or


[04/27/10 - 09:32 AM]
HBO Gives Audiences a Drop of True Blood with Online Premiere of All-New, Original Minisodes
The first minisode will debut online today exclusively on Yahoo!

[via press release from HBO]

HBO GIVES AUDIENCES A DROP OF TRUE BLOOD WITH ONLINE PREMIERE OF ALL-NEW, ORIGINAL MINISODES

Written by Show Creator Alan Ball and Featuring Lead Cast Members, Minisodes Begin Debuting Online Today with Network Debut, May 2

New York, N.Y., April 27, 2010 - As audiences get ready for the highly anticipated new season of True Blood, debuting on HBO, June 13, the network is giving viewers a drop of True Blood with an online premiere of six original minisodes for the series. Written by show creator Alan Ball and featuring lead cast members, the minisodes are entirely new, with scenes that can't be found in past or future seasons. The first minisode will debut online today exclusively on Yahoo! at: www.tv.yahoo.com.

Following its debut on Yahoo!, the first minisode will be available for streaming and sharing at www.hbo.com and the official True Blood Facebook page: www.facebook.com/trueblood beginning on Wednesday, April 28 and can be seen on HBO starting on Sunday, May 2 and HBO On Demand on Monday, May 3. Subsequent minisodes will have exclusive debuts each week for five weeks on select online sites, followed by HBO.com. The minisodes will make their network premiere every Sunday night immediately after the season 2 encore presentations at 8pm, with HOD premieres each Monday.

"The minisodes provide a wonderful and rare opportunity to take a deeper look into Bon Temps and the characters that live in this colorful town," said Alan Ball, Creator and Executive Producer of True Blood. "The scenes are so much fun, and the performances as stellar as always. I can't wait to share them with everyone, old fans and new."

"We can't think of a better way to quench fans' thirst for True Blood than to give them six, entirely new minisodes that let them step back into the amazing world created by Alan Ball," said Zach Enterlin, Vice President of Advertising and Promotion, HBO. "The minisodes are a perfect way to reward fans of the series while simultaneously exposing new, interested viewers to the show."

As meticulously crafted as the show itself, the True Blood minisodes were shot on location by the series' production team and feature lead characters Sookie, Bill, Eric, Tara, Sam, Jason, Lafayette, Jessica and Pam in all new, original scenes with a nod to past and future storylines. The 3-5 minute minisodes promise to entice "Trubies" as well as potential viewers with scenes that will whet their appetites for things to come.

The minisodes are part of a comprehensive True Blood marketing campaign created by HBO that began in March with a viral video and poster campaign. The campaign will continue through the network premiere and includes everything from screening events, online, mobile and social media outreach, stunts, multi-platform and viral videos and traditional media.

Mixing romance, suspense, mystery and humor, the Emmy(R) and Golden Globe(R)-winning original series takes place in the not-too-distant future, when vampires have come out of the coffin, thanks to the invention of mass-produced synthetic blood that means they no longer need humans as a nutritional source. Centered in the backwoods Louisiana town of Bon Temps, True Blood follows the ongoing adventures and deadly twists and turns that threaten telepathic heroine Sookie Stackhouse (Anna Paquin), her soul mate, 173-year-old vampire Bill Compton (Stephen Moyer), and everyone else around her. Alan Ball (creator of the Emmy(R)-winning HBO series "Six Feet Under") created and executive produces the show, which is based on the best-selling Sookie Stackhouse novels by Charlaine Harris.

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services - HBO(R) and Cinemax(R) - to approximately 41 million U.S. subscribers. The services offer the most popular subscription video on demand products, HBO On Demand(R) and Cinemax On DemandSM, as well as HBO GOSM, HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video on demand products HBO On Demand and HBO Mobile(R), bring HBO services to over 50 countries. HBO programming is sold into over 150 countries worldwide.





  [april 2010]  
S
M
T
W
T
F
S
    


· TRUE BLOOD (HBO)











[05/23/15 - 09:21 AM]
Friday's Broadcast Ratings: ABC Wins Demo Race with "Shark Tank" Repeat
The Alphabet leads the night among adults 18-49.

[05/23/15 - 08:21 AM]
ABC Leads Its 7th Straight Friday in Adults 18-49 with the Top 3 Shows
ABC spins the numbers for Friday, May 22.

[05/23/15 - 06:29 AM]
NBA Western Conference Finals Game 2 Delivers 49 Percent Audience Increase from Last Time on ESPN
ESPN spins the numbers for Friday, May 22.

[05/22/15 - 01:09 PM]
First Look Images: FX's "American Crime Story: The People v. O.J. Simpson"
Get your first look at Sarah Paulson, Billy Magnussen, John Travolta, David Schwimmer, Cuba Gooding, Jr. and Courtney Vance in the limited series, due in early 2016.

[05/22/15 - 11:02 AM]
"The Bastard Executioner" Swings Into Action This Fall on FX
Kurt Sutter's new series is billed as "a gripping and brutal journey through the Late Middle Ages."

[05/22/15 - 10:54 AM]
First Look Image: Danny Trejo as "The Regulator" on El Rey Network/Miramax's 'From Dusk Till Dawn: The Series"
Currently in production on its sophomore season, "From Dusk Till Dawn: The Series" is slated to return late Summer 2015.

[05/22/15 - 10:32 AM]
NBC's Star-Studded Inaugural Charity Event "Red Nose Day" Raises Over $21 Million to Help Lift Children and Young People Out of Poverty
Julia Roberts, Jimmy Fallon, Blake Shelton, Neill Patrick Harris, Richard Gere, Reese Witherspoon, Jennifer Aniston, Will Ferrell, Jack Black, Pharell, Coldplay, One Direction and Zac Efron were just a few of the many celebrities appearing in the three-hour entertainment event.

[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.

[05/22/15 - 08:42 AM]
Thursday's Broadcast Ratings: Repeats Power CBS to Victory in Viewers, Demos
"The Big Bang Theory" is the evening's top show in both total viewers and adults 18-49.

[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.

[05/22/15 - 08:31 AM]
"Mad Men" Finale Is Series' Highest-Rated Episode Ever Among Total Viewers and Adults 25-54
AMC further spins the numbers for Sunday, May 17.

[05/22/15 - 08:21 AM]
NBC's "Red Nose Day" Was No. 1 Among the Big 4 Networks in the 10 p.m. Hour
NBC spins the numbers for Thursday, May 21.

[05/22/15 - 07:01 AM]
NBA Western Conference Finals Game 2 Delivers 47 Percent Ratings Increase from Last Time on ESPN
ESPN spins the numbers for Thursday, May 21.

[05/22/15 - 06:42 AM]
HGTV and DIY Network Greenlight Six New Series
After delivering 11 consecutive months of ratings growth, top 10 cable network HGTV, along with its sister network, DIY Network, have confirmed production orders for six new series.

[05/22/15 - 06:02 AM]
Netflix Announces "A Very Murray Christmas"
Written by Sofia Coppola, Bill Murray and Mitch Glazer and directed by Sofia Coppola, the special is an homage to the classic variety show featuring Bill Murray playing himself, as he worries no one will show up to his TV show due to a terrible snow storm in New York City.