[06/08/10 - 11:50 AM]
NBC Universal Television Consumer Products Group and Jtmg Announce New Deals for NBC's New Hit Series "Minute to Win It"
As part of the deal, Mattel has signed on to create board games that are expected to hit retail in the fourth quarter of 2010.

[via press release from NBC]


UNIVERSAL CITY, CA - June 8, 2010 - Heading into this year's Licensing Show, NBC Universal Television Consumer Products Group and Joy Tashjian Marketing Group, LLC (JTMG) have finalized a licensing agreement with Mattel, Inc. for the hit primetime series, "Minute to Win it." As part of the deal, Mattel has signed on to create board games that are expected to hit retail in the fourth quarter of 2010. JTMG is the agency of record for NBC Universal Television Consumer Products Group.

"The instant name recognition of 'Minute to Win it' is a terrific commodity for Mattel," said Joy Tashjian, President of JTMG. "We are very excited to capitalize on the tremendous popularity of the show and we are confident that the new game products will fly off shelves!"

"Mattel is the gold standard when it comes to board games and we are really pleased to add them to the 'Minute to Win it' licensing program," said Kim Niemi. Senior Vice President, NBC Universal Television Consumer Products Group. "The games promise to deliver the same rousing excitement as the show, and will be fun for the whole family."

"We translate entertainment brands to toys and games better than anyone in the industry," said Geoff Walker, Senior Vice President of Marketing, Mattel Brands. "We will give fans the ultimate at-home 'Minute To Win It' interactive game experience allowing them to recreate the nerve-wracking challenges seen on the show with family and friends in the comfort of their living room."

"As one of the top family friendly shows on television, we can't wait for 'Minute to Win it' fans to be able to give our inventive games a try at home." said Craig Plestis, Executive Producer of "Minute to Win it." "We know the games will translate perfectly from the small screen to the living room and will be a lot of fun for any gathering."


NBC's new competition show "Minute to Win it," hosted by All-American chef and television personality Guy Fieri ("Diners, Drive-Ins and Dives"), features competitors participating in a series of simple, yet nerve-wracking, games that can lead to a $1 million prize.

In each one-hour episode competitors will face 10 challenges that escalate in level of difficulty using everyday household items. Each game has a one-minute time limit and failure to finish the task on time will eliminate the contestant. At various points throughout the game, the competitor can walk away with the money earned up to that point - but it'll take nerves of steel to complete all 10 tasks to win $1 million. The competitors, who come from all walks of life, are shown over 60 games prior to the competition and are encouraged to practice these one-of-a-kind challenges at home.

Some of the challenges include:

HANKY PANKY - Using only one hand, the competitor must pull tissues out of a tissue box one-at-a-time until the box is empty.

JUNK IN THE TRUNK - A belt with an empty tissue box is attached around the competitor's waist and positioned against the contestant's back with the hole facing outwards. Ping-pong balls are placed inside the tissue box and the competitor must jump and wiggle to shake the balls out of the box without letting his hands touch the ground. All balls must be out of the box to complete the challenge.

EGG ROLL - Contestant must move three eggs across the floor and into a target area only by "fanning" the eggs with an empty pizza box.

BOBBLE HEAD - A pedometer is attached to the competitor's head and he must move his head to rack up a total number of steps to complete the game.

MOVIN' ON UP - Contestant is given a stack of 49 blue plastic cups with a red cup on the bottom. He must race to move the one red cup to the top by holding the stack and continuously moving the cups, one-by-one, from the top to the bottom through the entire stack.

"Minute to Win it" is produced by Universal Media Studios with Friday Television. Craig Plestis, Tim Puntillo (NBC's "Identity"), Mattias Olsson and Jock Millgardh serve as executive producers.

At Licensing Show 2010, JTMG will be located at booth 2474. NBC Universal Television Consumer Products Group will be located at booth 2968.


Mattel, Inc., (NASDAQ: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie�, the most popular fashion doll ever introduced, Hot Wheels�, Matchbox�, American Girl�, Radica� and Tyco R/C�, as well as Fisher-Price� brands, including Little People�, Power Wheels� and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the third year in a row, and was ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." Mattel also is recognized among the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play."


Joy Tashjian Marketing Group, LLC (JTMG) was formed in 1998 and is headed by company president Joy Tashjian. Recently awarded for "Retail Promotion of the Year" for their work on "Deal or No Deal", JTMG specializes in the development, implementation and strategic retail development of entertainment trademarks for consumer products. JTMG represents many prestigious television properties and production studios: Agency of record for NBC Television, USA Network, LXTV and CNBC. Additionally, JTMG portfolio of television programs includes programs on NBC, Fox, Cartoon Network and Disney Channel. JTMG represents Endemol for "Fear Factor," "Deal or No Deal," "Big Brother," "1 vs. 100," Breakthrough Films and Television for "Captain Flamingo", "Miss BG", "Atomic Betty", Fresh TV for "Stoked", Magicbox, PPI for "Gogo's Crazybones" and Giochi Preziosi for "Gormiti".


NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavours for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.

  [june 2010]  


[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 12:08 PM]
Freeform Brings Fan Favorite "Stitchers" and New Original Sci-Fi Series "Beyond" to Stan Lee's L.A. Comic Con on October 29 and 30
"Stitchers" co-stars Ritesh Rajan, Damon Dayoub and Sarah Davenport are among those scheduled to appear.

[10/21/16 - 10:05 AM]
Freeform's Annual "Countdown to 25 Days of Christmas" Starts on Thanksgiving Day, Thursday, November 24
Said offerings include the premiere "The Odd Life of Timothy Green," "Boxtrolls," and the network premiere of the fourth installment of the hit "Cinderella Story" franchise, "A Cinderella Story: If the Shoe Fits."

[10/21/16 - 10:04 AM]
Freeform's Funday Programming Event Begins November 12 and Continues Through November 13
Highlights include the network premieres of "Planes: Fire & Rescue," "How to Train Your Dragon" and "Shrek Forever After."

[10/21/16 - 10:03 AM]
"Madonna: Rebel Heart Tour" to Premiere on Showtime(R) on December 9 at 9 PM ET/PT
The film is co-directed by Danny B. Tull and Nathan Rissman, both of whom have worked extensively with Madonna on her feature films and tour movies.

[10/21/16 - 09:55 AM]
David Blaine Is Back With an Extraordinary Special, "David Blaine: Beyond Magic," Airing Tuesday, November 15, on ABC
Following his critically acclaimed ratings smash "David Blaine: Real or Magic," Blaine returns with his most revealing performance yet.

[10/21/16 - 09:35 AM]
Video: Netflix's "Haters Back Off!" Star Miranda Sings Shares Some of Her Favorite Things
Based on the character created by Colleen Ballinger, "Haters Back Off!" delves into the oddball family life of Miranda Sings.

[10/21/16 - 09:31 AM]
Video: Netflix Unveils The Ivory Game Trailer and Poster
From executive producer Leonardo DiCaprio, The Ivory Game is an epic documentary feature that goes undercover into the dark and sinister underbelly of ivory trafficking.

[10/21/16 - 09:29 AM]
Premiere Date Change - A&E Network Will Now Air Original Docu-Series "The Killing Season" on November 12
The newcomer will now roll out with back-to-back episodes one week later than previously announced.

[10/21/16 - 09:24 AM]
No One Can Hear You Scream: Investigation Discovery's All-New Series "Dead Silent" Premieres Tuesday, October 25 at 9/8C
In the six-part series, myth, urban legend, and horror movie dread collide to showcase real-life, dark and twisted tales too frightening to be imaginary.

[10/21/16 - 09:02 AM]
Oxygen Media Strikes Again with New True Crime Series "Killision Course" Premiering Saturday, November 5th at 9PM ET/PT
The four-episode, genre breaking series, recreates true stories of murder connecting the victim, accomplice and killer, on a joy ride of suspense, betrayal and obsession.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 03:55 PM]
Oxygen Media Tests the Bonds of Friendship When New Competition Series "The Battle of the Ex-Besties" Premieres Tuesday, December 6 at 11PM ET/PT
Hosted by Sibley Scoles, the series follows fourteen former BFFs who are forced to confront - and hopefully forget - past differences in order to win a life-changing $100,000 grand prize.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 01:04 PM]
Investigation Discovery Looks at When Happily Ever After Goes Horribly Wrong in All-New Series "Married with Secrets"
The new eight-part series premieres Tuesday, October 25 at 10:00/9:00c.