or


[05/13/10 - 09:34 AM]
NBC Unveils Unprecedented Network Wide Affinity Program, 'Fan It,' Utilizing Social Media to Reward Its Most Dedicated Fans
Users will be able to earn "access to early previews of new and returning shows, NBC merchandise, discounts at the NBC store, show-themed virtual goods" and more.

[via press release from NBC]

NBC UNVEILS UNPRECEDENTED NETWORK WIDE AFFINITY PROGRAM, 'FAN IT,' UTILIZING SOCIAL MEDIA TO REWARD ITS MOST DEDICATED FANS

Incentive Based Program Kicks-Off In Conjunction With NBC Upfront to Promote and Encourage Interaction with New and Returning Shows

UNIVERSAL CITY, Calif. - May 13, 2010 - NBC has developed "Fan It," an unprecedented custom-built network wide affinity program that provides exclusive incentives and rewards for fans in return for promoting, interacting with and discussing all of the network's new and returning 2010-11 programs. The program, which utilizes social media platforms including NBC's own myNBC as well as Facebook, Twitter, MySpace and FourSquare, will launch on May 17 and will be an ongoing program at www.nbc.com/fanit.

The announcement was made by Adam Stotsky, President, NBC Entertainment Marketing and Vivi Zigler, President, NBC Universal Digital Entertainment.

Fans can sign up for the ongoing incentive program by going to www.NBC.com/fanit and log in with their existing MyNBC, Facebook, Twitter or MySpace accounts. Fans earn points by doing simple activities such as watching videos of "The Office" on NBC.com, chatting about "Undercovers" on Twitter, or Liking "Community" on Facebook -- and by getting their friends and followers to click on NBC-related links.

"What better way to spread the word about our shows then with the help of our loyal fans," said Stotsky. "This innovative program creates a win-win opportunity - providing interactive and rewarding experiences, while at the same time broadening the reach of our new and returning programs by harnessing the power of social media."

"This program increases our ability to embrace the enthusiasm of our fans and at the same time reward them with content, merchandise and experiences exclusive to participants," said Zigler. "'Fan It' is a natural extension that will keep users engaged with their favorite shows even when they're not on television."

As users earn points they will be able to redeem them for a variety of rewards including: exclusive access to early previews of new and returning shows, NBC merchandise, discounts at the NBC store, show-themed virtual goods and badges and entry into a sweepstakes to win huge show-related prizes.

NBC enjoyed earlier success with the launch of the third season of "Chuck" in January via "Mission: Chuck Me Out," a social media game that rewarded fans of "Chuck" for discussing the show on their social networking profiles. The game resulted in tens of millions of social media impressions.

Fan It was built by NBC in conjunction with social media tracking by ThingFo Inc.





  [may 2010]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/19/17 - 01:30 PM]
All-Star Autism Benefit "Night of Too Many Stars: America Unites for Autism Programs," Hosted by Jon Stewart, to Be Presented Live on HBO Nov. 18
Louis C.K., Stephen Colbert, Abbi Jacobson, Jordan Klepper, Hasan Minhaj, John Mulaney, Olivia Munn, John Oliver and Adam Sandler are among the initial wave of performers.

[10/19/17 - 01:29 PM]
"Bring It!" and "The Rap Game" Return November 24
Lifetime's Friday mainstays will once again air back-to-back beginning at 9:00/8:00c.

[10/19/17 - 12:50 PM]
"2017 CMT Artists of the Year" Special Soars to New Ratings Highs and Ranks as Most Watched in Event History
CMT spins the numbers for Wednesday, October 18.

[10/19/17 - 12:06 PM]
AMC Launches New Virtual Reality App, AMC VR, with Brand-New "The Walking Dead" VR Content
Additionally, timed to "The Walking Dead's" 100th episode, AMC VR will debut an extended 360-degree bonus scene from the Season 8 premiere starring Jeffrey Dean Morgan and Seth Gilliam.

[10/19/17 - 12:03 PM]
American Heroes Channel and Time Inc.'s People(R) Present the 2017 Red Bandanna Hero Award to Combat Wounded Coalition Founder Lt. Jason Redman
A television special produced by Time Inc. Productions, "9/11 Hero: The Red Bandanna Legacy" will also highlight three Red Bandanna Heroes when it premieres on AHC on Saturday, October 28.

[10/19/17 - 11:59 AM]
Hallmark Channel Announces the Launch of "Countdown to Christmas" Fantasy Game
Viewers who play the game will have the opportunity to take their enthusiasm for their favorite Hallmark Channel holiday movies and play for the top prize of $20,000.

[10/19/17 - 11:01 AM]
Emmy(R) Award Nominees Robert and Michelle King to Executive Produce "Your Honor" for Showtime(R)
The project is a legal thriller that rips through all strata of Chicago society.

[10/19/17 - 10:56 AM]
Investigation Discovery (ID), America's #1 True Crime Network, Kicks Off Its Scripted Strand with World Premieres of "Dating Game Killer" and "Final Vision"
Guillermo Diaz and Carrie Preston star in the former while Scott Foley and Dave Annable lead the latter.

[10/19/17 - 10:34 AM]
WGN America Sets "Bellevue" Premiere Date for Tuesday January 23, 2018
The eight-episode, one-hour series stars Academy(R) and Golden Globe(R) winner Anna Paquin as Detective Annie Ryder, Shawn Doyle as Police Chief Peter Welland and Allen Leech as Eddie Roe.

[10/19/17 - 10:00 AM]
"Better Things" Renewed for Third Season - Peabody-Winning Comedy Series Returns to FX in 2018
"'Better Things' success is testament to the creative genius of Pamela Adlon as a writer, director and actor," said Eric Schrier.

[10/19/17 - 09:47 AM]
Discovery Channel's "Gold Rush" Finds Ratings Gold with Season 8 Premiere
Discovery further spins the numbers for Friday, October 13.

[10/19/17 - 08:30 AM]
Video: New Trailer - Netflix's "Jim & Andy: The Great Beyond"
The film is director Chris Smith's fascinating deep dive into actor Jim Carrey's time spent portraying famed and complicated comedian Andy Kaufman.

[10/19/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off the Demo Competition
The network's flagship drama is down week-to-week among adults 18-49.

[10/19/17 - 08:06 AM]
HGTV Stars Chip and Joanna Gaines Return for Season Five of "Fixer Upper" on Tuesday, November 21, at 9 p.m. ET/PT
In May 2018, Joanna and Chip also will star in a new spin-off series, "Fixer Upper: Behind the Design."

[10/19/17 - 07:31 AM]
Video: Netflix Releases Second Trailer for "Marvel's The Punisher" and Reveals Launch Date
The Jon Bernthal-led drama will roll out Friday, November 17 on the streaming service.