BRAVO ANNOUNCES STUDIO-BASED SERIES IN DEVELOPMENT BASED ON THE WEEKLY NEW YORK MAGAZINE FEATURE, "THE APPROVAL MATRIX"

NEW YORK, NY - April 19, 2010 - Bravo announces development on the "Approval Matrix," (wt) a host-driven show inspired by the popular New York Magazine feature, Bravo's General Manager, Executive Vice President Frances Berwick announced today.

Based on the popular weekly feature in New York Magazine, "The Approval Matrix" (wt) is a studio-based, hosted show in which four rotating pop culture pundits engage in entertaining debate to place the week's buzz-worthy news items into the magazine's famous quadrants: Highbrow Brilliant, Highbrow Despicable, Lowbrow Brilliant and Lowbrow Despicable. Featuring celebrity guest opinions and audience interaction throughout, the show will be a fast-paced and engaging argument about the events of the past week.

Ish Entertainment ("Paris Hilton's My New BFF") is developing this original series for Bravo with Michael Hirschorn, Ethan Goldman, and Wendy Roth serving as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.