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[06/09/10 - 10:28 AM]
CBS Consumer Products Partners with Showtime(R) to Extend Its Portfolio of Entertainment Properties
The company will build upon the merchandising programs for all of Showtime's top properties.

[via press release from CBS]

CBS CONSUMER PRODUCTS PARTNERS WITH SHOWTIME(R) TO EXTEND ITS PORTFOLIO OF ENTERTAINMENT PROPERTIES

Agreement Includes Dexter(R), Weeds, Nurse Jackie, Californication and The Tudors

LAS VEGAS, June 9, 2010 - CBS Consumer Products will represent properties from sister company Showtime Networks Inc. for merchandise and live events. In conjunction with the premium network's licensing team, CBS Consumer Products will build upon the merchandising programs for top SHOWTIME properties including Dexter(R), Weeds, Nurse Jackie, Californication, The Tudors, The Real L WordTM, SHOWTIME Sports(R) and the upcoming series The Borgias.

"We are excited to support SHOWTIME's remarkable slate of programming as we continue to license new opportunities for a diverse and rich library," said Liz Kalodner, executive vice president and general manager of CBS Consumer Products.

"SHOWTIME has cultivated some of today's most groundbreaking television series, and this partnership taps into the strength of the CBS Consumer Products group, which has a proven track record in reaching consumers with new brand experiences," said Laura Palmer, Senior Vice President, Distributor Marketing, Showtime Networks Inc.

The extensive portfolio of award-winning entertainment properties from SHOWTIME will augment CBS's television library which currently includes some of the most prominent current programming on television today including the NCIS and CSI franchises, Survivor and The Amazing Race as well as the greatest collection of classic television brands in existence such as The Andy Griffith Show, I Love Lucy, The Brady Bunch and Cheers.

###

About SHOWTIME

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNELTM and FLIX(R), as well as the multiplex channels SHOWTIME 2TM, SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNELTM XTRA. SNI also offers SHOWTIME HDTM, SHOWTIME 2 HDTM, THE MOVIE CHANNEL HDTM, SHOWTIME ON DEMAND(R), THE MOVIE CHANNEL ON DEMANDTM and FLIX ON DEMAND(R). SNI also manages Smithsonian NetworksTM, a joint venture between SNI and the Smithsonian Institution which recently launched SMITHSONIAN CHANNELTM. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R).

About CBS Consumer Products

CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, and CBS Films. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise.

For more information, visit http://www.cbsconsumerproducts.com/.





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· BORGIAS, THE (SHOWTIME)
· CALIFORNICATION (SHOWTIME)
· DEXTER (SHOWTIME)
· NURSE JACKIE (SHOWTIME)
· REAL L WORD, THE (SHOWTIME)
· TUDORS, THE (SHOWTIME)
· WEEDS (SHOWTIME)









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