or


[06/16/10 - 02:02 PM]
Syfy Launches Multi-Media Marketing Campaign Behind Second Season of Warehouse 13, Most Successful Series Ever, Which Returns July 6
YouTube, Comic Con, Brooklyn Bridge Park and Xbox 360 are among its marketing partners.

[via press release from Syfy]

SYFY LAUNCHES MULTI-MEDIA MARKETING CAMPAIGN BEHIND SECOND SEASON OF WAREHOUSE 13, MOST SUCCESSFUL SERIES EVER, WHICH RETURNS JULY 6

Broad spectrum of marketing platforms and partners include Mobile, Social, Cinema, Print Partnerships, Local Affiliates, VOD and even Signs of the Zodiac!

New York, New York - June 16, 2010 - To support the second season of Warehouse 13, Syfy's most successful series ever, the channel is joining forces with a diverse array of partners - such as YouTube, Comic Con, Brooklyn Bridge Park and Xbox 360 -- for a multi-media marketing campaign reaching consumers via social networking sites, mobile, fast food chains, VOD, summer movie blockbusters, outdoor 3D screenings and affiliate promotions.

Warehouse 13 kicks off its sophomore season Tuesday, July 6, at 9PM (ET/PT). In its first season, Warehouse 13 became the all-time Syfy leader in total viewers (4.1 million), Adults 25-54 (2.1 million) and Household ratings (2.9), based on Live+7 DVR data.

In making the announcement, Blake Callaway, Senior Vice President, Brand and Strategic Marketing, Syfy, said: "As viewers told us by the millions when they made Warehouse 13 the smash hit of summer 2009, the series has universal appeal. Warehouse 13 is a witty, character-driven adventure series featuring relatable stories with an imaginative twist. In this season's marketing campaign, we are committed to bringing even more fans to the popular show."

Syfy.com looks for answers in the stars as Warehouse 13 brings the power of the Zodiac to America's Attic. In each episode of season two, a symbol of the astrological calendar will be hidden and/or referenced at various points in the on-screen action. Viewers can watch the episode on Syfy, and then come to Syfy.com's Warehouse 13 site to show off their detective skills, answer questions and point out where they spotted that week's symbol. Afterward, they'll be able to enter a sweepstakes to win prizes

Syfy.com's Warehouse 13 site will contain several innovative new games such as Agent Profile Center, where users can create their own agent profiles, which is also available as an iPhone App. The site will provide full episodes the day after they premiere on-air, along with mini-documentaries, video blogs and sneak peeks, as well as cast Twitter feeds.

Syfy will fill the Warehouse with social butterflies ranging from YouTube, Facebook, Meebo, and takeover Yahoo! Messenger, along with custom content (including video embedding and season pass recaps) created for digital distribution partners from iTunes, XBox 360, Zune, Amazon.com, Hulu and IMDb to Sony Play Station.

Starting immediately, consumers can get caught up on Warehouse 13 season one digitally on Syfy.com, VOD and Hulu.

Complementing outdoor media in New York, Los Angeles, Chicago and Detroit, Syfy will promote the series at more than 1,300 fast food and restaurants like Carl's Jr., KFC and Wendy's.

Syfy marketing for Warehouse 13 will have a strong nationwide presence in the summer's most hotly anticipated movies: Eclipse, Jonah Hex, Knight and Day, The Last Airbender, The A-Team and The Karate Kid. The channel is also partnering with AMC Theatres on a special promotion, enabling moviegoers to win $13 gift cards courtesy of Warehouse 13.

Syfy will be promoting Warehouse 13 at outdoor movie festivals. For the third consecutive year, Syfy will sponsor Brooklyn Bridge Park Conservancy's outdoor film series Movies with a View. This year's partnership with Time Out New York will be highlighted by the country's first ever RealD 3D outdoor screening on Thursday, July 15 with Monsters vs Aliens. Syfy will also promote Warehouse 13 at the Hudson River Flicks outdoor movie series, running July 7-August 18.

To support Multichannel Video Programming Distributors (MVPDs) in driving revenue generating units and local ad sales, Syfy will be offering the "Warehouse 13 Pick & Pack Promotion." This flexible, turnkey opportunity will feature a Warehouse 13 branded Web site where participating affiliates can redeem points to select -- via a virtual forklift -- cutting-edge electronics and gift cards to warehouse stores. The enrollment deadline is June 22. The promotion will run through August 17.

Continuing its major media presence at ComicCon in San Diego July 21-25, Syfy will present a Warehouse 13 talent panel along with Warehouse 13 themed menu items, among other tasty treats, at Caf´┐Ż Diem, the channel's official Convention headquarters.

Warehouse 13

Warehouse 13 follows two Secret Service agents who find themselves abruptly transferred to a massive, top-secret storage facility in windswept South Dakota which houses every strange artifact, mysterious relic, fantastical object and supernatural souvenir ever collected by the U.S. government. The Warehouse's caretaker Artie (Saul Rubinek) charges Agents Pete Lattimer (Eddie McClintock) and Myka Bering (Joanne Kelly) with chasing down reports of supernatural and paranormal activity in search of new objects to cache at the Warehouse, as well as helping him to control the Warehouse itself. The series also features Allison Scagliotti as Claudia, Artie's apprentice in the Warehouse.

Warehouse 13 is produced for Syfy by Universal Cable Productions. Jack Kenny (The Book of Daniel) is Executive Producer and showrunner.

Universal Cable Productions creates quality content across multiple media platforms for USA, Syfy and other networks. A leader in innovative and critically acclaimed programming, UCP is the studio behind USA's Royal Pains, Law & Order: Criminal Intent, Psych, In Plain Sight, Covert Affairs and Facing Kate, as well as Syfy's Eureka, Warehouse 13 and Caprica. The studio also produced the long-running series Monk and Battlestar Galactica. UCP is a division of NBC Universal.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. Syfy. Imagine greater.





  [june 2010]  
S
M
T
W
T
F
S
  


· WAREHOUSE 13 (SYFY)









[07/30/15 - 12:26 PM]
UP Acquires Full Seven-Season Run of Award-Winning, Fan-Favorite Series "Gilmore Girls" Family Network to Begin Airing Episodes in the Fall
UP acquired "Gilmore Girls" from Warner Bros. Domestic Television Distribution and will begin airing the 153 one-hour episodes of the series in the fall.

[07/30/15 - 12:25 PM]
Charity Begins at Home for Star and Executive Producer Luke Perry in the Timely, Touching UP Premiere Movie "Welcome Home"
The script was written by Jonathan Zeichner, executive director of L.A.'s A Place Called Home (APCH, www.apch.org), a dynamic, non-profit youth center.

[07/30/15 - 12:24 PM]
"Last Hope with Troy Dunn" Starring Real-Life Missing Persons Expert and Author Troy Dunn - Brand-New Up Original Series Exclusively Premieres on Thursday, September 10 at 9 PM EDT
UP's new half-hour, 10-episode series promises a deeper insight into how Dunn rebuilds fractured relationships by finding absent loved ones and bringing them home.

[07/30/15 - 12:23 PM]
Kelli Williams, Jonathan Scarfe and Dion Johnstone Star in UP's First Original Scripted Drama Series "Ties That Bind"
Created by Sheryl J. Anderson, this 10-episode, hour-long series is set to premiere exclusively on UP on Wednesday, August 12 at 9:00/8:00c.

[07/30/15 - 12:05 PM]
Science Channel Premieres "Secret Space Escapes" on November 10 at 10PM
This all-new series offers chilling accounts of the challenges of space exploration as told only by the explorers who lived them and the men and women in mission control who helped each team avert disaster.

[07/30/15 - 12:03 PM]
Lifetime and Yahoo TV Partner to Premiere Special "Road to the Runway" Online
Introducing this season's set of designers with home and closet tours of each contestant and giving a first look into what's in store for the series' 14th season, "Road to the Runway" will air linearly next Thursday, August 6.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 11:42 AM]
Discovery Channel Premieres Academy Award-Winner Louie Psihoyos's "Racing Extinction" as a Global Television Event on December 2 at 9PM ET/PT
In the groundbreaking documentary, Psihoyos and the group behind the Academy Award(R)-winning film The Cove assemble a team of artists and activists on a new undercover operation to expose the world of endangered species trafficking and the race to prevent mass extinction.

[07/30/15 - 11:34 AM]
OWN: Oprah Winfrey Network Expands Scripted Slate with New Original Lionsgate Drama Series "Greenleaf"
The Lionsgate-owned series takes viewers into the unscrupulous world of the Greenleaf family and their sprawling Memphis megachurch, where scandalous secrets and lies are as numerous as the faithful.

[07/30/15 - 09:59 AM]
"Vice" Special On America's Broken Criminal Justice System to Debut Sept. 27 on HBO
The documentary will also feature President Obama's historic tour earlier this month of Federal Correctional Institution, El Reno in Oklahoma, where he met with inmates and prison officials.

[07/30/15 - 09:09 AM]
This Fall, Discovery Family Channel Is Home to the Best Family Movies, Anywhere
Discovery Family is also the exclusive home for the world premiere of "My Little Pony Equestria Girls: Friendship Games" (Hasbro Studios) on Saturday, September 26 at 8:00/7:00c.

[07/30/15 - 09:08 AM]
Discovery Family Channel Reunites Grateful Owners with Meaningful Mementos in Heartwarming New Series, "Lost and Found" (wt)
Produced by Leftfield Pictures, the series features the work of "professional finders" who help people do just that.

[07/30/15 - 09:07 AM]
American Heroes Channel Profiles History's Most Unforgettable Chases and Undercover Operations in "Manhunt: Kill or Capture"
The 10-part first season premieres Wednesday, August 12 at 10:00/9:00c on the network.

[07/30/15 - 09:06 AM]
American Heroes Channel Takes "One Giant Leap" in New Special Commemorating the Iconic 1969 Apollo 11 Mission
The one-hour special chronicles the tragedies, fears, and pressures of the 1960s space race that led to this historic moment.

[07/30/15 - 09:05 AM]
American Heroes Channel Profiles the Tycoons Who Made America - And the Backs on Which They Stood to Make Their Millions - In the All-New Series "American Titans"
Rockefeller, Carnegie, Edison, Tesla, Hearst, and Pulitzer: their legacies live down through the ages, emblazoned on museums, universities, banks, charities, and the richest of American real estate.