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[06/11/10 - 10:01 AM]
Nba Finals Game 4 on ABC Overnight Rating Up 6 Percent
ESPN spins ABC's numbers for Thursday, June 10.

[via press release from ESPN]

NBA Finals Game 4 on ABC Overnight Rating up 6 Percent

Celtics-Lakers Wins the Night for ABC; Highest Game 4 Rating in Past Six Years

ABC's exclusive coverage of The Finals Game 4 - Los Angeles Lakers at Boston Celtics - delivered an 11.6 overnight rating, the highest of the series so far and a 6 percent increase from 2009 (Lakers vs. Orlando, 10.9 overnight).

Thursday night's Game 4 broadcast was the highest-rated show of the night for all of television, helping ABC to win the night for all networks in primetime, as was the case the previous three games. The game peaked with a 15.3 rating from 11:30-11:45 p.m. ET.

The broadcast received the highest Game 4 overnight rating since 2004 (Lakers/Detroit, 14.5 overnight rating), a mark that has been achieved by each game of The Finals.

Coverage will continue with Game 5 on Sunday, June 13, at 8 p.m. on ABC and ESPN Radio.





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