, ranging from soap operas on the radio and early television to award shows to fast-growing web ventures. Current PGP properties include daytime drama "As The World Turns," "The People's Choice Awards," and original content websites such as Petside.com, DinnerTool.com and LifeGoesStrong.com. For more information, visit www.proctergambleproductions.com.





  [april 2010]  
S
M
T
W
T
F
S
    


· PEDRO & MARIA (ABC)





[01/19/17 - 02:15 PM]
History's "Six" Opens Strong with 2.6 Million Total Viewers
History spins the numbers for Wednesday, January 18.

[01/19/17 - 01:18 PM]
Amazon Original Series "Sneaky Pete" Renewed for Season Two
The series was the second most streamed original scripted series on an opening day, behind "The Man in the High Castle."

[01/19/17 - 12:29 PM]
Catch Up with Past MVPs in "Puppy Bowl: Where Are They Now?" New Date - Friday, January 27
The one-hour special was previously slated to air tomorrow night on the cable channel.

[01/19/17 - 11:52 AM]
Food Network Orders Seconds of "Ginormous Food"
The series features comedian and food fanatic Josh Denny as he travels the country tasting the greatest and biggest dishes, while learning about the amazing stories and people behind them.

[01/19/17 - 11:46 AM]
A&E Network's Emmy-Nominated Series "Cold Case Files" Gets a Reboot Narrated by Danny Glover
The return of "Cold Case Files" will explore compelling new cases that have gone cold for years and chronicle the journeys of the detectives who reopened them.

[01/19/17 - 11:02 AM]
New Series "Tough Mudder: The Challenge Within" to Debut on CW Seed on Thursday, Feb. 2
The finale will premiere as a one-hour broadcast special event on The CW, Tuesday, February 14.

[01/19/17 - 10:42 AM]
Discovery's New Survival Series "The Wheel" Delivers Cable's Best Friday Launch Since 2015
Discovery further spins the numbers for Friday, January 13.

[01/19/17 - 10:01 AM]
Aspiring Gladiators Are Put to the Test in New Six-Part Digital Series "Scandal: Gladiator Wanted"
In the series, Huck (Guillermo Diaz), Quinn (Katie Lowes) and Marcus (Cornelius Smith Jr.) are tasked with finding an intern for Olivia Pope & Associates.

[01/19/17 - 09:31 AM]
Oscar(R)-Nominated Actor Stephen Rea and Emmy(R)-Award Winner Richard Schiff Cast as Guest Stars in Starz Spy Thriller "Counterpart" from MRC, Gilbert Films and Anonymous Content
J.K. Simmons stars as a lowly cog in a bureaucratic agency, who discovers that the agency he works for is really guarding a crossing into a parallel dimension.

[01/19/17 - 08:51 AM]
Wednesday's Broadcast Ratings: "Speechless" Tops Tight Demo Race for ABC
ABC, CBS, FOX and NBC all finish within a tenth of each other among adults 18-49.

[01/19/17 - 08:30 AM]
Jane Lynch Cast as Former U.S. Attorney General Janet Reno in Discovery's Highly-Anticipated Scripted Series "Manifesto"
The series will tell the story of how FBI agent Jim "Fitz" Fitzgerald (Sam Worthington) deployed a radical approach to intelligence gathering to take down Ted Kaczynski (Paul Bettany), also known as the "Unabomber."

[01/19/17 - 08:27 AM]
MTV Brings the Laughs with All-New "Ridiculousness Fridays" Block Live with Rob Dyrdek Beginning January 20 at 8:00 PM ET/PT
Every Friday night MTV will air two all-new episodes of "Ridiculousness" during which, Rob and friends will be live in studio.

[01/19/17 - 08:01 AM]
On April 14, The World Meets Sandy Wexler, A Hollywood Icon
Adam Sandler stars in the Netflix original, about a talent manager working in Los Angeles in the 1990s who diligently represents a group of eccentric clients on the fringes of show business.

[01/19/17 - 06:49 AM]
Video: Netflix Releases First Clip from Casting JonBenet
Directed by Kitty Green, Casting JonBenet will have its world premiere on Sunday, January 22 at the 2017 Sundance Film Festival.

[01/19/17 - 06:30 AM]
CBS Announces "Grammy(R) Red Carpet Live," An Entertainment Special Hosted by "ET's" Nancy O'Dell and Kevin Frazier, to Be Broadcast Live Feb. 12 on CBS
Previously announced performers include John Legend, Metallica, Carrie Underwood and Keith Urban.