or


[05/13/10 - 12:46 PM]
NBC Taps Microsoft Advertising as Preferred Digital Marketing Partner for Launch of Fall Program Lineup
The partnership will be executed through an extensive multi-screen advertising campaign that includes MSN, X-box, Microsoft Mobile and Bing.

[via press release from NBC]

NBC TAPS MICROSOFT ADVERTISING AS PREFERRED DIGITAL MARKETING PARTNER FOR LAUNCH OF FALL PROGRAM LINEUP

Multi-Screen Campaign Will Reach Broad Audiences with Custom Content and Strategic Targeting

REDMOND, Wash., and UNIVERSAL CITY, Calif. � May 13, 2010 -- NBC and Microsoft Advertising announced today a unique, groundbreaking digital marketing partnership designed to promote NBC's "More Colorful" Fall 2010 program lineup. The partnership will be executed through an extensive multi-screen advertising campaign that includes MSN, X-box, Microsoft Mobile and Bing.

The announcement was made by Adam Stotsky, President, NBC Entertainment Marketing.

"This strategic teaming with Microsoft Advertising will allow NBC to strengthen its ability to attract new viewers via cutting-edge media opportunities," said Stotsky. "We are always searching for unique methods of informing people about our programs and we are fortunate that this fall's lineup promises to be one of NBC's best."

"This partnership is exciting on many different levels, since we are able to offer NBC such a wide variety of audience segments, across a broad spectrum of potential viewers, while getting creative with the content that is right for each property," said Robin Domeniconi, Vice President, US Advertising Sales, Publishing and Marketing. "We are able to tailor NBC's content for each property and screen, from MSN to Xbox to Mobile, and flex our targeting muscle to tell a cohesive story of NBC's brand and fall lineup."

In total, Microsoft Advertising will deploy one of its largest and most comprehensive campaigns ever across 19 digital owned-and-operated properties as well as syndicated partners, which deliver a combined reach of nearly 470 million unique users monthly.

Microsoft Advertising will also develop original branded entertainment content for the campaign, using assets around NBC shows that will be tailored for specific audiences.

NBC's multi-screen digital advertising campaign will kick off on May 17 -- the day NBC announces its new 2010-11 program schedule -- and run though the premiere of the fall programs.

This unprecedented early launch of the NBC marketing campaign is designed to engage TV enthusiasts and influencers so that they can sample, share and discuss the upcoming fall shows. The campaign will feature a myriad of innovative digital advertising components, including multiple takeovers of MSN and Wonderwall, re-messaging to network enthusiasts across Microsoft properties, integration with Bing Visual Search, a mobile dimension and in-game advertising on new Xbox LIVE games.

NBC will also work with Microsoft content experts at MSN TV and MSN Entertainment for a custom-built "Preview to Fall TV" media hub that will go live in conjunction with the announcements of the broadcast networks' Fall schedules.

"Working with NBC to get behind the scenes access to their Fall shows will allow MSN to create custom content that can live in contextually relevant areas that take advantage of Microsoft's multi-screen advertising platforms," said Scott Moore, regional partner executive producer, MSN. "This is a novel way for NBC to promote its new shows, and will help build loyalty with existing fans and capture the attention of new audiences as the fall premiere season draws near."

The campaign will run in the U.S. only. Deal terms were not disclosed. Please visit (our blog site link) to learn more about NBC's multi-screen campaign and its new marketing campaign.

About NBC Entertainment:

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, numerous awards, and ratings success. The network has earned more Emmy Awards than any network in television history. NBC's roster of popular scripted series includes critically acclaimed comedies like Emmy winners The Office, starring Steve Carell, and 30 Rock, starring Alec Baldwin and Tina Fey. Veteran, award-winning dramas on NBC include the Law & Order brand and Heroes. Unscripted series for NBC include the hits, The Biggest Loser, Celebrity Apprentice and America's Got Talent. NBC's late-night story is highlighted by The Tonight Show with Jay Leno, Late Night with Jimmy Fallon, Last Call with Carson Daly and Saturday Night Live. NBC Daytime's Days of Our Lives consistently finishes among daytime's top programs in the valuable women 18-34 category. Saturday mornings the network broadcasts Qubo on NBC, a three-hour block that features fun, entertaining, and educational programming for kids, including the award-winning, 3-D animated series Veggie Tales. For more information visit www.nbc.com.

About Microsoft Advertising:

Microsoft Advertising provides advertisers and publishers with media, tools and services designed to drive deep and profitable engagement with their audiences. This includes a global media network of Microsoft properties such as MSN, Windows Live, Xbox LIVE, and partner properties such as WSJ.com and Verizon. The Microsoft Advertiser and Publisher Suites simplify planning and management of campaigns and content, offering a range of services that help advertisers and publishers untangle the complexities of digital media and get more out of their marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart and cost-effective across media and devices spanning 42 markets and 21 languages. Visit http://advertising.microsoft.com for more information.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.





  [may 2010]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/29/16 - 02:28 PM]
NBC's "The New Celebrity Apprentice," "Grimm" and "Emerald City" Receive January Debut Dates
"Grimm" will begin its sixth and final season on Friday, January 6 at 8:00/7:00c.

[08/29/16 - 01:23 PM]
"Indian Summers," Season 2 on "Masterpiece" on PBS
Look for the new season Sunday nights beginning September 11 through November 20.

[08/29/16 - 12:34 PM]
Video: Starz Releases Official Season Two Key Art and Video for Original Series "Ash vs Evil Dead"
Season Two kicks off with a double-deadite battle royale interrupting the party, Ash is forced to return back to his hometown of Elk Grove, Michigan... and as always, Evil follows him.

[08/29/16 - 12:29 PM]
"Flip or Flop" Helps Deliver More Than Seven Million Total Viewers to HGTV
HGTV spins the numbers for Thursday, August 25.

[08/29/16 - 12:26 PM]
Smithsonian Channel(TM) Commemorates 9/11 on Fifteenth Anniversary with Special Day of Programming
Smithsonian Channel will mark the fifteenth anniversary of the 9/11 terrorist attacks with a special day of programming on Sunday, September 11.

[08/29/16 - 12:24 PM]
Nickelodeon Takes Skateboarding to New Heights in "Jagger Eaton's Mega Life," New Docu-Series Premiering Friday, Sept. 9, at 7:30 P.M. (ET/PT)
The 20-episode series follows Eaton as he immerses himself in the world of his sports idols - Chris Bosh, Leticia Bufoni, Bubba Wallace, Larry Fitzgerald, Erika Lang, to name a few, who are pushing their limits and inspiring others to do the same.

[08/29/16 - 12:12 PM]
"Three Days of Terror: The Charlie Hebdo Attacks," An Unprecedented Look at the Jan. 2015 Al-Qaeda and ISIS Attacks in Paris, Debuts Sept. 19 on HBO
Emmy(R) nominee Dan Reed ("Terror at the Mall") spotlights the courage and resilience of Parisian police and citizens.

[08/29/16 - 12:03 PM]
Freeform Announces the Series Finale of "Pretty Little Liars" and Premiere of I. Marlene King's New Series "Famous in Love"
Freeform announced the news today via a Facebook live interview with creator and showrunner I. Marlene King and cast members Troian Bellisario, Ashley Benson, Lucy Hale, Shay Mitchell and Sasha Pieterse.

[08/29/16 - 11:59 AM]
Tori Amos Contributes Original Song "Flicker" to Netflix's Upcoming Documentary Audrie & Daisy
"Flicker" will be available on all major digital platforms on Friday, September 9.

[08/29/16 - 11:57 AM]
Showtime(R) Sets World Television Premiere of Award-Winning Documentary Film "Weiner"
Directed and produced by Josh Kriegman and Elyse Steinberg, the critically-acclaimed documentary will premiere Saturday, October 22 at 9:00/8:00c.

[08/29/16 - 11:26 AM]
Duff Goldman and Lorraine Pascale Lead Twelve Hopeless Bakers in an Intense Boot Camp on Food Network's "Worst Bakers in America"
The two stars of sweets attempt to mold these masters of cake-wrecks and colossal cookie-fails until one vastly-improved wannabe baker rises to the level of pastry perfection.

[08/29/16 - 11:11 AM]
David Boyd Joins as Producer/Director on Spike & TWC-Dimension Television Series "The Mist"
"I'm honored to be working alongside Christian Torpe and all his incisive talent, and all the focused people at Spike and Dimension," said Boyd.

[08/29/16 - 10:37 AM]
Video: #LoweRoast Preview Clips - Peyton Manning on a New Career Opportunity for Rob, Jewel Disses Ann Coulter
Look for the full telecast this Monday, September 5 on Comedy Central.

[08/29/16 - 10:35 AM]
Travel Channel Reveals the Compelling Challenges and Stories Behind Mount Everest Climbs in "Everest Air"
Each hour-long episode provides a rare glimpse into the exhilarating encounters and unrivaled majesty that compel climbers to take on the world's highest peak.

[08/29/16 - 10:16 AM]
The CW Unveils Fall 2016 Key Art
Check out the posters for "Frequency," "No Tomorrow" and "Supergirl."