or


[05/13/10 - 09:34 AM]
NBC Unveils Unprecedented Network Wide Affinity Program, 'Fan It,' Utilizing Social Media to Reward Its Most Dedicated Fans
Users will be able to earn "access to early previews of new and returning shows, NBC merchandise, discounts at the NBC store, show-themed virtual goods" and more.
[via press release from NBC]

NBC UNVEILS UNPRECEDENTED NETWORK WIDE AFFINITY PROGRAM, 'FAN IT,' UTILIZING SOCIAL MEDIA TO REWARD ITS MOST DEDICATED FANS

Incentive Based Program Kicks-Off In Conjunction With NBC Upfront to Promote and Encourage Interaction with New and Returning Shows

UNIVERSAL CITY, Calif. - May 13, 2010 - NBC has developed "Fan It," an unprecedented custom-built network wide affinity program that provides exclusive incentives and rewards for fans in return for promoting, interacting with and discussing all of the network's new and returning 2010-11 programs. The program, which utilizes social media platforms including NBC's own myNBC as well as Facebook, Twitter, MySpace and FourSquare, will launch on May 17 and will be an ongoing program at www.nbc.com/fanit.

The announcement was made by Adam Stotsky, President, NBC Entertainment Marketing and Vivi Zigler, President, NBC Universal Digital Entertainment.

Fans can sign up for the ongoing incentive program by going to www.NBC.com/fanit and log in with their existing MyNBC, Facebook, Twitter or MySpace accounts. Fans earn points by doing simple activities such as watching videos of "The Office" on NBC.com, chatting about "Undercovers" on Twitter, or Liking "Community" on Facebook -- and by getting their friends and followers to click on NBC-related links.

"What better way to spread the word about our shows then with the help of our loyal fans," said Stotsky. "This innovative program creates a win-win opportunity - providing interactive and rewarding experiences, while at the same time broadening the reach of our new and returning programs by harnessing the power of social media."

"This program increases our ability to embrace the enthusiasm of our fans and at the same time reward them with content, merchandise and experiences exclusive to participants," said Zigler. "'Fan It' is a natural extension that will keep users engaged with their favorite shows even when they're not on television."

As users earn points they will be able to redeem them for a variety of rewards including: exclusive access to early previews of new and returning shows, NBC merchandise, discounts at the NBC store, show-themed virtual goods and badges and entry into a sweepstakes to win huge show-related prizes.

NBC enjoyed earlier success with the launch of the third season of "Chuck" in January via "Mission: Chuck Me Out," a social media game that rewarded fans of "Chuck" for discussing the show on their social networking profiles. The game resulted in tens of millions of social media impressions.

Fan It was built by NBC in conjunction with social media tracking by ThingFo Inc.





  [may 2010]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




[04/22/21 - 09:03 AM]
Angie Harmon Joins New Lifetime Unscripted Series "Cellmate Secrets" Debuting Fridays During Network's First Annual "Summer of Secrets" Following Enhanced Versions of Lifetime Original Movies
The series reveals new insights and information as former friends, guards, cellmates and lovers give first-hand accounts of their time with the famed felons and defendants.
[04/22/21 - 09:00 AM]
HBO Max Orders Docuseries "Take Out," Chronicling the Cultural Contributions and Unique Stories of Asian Restaurants from Award-Winning Journalist Lisa Ling
The six-part series follows Ling as she takes viewers behind the counter and into the lives of the people and families who run some of America's over 45,000 Asian restaurants.
[04/22/21 - 09:00 AM]
Disney Channel Announces One Night Only Season One Marathon of Disney+ Original Series, "High School Musical: The Musical: The Series," on Saturday, May 8
The break-free, one-time-only marathon will also feature sneak peeks of season two, a new musical number performed by Nini and Ricky, special messages from and fun facts about the cast, fan-favorite "Buspool Karaoke" music videos and much more.
[04/22/21 - 08:54 AM]
Annie Murphy Returns to Television in the Groundbreaking New Series "Kevin Can F**k Himself" Sunday, June 13 on AMC+ and Sunday, June 20 on AMC
The remaining episodes will continue to debut on AMC+ one week ahead of the AMC linear airings on Sundays at 9:00/8:00c.
[04/22/21 - 08:00 AM]
The 90 Day Universe Sizzles with New Series, "90 Day: Foody Call" Streaming on discovery+ May 29
Expect a dash of sass and a lot of fun when couples from the franchise invite you into their kitchens and dish on recipes for relationship success, all while preparing traditional meals from their home countries.
[04/22/21 - 07:00 AM]
Video: "Fathom" - Official Trailer - Apple TV+
Watch as Dr. Michelle Fournet and Dr. Ellen Garland journey to opposite hemispheres on an undertaking as colossal as their humpback whale subjects - deciphering the complex communication of whales to uncover a culture in the oceans older than humankind.

[04/22/21 - 06:50 AM]
BET to Honor Earl "DMX" Simmons with Live Exclusive Coverage of His Homegoing Celebration and Special Programming on Sunday, April 25
In addition to the homegoing celebration, BET will air special programming that day to remember Simmons including a selection of films and documentaries starring or featuring the late recording artist and actor.
[04/22/21 - 06:17 AM]
"discovery+ Immersions" Launch Today with Special Long-Form, Premium Nature Programming in Celebration of Earth Day
The series features never-before seen footage from specials including "Sunrise Earth" and "North America," with 30-minute to 3-hour feeds focusing on animals and moments.
[04/22/21 - 06:01 AM]
Video: "The Conjuring: The Devil Made Me Do It" - Official Trailer - HBO Max
Starring Vera Farmiga, Patrick Wilson, Ruairi O'Connor, Sarah Catherine Hook, and Julian Hilliard, the film is coming June 4 to theaters and on HBO Max.
[04/22/21 - 06:00 AM]
Shudder Acquires Terrifying Thriller "The Boy Behind the Door"
The first feature from co-writers and directors Justin Powell and David Charbonier, the suspense thriller tells a gripping, powerful tale of survival and friendship in the face of evil.
[04/22/21 - 03:01 AM]
Video: "LOL: Last One Laughing" - Official Trailer - Prime Video Spain
Santiago Segura hosts the Spain-based incarnation of the series, due on May 14.
[04/22/21 - 01:01 AM]
Helena Bergstrom's Film "Dancing Queens" Premieres on Netflix June 3
The story centers around Dylan Pettersson (Molly Nutley), a 23 year old girl from a small island in the Bohuslän archipelago with big dancing aspirations.
[04/21/21 - 01:44 PM]
Disney and Sony Pictures Entertainment Announce Unprecedented Post-Pay 1 Content Licensing Agreement
The deal covers theatrical releases from 2022-2026 and begins for each film following its Pay 1 TV window.
[04/21/21 - 01:02 PM]
"Robot Chicken" Takes on Riverdale High with "The Bleepin' Robot Chicken Archie Comics Special" on May 23
In the half-hour special, Archie faces the action-packed return of Josie and the Pussycats from outer space to Riverdale in this animated comedy.

[04/21/21 - 01:00 PM]
OWN's Peabody Award-Winning Drama "David Makes Man" Set to Premiere Tuesday, June 22nd at 9p ET/PT on OWN: Oprah Winfrey Network
Season two finds David in his 30s (played by Kwame Patterson), a rising businessman facing an opportunity that will change him and his community forever.