[05/13/10 - 09:34 AM]
NBC Unveils Unprecedented Network Wide Affinity Program, 'Fan It,' Utilizing Social Media to Reward Its Most Dedicated Fans
Users will be able to earn "access to early previews of new and returning shows, NBC merchandise, discounts at the NBC store, show-themed virtual goods" and more.

[via press release from NBC]


Incentive Based Program Kicks-Off In Conjunction With NBC Upfront to Promote and Encourage Interaction with New and Returning Shows

UNIVERSAL CITY, Calif. - May 13, 2010 - NBC has developed "Fan It," an unprecedented custom-built network wide affinity program that provides exclusive incentives and rewards for fans in return for promoting, interacting with and discussing all of the network's new and returning 2010-11 programs. The program, which utilizes social media platforms including NBC's own myNBC as well as Facebook, Twitter, MySpace and FourSquare, will launch on May 17 and will be an ongoing program at www.nbc.com/fanit.

The announcement was made by Adam Stotsky, President, NBC Entertainment Marketing and Vivi Zigler, President, NBC Universal Digital Entertainment.

Fans can sign up for the ongoing incentive program by going to www.NBC.com/fanit and log in with their existing MyNBC, Facebook, Twitter or MySpace accounts. Fans earn points by doing simple activities such as watching videos of "The Office" on NBC.com, chatting about "Undercovers" on Twitter, or Liking "Community" on Facebook -- and by getting their friends and followers to click on NBC-related links.

"What better way to spread the word about our shows then with the help of our loyal fans," said Stotsky. "This innovative program creates a win-win opportunity - providing interactive and rewarding experiences, while at the same time broadening the reach of our new and returning programs by harnessing the power of social media."

"This program increases our ability to embrace the enthusiasm of our fans and at the same time reward them with content, merchandise and experiences exclusive to participants," said Zigler. "'Fan It' is a natural extension that will keep users engaged with their favorite shows even when they're not on television."

As users earn points they will be able to redeem them for a variety of rewards including: exclusive access to early previews of new and returning shows, NBC merchandise, discounts at the NBC store, show-themed virtual goods and badges and entry into a sweepstakes to win huge show-related prizes.

NBC enjoyed earlier success with the launch of the third season of "Chuck" in January via "Mission: Chuck Me Out," a social media game that rewarded fans of "Chuck" for discussing the show on their social networking profiles. The game resulted in tens of millions of social media impressions.

Fan It was built by NBC in conjunction with social media tracking by ThingFo Inc.

  [may 2010]  

(series past and present)
(series in development)
(tv movies and mini-series)

[10/27/16 - 02:40 PM]
A&E Network to Premiere New Original Docuseries "Leah Remini: Scientology and The Aftermath"
Remini, along with high level former Scientology executives and Church members, delves deep into shocking stories of abuse, heartbreak and harassment experienced by those who have left the church and spoken publicly about their experiences.

[10/27/16 - 02:06 PM]
Unexpected Motherhood Explored in Lifetime's Two New Series, "30 Something Grandma" and "Knocked Up"
Look for the newcomers on November 15 and December 6, respectively.

[10/27/16 - 02:05 PM]
truTV's Short-Form Comedy Series "Rachel Dratch's Late Night Snack" Returns Wednesday, Nov. 2
In this weekly showcase, comedy fans will be treated to a lineup of original offerings from some of the biggest and brightest creators spanning a variety of styles from character-driven shorts to animation to music videos and much more.

[10/27/16 - 01:06 PM]
Universal Cable Productions Announces Multiple Licensed Product Partners for "Mr. Robot"
Available just in time for Halloween, Rasta Imposta's iconic fsociety mask is available now at retailers nationwide including Amazon, Costume Super Center, Hot Topic, Party City, Spirit Halloween and Spencers.

[10/27/16 - 12:49 PM]
WE tv Announces New Paranormal Docu-Series "Ghosts in the Hood" Premiering on Thursday, January 5, 2017
The show follows the ghost-hunting team of O.P.O. (Official Paranormal Operations), who go where other ghost hunters typically don't - from the LBC to Altadena - bringing their signature humor along with them.

[10/27/16 - 12:46 PM]
Are You Cameron Ready? Netflix Announces Launch Date for Unscripted Series "Chasing Cameron"
The 10-episode series, which follows digital influencer Cameron Dallas, will launch globally on December 27 at 12:01am PST.

[10/27/16 - 11:54 AM]
Video: "24: Legacy" Trailer Reaches 7.0 Million Views in 24 Hours
The two-night premiere event airs Sunday, February 5, following "Super Bowl LI," and continues Monday, February 6, on FOX.

[10/27/16 - 11:33 AM]
Freeform Serves Up a Fifth Season of Popular Comedy "Young & Hungry"
The new season will kick off production next week and will premiere in 2017.

[10/27/16 - 11:17 AM]
Video: Netflix Debuts Trailer for "Dana Carvey: Straight White Male, 60"
Filmed at the The Wilbur Theatre in Boston, the outrageously funny stand-up special features Carvey's distinctive brand of comedy.

[10/27/16 - 11:10 AM]
Ali Khan's Search for the Best "Cheap Eats" Across the Country Continues on the Series Return on Cooking Channel
Come along and join this budget-conscious culinary tour beginning on Thursday, December 1 at 10:00/9:00c.

[10/27/16 - 11:01 AM]
Pop Orders Second Season of Its Original Scripted Comedy "Nightcap" in Advance of Its Nov. 16 Series Premiere
Pop will premiere with two back-to-back episodes featuring guest stars Sarah Jessica Parker, Kelly Ripa, Mark Consuelos and Andy Cohen in episode one, and Gwyneth Paltrow, Jim Norton and Nate Berkus in episode two.

[10/27/16 - 10:33 AM]
Bravo Media Greenlights Six New and Returning Series Growing the Network's Robust Slate
The network confirmed new season orders for fan-favorites "Southern Charm" season four as well as "Shahs of Sunset" season six and "Million Dollar Listing New York" season six.

[10/27/16 - 10:31 AM]
"Mommy Dead and Dearest," The Shocking True Crime Story About the Murder of Dee Dee Blanchard and the Disturbing Life of Her Daughter, Gypsy Rose, to Debut in March 2017, Exclusively on HBO
In the film, provocative documentarian Erin Lee Carr again explores a crime in the age of social media.

[10/27/16 - 10:00 AM]
Freeform Celebrates 20 Years of Christmas Cheer with the "25 Days of Christmas" Programming Event Starting Thursday, December 1
This year's merriest programming stunt includes the network television premiere of "Holiday Joy" and the Freeform premieres of "Santa Paws 2: The Santa Pups," "Snow Buddies" and "Just Friends."

[10/27/16 - 10:00 AM]
"Bones: The Final Chapter" to Premiere Tuesday, January 3, on FOX
The 12-episode run will celebrate the inventive series and bring the storylines of Brennan (Emily Deschanel), Booth (David Boreanaz) and the Jeffersonian-FBI team to a close, allowing the show's loyal fans to say goodbye to these indelible characters.